![âTHE [SOCIAL MEDIA] PURPOSE
IS TWO-FOLD:
TO PROMOTE CONNECTIONS WITH
AND AMONG MEMBERS OF THE
COMMUNITY (HOPEFULLY RESULTING IN
INCREASE FINANCIAL SUPPORT AND
SCHOOLS SPIRIT) AND TO ENHANCE
OUR BRAND IMAGE.â
âJAN DEVEREUX
BCDS DIRECTOR OF COMMUNICATIONS
mStoner Blog, October 28, 2009](https://image.slidesharecdn.com/chespra2-091118105406-phpapp01/85/Creating-Converstation-95-320.jpg)
![âPEOPLE HAVE BEEN RESPECTFUL
AND HAVENâT [MADE SNIDE
WALL POSTS OR NEGATIVE
BLOG COMMENTS]â
âMATT CLOBRIDGE,
BCDS COMMUNICATIONS AND TWITTER/FACEBOOK MANAGER
mStoner Blog, October 28, 2009](https://image.slidesharecdn.com/chespra2-091118105406-phpapp01/85/Creating-Converstation-98-320.jpg)
Uploaded byCornerstone University
Creating Converstation
The document outlines strategies for marketing and branding, with a focus on understanding audiences and utilizing social media for effective engagement. It highlights the challenges faced by K-12 education marketers, particularly in adapting to the preferences of Gen-X and Millennial parents. The text emphasizes the importance of building trust, accountability, and transparency while creating marketing plans tailored to the evolving digital landscape.
![DNSSEC Tutorial, by Champika Wijayatunga [APNIC 38]](https://cdn.slidesharecdn.com/ss_thumbnails/dnssec-cw1410840227-140916002907-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Creating Converstation
- 1. CREATING CONVERSATION THE IMAGE GROUP / HOLLAND MI LAYNE FULLER - ACCOUNT MANAGER PAUL HART - WEB CREATIVE DIRECTOR MATT SCHLIENTZ - PARTNER
- 2.
- 3. MATT SCHLIENTZ mattschlientz.com @mattschlientz facebook.com/mattschlientz
- 4. PAUL HART (screenshot) (screenshot) @pablohart ïŹickr.com/hartville delicious.com/pablohart
- 5. LAYNE FULLER @laynefuller linkedin.com/laynefuller tumblr.com/laynefuller
- 6. THE IMAGE GROUP www.imagegroup.com @imagegroup (screenshot) (screenshot) imagegroup.com/blog ïŹickr.com/imagegroup vimeo.com/imagegroup
- 7. AGENDA 1. Marketing andbranding 2. Understanding your audience 3. Social media for marketing and branding 4. Creating a social media strategy
- 8.
- 9. K-12 EDU MARKETPLACE Advanced Placement Charter Schools Dual Enrollment Home Schooling Inter-district Schools of Choice Magnet Programs No Child Left Behind
- 10. K-12 EDU MARKETPLACE Private Scholarships Private Schools Tuition Tax Credit Virtual Learning Voucher Programs Teachers Tax Dollars
- 11.
- 12.
- 13.
- 14. 10,000 MARKETING MESSAGES AT THE SUPERMARKET
- 15.
- 16.
- 17. EXPLOSION OF CHOICES Consumersare now overloaded with options. 1970 Today Magazines 300 800 New Book Titles 40,000 80,000 T.V. Channels 3 118.6* Radio Stations 7,000 16,000 New Movies 260 450 Different Types of Running 5 285 Shoes 1 billion internet users Internet Users and Websites 0 162 million websites
- 18. .............................................. .............................................. .............................................. .............................................. ............................................. .............................................. .............................................. ............................................. is here your ad .............................................. ............................................. .............................................. .............................................. .............................................. .............................................. .............................................. .............................................. .............................................. .............................................. 3,000 PER DAY .............................................. ..............................................
- 19. your ad is here 3,000 PER DAY
- 20. CLUTTER & NOISE FrequencyFrequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency Frequency
- 21.
- 22.
- 23.
- 24. POWER OF REPETITION Max Sutherland & Alice K. Sylvester, Advertising and the Mind of the Consumer, (Allen & Unwin, 2000) pages 6-9
- 25. SOUP SOFT DRINK CANNED FRUIT 1926 BRAND BRAND LEADERS FILM LEADERS 2008 APPLIANCES TIRES CRACKERS CHEWING GUM www.secondwindonline.com Source: Anthony P. Mikes and Second Wind Ltd.
- 26. SOUP SOFT DRINK CANNED FRUIT 2008 BRAND BRAND LEADERS FILM LEADERS 2008 APPLIANCES TIRES CRACKERS CHEWING GUM www.secondwindonline.com Source: Anthony P. Mikes and Second Wind Ltd.
- 27. NEW JOB TITLE âą Senior Vice President of Marketing âą Brand Manager âą Cultural Anthropologist âą Customer Advocate âą Change Agent âą Director of Listening âą Conversation Facilitation OfïŹcer
- 28.
- 29. SURVIVAL âą How are you going to be heard? âą How are you going to get noticed? âą How are you going to stay ahead of your competition? âą How are you going to grow in mindshare and market share?
- 30. SURVIVAL âą Prepare a plan âą Listen to your customers âą Respond in calculated and progressive ways âą Show up and go on offense with your game plan âą Enjoy the journey
- 31. 1 Conduct Business Review MARKETING BACKGROUND 2 Identify Challenges & Opportunities 3 Establish Objectives 4 Determine Target Markets & Marketing Objectives 5 Set Plan Strategies â Positioning & Marketing MARKETING PLAN 6 Analyze Communication Goals 7 Define Tactical Marketing Mix Tools 8 Create Marketing Plan Budget & Calendar MARKETING EXECUTION 9 Execute MARKETING EVALUATION 10 Evaluate 10-STEP MARKETING PLAN Roman G. Hiebing JR, Scott W. Cooper,The One-Day Marketing Plan, (NTC Business Books, 1992)
- 32. âTHINK BIG, STAY FOCUSED, NEVER, NEVER QUITâ
- 33.
- 34. AGENDA 1. Marketing andbranding 2. Understanding your audience 3. Social media for marketing and branding 4. Creating a social media strategy
- 35.
- 36. âOVER THE PASTDECADE, GEN-XERS HAVE BEEN TAKING OVER FROM BOOMERS AS THE MAJORITY OF K-12 PARENTS. GEN-X PARENTS AND BOOMER PARENTS BELONG TO TWO NEIGHBORING GENERATIONS, EACH POSSESSING THEIR OWN LOCATION IN HISTORY AND THEIR OWN PEER PERSONALITY. â NEIL HOWE & WILLIAM STRAUSS Millennials & K-12 Schools: Educational Strategies for a New Generation
- 37. THEYâRE NOT BOOMERS âą Personally attached, protective and directive of their children. âą Oriented toward their kids when voting and volunteering. âą Less trusting of educators and less idealistic about education. âą Sensitive to prices and more insistent on choice. âą Less patient and respectful as problem solvers. Millennials & K-12 Schools: Educational Strategies for a New Generation
- 38. HELICOPTER MOM ABC News, 20/20, August 2009 http://www.youtube.com/watch?v=n-hz9juzdTM
- 39. ACTION STEPS 1. Assumeno trust. 2. Stress accountability and contribution. 3. Offer data, standards, transparency, and ROI. 4. Offer real-time service. 5. Enable parent choice. 6. Prepare for the modular âopt-outâ consumer. Millennials & K-12 Schools: Educational Strategies for a New Generation
- 40. âIN THIS ERAOF ACCOUNTABILITY, K-12 LEADERS NEED TO FACE UP TO THE RISING TIDE OF GEN-X PARENTS. SCHOOLS THAT FIGURE IT OUT, COLLECT THE RIGHT DATA, AND MARKET THEMSELVES INTELLIGENTLY TO THIS NEW GENERATION OF PARENTS WILL BE ABLE TO BRAND THEMSELVES FOR SUCCESS IN THE DECADES AHEAD.â â NEIL HOWE & WILLIAM STRAUSS Millennials & K-12 Schools: Educational Strategies for a New Generation
- 41.
- 42.
- 43. HONOR THY AUDIENCE ITâS NOT ABOUT YOU.
- 44. COMMUNICATION CYCLE B Pass It On Visit Online A Friend
- 45. DONâT ASK HOWYOU CAN GET MORE TRAFFIC WORRY ABOUT HOW TO MAKE THE USER EXPERIENCE GOOD. âKATHY SIERRA GAME DEVELOPER AND AUTHOR
- 47. âDelightful!â You User Provider Consumer
- 48. What are youserving up?
- 52. âDelightful!â GO Attract Inform Invoke
- 55. WEB 1.0 Brochure âBrochure-wareâ
- 56. Page Title http://www.sitename.com/ Google News Home | News | Employment | Contact Us Logo About Us | Academics | Admissions | Schools | Athletics I Want To... Lorem Ipsum Dolor Sit Apply Lorem ipsum dolor sit amet, Visit a school consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut Explore academics laoreet dolore magna aliquam. Learn about scholarships Read More > Find a teacher Sign up for classes Registration Day August 20, 2009 Image Image Image Lorem ipsum dolor sit, consectetuer adipiscing Lorem Ipsum > Dolor Sit Amet > Consectetuer Elit > elit, sed diam nonummy Lorem ipsum sit amet, Lorem ipsum sit amet, Lorem ipsum sit amet, nibh euismod tincidunt ut Image consectetuer adipiscing elit, sed consectetuer adipiscing elit consectetuer adipiscing elit, laoreet dolore magna diam nonummy. adipiscing elit, sed diam sed diam consectetuer aliquam erat volutpat. Read More > nonummy. adipiscing elit nonummy. Read More > Read More > Read More > Join Us! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Read More > © School Name 1-800-555-1212 | Sitemap | Privacy Policy | Contact Us
- 57. WEB 2.0 Page Title http://www.sitename.com/ Google News Home | News | Employment | Contact Us Logo About Us | Academics | Admissions | Schools | Athletics I Want To... Lorem Ipsum Dolor Sit Apply Lorem ipsum dolor sit amet, Visit a school consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut Explore academics laoreet dolore magna aliquam. Learn about scholarships Read More > Find a teacher Sign up for classes Registration Day August 20, 2009 Image Image Image Lorem ipsum dolor sit, consectetuer adipiscing Lorem Ipsum > Dolor Sit Amet > Consectetuer Elit > elit, sed diam nonummy Lorem ipsum sit amet, Lorem ipsum sit amet, Lorem ipsum sit amet, nibh euismod tincidunt ut Image consectetuer adipiscing elit, sed consectetuer adipiscing elit consectetuer adipiscing elit, laoreet dolore magna diam nonummy. adipiscing elit, sed diam sed diam consectetuer aliquam erat volutpat. Read More > nonummy. adipiscing elit nonummy. Read More > Read More > Read More > Join Us! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Read More > © School Name 1-800-555-1212 | Sitemap | Privacy Policy | Contact Us
- 58.
- 59. AGENDA 1. Marketing andbranding 2. Understanding your audience 3. Social media for marketing and branding 4. Creating a social media strategy
- 60. LETâS TALK SOCIALMEDIA Your experiences with social media Why you should care about social media Tools and best practices
- 61. and the survey says... SURVEY RESULTS
- 62. CHESPRA SOCIAL MEDIAEXPERIENCE 15 11 8 4 0 Ning Blog Twitter Flickr YouTube LinkedIn Facebook Never I think I've signed up Monthly Use it weekly Use it daily CHESPRA Survey, ©TheImageGroup, November 2009
- 63. 47% USE FACEBOOKDAILY CHESPRA Survey, ©TheImageGroup, November 2009
- 64. 53% NEVER USETWITTER CHESPRA Survey, ©TheImageGroup, November 2009
- 65. 93% NEVER USENING CHESPRA Survey, ©TheImageGroup, November 2009
- 66. 67% NEVER USEA BLOG CHESPRA Survey, ©TheImageGroup, November 2009
- 67. TIME SPENT ONSOCIAL MEDIA 13% 7% 60% 20% None A few hours a month 2-5 hours a week At least an hour a day I never log off! CHESPRA Survey, ©TheImageGroup, November 2009
- 68.
- 69. EXPERIENCE: THAT MOST BRUTALOF TEACHERS. BUT YOU LEARN, MY GOD DO YOU LEARN. âC.S. LEWIS
- 70. Wikis Podcasting Blogging Crowd-sourcing Niche Networks Video Social Networking Lifestreams Music Pictures Social Bookmarks Events Conversation Prism, Solis 2008
- 71. 5 WORST EXCUSES SUCCESS I donât have anything to say. I canât say anything meaningful in 140 characters. I donât have time. Iâm not interested in hearing about what people are eating for breakfast. Itâs a waste of time. http://twittown.com/
- 72.
- 73. THE BOTTOM LINE It is not a fad. (and it is not new either.)
- 75. âI HAVE RETURNEDHERE SAFE, 173 WILL WRITE YOU TOMORROW. TED WALKED WITH ME TO FLINT THIS MORNING, HE IS STAYING HOME ANOTHER WEEK. I SUPPOSE YOU GOT P.C. THIS MORN.â âWILL ADDRESSED TO: MISS ROBERTS, THE GARDENS, EXETER HALL, PRESTON, LANCS http://www.mmu.ac.uk/news/news-items/news-detail.php?id=1119
- 76. WHY CARE? People arealready talking about you. Are you listening?
- 77. 31 THE AVERAGE AGEOF A TWITTER USER Pew Internet & American Life Project, December 2008
- 78. 50+ FACEBOOKâS FASTEST GROWINGPOPULATION. Pew Internet & American Life Project, December 2008
- 79. 26-35 AGE RANGEOF THOSE âMOST INFLUENCEDâ BY SOCIAL MEDIA. New Media, New InïŹuencers and Implications for Public Relations; © 2008 Society for New Communications Research
- 80. 50-90k INCOME RANGE OFTHOSE âMOST INFLUENCEDâ BY SOCIAL MEDIA. New Media, New InïŹuencers and Implications for Public Relations; © 2008 Society for New Communications Research
- 81. 41% ADULTS WITH âSOME COLLEGEâ EDUCATION. Pew Internet & American Life Project, December 2008
- 82. 12-32 AGES OF THOSEMOST LIKELY TO READ AND WRITE BLOGS Pew Internet & American Life Project, Generations Online January, 2008
- 83. 47% TEENS WHO TALKVIA SOCIAL NETWORKS WITH FRIENDS Pew Internet & American Life Project, Teens and Technology, January, 2007
- 84. GEN Y WILLCONTINUE TO TURN TRADITIONAL SALES AND MARKETING UPSIDE DOWN. GenBuy, 2009
- 85. TOOLS TWITTER NING FACEBOOK RSS FLICKR
- 86.
- 87. BAYLOR SCHOOL Chattanooga, TN
- 88. BAYLOR SCHOOL âą 1,247 fans âą40% females ages 35-44 âą 10-20 minutes/day mStoner Blog, October 28, 2009
- 89. âIâM A 25-YEARPR VETERAN AND I KNEW I HAD TO ADJUST TO THESE CHANGES MYSELF. AND I KNOW OUR AUDIENCES EXPECT US TO COMMUNICATE THIS WAY.â âBARBARA KENNEDY ASSOCIATE VP FOR EXTERNAL AFFAIRS mStoner Blog, October 28, 2009
- 90.
- 91. THE PROBLEM Wanted tocreate community of ïŹrst year students before the fall semester. THE SOLUTION Created Facebook groups for new students. THE RESULTS 100% participation
- 93.
- 94. BEAVER COUNTRY DAYSCHOOL Brookline, MA
- 95. âTHE [SOCIAL MEDIA]PURPOSE IS TWO-FOLD: TO PROMOTE CONNECTIONS WITH AND AMONG MEMBERS OF THE COMMUNITY (HOPEFULLY RESULTING IN INCREASE FINANCIAL SUPPORT AND SCHOOLS SPIRIT) AND TO ENHANCE OUR BRAND IMAGE.â âJAN DEVEREUX BCDS DIRECTOR OF COMMUNICATIONS mStoner Blog, October 28, 2009
- 96. @BCDSCHOOL âą 283 followers âąPosts â Events â Interesting general education info â Student work
- 97. The Boston Globe,5 November 2009 http://www.boston.com/ae/books/blog/2009/11/school_lures_au.html
- 98. âPEOPLE HAVE BEENRESPECTFUL AND HAVENâT [MADE SNIDE WALL POSTS OR NEGATIVE BLOG COMMENTS]â âMATT CLOBRIDGE, BCDS COMMUNICATIONS AND TWITTER/FACEBOOK MANAGER mStoner Blog, October 28, 2009
- 99. NORTH VANCOUVER SCHOOL DISTRICT North Vancouver, BC
- 100. @NVSD44 âą 174 followers âąUsing lists to show approved NVSD people on Twitter
- 101. UNIVERSITY OF MINNESOTA Carlson MBA program
- 102. THE PROBLEM Needed tomake direct contact with potential students THE SOLUTION Twitter account @carlsonMBA to answer questions and engage with potential students in real-time. THE RESULTS Increase in Applications
- 104.
- 105.
- 106. THE PROBLEM Wanted toincrease the academic quality of incoming class. THE SOLUTION Created private online community: Cafe New Paltz. THE RESULTS Increased âhighest selectivityâ deposits from 30% to 37%
- 109. NORTHFIELD MOUNT HERMON Mount Hermon, MA
- 110. NMHPHOTOS âą 674,470 views âą2,500 views daily âą Posts â Events â Athletics â Student work â Classroom/campus Etc... www.ïŹickr.com/photos/nmhphotos/
- 111. âI CANâT IMAGEUS BEING ABLE TO PULL THIS OFF IF WE HADNâT STARTED WITH A DYNAMIC TEAM OF PEOPLE WHO WERE (AND STILL ARE) ALREADY INTERESTED IN SOCIAL MEDIA. INVEST IN THINKING AND TEAMWORK UP FRONT ABOUT WHAT YOU ARE GOING TO DO.â âHEATHER SULLIVAN DIRECTOR OF COMMUNICATIONS AND MARKETING mStoner Blog, October 28, 2009
- 112. POUDRE SCHOOL DISTRICT âą 302 photos âąStudent work
- 113. LANSING SCHOOL DISTRICT âą 2,653 photos âąCategories: â Class â Activities â Athletics
- 115. EVERGREEN SCHOOL DISTRICT San Jose, CA
- 116. YOUTUBE CHANNEL âą 306 views âąStarted: Feb 09 âą Videos â Student work â Events â Principal proïŹles
- 117.
- 118. YOUTUBE CHANNEL âą 7,975 views âąVideos â Homecoming â Student ïŹlmmakers â Band/theatre Etc...
- 119.
- 120. FRESNO UNIFIED SCHOOL DISTRICT âą 3 videos âą July, 2009 âą Videos â Events â Press conferences http://vimeo.com/channels/ten
- 121. TIMBERLANE REGIONAL SCHOOL DISTRICT âąJuly, 2009 âą 41 videos âą Videos â Meetings â Mentoring highlights http://vimeo.com/channels/53923
- 122.
- 123. WORCESTER ACADEMY Worcester, MA
- 124. WORCHESTER ACADEMY âą Writing classblog âą 2,000 visits/month âą Engagement â Students â Staff â Parents â Alumni mStoner Blog, October 28, 2009
- 125. âIâVE HAD PARENTSSAY THEY ARE AMAZED THAT THEIR STUDENT IS SO FUNNY AND ARTICULATEâ âANTONIO VIVA, ASSOCIATE HEAD OF SCHOOL AT WORCESTER ACADEMY mStoner Blog, October 28, 2009
- 126. GROUP BRAINSTORM West Ottawa Public Schools
- 127. GROUP BRAINSTORM THEPROBLEM WOPS has perception issues resulting from inconsistent messaging among schools within district. THE SOLUTION Create a strong academic impression among new parents by promoting the new IB program.
- 128. GROUP BRAINSTORM âą Using your assigned social media tool, create a campaign for WOPS âą 8 minutes to brainstorm âą Choose a spokesperson
- 129.
- 130. AGENDA 1. Marketing andbranding 2. Understanding your audience 3. Social media for marketing and branding 4. Creating a social media strategy
- 131. SOCIAL MEDIA STEPS 1.LISTEN TO WHAT PEOPLE ARE SAYING 2. LEARN ABOUT YOUR AUDIENCE 3. DEFINE OBJECTIVES 4. CREATE A PLAN 5. ENGAGE IN CONVERSATIONS 6. REPEAT
- 132. SOCIAL NETWORKING STRATEGY SOCIALMEDIA STRATEGY SOCIAL NETWORKING CONTENT, TOOLS & AUTHORS TOPIC DESCRIPTION AUTHOR GOAL NEWS ATHLETICS ADMISSIONS/FIN AID STUDENT LIFE CAREERS/INTERNSHIPS TIPS ALUMNI HAPPENINGS âOVERHEARDâ EVENTS AT WMU ADMISSIONS ON-THE-ROAD THE 7 COLLEGES Topics Authors Goals Tools © 2009 TheImageG
- 133. SOCIAL MEDIA TEAM Producer Writer Designer Acquirer
- 134. CREATE RULES âą Guidelines âąStandards âą Parent permission
- 135. GUIDELINES âą How to post âą How to respond âą Course use of social networking âą Behavior (personal and professional) âą Privacy and public information âą Review and privileges
- 136. SAMPLE GUIDELINES http://www.intel.com/sites/sitewide/en_US/social-media.htm http://brandresources.depaul.edu/vendor_guidelines/g_socialmedia.aspx http://www.gvsu.edu/socialmediaguidelines.htm http://socialmediaguidelines.pbworks.com/ http://mashable.com/2009/06/02/social-media-policy-musts/
- 137. ENGAGE Writing for the Web Creating Conversation Tips Thoughts on Control
- 138.
- 139. 2-Way SOCIALIS A CONVERSATION
- 140. INSTEAD OF ASKINGWHAT ARE WE TRYING TO COMMUNICATE? WHICH IMPLIES A ONE-WAY CONVERSATION... ASK HOW CAN WE FACILITATE? âDAVID ARMANO
- 141. 60% BELIEVE A âPERSONLIKE THEMSELVESâ Edelman, 2009: Social Pulpit - Barack Obamas Social Media Toolkit
- 142. CREATE CONVERSATION âą Be transparent âą Be accurate âą Be respectful âą Be coordinated âą Be thoughtful âą Be of value âą Link, link, link...
- 143. BEFORE YOU WRITE âą Is this post helpful? âą Does it get my audience involved? âą Does it encourage a response? âą Does this post help to humanize my district? âą Is this post worth passing on? âHow to Engage Social Media Momsâ, 2009 Edelman, 2009: Social Pulpit - Barack Obamas Social Media Toolkit
- 144. CONTROL LESS RISK VS. INFLUENCE VS. PARTICIPATE MORE RISK
- 145. CONTROL TRADITIONAL MEDIA VS. INFLUENCE VS. PARTICIPATE SOCIAL MEDIA
- 146. CITY OF ZEELAND Zeeland, MI
- 147.
- 148. FEEL THE ZEELIS STUPID
- 149. A COMPARISON âą 705 fans âą 149 members âą 18 âfanâ comments âą 14 total comments over the last 18 days since 4/10/08
- 150. âINTEL STRIVES FORA BALANCED ONLINE DIALOGUE. WHEN WE DO MODERATE CONTENT, WE MODERATE USING THREE GUIDING PRINCIPLES: THE GOOD, THE BAD, BUT NOT THE UGLY.â âINTEL
- 151. â...IF THE CONTENTIS POSITIVE OR NEGATIVE AND IN CONTEXT TO THE CONVERSATION, THEN WE APPROVE THE CONTENT, REGARDLESS OF WHETHER IT'S FAVORABLE OR UNFAVORABLE TO INTEL. HOWEVER IF THE CONTENT IS UGLY, OFFENSIVE, DENIGRATING AND COMPLETELY OUT OF CONTEXT, THEN WE REJECT THE CONTENT.â â INTEL http://www.intel.com/sites/sitewide/en_US/social-media.htm
- 152. âWE HAVENâT HADANY PROBLEMS WITH INAPPROPRIATE MESSAGING, WHICH WAS THE BIG CONCERN MOST PEOPLE HAD WHEN SOCIAL MEDIA FIRST EMERGED.... âHEATHER SULLIVAN DIRECTOR OF COMMUNICATIONS AND MARKETING mStoner Blog, October 28, 2009
- 153. â...IF YOU HAVECOURAGE AND YOUâRE BEING YOURSELF, YOU SHOULD BE WILLING TO SHARE THE VOICE OF THE OPPOSITION... NEGATIVE COMMENTS CAN FOSTER A DIALOGUE OR CREATE A LEVEL OF ENGAGEMENT.â âHEATHER SULLIVAN DIRECTOR OF COMMUNICATIONS AND MARKETING mStoner Blog, October 28, 2009
- 154. SM STRATEGY 1. LISTENTO WHAT PEOPLE ARE SAYING 2. LEARN ABOUT YOUR AUDIENCE 3. DEFINE OBJECTIVES 4. CREATE A PLAN 5. ENGAGE IN CONVERSATIONS 6. REPEAT
- 155. SNL: PENELOPE INTHERAPY http://www.hulu.com/watch/52192/saturday-night-live-penelope---therapy
- 156.
- 157. THANK YOU THE IMAGEGROUP / HOLLAND MI @imagegroup / imagegroup.com 616.393.9588
- 158.