Green Media Kit - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

Buy Some College Media Advertising, Marketing & Promotions
For The College Minded-$200 BILLION + Market
College Students – Ages 18-24 and Beyond

NewAge Marketing, Inc. (NAM) is a Full-Service College & High School Youth Marketing
Company that provides advertisers with a medium to target youths from as early as their first day of
kindergarten to their last day of college and beyond. When it comes to cultivating your business by
tapping into the lucrative, yet elusive college and k-12 markets…..we know what you’re thinking. For
over a decade, NAM has been implementing unique student marketing solutions for clients seeking to
market to students. Nam has built the most extensive college, high school and youth marketing
network Nationally. We reach virtually every campus from coast to coast. The most important aspect
of our network is that it lends itself to flexibility. Market to an entire nation or just one campus. It is
always our recommendation that a client employ several avenues simultaneously to achieve the
optimum level of exposure and to ensure that their college advertising message gets across to the
target audience.

*Personal Attention - Start To Finish
*Current Knowledge of the CollegeMarketPlace
*Effective/Efficient College Advertising Services & Promotions
*Fastest Turnaround by a College Advertising Agency in the Industry

Advertising, Marketing, Research & Promotions for the Youth Minded College Marketing Network
NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774
www.CollegiatePromotions.com/ www.KidClubMarketing.com 1

BlueTooth –Wi-FI–College Network

NewAge Marketing is the leader in national Phone Kiosk AD Wraps as well as
Blue Tooth Networked COLLEGE Kiosks. Our network provides access to over 1
million advertising panels or a combination of SECURE BlueTooth Enabled
COLLEGE Kiosks –IN SCHOOL Reaching Over 10 Million Students Daily –
Exclusive Provider (Opportunity to Send Electronic Ads to passerby traffic within
300 feet range of the phone/college kiosks) with Ad Panels.

Internet
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itc
Turn physical w
rS
locations into we
interactive
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Bluetooth
hotspots
www.CollegiatePromotions.com/ www.KidClubMarketing.com 1a


What Ways Can I Work With NewAge Marketing?

• Point of Purchase – Target mass retailers, convenience stores, or retail chains
• Proximity Targeting –Ethnic Targeting – Hispanic, Asian, African–America
• ZIP Code Targeting
· Lifestyle Targeting – Nightlife, college campuses, beach,
• Events
• General Marketing
Why You Should Work With NewAge Marketing?
• Targeting –We offer the ability to micro–target ad placement by demographics,
locations, events and other criteria.

• Relevance –Tailor your advertising message to its surroundings. Our network
can deliver a message that reaches your target at a specific time and place.
.•Personal –Relative to other media, phone kiosks provide street level ads within a
few feet of the passerby. Your message is also delivered in an uncluttered
environment which means more impact.
• Creative Ad Possibilities –Skies the limit on design
• Efficiency – Highly–focused placement and affordable targeted impressions
• Nationwide Coverage – Millions of Kiosks Units Available –

www.CollegiatePromotions.com/ www.KidClubMarketing.com 1b


Quality Locations - To ensure the very best locations, we have developed a
comprehensive process.
**We use a database system to narrow the search for locations using your unique
guidelines. Census 2000 demographic data on ethnicity, income, and household
characteristics into the system, as well as business location data, to refine our
searches. The result is a preliminary list of all the phone kiosks in a market that fit
the campaign guidelines. Our college locations are in excess of 7000+ with
nearly 1000 campuses – the largest and ONLY network known today.

**To ensure the best possible locations are used for your program, site surveys are
performed to verify the placement, visibility and traffic of each location.

**Location is assessed on its visibility, traffic levels, and how well it fits the target
for your program. Best Locations ONLY are selected.

**Audit Process - every few weeks ads are checked and Bluetooth units
monitored. If your ad looks anything less than spectacular, we will repost that
location with brand-new posters and for Bluetooth programs replace batteries or
wireless cards if necessary. A Commitment to quality ensures success for our
clients.

www.CollegiatePromotions.com/ www.KidClubMarketing.com 1c


www.CollegiatePromotions.com/ www.KidClubMarketing.com 1d


Bluetooth: How
does it work?

A campaign One click begins A message
creative with a fast and free appears
a bold call to download of asking
action unique content if the user
prompts to wishes to
passersby to mobile devices accept
turn on their using Bluetooth. content. Supported by Qwikker
Bluetooth.

www.CollegiatePromotions.com/ www.KidClubMarketing.com 1e


Bluetooth: How
does it work?

A campaign One click begins A message
creative with a fast and free appears
a bold call to download of asking
action unique content if the user
prompts to wishes to
passersby to mobile devices accept
turn on their using Bluetooth. content. Supported by Qwikker
Bluetooth.

www.CollegiatePromotions.com/ www.KidClubMarketing.com 1f


Bluetooth: How
does it work?

4
Unique
A campaign Portable Wi-Fi content
creative with a Passersby
user locates appears on
bold call to turns on their
the hotspot their Wi-Fi
action prompts Wi-Fi on their
passersby to and connects. capable
portable
look for the Wi- portable
device.
Fi hotspot on device.
their Wi-Fi Supported by Qwikker
capable portable
device.

www.CollegiatePromotions.com/ www.KidClubMarketing.com 1g

On Campus Postering & Flyering

NAM has been executing On-Campus POSTERING & Flyering across the United States, Puerto Rico and Canada since
1996. Campus posters are displayed on bulletin boards in well traveled areas on college campuses. These bulletin boards
are one of the best ways, at a "grass roots" level, to communicate with college students via student marketing and
advertising promotions.
Response Cards, take-ones and tear-off tabs attached to posters provide an especially cost-efficient means for prospect
generation, direct orders or web inquiries. Since the average life of a poster is over two weeks, one wave of posters gives
you maximum efficiency for a 2 week media schedule.
Targeting: Placement at universities and college at more than 6,500 campuses available nationwide.

A SOLID INVESTMENT for Apparel - Automotive -Communications -Electronics -Entertainment -Financial
Services Food & Beverage -Publishing -Recruitment -Travel -etc.

College Marketing Network
Advertising, Marketing, Research & Promotions for the Youth Minded
NewAge Marketing- 50 Sutton Avenue- East Providence, RI 02914-Phone: 401-431-0771/Fax 401-431-0774 2
www.CollegiatePromotions.com/ www.KidClubMarketing.com

On Campus Postering & Flyering

Our Exclusive College Advertising Agency Network chooses prime locations to achieve
maximum, repetitive exposure and abide by and operate within campus rules and
regulations. Spot checks and monitoring and wave photos ensure for a successful promotion.

THE MOST COPREHENSIVE NETWORK IN THE INDUSTRY – Work with the
marketing company advertising to college students that has actually been on college
campuses – Others promote but in most cases have never posted a poster themselves – We
utilize a FOUR TIER approach that no other company offers. NAM Professional Agents,
Student Agents, SGA Representatives’ & Department Specific Mailings turnkey approach to
college postering and flyering delivers results. What this means for you, our client is that we
can distribute materials in a fraction of the time (usually DAYS VERSUS WEEKS with the
competition) that other companies promise with a consistency.

15% MORE FREE – The success of your program is our greatest desire. 2 weeks after
our initial distribution on campus, our professional and student agents will place and
additional 15% MORE Posters for FREE. Simply add the extra materials to the initial order
and we will take care of the rest for free.

Post 500 Colleges – 50,000 Posters/100 Posters Per Campus/6 Weeks For $45,000 ($.90
Per Poster) Our Most Popular Special – TERRIFIC BARGAIN


ON-CAMPUS COLLEGE BULLETIN BOARD/
IN-CLASSROOM POSTERING & FLYERING

YOUR BRAND WHERE STUDENTS ARE THAT GET ATTETION!!

Informative products POSTED in high-traffic college locations, classroom buildings, college
dorms, career
centers, student centers, mail rooms, dining halls, common areas, etc….

15,555,471 College Student Target Market

164,895 College Bulletin Boards

4 Color Visual Impressions – 8.5” x 11”, 11” x 17” or 11” x 22”

Targeted Distributions Available – Science – Math – Graduate, etc…

Guaranteed High Visibility Through On Campus Advertising

1 poster per every 150 students / 1:150


Exposure Analysis

POSTER Impressions – Top 500 Colleges

Average number of students *…………………………………………………………………..922

Number of days in sponsorship (maximum)…………………………………………………..x30

Total number of students per 30 sponsorship days………………………………………...27,660

Number of colleges…………………………………………………………………………..x500

Total number of poster views per run dates…………………………………………...13,830,000

Average number of gross Impressions Per VISIT Per Poster……………………x8.7 X # Posters

Total gross impressions per poster campaign………………………………………........6,525,000

2

College Dorm Doorhangers – Effective
Dorm Room Marketing

NAM agencies advertising to college students – College Dorm advertising

College Dorm Marketing Utilized as Branding or Call to Action

Placed directly on students door handles in college dorms and other campus housing

Target the top 500 campuses nationally or any of our 2,000+ Campuses

Typically 1:2 dorm hanger to student ratio

Guerilla Marketing & Advertising Promotions

Top 500 Campuses / 1 month - 1 time distribution:

935,135 Dorm Room Available (Top 500): $401, 765.00 – ALL Inclusive – Printing Included
College Dorm Room Door Hangers -4COLOR Impressions TOP 500 Campuses
Impressions


Exposure Analysis

Average number of dorm rooms *…………………………………………..1,500,000

Number of days in sponsorship (maximum)………………………………………...x1

Total number of students per 30 sponsorship days…………………………………...2

Number of colleges………………………………………………………………..x500

Total number of views………………………………………………………3,000,000

Average number 0f gross Impressions Per VISIT Per Dorm Hanger……………..x3.5

TOTAL
IMPRESSIONS……………………………………………………………...10,500,000


ON-CAMPUS LOCATION MEDIA-3D Totem Kiosk
Displays-Banner Stands

The largest 3D Kiosk Ad Network with a potential reach of over 15 million students at over 1,500
campuses in 148 ADI markets nationwide (95% of college students). The NAM 3D Campus
Marketing Company Network offers and effective yet economical medium for tapping into this
attractive student marketplace.
College Kiosk Marketing & Advertising Displays visible on campuses in every state nationwide in
key locations.

Guaranteed College Kiosk Placement High Visibility

Placed in high traffic locations such as building entrances – next to college newspaper racks
department specific

NAM Survey – 1200 Students from 60 Top Colleges Revealed:

96% Viewed a Totem College 3D Kiosk Media Ad in the past seven days

Over 60% viewed a 3D Totem Kiosk more than 10 times during a seven day period (Banner Stands)

Of those 60%, 25% viewed a 3D Totem Kiosk more than 30 times

College Kiosk Advertising Displayed in monthly viewing periods.
** The college marketing strategies and products kiosk network reaches students nationwide in student
unions, mailrooms, gymnasiums, dorms and academic building specific locations.


Exposure Analysis

College 3D Totem Kiosk Displays -4 COLOR Impressions TOP 500 Campuses
MOST HIGHLY VISITED CAMPUS LOCATIONS
Impressions

Average number of students…………………………………………………………………………… *1050

Number of days in sponsorship (maximum)……………………………………………………………….x30

Total number of students per 30 sponsorship days……………………………………………………..31,500

Number of colleges………………………………………………………………………………………..x500

Total number of views……………………………………………………………………………...15,750,000

Average number of gross Impressions Per student VISIT Per 3D Totem Kiosk………………………...x19.5

TOTAL IMPRESSIONS……………………………………………………………………………307,125,000


Table Pop Tents
Exclusively Supplied by NAM college advertising companies
College Marketing & Advertising Campus Promotions with a POP – college tabletent marketing
Advertise to College Students with Table POP Tents. They can be used to promote upcoming college
recruitment or recruiting services events, special discount offers or anything your imagination may
think of!!!!
College table tents are placed in Strategic Locations on college campuses
Full 4-color copy for a professional look that lends itself to flexibility and design
Cost effective while producing results
College POP- TableTents are distributed in high-traffic student locations including but not limited
Student Unions/Mail Rooms/Dorms/Libraries/Lecture Halls
1,500+ Campuses Available –
75,000 Strategic Locations Weekly
Top Colleges – 18,563 Locations – 1 per every 350 student ratio
76% Viewed a Table Tent Advertising Promotion in the past seven days
Over 45% viewed a Table Tent Marketing Unit more than 10 times during a seven day period
Of those 45%, 25% viewed a Table Tent more than 30 times


Exposure Analysis

College Table POP Tents-4COLOR Impressions TOP 500 Campuses Cafeterias – Dorms – Academic Hall
Classrooms

Table POP Tents Impressions

Average number of POP Tents Distributed…………………………………………350 X 2 Distribution (700)

Number of days in sponsorship (maximum)……………………………………………………………….x30

Number of colleges…………………………………………………………………………………….....x500

Total number of views………………………………………………………………………………...350,000

Average number of gross Impressions Per VISIT Per POP Tent……………………………..x10 =3,500,000

TOTAL IMPRESSIONS……………………………………………………………………………17,500,000


Java Sleeves

Java Sleeves have been transforming the nation’s daily coffee habit into memorable consumer impressions that ultimately deliver
ROI. The NAM network is capable of delivering over 15 million cup sleeves a month across 6,000 locations, 80 US markets,
including the top 30 DMAs. We take pride in managing our network so that campaigns always reach their targeted audience and
deliver results whether it be College Markets or the General Population. That’s why
NAM JAVA Sleeves are quickly becoming mobile billboards for the leading brands.

JAVA Sleeves are a distinctive, one-to-one media medium that makes brands stronger and direct response
campaigns more effective through High recall and long lasting impressions. On Average Coffee – Tea
drinkers spend 49 minutes with our Java Sleeves. Average recall: 65%. The average JAVA Sleeve
is viewed by 2-6 consumers before being discarded.


Gazoontite

NAM delivers your message directly into the hands of potential customers on college campuses, high schools, junior high schools,
elementary schools and the US General Population in over 150 Major Metro Markets. Our personalized “Gazoontite” tissue packs
are uniquely suited to the consumer who accepts the FREE tissues. Studies Prove that recipients are likely over 80% likely to read
your advertisement. In many cases they’ll look it over on average 5X before the tissues are used up.

“Gazoontite” Tissue pack marketing has been proven highly effective in the financial, entertainment, insurance, student lending,
automotive, food andbeverage, etc… industries. Unlike traditional OOH media, your advertisement usually is not discarded until
the tissue packs have been used. This ensures guaranteed repeat ad exposure. In addition, marketers can insert a coupon
or mini collateral item in the back of the tissue pack. This adds to the offering as added value - brand reinforcement - to the
consumer.

Advertisement
(CARD)

Film cover with a
pocket for adding
extra information


Blue Tooth Phone Ad Kiosks

NewAge Marketing is the leader in national Phone Kiosk AD Wraps as well as Blue Tooth Networked
Phone Kiosks. Our network provides access to over 1 million advertising panels or a combination
of SECURE BlueTooth Enabled Phone Kiosks (Opportunity to Send Electronic Ads to passer by
traffic within range of the phone kiosks) with Ad Panels.
NAM supports and extends the reach of more traditional, general audience forms of out-of-home
media by delivering targeting of age, income, and lifestyle groups, as well as businesses and events.
Strategically placed messages increases your program’s impact.
Compared to other street media, phone booth kiosk advertising is a unique advertising opportunity. We wow with the “Novelty”
Factor. NAM has a presence In virtually all large and small cities across the country. Our extensive inventory can effectively
penetrate key nightlife areas, trendy hotspots, College and even K-12 Markets.

Traditional Phone Kiosks target and reach many segments, demographics or geographic areas. Our Clients can reach diverse
ethnic groups, religious, age and financial groups. Our programs target urban markets, hip & trendy areas, youth, nightlife, the
military, beaches, college campuses and K-12 markets.


Skribles

Skribles is a high quality multi-subject notebook in many cases, co-branded with participating colleges and universities across the
US. We also offer a generic version that may be Exclusive for the client if desired. It is distributed at the start of each semester
by one of our 6 National Networks on Colleges and Universities. Four-color, full-page advertisements act as subject dividers that
provide you, the sponsor advertiser, with the means to engage students in a new and creative manner.
Students receive it for FREE!
Unlike other student-targeted advertising vehicles, our Skribles Notebooks provide the students with the opportunity to interact
with your brand in a classroom learning environment. This is important because students are making decisions on their own for
the very first time in their lives when brand preferences are being formed. To ensure maximum impact and exposure, the
notebooks are designed for students to use over the course of an entire school semester. What this means is that your ad will be
seen approximately 96 times over a 4-month period.

1
1 FEATURE: College Branded Cover
2
2 FEATURE: School Information Pages

3 3 FEATURE: Dividers

4 FEATURE: Note Pages
4


‘Pass The Pad-NoteAds’

‘Pass The Pad-NoteAds’ is a unique and simple concept that allows our clients to Target & Reach
over 10,000,000 Students On College Campuses with a highly targeted, one-to-one hand distribution
method.
Students’ notes and notebooks are one the main tools they use while at school and in class lectures.
e
‘Pass The Pad-NoteAds’ is a service in which we offer FREE Sheets of Notebook Paper to students
er
upon entering lecture halls, classrooms, etc… with a client message Prominently Displayed on the H
Ad
header sheets. This unique program mends itself to the flexibility that clients can target specific
students and majors on campus during classroom hours with a quick and effective and most r
importantly powerful visual advertising medium that they will see long after the actual classroom
Y ou
hours upon revisiting, sharing notes and studying for mid-terms and finals.
Every morning our exclusive network of agents distributes NoteAds at client selected colleges and
client selected locations on campus.
Ideally, each student receives 4-6 individual NoteAd sheets of paper with your Advertisement Visible
on the top of each page.
NoteAds: Powerful – Impacting – Brilliant – Cost-Effective – Obvious – Uncomplicated
Student Responses Program Details:
- A Majority of Students do not feel it is invasive
Nearly 95% questioned desired to receive NoteAds again
-Viral Marketing Sample of Client’s
Message
Nearly 25% talk about the advertising with their classmates
-Effective & Powerful Advertising Media
Nearly 75% believed the NoteAd to be persuasive in trying new products/services



Client Advertising:
-Maximum exposure analysis
Students can spend up to 90 minutes during class looking at your ad plus repeat viewing
-Memory Retention
Nearly 80% retain the advertising message content
Target Selections:
Clients may choose which campuses and areas on campus to advertise.
-Student-To-Student / Hand-To-Hand / Distribution
-Simple Process That Demands Attention On Campus
-Both Students and Clients Alike enter into a win-win situation.
Nationwide Exposure:
-Target Over 1,000 campuses nationally with a student population exceeding 10,000,000
-All 50 States Represented PLUS Canada & Puerto Rico
-Metro Markets Include: Boston, New York, Los Angeles, Chicago, Houston Philadelphia, Phoenix, San Antonio, San Diego,
Dallas….etc…
Sample of Client’s
Message



Personalize Your Campaign:
Our extensive relationship marketing we have built over 12 years with the colleges and
universities allows us to represent your ad in a truly unique venue:
Target Students By:
-Gender
-Demographics
-University - College
-Major, -etc…
Advertising Options Available:
-Logo T-shirts/ Hats
-Colored paper with or without images
-Recycled – Watercolor – Print – Specialty – Oriental, etc…
Pricing:
-Charged per school basis and total volume distributed
-Base Charge: $250 per campus – 1 agent – 4 hours – 1600 sheets – 200-400 Students Receive
Ad
** Typical Program-2 Agents Per Campus - $350 – 12 Total Hours Marketing -4800 sheets –
750-1200 Students receive Ad
(This Promotion is typically done an average of 1-2 times a week/ 2-4 times monthly)
***3 Agents Per Campus - $450 – 18 Total Hours Marketing – 7200 sheets – 1000-1800
Students Receive Ad


MEDIA BOARD POSTERS & Sport &
Team Banner Media

Marketing to students with College Media Board Posters are an excellent, Cost-effective &
Certainly VISIBLE way to REACH College Students.

MOVIE SIZE POSTERS 11x17, 12x18, 13x19, 18x24, 19x25, 20x30, incorporating full color graphic artwork.

Displayed on a Monthly Basis in high traffic area locations (Student Union-Mail Room-Dorms-Career Center-Dining Halls,
etc…) for visible viewing by students and faculty

Part of the NAM College Marketing Companies Network

TEAM BANNER MEDIA

BIG Images Help Your Ad Stand Out at Major Sporting Events!


Exposure Analysis
College Media Board Posters -4COLOR Impressions TOP 500 Campuses
MOST HIGHLY VISITED CAMPUS LOCATIONS

Media Board Impressions

Average number of students *…………………………………………………………………..933

Number of days in sponsorship (maximum)……………………………………………………x30
Total number of students per 30 sponsorship days………………………………………….27,990

Number of colleges…………………………………………………………………………….x500

Total number of views………………………………………………………………….13,995,000

Average number 0f gross Impressions Per VISIT Per Media Board Poster…………………x10.7

TOTAL IMPRESSIONS…………………………………………………………….149,746,500


Dorm Room HELLO!! Memo Boards & HELLO!! Memo Board Door
Hangers Distributed up to 5 Million+ College Students Nationwide!
College Dorm Room HELLO!! Memo Boards & HELLO!! Memo Board Door Hangers turn ordinary dorm room
doors into Permanent, 365 – 24/7, student interactive advertising billboards!
HELLO!! Memo Boards & HELLO!! Memo Door Hangers are our – 4-color, poster size, permanent-stick, write-
on /wipe-off erasable HELLO!! Message centers. They are in students’ faces every time they walk in, out and by a
dorm room –Fraternity – Sorority House door. Boards come complete with double-sided tape, pen and pen clip.
Memo Boards mount easily to almost any service. Student Research has proven that HELLO!! Memo Boards &
HELLO!! Memo Board Door Hangers are a valuable and essential communication tool for students on the go.
HELLO!! Memo Boards are distributed throughout the year but with an emphasis on back to school and second
semester. They go out on the opening day of school – and STAY POSTED IN MOST CASES FOR THE YEAR!!
We can also include a product sample or insert with HELLO!! Memo Boards. We can attach almost anything you
want to the center of the board or placed in our back to school student welcome kit.
CIRCULATION: TOP 500 Campuses
1,000,000 Dorm Rooms – 2,000,000+ Students
DISTRIBUTION DATES: August 15 – March 15


Dorm Room HELLO!! Memo Boards & HELLO!! Memo Board Door
Hangers Distributed up to 5 Million+ College Students Nationwide!
DISTRIBUTION METHOD:
HELLO!! Memo Boards are distributed by Student Housing Authorities as well as Student Agents on a
one Hello!! Memo Board to student ratio.
RATES:
$900/M. Price varies according to size of product and/or paper attachment and complexity of graphics on
HELLO!! Memo Board.
Gold Passport Sponsorship includes:
•Display Rights to HELLO!! Memo Board
•4C process or line art on outside of memo board
•Attachment of paper product(s) and/or coupon(s) or additional items
•PMS color choice for pen
DATES:
Delivery Dates: Paper: Inserts due – 45 day lead time
Memo Board Artwork due 45 day lead time
Material Requirements:
5% over for contracted product distribution,
10% over for contracted paper insert distribution

18

Catalog/Brochure & Magazine/ Postcard/ Flyer
Distribution Mailing Fulfillment
NAM College Advertising Agency has an exclusive database of colleges and universities
which allow our clients to deliver the advertising message to the campuses you choose. NAM
provides hand-to-hand and face-to-face distributions as well as complete Mailing Services.
Target over 15 Million Students – Over 75,000 Placement Locations with Catalog Specific
Drop Locations, Brochure & Magazine Distributions, Postcard Marketing via the NAM
exclusive Take-One Rax with 2 and 4 pack displays, as well as Flyer bulletin board postings and
one to one student hand outs.
NAM full service college ad agency also has the ability to coordinate-package and mail
advertising to academic department heads.
The On-Campus Coolness Factor
AXtion Location Media is artsy, funky, sexy & cool.
The System is Designed as a Take-One, Not a Give-Away
Students, faculty, administration and staff take only the particular AXtion College Postcards,
Magazines, Brochures or Flyers which appeal to them. Each medium is selected on a voluntary
basis and with enthusiasm. Students identify strongly with FREE informative and incentive
driven advertising opportunities.


Exposure Analysis

College Flyers – Brochures – Postcards – Catalogs - Magazines -4COLOR Impressions TOP
500 Campuses
MOST HIGHLY VISITED DISTRIBUTION LOCATIONS
LOCATION AVAILABILITY PER CAMPUS
Average number of distribution locations *…………………………………………………………45
Number of days in sponsorship (maximum)……………………………………………………….x30
Number of colleges……………………………………………………………………………….x500
Total number of locations………………………………………………………………………22,500
Average number 0f gross Impressions Per VISIT Per Media Location…………..x150 =101,250,000
TOTAL Location Media………………………………………………………………..101,250,000


"Take-One" College Ad Displays

NewAge College Marketing Campus Promotions, Inc. Postcards & Brochures welcomes
you. We are the leading "take one" college brochure and college postcard company in the
United States offering money-saving products and services. We offer some of the very best
college products through the cost effective yet highly visible 4Color "take one" brochures
and postcard distribution and Take One Display Rax (NAM ORIGINAL).
NAM utilizes 4-pack, bulletin board clear holders and individual unit holders specifically
designed to hold "Take-One" college advertising materials.


Mousepads-MousepadPAD-vertising
& Exposure Analysis
Audience: 15 Million Students Nationally
Substantial Reach
MousePAD-vertising mousepads reach millions of college student internet users each time they
log on to the internet in Classrooms, School Libraries,
Computer Labs, Dorms, Fraternities, and Sororities, etc...
College MousePAD-vertising -4COLOR Impressions TOP 500 Campuses
MOST HIGHLY VISITED CAMPUS Computer Centers
Locations -
Average number of computer lab locations *…………………………………………………………...250
Number of days in sponsorship (maximum)………………………………………….............................x30
Total number of locations per 30 sponsorship days…………………………………………………….250
Number of college……………………………………………………………………………………...x500
Total number of locations…………………………………………………………………………..125,000
Average number 0f gross Impressions Per VISIT Per MousePad-vertisement…...X5 X 36.8=138,000,000
TOTAL IMPRESSIONS……………………………………………………………………..138,000,000


COLLEGE NEWSPAPERS NETWORK

College Newspapers Reaching over 12+ Million Students at more than 2,000+ campuses nationwide.

One Stop Buy, Placements and Reporting

95% College Student Newspaper Readership

Competitive Pricing – National Reach - Volume Discounts – Premium Placements – ONE MEDIA
BUY

NAM Relationships Built Over 12 Years – The NAM College Newspapers Advertising Network

College Display Ads – College Classified Ads – Free Standing Inserts –Spot & Full Color

Web & Online Campus Classified Ads Placements – Specialty Service

Targeted Print & Classifieds Ads by College-University, Degree, Zip Code, Enrollment

Special Issues – Sports Previews – Career Guides – Homecoming- Summer – Graduation

Reaching the college students more effectively through the NAM print newspaper advertising agency

Test the college market in the top 100 schools’ college newspapers or launch a full-blown, national
campaign

Advertising College Newspapers Ad Placement –

Client will - Decide on budget – choose markets – ad design –

NAM will – Get to know you as a client and your needs – prepare a proposal outline that best meets your
goals – refine all college advertising to specifications – place your ad in the college papers assure run dates –
collect tear sheets -

COLLEGE NEWSPAPERS NETWORK

NewAge represents college newspaper offices that have a combined circulation exceeding five million. College newspapers vary in
frequency from daily to weekly, bi-weekly to monthly as well as being broadsheets, tabloids and magazines. The NAM college
newspaper advertising network represents College Newspapers at some of the larger campuses which are dailies, and in many
cases there is more than one paper per school meeting the needs from undergraduates to graduate students.
Sample Specifications - Full Page (6x21") Half Page (6x10.5"or 3x21") Quarter Page (3x10.5") Eighth Page (2x7.5"or 3x5")


HIGH SCHOOL NEWSPAPER NETWORK – Part Of
The Incoming Freshman Orientations Packages
High School Newspapers giving National Advertisers a competitive advantage. -High Market Impact -

HIGH SCHOOL NEWSPAPERS includes the top 100 DMA including 2000 public, private and parochial
schools serving over 1 million students

Visible in schools in every state nationwide. Low cost – High Visibility
Student News Offerings: Events –Entertainment – Sports & Recreation –Amusements –Recreation –Consumer Goods

Guaranteed High Visibility Penetrating the Teen Market

Teens Spend over 30 hours per week in school – 14-18 year old market

Newspapers circulate during school hours, making them one of the ONLY nonacademic publications distributed in
classrooms

Reaching 93% of students in school

54% Report reading a newspaper in the past week

Top 100 DMA including 2000 public, private and parochial schools

Reaching High School Students who spend over $71 Billion Annually

High pass along to friend rate – little ad clutter – full – half & quarter page ad sizes– FSI – Color available

NAM will – Get to know you as a client and your needs – prepare a proposal outline that best meets your
goals – refine all advertising to specifications – place your ad in the papers – assure run dates – collect tear sheets -


High School National Ad Network

SAMPLE RATES
Here are some network-wide rates.
•A quarter-page ad in the 578 network newspapers that take them would cost about $70,658.
Individual rates range from about $20 to about $466, with a median price of about $ 80.
•A half-page ad in the 575 network newspapers that take them would cost about $121 ,591.
Individual rates range from about $27 to about $665, with a median price of about $150.
•A full-page ad in the 571 network newspapers that take them would cost about $204,711.
Individual rates range from about $40 to about $1197, with a median price of about $240.
These prices were accurate the day this rate card was run. In our experience, actual costs are lower because not all papers
can run all ads.
AD SIZES
8.5 inches x 11 inches (Letter)---9 percent
Full page only -------------------7.5 inches X 10
11.5 inches x 13 inches ---------22 percent
(Short Berliner)
Quarter page-----------------------5 inches X 6 inches 10.5
Half page--------------------------inches X 6 inches 10.5
Full page --------------------------inches X 16 inches
11.5 inches x 17 inches ---------56 percent
(Berliner)
Quarter page----------------------5 inches x 8 inches 10.5
Half page -------------------------inches x 8 inches 10.5
Full page--------------------------inches x 16 inches

12.5 inches x 22.75 inches ----13 percent
(Broadsheet) Quarter
Page Half page Full page------5.5 inches by 10.875
11.5 inches by 10.875
11.5 inches by 21.875

NAM Alternative - College & Youth Magazines

Displays visible on campuses in every state nationwide in key locations. – Low cost – High Visibility
Student News Offerings: Events –Entertainment – Sports & Recreation –Amusements –Recreation –Consumer
Goods
Guaranteed High Visibility Penetrating the Teen Market
Top 25 Metro Markets
Targeted - High Impact – Niche Targeting - Full Color at a reduced cost to high priced titles
Regional Targeting by Market
Target Topics By: Entertainment – Financial – Careers – Gender – Ethnic – Travel, etc…
Examples: Campus Recruit Magazine, UMagazine, INsite Magazine, Rag, Teen Magazine, Campus Talk, Gumbo,
National Geographic For Kids


NAM Alternative & Minority Newspaper Network

Entertainment – Arts & Lifestyle Publications
Alternative Newspaper Network -
Reaching over 5.5 Million of Today’s Urban Professionals
Over 50 quality newspapers reaching today’s urban professionals
60 Markets Nationwide
Minority Newspaper Annual Circulation: 971.775,532 –
Specifically geared to the needs and concerns of individual minority communities, local editorial comment,
news of local organizations, special events, sports, entertainment, births and deaths, church announcements,
etc. Echo Media Partner
- Annual publications - 5
- Bi-Monthly publications - 26
- Monthly publications - 39
- Bi-Weekly publications - 6
- Weekly publications - 174
- Daily publications - 23


STUDENT INTERCEPT – COLLEGE SAMPLING –
HAND TO HAND DISTRIBUTIONS – COLLEGE
TABLING PROGRAMS
Highly targeted college sampling programs & hand-to-hand offers to college students nationally: Co-Op
Student Sampling Programs, Custom Campus Sampling Marketing Programs. Exclusively deliver your products
to the brand-responsive college market using attractive tabling and sampling booths we place in high-traffic
areas. Select from over 500 schools nationwide or to specific local and regional locations up to 1800 colleges
and 2 year schools. If provided, trained staffers will wear brand identified apparel.

Target Marketing - one-to-one media- Building Brand Loyalty by reaching college consumers in a
comfortable atmosphere

Established and Proven Effective Guerilla Promotions Marketing Strategy

Student Intercept - Hand-to-Hand Distributions of Product Samples, Fliers, Coupons, Trial-Size,
Promotion or Certificate/Coupon

70% of college students who received a sample eventually purchased the product at a selected store
location identified in the promotion.

NAM represents a number of unique college sampling programs that target both male and female
college students.

Professional Staffers –

NAM College Student Tabling Advertising & Marketing Network – Tables set up in key locations on
college campus (Student Union) during high traffic times to visibly advertise and promote your product


Exposure Analysis
College Student Intercept – Sampling TOP 500 Campuses

Distributed In Student Quads – Before & After Classes – Before & After Lunch - Dinner

Sampling – Student Intercept Impressions Per Day Event Marketing per 4 staffing team – 5 hours

Average number of samples distributing samples hourly*………………………………………………………………400

Average number of students receiving samples hourly*………………………………………………………………1,600

Average number of students receiving samples daily*..................................................................................................8,000

Number of days in sponsorship (maximum)……………………………………………………………………………..x30

Total number of students per 2 sponsorship days receiving samples…………………………………………….......16,000

Number of colleges……………………………………………………………………………………………………..x500

Total number of samples distributed……………………………………………………………………………...8,000,000

Average number 0f gross Impressions Per sample……………………………………………………………………..x1.8

TOTAL IMPRESSIONS……………………………………………………………………………………....14,400,000


College Bookstore Promotion

NAM- College Marketing Company Permits Students to try your products firsthand. NAM
campus ad agency can promote and manage your event on the Campuses that you choose.
Two Affiliated National College Bookstore Markets (1,500+ Campuses In Book Store
Network) – Offering Full in-store promotional inserts at the point of sale during high traffic
times.
College Bookstore Bags – Reaching over 15 Million Students at large colleges and
universities across the country. Reaching students at the point of purchase in bookstores.
January – December – Reach over 1.5 million students monthly – 250,000 Pieces at each
Point Of Sale
Inserts placed in campus bookstore bags upon checkout
Perfect for back to school or any time of year
Graduate Programs – Grad Fairs – Grad Merchandise
Freshman Orientation – Reaching Students & Parents via orientation tours – campus fairs
Athletic Events – Football/Basketball Games
Shopping Bag Advertising – 1 sided bags – 5,000,000 run
Campus Bookstore Websites reaching students for buying
textbooks– parents and alumni for gifting
Direct In-Store Sampling – over 10 million samples delivered in last
2 years


College Bookstore Promotion

Display “Take Ones” located at registers in stores
In-Store Signage Advertising –
Counter Signs – Table Tents –
U-Turn Magazine Opportunities
Free to students – 1,000,000 back to school Fall & Spring Issues
600,000 Summer Orientation Issues
In-Store Events – Creating one-to-one connections with students
– Examples – Sony Music Café Tours – Avon Makeovers


COLLEGE EVENT MARKETING PROGRAMS – CAMPUS
MARKETING & SALES PROGRAMS

Professional Staff -Exclusive Custom Designed College Events: Brand-Responsive-Targeting – Inspiring &
Captivating the College Market
NAM – Student Event Marketing Company provides Highly targeted college event marketing programs placing
samples & offers in the hands of college students at campuses across the nation: Co-Op Programs, Custom
Programs, and College Bookstore Programs available.
**Students are 70% more likely to buy a product (trial-size product, promotion or certificate/coupon) in a local store
after they have had a chance to sample it first, thereby creating a lifelong consumer.


**500 + schools nationwide - specific local and regional locations up to 1800 colleges and 2 year schools.
Target Marketing - one-to-one media- Building Brand Loyalty by reaching college consumers in a comfortable atmosphere -
If provided, trained staffers will wear brand identified apparel.
Established and Proven Effective College Marketing Strategies and Products
*Campus Event Marketing – Athletic Center Promotions – Student Union Events – Fraternity & Sorority Marketing –
Beach & Concert Campaigns –
*Program Sampling – Acquisition Programs - Grass Roots Campaigns – Street Teams – Mobilized Media – Street Art Graffiti
(Live Marketing – Sponsorship Marketing - Experience Marketing – Mobile Marketing – Mobile Tours & Promotions)
Target Males & Females, Males Only, Females Only, Student Athletes, Student Organizations, etc...
NAM event marketing company provides an experienced staff delivering on numerous events yearly, custom vehicles,
etc…Mobile Marketing, Field Marketing, Acquisition Marketing and Proprietary Events
Manage the event or activity chosen – from paying the required fees to providing site coordination
Quickly and accurately produce a cost estimate and demographic data for an entire national or regional media
recommendation
Custom Venue Sampling Programs targeting Dorms, Dining Halls, Bookstores, Student Organizations, Athletic Departments
Fraternities & Sororities, & Health Centers
Complete reports & proof of performance data – Photo Verifications Upon Paid Agreement



Motion Picture & Trailer Screenings – College Student reaction offers a solid
benchmark for determining the success of an upcoming movie. NAM can arrange viewings
in campus theaters for trailers or “sneak previews” of full length films, as well as distribute
promotional materials. NAM can also arrange to distribute and collect questionnaires.
Sports Promotions – Fall & Spring Sports Sessions Available - Football – Basketball –
Baseball – Soccer, etc…
Street Teams – Coordinated Staffers promoting your product/service
Campus Trial Pak – Reaching 1,100 campuses – Millions of Students – Sample Gift
Packs are welcomed by students


Spring Break Marketing
Spring Essentials – Reaching 500,000 female college students at over 700
colleges
Spring Break Marketing - Network of hotels and resorts reaching more than
1.5 million college students annually

Product Sampling: Students receive a gender specific Spring Break Welcome
Survival Pack upon check-in

Branded Amenities: Towels, pillowcases, beach umbrellas, coasters, pool
accessories, etc.

Postcard Media & Flyer Literature Placement: Media delivered in-room as a
postcard or with your product sample

Live Media: Creating Events bringing your image to life

Product Demonstration: Permit Students to try your products firsthand. NAM
can promote and manage your event on the Campuses that you choose.


ONLINE STUDENT ADVERTISING & MARKETING– A
“Wired” College Demographic

CollegeMarketPlace.com: a recognized online destination for college students with content
specifically focused on “How to Survive Your College Years”.
Users from over 2,000 National Colleges; 250,000+ and growing Content areas include: College Careers,
Study Abroad, Ski & Travel, Spring Break, Financial, Education, Music, Sports, Travel, College Jobs
Postings and Listings, etc.

Interactive Link to the College Market

Student Marketing Reaching Over 10+ Million College Students

Target a Lucrative College Market

Build Awareness For College Media Products & Services
CollegeMarketPlace.com
Increase Traffic to your Web Site with Precision College Ad Targeting
Banner
Grow Sales/Leads & your campus promotions campaign

Increase Banner & Content Sponsorships

**33% of students spend more than 10 hours per week online
**19.6 spend more than 20 hours per week online versus 16.6% watching
TV & 5.5% listening to satellite radio

Visits 255,987/ Average Visit Duration/ 00:13:20/ Median Visit Duration 00:01:33


CNOL – COLLEGE NEWSPAPERS ONLINE

Over 90% of the top 500 college newspapers have editions on the web. Online ads are generally
JPG or GIF formats.
Online news papers college marketing strategies provided by NAM

Average Media Buy Minimum: $25,000

1 Month Media Buys for campus newspapers online

800+ online college newspapers with over 25 million monthly page views and 2.5 million
unique monthly visitors

Target Ads By: graduation year, alumni/parent status, region, enrollment, faculty/staff,
etc…

Campus newspapers emailed and delivered to over 5 million student inboxes

Sample Rates – Sizes –

Banners-Leaderboards From $15-$20 CPM, Email Editions From $30-$35 CPM, New
News Emails From $25 - $30 CPM

School City State Enrollment Publication URL 728 300ATF 728 300ATF 300BTF
University of Alaska a Anchorage Anchorage AK 15,000 Northern Light http://light.uaa.alaska.edu 2,428 2,051 2,097 4,102 5,396
Idaho State University Pocatello ID 14,000 Bengal www..isubengal.com 3,290 2,766 9,169 5,532 7,231


Student Direct Email and Mail Marketing

NAM student marketing companies offers the most comprehensive student direct email and mail college database system. , Only
those students that have chosen to receive direct email or mail are available – Confirmed listings Each September. Over 5,000,000
million + postal names & over 3,000,000 million + e-mail names.
Competitive Rates - Detailed Database of information, including: age, postal address, e-mail address, gender, commuter status,
field of study, class year, tuition range, school type, school address, home address, GPA, etc…
Student mailing lists of 16-34 year old age groups available
All records are 100% opted-in – Awesome viral marketing tool as emails are forwarded
15-18 High School Students grades 9-12 – 1.2 million+ records
18-25 College Students and recent graduates –5 million+ records - 1,000+ College & University Mailing Lists -
Teenage Lifestyle Interests – Ages 14-19 – Listings in specific areas of interest – 5 million+ records
Ethnic Teens – Ages 13-19 – Hispanic/Latino – Asian-American – African-American – 2 million+ records
5 million+ teens, college and young adults 16-25 –
Young Professionals – 18-43 – Over 6 million records – Compiled from high school and post college
student lists
Ethnic Young Adults – 16 million records - Hispanic/Latino – Asian-American – African-American


Student Direct Email and Mail Marketing Voice and Video Email

Media VIDEO EMail –
Leaping beyond Text Emails
Integrated Voice & Video Email as part of viral marketing with Flash Advertising –
Multimedia Message Center
Media Mail is a true breakthrough technology - redefining the
communications landscape in making simplified video messaging a reality
while also being completely FREE for the user while having supplied brand
driven advertising with Flash
Over 125 Current Schools Available and growing


Text Messaging-The Power of Words

Developed series of text messaging applications
SMS (Short Service Messages) – play games – enter sweepstakes – receive coupons – etc…
Exclusive content as SMS messages
1.5 BILLION messages delivered monthly –
98% of college students carry a cell/mobile phone at all times –
57.2% of females & 62.3% of male college students
Qualified Recipients – Targeted Audience – Range Of Use – Distribute Anywhere/Anytime
General Broadcast from $.020-$.010 – Targeted Broadcast from $.020 - $.040

29

Online Student Site Network (OSSN)
)

Comprehensive network of college opportunities to place advertising at sites most frequented by students
provided by NAM college marketing agency.
**College & Young Adult Channel
Entertainment – News – Academic * Career Information
**Careers Channel
Job Listings – Training – Recruitment Information
**Sports & Recreation Channels
Guides for all active sports local, college and professional sports teams
**Automotive Channel
Information on the purchase, maintenance and customization of cars – trucks and
motorcycles
**Health & Fitness Channel
Information of keeping the body looking and feeling great – exercise – nutrition & fashion
Sample sites include but not limited to: The Daily Jolt, Snopes.com, SOUNDCLICK, College Humor,
FinAid, CSTV, PointInCase, Colleges.com, MySpace.com


Additional Programs of Interest

Legal Graffiti / Live Mobile Billboards / Takeout Billboards
Legal Graffiti Advertising is a unique and original out-of-home media component for any outdoor
advertising campaign searching for street-credibility, custom-crafted design, and genuine urban presence.
Bringing your advertising to life Billboard Advertising is a 3-Dimesional Brand Experience.
A powerful consumer experience with our Live Mobile
Consists of advertising on branded Pizza Boxes, Chinese Takeout Boxes, Shop and advertising to
hundreds of consumers
College Internet Radio - National Markets Available
500,000 Visitors – 2 Million Total Impressions – 1 Month – New England/California/Illinois Markets
Media Types – Music – Video – Flash – Logo On Player – Branded Website
College Radio Marketing– 100+ Markets Available
2,400+ Radio Stations Available
Excellent Alternative To Traditional Restricted College Radio
Heard By over 100 Million Adults Daily via campus radio advertising
Single Ad Message – Traffic – News – Weather Sports
NEW but becoming accepted effective college medium / Large Budget Restrictions ONLY



College TV Advertising– 8.4 Million Students Exposed Weekly Via College Television Marketing
469 Universities and colleges in the campus tv marketing network
44% Female/56% Males -
74% 18-24 Years Old/ 26% 25-34 Years Old
100 Markets – 205 Venues – Awareness 57% - 2,420,197 weekly impressions
CSTV College Television Advertising– College Sports news, information, highlights
7 million unique visitors monthly
NEW but becoming accepted effective college medium / Large Budget Restrictions ONLY
Foreign Student Recruitment – Powered By NAM Campus Advertising Agencies
Study In America
StudyOverseas.com
SET – Studying Science Engineering & Technology Worldwide
Internationalgraduate.net
Language Magazine
StudyLink



Student Loan Marketing & Advertising Solutions Experts
Branding & Call To Action Campus Recruiting Advertising Services
Past Clients have Included: Sallie Mae – Educare – Maine Education – Iowa Student
Loan, etc…
Regional & National Customized Campaign College Recruitment Marketing
Music Download Cards Give Away
Students LOVE FREE MUSIC DOWNLOADS
Digital Content for Promotional Marketing
Combining Digital Music, ringtones, games with delivery, hosting, management and co-
branding
Exclusive provider of Puretracks
Drive Traffic to client site – Customized Landing Sites –
**Additionally to consider-
Align Brands with a highly relevant & engaging experience involving music, new artists and
songs, etc...
Music Media Network Sponsored Branded Music Service
Music Offers appear to come from individual sponsors thus building good will
Target by region-zip code-age-gender
Promotional Items For Consideration:

Customized Client Label Coffee Cup Sleeves, USB Flash Drives, Candy Rolls, Gum, Gel
Candles, Mousepads, Lunch Boxes, Chapstick, Hand Cleaner College Marketing Network


On Campus Advertising Media
80 Universities – 2,000,000 Students
Campus Transit, Bus Shelters, Billboards, Interior Bus Posters, Bus Wraps
4.5 Million Student Riders Monthly
National Aerial Advertising – Spring Break Sky Writing – Campus Media Agency Special Marketing
Aerial Banner Flying with Company Logo reaching over 150,000 Students At Each Location
Panama City – Daytona Beach – South Padre Island – Lake Havasu – South Beach
30 x 100 feet 3,000 square foot banner or 25 x 75 feet 1,875 square foot banner
Flight Time: 3 Hour Minimum
Sample
$750 Per Hour
Ads
Billboard Production – 30 x 100 = 3000 square feet = $8,500 per board
Sports Arena Advertising
20+ NBA & NHL Arenas – Targeted – Effective
Serving Auto – Entertainment – Recreation – Travel Financial – Telecom – Home, etc.. Clients
Atlanta-Boston-Chicago-Dallas-Denver-Detroit-Indianapolis-Minneapolis-New Orleans-
Oakland-Orlando-Philadelphia-Philadelphia-Phoenix-Pittsburgh-Portland-Seattle-St. Louis-
Tampa-
Reaching 50 Million consumers annually
Provided By And Partners With:
Placed in and around washrooms in arenas / Low exclusivity & captive audience Sports Image, Inc.
www.sportsimageinc.com
20” x 28 “ Poster Displays



Sports Signage
Entrée into High School and/or Colleges through highly visible Signage
Schools provided with FREE scoring tables and client banners & money to support
school programs
Serving ALL Sporting Events ….ALL Seasons – Football – Soccer-Basketball-
Volleyball-Wrestling-Track & Field
GIANT Advertising Balloons – Inflatable Advertising
Maximizing your brand potential and market product with flair
High Visibility – Unique Promotion
Inflatables are an effective means of garnering brand awareness, creating lasting
impressions and maximizing your advertising dollar
Connecting with College Parents
Magazines – Guides – Online Target Websites
E-TextBook Advertising
Client Advertisement in Student Required Classroom Textbook Reading


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