power selling
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This document summarizes a book about the power of reputation, passion, research, rapport, resource management, resiliency, and relationships in sales. The book was published in 2006 in Mumbai by Corpus Collossum Learning Pvt Ltd. It was authored by George Ludwig, an American physician and medical researcher known for his early applications of ultrasound technology. The document outlines several chapters from the book focusing on different aspects of sales such as building reputation, maintaining passion, researching customers, developing rapport, managing resources, being resilient, and nurturing relationships.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Understand how search engines work
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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power selling
- 1. SIVA SHIVANI INSTITUTE OF MANAGEMENT PRESENTED BY SAI KUMAR BIFAAS B8-18
- 2. P U B L I S E R - C o r p u s C o l l o s um L e a r n i n g . P v t L t d Y E A R O F P U B L I C A T I O N - 2 0 0 6 P L A C E O F P U B L I C A T I O N -MUMB A I I S B N - 8 1 - 8 9 1 9 7 - 3 2 - 0
- 3. AUTHOR GEORGE LUDWIG M.D.(January 4,1922-November 24,1973) Was an American professor of medicine And medical researches . The first application of ultrasound to the human body for medical purposes ,he was the founder chairman of the department of medicine of the medical college of Ohio.
- 4. CONTENTS THE POWER OF REPUTATION THE POWER OF REAL PASSION THE POWER OF RESEARCH THE POWER OF RAPPORT THE POWER OF RESOURCE MANAGEMENT THE POWER OF RESILIENCY THE POWER OF RELATIONSHIP
- 5. THE POWER OF REPUTATION Know Who You Are Believe You Can Be Better Make Sure You’re Credible LIVE IT ! TURNING YOUR IDENTITY INTO A REPUTATION Focus on serving buyers Be an Industry Headliner
- 6. LEVERAGE IT! USING YOUR REPUTATION TO INCREASE SALES Capitalize on Your Company’s Reputation Leverage Your Personal Reputation Advance marketing Personal Contact marketing
- 7. THE POWER OF REAL PASSION Super change your psychology Self esteem Sales beliefs Focus on your goal Direct your thoughts -Visualization
- 8. The power of research Become the specialist Continuing education Identify the best account strategy Identify Your Ideal Buyers Research The Buyer’s Organization Identify your best account strategy
- 9. THE POWER OF RAPPORT caring commonalities communication flexibility likeability Contacting –follow the rules of engagement face to face engagement tele phone engagement
- 10. THE POWER OF RESOURCE MANAGEMENT Life plan Strategic business plan Market position assessment Sales volume goal Client retention
- 11. POWER OF RESILIENCY The ability to keep bouncing back from their difficulties. Top sales producers develop resiliency by knowing the following. 1) Sales is not the big easy. 2) Use your attitude indicator. 3) It’s not over until you win.
- 12. THE POWER OF RELATIONSHIPS In selling how we will sell the product • Start with commitment Closing the sale-but opening the relationship Commit to relational banking Deepen your relationships
- 13. synopsis There should be reputation of the product in the market. For selling the product we must have a passion to do the work in a better and easy way. We have to keep on bringing new ideas for the process of selling. We should maintain good relation with the customers.