Bubble! Bubble! Pop! Shop is a small store that sells hundreds of colors and flavors of bubble gum. It has two main users - Maya, a 7-year-old who loves animals, and Andy, a 10-year-old soccer and baseball player who chews gum before games. The document provides guidelines for the store's logo, typeface, and color palette, including specifications for the logo design and rules for using the logo on a plain white background.

1. Bubble! Bubble! Pop! Shop

2. Table Of Contents
4) Our Users
6) Typefaces
7) Colors
8) Logo
9) Guidelines
For Our Logo
3) Description

3. About Bubble! Bubble! Pop! Shop
Bubble! Bubble!
Pop! Shop is a
small, colorful shop
that sells hundreds
of different colors
and flavors of
bubble gum.

4. Users
Maya Hi! I’m Maya.
I’m 7 years old
and I live in a
big field. I love
animals and
going to the
park. I love
bubble gum and
chew it
everyday!

5. Users
Andy Hey I’m Andy! I’m
10 years old and
live in a big city. I
play soccer,
baseball and
basketball. I’m
always chewing
bubble gum before
my games and
practices.

6. Typefaces
Our typeface is Hobo Std.
It’s a fun but simple text
that can work for anything
from titles to text in bubbles.
Titles
text in bubbles

7. Colors
Pantone 250 M
C0, M29, Y0, K0
R235, G190, B227
Pantone 713 M
C0, M29, Y48, K0
R253, G190, B139
Pantone 2655 M
C42, M51, Y0, K0
R154, G132, B213
Pantone 7451 M
C48, M29, Y0, K0
R129, G163, B224
Pantone 7455 M
C82, M70, Y1, K0
R69, G93, B168

8. Logo
Our logo is quite simple.
It consists of three bubbles
that are placed over each other.
Both work for printing and
posting online. The black and
white one works for faxing.
Both can be scaled larger or
smaller.

9. Guidelines For Logo Use
Never put our logo
on a colored background.
Always leave it on a
plain white background.

10. Guidelines For Logo Use
Never put our logo
on a colored background.
Always leave it on a
plain white background.