11. -
1.000
2.000
3.000
4.000
5.000
6.000
7.000
jan 8.000
/0
5
m
rt/
05
m
ei
/0
5
jul
/0
5
se
p/
05
no
v/
05
jan
/0
6
m
rt/
06
m
ei
/0
6
jul
/0
6
se
p/
06
no
v/
06
jan
/0
Source: Webtrends: visits en pageviews for sensoa.be/jong (2005 – 2008)
7
m
rt/
07
m
ei
/0
7
jul
/0
7
se
p/
07
no
v/
07
jan
/0
8
m
rt/
08
conversations
m
ei
/0
8
jul
/0
8
these
5/29/09
Slide 11
hardly taking part in
Sensoa/jong is
21. Sensoa needs to take “a position”
interesting website
For young people and adapted to the way they deal with sexuality and
relation
not moralizing campaign
The aim is to inform youngsters, influence the way the think, talk, behave
but not to tell them how to behave
5/29/09
Slide 21
29. The Sensoa/jong site should be a
proof of Sensoa’s unique position
Proof
The website as the proof for Sensoa’s unique position in this
debate
Question / Answer
As mechanism how to approach youngsters about sexuality and
relations
5/29/09
Slide 29
53. Media investment vs PR results
Investments Results
TV: VRT & VTM-journaal, ZoomTV
Radio: Radio 1, StuBru, Q-music,
4FM, Donna
Kranten: De Standaard, Het Nieuwsblad ,
het Laatste Nieuws , Het
Belang van Limburg , GVA.be,
demorgen.be, Metro, Wablieft-
Magazines: Humo, Maks, knack.be,
Nieuwssites: meernieuws.be, nieuws.be,
deredactie.be, hoofdpunten.be,
blogs: een 40 tal blogs schreven over
de site en/of plaatsen spot
andere sites: jeugdenseksualiteit.be,
jongereninformatiepunt.be,
hivnet.org, groeimee.be,
forum-politics.be,….
5/29/09
Slide 53
61. Round-up
Position within world of youngsters
Place to find answers
More knowledge
More confident to talk
Place to discover new things
5/29/09
Slide 61