Beyond Teaching is offering an opportunity for associates to help teachers prepare for the Central Teachers Eligibility Test (CTET) with a low investment of ₹25,000, focusing on training and resources to support candidates. The mission aims to empower teachers as change agents in social improvement by expanding access to education and formal training. Associates will benefit from operational assistance and can transition to franchisees based on successful operations in an untapped market for teacher training.

1. Become a
Beyond Teaching
ASSOCIATE
Help Teachers in your city!

2. BT ASSOCIATE
 About Beyond Teaching
 The Associate Opportunity
 Benefits
 Desired Associate’s profile
 BT Associate’s Models
 Training & Assistance
 Investment
 ROI
 Next steps

3. OUR VISION & MISSION
Vision
We see a world where a teacher will be the first change
agent to social improvement.
Mission
To help teachers do more:
Know More  Earn More  Give More

4. ABOUT US
 Founded by IIM Alumnus and Ph.D. from Australia
 Funded by Australian Education company
 Offices in Noida, Indore and Melbourne
 Launched in Sep, 2011
 More than 80,000 members by July, 2013

5. Anirudh Phadke
 Vision to take Beyond Teaching to each teacher
 More than a decade-long experience in teaching,
managing education ventures and technology
 Worked with Career Launcher, Indus World School,
People one Consulting
 Engineering experience of 4 years
 MBA from IIM-Kozhikode
ABOUT THE CEO

6. THE ASSOCIATE OPPORTUNITY: CTET
 Central Teachers Eligibility Test
 Introduced by CBSE as a mandatory requirement for all
primary and secondary teachers
 Nov 2012: 9 Lakh test takers
 Less than 1% qualified
 Teachers will keep attempting till they qualify and
every 7 years
 Conducted twice a year
 Scores valid for 7 years
 Expected to expand to Class 9-12 teachers too

7. OPPORTUNITY SIZE FOR CTET
 Number of prim school teachers*
 Full-time: 36.5L
 Para/ Contract: 8.5L
 Number of secondary school teachers*
 Full-time: 11.6L
 Para/ Contract: 1.4L
 City level
 Number of K-12 schools
 Number of teachers in your city
 Number of B.Ed. colleges and students
 Projected size: All teachers up to Class 12
 Lack of any formal training classes
*Source: 8th All India School Education Survey (2009)

8.  Partnership with India’s LARGEST Teacher Network
 Low investment ( Rs. 25,000 only!)
 Expected to earn good profits within the first drive
 An untapped market opportunity
 Conversion to BT Franchisee after successful operation
BENEFITS

9.  At least 3 years' experience in Education
 Well qualified, with professional qualification
 Excellent communication skills
 Willingness to invest in business and ability to take ownership
 Ability to arrange resources for ground work
DESIRED ASSOCIATE’S PROFILE

10.  One-time training included in the registration fee
 Operational assistance and web-based modules
TRAINING & ASSISTANCE

11. An upfront Associate Fees for the upcoming
Jan’14 CTET examination
Rs. 25,000
BT Share on Billing amount (begins only after
Rs. 25,000 billing)
50%
BT ASSOCIATE FEE

12. PROFIT & LOSS PROJECTIONS
BT Startup Fees 25,000
INCOME ESTIMATE
Unit Price or
Cost (Rs.) Units Rs.
CTET Postal 3,000 50 150,000
CTET Test Series 1,200 100 120,000
Total Revenue 270,000
Less 25,000 towards investment recovery 25,000 25,000
Less BT Share (after 25K deduction) 50% 122,500
Cash-in-hand 122,500
Less Costs
Payout to promoters for distribution/ posters etc 500 4 2,000
Cost of conducting CTET Test Series in the city
Venue cost (if hired)- Rs. 1000 per day for 5 test days 1,000 5 5,000
Invigilation cost (1000 per day needed only for 75 +
candidates) 1,000 5 5,000
Misc costs (1,000 per day for 5 papers) 1,000 5 5,000
Total Cost 17,000
Net Profit/ Loss 105,500

13. Pack Configuration/ Components Special features Price
Paper 1 Full Pack 5 Practice Test Papers for
Paper-1 with English/ Hindi as
language choices
• Online Analysis
• Instant results
•Comparative results
Rs.1,200
Paper 2 Full Pack 5 Practice Test Papers for
Paper-2 with English/ Hindi as
language choices
Rs.1,200
Make Your Own Pack Choose any number of tests for
Paper 1 and/ or Paper 2
Rs 250 -
Rs.2,000
CTET TEST SERIES PRODUCT VARIANTS

14. CTET TEST SERIES
 All tests will be in English/ Hindi only.
 All tests conducted physically (paper based) will need to be taken in
the designated centre.
 All test results will be made available online and sent to the student’s
email-id.
 Online Analysis Sessions can be attended from home using a PC/
laptop and internet connection.
 Results will be compared across India
 All tests prepared by expert CTET-qualified faculty

15. CTET POSTAL
 More than 1,000 pages of concise material
 Delivered in 2 convenient packets
 Covers all subject areas
 For self-study at your own pace
 Includes CTET test-series with 5 Practice tests
 Online Analysis of your tests to give you detailed strong and
weak areas Rs. 3,000

16.  Enroll candidates for Test Series for CTET to be held in January
2014
 Conduct CTET Practice Tests in the city for enrolled candidates
 Ensure distribution of CTET Collaterals/Leaflets at CTET test
centers in your city (1,000 test-takers on an average)
 Assumed cost of distribution at Rs. 1,000 each for engaging 2 promoters
 Cost to be borne by the Associate at actual.
 Hold CTET (Jan 2014) Analysis session for interested
candidates
ASSOCIATE RESPONSIBILITIES

17.  Provide training support to faculty for test analysis
 Provide marketing collateral for the test date distribution, that
is, leaflets or any other material by courier at no extra cost to
BT Associate
 Provide design for any brochures/ posters to cover the
colleges and schools
 Provide quality web-services to all customers
BT RESPONSIBILITIES

18.  A first-right of refusal for the BT Franchisee opportunity
 Associate has to decide within 15 days of being offered a Franchisee
 More product opportunities as a BT Franchisee
LONGER-TERM VIEW

19.  This is not a business agreement, but only an offer to test the
CTET preparation market
 Contract will be valid for 6 months or till the next CTET,
whichever is earlier
 Contract will not be extended, but the Associate can be
converted into a BT Franchisee with mutual consent
SOME FINE POINTS

20.  Make a payment of Rs. 25,000 only to BT
 Start receiving marketing strategies and collaterals for CTET
Jan’14
 Arrange for distribution of the CTET Pamphlets/Leaflets at the
test centers in your city
 Enroll CTET aspirants for the coming & next CTET Test Series
NEXT STEPS

21. Contact us:
Beyond Teaching Services Pvt. Ltd.
218A, City Centre
M.G. Road, Indore (M.P.) - 452001
Email: partner.support@beyondteaching.com
Or Call 0731-4282617
(Mon – Fri : 10:00 am to 5:30 pm)