2. EXPERIMENTATION OBJECTIVE
To gauge the views of the respondents
To determine recall factor of the brand
To determine message credibility of the
brand
To determine the purchasing decision of
the brand or product
4. Conclusion of memory test
• This experiment tested our short term
memory.
• When there is too much information to hold
on to, in our shorter memory, we start to get
things confused.
• People can feel completely confident that
their memory is accurate, but this confidence
is no guarantee that a particular memory is
correct.
5. Conclusion of memory test
• In reality, memory is very prone to fallacy.
• People often believe their memory is perfect
record of events they have experienced.
• Whereas in reality, human memory is not so
good as we think and can sometimes lead to
unusual consequences.
6. Why???
• Measure impact of various experimentation
techniques
• More accuracy with all type of sample
• Create more awareness
7. Where???
• Specially in Research which requires to
capture instant reactions
• Scientist working on “How Brain Work?”
• Exploring respondents Grey matter
8.
9.
10. EXPERIMENTATION INFERENCES
Approximately 70% of the respondents
remember the video-ad compared to the
print-ad.
The video-ad tends to leave much
stronger impact than the print-ad.
Video-ads leave a better brand recall and
illustrates the idea of the brand
effectively.
Such type of video-ads can be used to
connect the consumers emotionally.
