When advertising my product "Red Eye", I want to present a range of different races and sexes using the product to avoid appearing racist or sexist. For example, my advertisement would include both a white girl and a southeast Asian boy using the product. While some products can be aimed at a specific gender, I have made sure my product and advertising do not contain any elements of racism or gender discrimination to maintain a wide audience. Legal copyright issues can arise from directly copying or using someone else's work without permission, or taking someone else's idea or design and making minor changes to claim as your own.