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Mobile Marketing & Law

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Presentation for Digitla Media Law class.

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Mobile Marketing & Law

  1. 1. Mobile Marketing the new frontier for digital media law Adriana Gil Miner - March 2008 - COM 558 Law Digital Media - University of Washington
  2. 2. 82% of U.S. population subscribe to a wireless service source: CTIA The Wireless association
  3. 3. don’t leave home without it... our phones are with us 75% of the time* *Source: (October, 2007) Visa Online survey mobile payments
  4. 4. rich medium with many opportunities to market

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