This document provides branding guidelines for Sunny Bean Coffee. It describes Sunny Bean Coffee as a simple, cozy coffee shop that serves tasty, affordable coffee and tea in a relaxing environment. It lists the approved colors for the Sunny Bean Coffee logo and describes the single approved logo variation. It provides dos and don'ts for using the logo, such as only using it with contrasting backgrounds and the approved colors. It also describes the target customer as a 18-year old male who enjoys relaxing at home in comfortable clothes with music, writing, sleeping, and hanging out with friends. Finally, it identifies the two approved typefaces as Cooper Std Black for the logo and Brush Script Std for longer written pieces.

1. Branding
Guide.

2. CONTENTS
3. What is Sunny Bean Coffee?
4. Our colors
5. Our logo
6. Logos dos and don'ts
7. Our customers
8. Our customers
9. Our typefaces
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3. WHAT IS SUNNY BEAN
COFFEE?
Sunny Bean Coffee is a simple and
cozy coffee shop. It specializes in serving
tasty gourmet coffees and teas for an
affordable price. Sunny Bean also
provides a relaxing, happy, and inviting
environment.
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4. OUR COLORS
You can only produce the Sunny Bean Coffee logo using these colors:
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5. OUR LOGO
Our logo is very
important to us and we ask
that you don’t try to change
it in the ways that we do
not approve.
The Sunny Bean logo
has only one variation. It
looks the same online as it
does when printed.
Printed and Online material:
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6. LOGO DOS AND DON’TS
When using our logo
make sure to put it on a
background that contrasts
well with the logo. Also make
sure you don’t put our logo on
any ugly colors. We would
like our logos to only use the
Sunny Bean colors in the
logo.
Wrong ways to use the Sunny Bean logo:
Ways you can use the Sunny Bean logo:
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7. OUR CUSTOMERS
Ryan
Male
18
White
In a relationship
Minimum wage
City
He spends most of his time with his friends
and loves going out and having fun. But
Ryan is the type of person who also enjoys a
nice cozy night at home. His favorite parts of
the day is when he can come home and change
out of his work uniform and put on his comfy
sweater. He doesn't really rush and can enjoy
a cozy and warm place to relax when he feels
stressed out. His hobbies include writing,
sleeping, hanging out with friends, and
listening to music.
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8. TYPE FACES
There are only two type faces we use for
Sunny Bean Coffee.
Cooper Std Black is
the type face we use
in our logo.
Brush Script Std is the typeface
we use for when we are typing
things that are more important
and longer.
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