This document provides instructions and answers for two sets of the UOP BSCOM 410 Week 1 Media Matrix assignment. It includes a description of the assignment which involves completing a media matrix table by defining media keywords and discussing whether they create benefit, risk, or both. It also includes short answer questions to complete. The document then provides the full answers to the two sets of the media matrix assignment, including the completed tables and responses to the short answer questions. It encourages students to visit the provided website for more UOP assignment help.

1. UOP BSCOM 410 Week 1 Media Matrix (2 Set) NEW
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Media Matrix
Complete the matrix below by defining each of the media
keywords listed. Then, discuss whether this
keyword creates benefit, risk, or both for an individual. Explain
your responses. Next, answer the shortanswer questions that
follow the matrix. Include a reference page consistent with APA
guidelines. Key Word Media Literacy Automaticity Media
Exposure Building Blocks of
Media Literacy
(List and describe) Mental Codes Meaning Matching Filtering
Description Media Matrix 2 BSCOM/410 Version 3 Meaning
Construction Answer the following questions with short
answers (one to three complete sentences). 1. Choose one of the
seven (7) skills of media literacy described in your textbook.
Why is this
skill important? Provide an example of its significance based on
your own experiences. 2. What is a media message? Give two
examples of media messages you have encountered
today. 3. The text talks about having “more control over media”

2. (p. 31). What is meant by this, and
why is it important for you as an individual, and for society? 4.
How might media literacy help you in your personal life? How
might it help you in your

3. UOP BSCOM 410 Week 2 Blog Post Mass Media and Audiences
(2 Papers) NEW
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Prepare a 700- to 950-word blog post describing mass media
and audiences.
Describe what is meant by mass media and how mass media
affects audiences.
Summarize each of the following five states of mass media
development:
Innovation
Penetration
Peak
Decline
Adaptation
Select one advertisement geared specifically toward children.
Briefly describe the ad, then address the following in your post:
What does the ad attempt to encourage children to do?
Why are children considered to be a special audience when it
comes to mass media and advertising?
List one area of development in children that makes them more
susceptible to harm from advertisements.

4. Does the ad you selected have the potential to harm
children? In what way?
What role does media literacy play in helping to protect
children from negative media influences?
In your opinion, is society doing enough to safeguard children
from exposure to potentially harmful media? Explain your
response.
In addition to the ad you select, include at least two peer-
reviewed articles pertaining to stages of mass media
development or media and children.
Note: You may set up your blog on PhoenixConnect by clicking
your student profile and navigating to the Content tab. Once
there, click Write a blog post under the Actions column on the
right-hand side of your screen.
Create both a Word document for review comments, and
include a link to the blog post, itself.
Format your assignment according to appropriate course-level
APA guidelines.

5. UOP BSCOM 410 Week 2 Media Terminologies and Magazine
Selection (399 Words) NEW
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BSCOM 410 Week 2 Media Terminologies and Magazine
Selection

6. UOP BSCOM 410 Week 3 Media Effect Case Study Annotated
Bibliography NEW
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Create an annotated bibliography to organize your research for
Media Effects Case Study.
Research two peer-reviewed articles and research studies from
within the last three years that focus on media effects,
messages, and audience.
Write a 100- to 175-word descriptive and critical annotation
summarizing and interpreting each article. Include the
research methodology (i.e., how the data/result was obtained)
for each research study.
Format your annotated bibliography consistent with APA
guidelines.
RCreate an annotated bibliography to organize your research
for Media Effects Case Study.
Research two peer-reviewed articles and research studies from
within the last three years that focus on media effects,
messages, and audience.
Write a 100- to 175-word descriptive and critical annotation
summarizing and interpreting each article. Include the
research methodology (i.e., how the data/result was obtained)

7. for each research study.
Format your annotated bibliography consistent with APA
guidelines.elated Tutorials

8. UOP BSCOM 410 Week 3 The Reality of the News (2 Papers)
NEW
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Identify a national story that is currently in the news.
Select two of the following major media outlets that are both
covering the story:
ABC News
CBS News
CNN
Fox News
MSNBC
NPR
Search for coverage of news story you have selected from each
of the two outlets.
Note: The stories you choose to compare may take the form of a
live broadcast, video, audio, or printed word (e.g., you may
select a CNN live broadcast and an ABC written article.
Write a 950- to 1,050-word paper that addresses the following:
Do both media outlets use a traditional journalistic perspective
in presenting the story? Explain your response.
Are the sources used in the news stories appropriate or

9. credible? Why or why not?
Is the message of the story the same as presented by each
media outlet? What is the message of each story?
Did one story seem more believable to you than the
other? Explain.
As outlined in your textbook, truthfulness, neutrality, and
accuracy are three criteria for determining the quality of
news. Did each story have all three? Did one story have more
or less of one of the three qualities? What prompted you to
determine this?
Does either outlet present the story in a manner that is biased?
If so, how did you recognize the bias? If not, how did the story
appear to avoid bias?
If one or both of the stories were biased in some way, what are
your suggestions for making them more fair and balanced?
Does either story include overtones or elements of racial or
gender stereotypes? If so, describe.
Do any of the stories appear to be incomplete or require
additional context for viewers to fully understand the meaning?
Could different audience types interpret the stories in different
ways? If so, in what ways?
Format your assignment according to appropriate course-level
APA guidelines.

10. UOP BSCOM 410 Week 4 Hot Button Issue Paper NEW
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Technologies evolve, but sex and violence have always been--
and may remain--hot-button issues in the media. The pace of
new technological change is so rapid that some people may no
longer wait on formal media to research and provide
information for making personal decisions.
Write a 1,400- to 1,750-word paper that addresses the
following:
A brief discussion of 20thcentury communication
developments, milestones, and applications exemplifying
changes in media portrayal of sex and violence.
Explain how the negative effects of sex and violence on children
have increased in media technology. Provide examples and cite
at least one contemporary news article.
Explain how the negative effects of sex and violence on adults
have increased in media technology. Provide examples and cite
at least one contemporary news article.
Make specific recommendations about how the problems of
media portrayal of sex and violence might be minimized.
Examine how the immediacy of media involving sex and
violence affects your own interpersonal communication. How
is the development of intimacy within interpersonal

11. relationships related to the volume and accessibility of media
portrayals of sex and violence?
Consider the ethical and legal implications involved in the
personal use of social media and other technologies to access
and share images and videos. Based on your own
understanding and research of ethics, what ethical principles
are involved in the use of technology in relation to images of
sex and violence? What ethical principles are involved when
posting or making accessible the personal images of others?
What laws are in place because of photos or videos made
accessible without permission? What recommendations based
on your research of law and ethics can you propose in relation
to the accessibility and proliferation of images of sex and
violence?
Examine the home page or landing page of a mainstream online
news source that comes up on your screen upon login. Examine
the imagery used on the entire page, including any
advertisements. Discuss the diversity of the people
portrayed. How are women represented? How are people of
color represented?
Cite at least three different peer-reviewed outside sources, in
addition to two contemporary news articles.
Format your assignment according to appropriate course-level
APA guidelines.

12. UOP BSCOM 410 Week 5 Media Use and Effects Within Your Life
NEW
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Write a 950- to 1,050-word analysis of media use and effects
within your life.
Create a comprehensive list of your current media habits--from
mobile device usage, to exposure to television, radio, outdoor
advertising, and the types of content you tune into routinely
(e.g., sports, news, reality shows, etc.).
Summarize your usage in one to two paragraphs, including
chan