How to create compelling online content through storytelling and stack panel design. Get clear on your marketing strategy and your goals for your website to be more effective.
Create your visual mood board — a tool that will be your road map to represent the look and feel of your business. It will help you keep your brand beautiful, sharp, and cohesive across all visual channels.
Startup image hacking! Learn how to hack the projected image of your startup and create a user experience that extends from the simple presentation of your product or service. Master how to win people over, be them potential investors or clients, by making sure they receive your value proposition in the most effective way.
Consumers today are overloaded with information, and they’ve gotten savvy at tuning out advertising. Instead, they crave meaningful, relevant content that educates and inspires them and makes them feel part of a brand experience. You have a unique story to tell them and plenty of places to tell it — but without an integrated content strategy, your brand story can quickly become fragmented and fall flat.
In this session, Stacey King Gordon from Suite Seven, a content strategy and brand communications consultancy, talks about how you can develop your unique point of view and a framework for what content you publish on your social media and other marketing channels. Learn why content is so important to building your brand, and how to develop a sustainable content plan even when you have limited resources.
Create your visual mood board — a tool that will be your road map to represent the look and feel of your business. It will help you keep your brand beautiful, sharp, and cohesive across all visual channels.
Startup image hacking! Learn how to hack the projected image of your startup and create a user experience that extends from the simple presentation of your product or service. Master how to win people over, be them potential investors or clients, by making sure they receive your value proposition in the most effective way.
Consumers today are overloaded with information, and they’ve gotten savvy at tuning out advertising. Instead, they crave meaningful, relevant content that educates and inspires them and makes them feel part of a brand experience. You have a unique story to tell them and plenty of places to tell it — but without an integrated content strategy, your brand story can quickly become fragmented and fall flat.
In this session, Stacey King Gordon from Suite Seven, a content strategy and brand communications consultancy, talks about how you can develop your unique point of view and a framework for what content you publish on your social media and other marketing channels. Learn why content is so important to building your brand, and how to develop a sustainable content plan even when you have limited resources.
http://www.signatureglassandwindows.com - Signature Glass and Windows is committed to on-time, on-budget and properly executed projects. We understand that meeting our contracting partners deadlines means success for their projects and customers, and future successful projects.
Understanding & Combating Global Censorship with WordPressJohn Gamboa
Recent growth in places like China, Vietnam, India and Russia brought astounding economic and technological successes that also yielded some of the largest networks of censorship in history. The Great Firewall of China, DPI and SORM in Russia, and SmartFilter in Iran and Saudi Arabia are just a few of the tools used to block the free expression of millions of people.
For this talk, we will discuss how WordPress can empower users while still understanding the pitfalls and considerations required to reach those affected by censorship.
Other topics will cover how WordPress sites and plugins get blocked, issues designing and maintaining sites, and how the OpenNet Initiative affects WordPress. John will also give insight into his own experiences working with censorship and the Web from his time working in China.
With this knowledge in hand, you’ll be able to leave the talk knowing what you can do to understand and combat censorship for your new or existing WordPress sites in a global web.
WP or Drupal (or both): A Framework for Client CMS Decisions Pantheon
WordPress and Drupal are powerful open source tools. Many agencies specialize in one or the other, but being able to effectively use both can be a tremendous strategic benefit. In this webinar we’ll discuss how to deploy both WordPress and Drupal effectively as an agency.
The Certified Turnaround Professional (CTP) designation was introduced in 1993 in the United States as an objective measure of the
experience,
knowledge &
integrity
that is necessary to conduct corporate renewal work.
The TMA Certification Program establishes an industry standard “kite mark” of quality for an otherwise unregulated profession.
5 Steps to become a Social Media Influencer
I facilitated a discussion with Dell employees, leaders and social media influencers around the 5 steps to become a Social Media Influencer during #Social1Up (Dell Social Media and Communities UnConference) held in Fall 2013 and Spring 2014.
Here are the key takeaways from our conversation. Enjoy!
~ Andre Piazza
@AndreAtDell
www.linkedin.com/in/AndrePiazza
www.slideshare.net/apiazza
Marc Loveridge's presentation to eMarketing students at UWA.
Citizen Marketing
Your brand is only what people say it is
Listening, Talking, Supporting & Embracing
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
http://www.signatureglassandwindows.com - Signature Glass and Windows is committed to on-time, on-budget and properly executed projects. We understand that meeting our contracting partners deadlines means success for their projects and customers, and future successful projects.
Understanding & Combating Global Censorship with WordPressJohn Gamboa
Recent growth in places like China, Vietnam, India and Russia brought astounding economic and technological successes that also yielded some of the largest networks of censorship in history. The Great Firewall of China, DPI and SORM in Russia, and SmartFilter in Iran and Saudi Arabia are just a few of the tools used to block the free expression of millions of people.
For this talk, we will discuss how WordPress can empower users while still understanding the pitfalls and considerations required to reach those affected by censorship.
Other topics will cover how WordPress sites and plugins get blocked, issues designing and maintaining sites, and how the OpenNet Initiative affects WordPress. John will also give insight into his own experiences working with censorship and the Web from his time working in China.
With this knowledge in hand, you’ll be able to leave the talk knowing what you can do to understand and combat censorship for your new or existing WordPress sites in a global web.
WP or Drupal (or both): A Framework for Client CMS Decisions Pantheon
WordPress and Drupal are powerful open source tools. Many agencies specialize in one or the other, but being able to effectively use both can be a tremendous strategic benefit. In this webinar we’ll discuss how to deploy both WordPress and Drupal effectively as an agency.
The Certified Turnaround Professional (CTP) designation was introduced in 1993 in the United States as an objective measure of the
experience,
knowledge &
integrity
that is necessary to conduct corporate renewal work.
The TMA Certification Program establishes an industry standard “kite mark” of quality for an otherwise unregulated profession.
5 Steps to become a Social Media Influencer
I facilitated a discussion with Dell employees, leaders and social media influencers around the 5 steps to become a Social Media Influencer during #Social1Up (Dell Social Media and Communities UnConference) held in Fall 2013 and Spring 2014.
Here are the key takeaways from our conversation. Enjoy!
~ Andre Piazza
@AndreAtDell
www.linkedin.com/in/AndrePiazza
www.slideshare.net/apiazza
Marc Loveridge's presentation to eMarketing students at UWA.
Citizen Marketing
Your brand is only what people say it is
Listening, Talking, Supporting & Embracing
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
Jason Mesut - Tactics for Amplifying the Strategic Value of DesignUX Lausanne
Jason Mesut draws on his experience as a management consultant and a designer to unpack some of the core challenges he has found with design realising its value to business.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
Where I Want To Be: How Marketers Screw Up GeotargetingLongitude73
Why do brands spend time geotargeting their digital media to start a conversation with customers then drop the ball when they click? Why, it’s almost criminal.
Nick Vehr, president of Vehr Commmunications, shares his recent presentation as the keynote speaker at the Annual Meeting of the Hamilton County (OH) Planning Partnership on Friday, March 14. In the presentation, learn more about the challenges and benefits of place branding for cities, states and countries, an overview of how to do place branding, the 15 most common mistakes of place branding and more.
Find out about our professional presentation design services.
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
The importance of getting a creative brief rightSean Lane
All creatives have been there (and designers if you haven't, I guarantee you will at some stage), you leave a briefing meeting with no clarity about what the task at hand is. From the get go, you're tredding in quick sand. On the flip side there's nothing better than having the sparks of concepts starting even before you leave the briefing. In this document. My intention here is to keep things simple and help the standard of brief writing. I hope this helps in some way. Sean.
Brand advertising is not a brand-new phenomenon. However, it has evolved over the last quarter-decade to include more than simply promoting and showing products: it has also included developing a brand narrative and promoting it via storytelling.
Consumers nowadays are well-informed and cautious. They want to learn more about your brand, its attributes, its origins, and other details. As a medium, storytelling offers a tremendous opportunity to engage with customers and influence their buying decisions.
For more info, Visit: www.epicindiagroup.com
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
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Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
4. What is effective storytelling?
Addressing your visitors’ wants and needs.
5. What is effective storytelling?
1. Good Design (You don’t distract or confuse them.)
2. Communication (You get them.)
3. Confidence (You guide them.)
7. Good Design
Doesn’t distract or confuse your visitor.
● Old design sucks
○ Based on print design; not good at communicating with your visitor
8.
9.
10. Good Design
Doesn’t distract or confuse your visitor.
● Old design sucks
○ Based on print design; not good at communicating with your visitor
○ Not responsive so hard to use on mobile devices, which leads to a higher bounce rate
○ Focuses on clicks instead of scrolling so difficult to navigate
○ Breadth, not depth
○ Crappy UX because people are overwhelmed with information, clutter, or disorganization
● Why it matters:
11. Good Design
Doesn’t distract or confuse your visitor.
● Old design sucks
○ Based on print design; not good at communicating with your visitor
○ Not responsive so hard to use on mobile devices, which leads to a higher bounce rate
○ Focuses on clicks instead of scrolling so difficult to navigate
○ Breadth, not depth
○ Crappy UX because people are overwhelmed with information, clutter, or disorganization
● Why it matters:
○ Confused and annoyed people don’t buy!
12. Good Design
Doesn’t distract or confuse your visitor.
● Old design sucks
○ Based on print design; not good at communicating with your visitor
○ Not responsive so hard to use on mobile devices, which leads to a higher bounce rate
○ Focuses on clicks instead of scrolling so difficult to navigate
○ Breadth, not depth
○ Crappy UX because people are overwhelmed with information, clutter, or disorganization
● Why it matters:
○ Confused people don’t buy!
● One-page or Stack Panel design
13.
14.
15.
16.
17. Good Design Doesn’t distract or confuse your visitor.
● Old design sucks
○ Based on print design; not good at communicating with your visitor
○ Not responsive so hard to use on mobile devices, which leads to a higher bounce rate
○ Focuses on clicks instead of scrolling so difficult to navigate
○ Breadth, not depth
○ Crappy UX because people are overwhelmed with information, clutter, or disorganization
● Why it matters:
○ Confused people don’t buy!
● One-page or Stack Panel design
○ Forces you to be clear and to focus on what really matters.
○ Forces you to be concise by telling the story of your biz in big blocks, and referring people to
landing pages for more detail
○ Gives depth, not breadth
○ Offers some whiz-bang = emotional satisfaction of interacting with the site
21. Communication
You just get them.
1. Be specific. Don’t try to market to everyone.
○ If you try to market to everyone, you’ll end up marketing
to no one.
22. Communication
You just get them.
1. Be specific. Don’t try to market to everyone.
2. Identify with their pain.
○ Builds trust.
23.
24. Communication
You just get them.
1. Be specific. Don’t try to market to everyone.
2. Identify with their pain.
○ Builds trust.
25. Communication
You just get them.
1. Be specific. Don’t try to market to everyone.
2. Identify with their pain.
○ Builds trust.
26. Communication
You just get them.
1. Be specific. Don’t try to market to everyone.
2. Identify with their pain.
○ Builds trust.
27. Communication
You just get them.
1. Be specific. Don’t try to market to everyone.
2. Identify with their pain.
○ Builds trust.
○ Specificity of the pain is what narrows your
demographic.
28. Communication
You just get them.
1. Be specific. Don’t try to market to everyone.
2. Identify with their pain.
3. Tell them that you have the solution.
29.
30.
31. Communication
You just get them.
1. Be specific. Don’t try to market to everyone.
2. Identify with their pain.
3. Tell them that you have the solution.
○ Use Features and Benefits
32. Features v. Benefits
What is it?
What does it have? What is it like?
90 minute intake process.
Been in business for 10 years.
Fancy phone case made of (big word)
plastic/alloy.
The coffee maker has a timer.
Why do I care?
How will it improve/change my life?
I create completely customized work.
Reliability, expertise, social proof.
You won’t break it. You won’t keep spending $$ a
year to fix it.
I can sleep in for 10 more minutes.
I won’t be late to work and get fired.
…whichmeansthat...
36. What is Your Goal?
a. Build your list?
b. Sell products?
c. Sell services?
d. Have someone sign up for a free consult?
e. Have someone call you?
f. Get more social shares?
g. Build your PR?
37. What is Your Goal? What do you need to do that?
a. Build your list? (prominent signup form?)
b. Sell products? (money-back guarantee?)
c. Sell services? (social proof?)
d. Have someone sign up for a free consult? (big
font?)
e. Have someone call you? (benefits?)
f. Get more social shares? (better content?)
g. Build your PR? (show events? press releases?)
38. Confidence
You guide them.
Now that you know your goal, you can address theirs. What’s their pain? What are
they looking for? How can you put that together in a clearly communicated, stack
panel site?
Give people an introduction to orient them to the site, even if it’s just a graphic.
Consider layout, color and font choices to make sure you’re delivering the right
‘feel’.
39. Stack Panel/Homepage Order
1. Introduction
a. Design, graphics, logo, taglines, mission statements (beware sliders)
2. Mission statement, quotes, tagline
3. Services, Products (use Features/Benefits!)
4. About, Bio, Team (use bubble wrap effects!)
5. FAQ/more details
6. Location
7. Quotes, Testimonials
8. Call to Action (make it EASY and OBVIOUS)
40. My Goal:
For you to witness and recognize your own
brilliance, to get reconnected to your
dreams and fall in love with yourself all over
again.
From THAT place, you can interact with the
world in a bigger way