But wait… First you need to figure some things out.<br /><ul><li>What are your experience objectives?
What is your organization’s risk tolerance threshold?
Who will be involved in generating ideas, communicating them, and executing on them?
Who are your allies? Form a multi-disciplinary team and start communicating from the start.</li></li></ul><li>Brainstorming. Let’s get this party started right.<br /><ul><li>Lotus Blossom Technique
Brain Writing<br />Procedure 1<br />Present a group with a request for ideas<br />Ask people to write down ideas<br />Take those ideas and pass them to another person who reads the ideas and adds several more<br />Iterate several times (generally taking no more than 5-15 minutes)<br />Procedure 2<br />Hand pages out to each person<br />Ask the person to write 3 ideas on a page and put it in a pile and take one from the pile (or a clean sheet), read the items and add a few more<br />Repeat several times and collect all the pages<br />Twist: This method could be tried via email<br />
Brain Drawing<br /><ul><li>Round robin brainstorming for rapidly generating concepts & ideas
Requires people to write and draw quickly and show their results to others on the team
Twist: This could be tried in “asynchronous” fashion in a group area</li></ul>Brain Drawing for the concept “Filter Object”<br />
Go to sleep. But before you do briefly contemplate the problem.
Talk to someone who has no idea about the problem space.</li></li></ul><li>Execution Considerations<br /><ul><li>Communicate: What is the best way to communicate these ideas? Make the business case. Speak their language.
Divide and conquer: Distribute concepting responsibilities
Validate: A design is just a hypothesis until you see it being used.
Prioritize: How will you prioritize the ideas?
Roadmap: Determine your plan for execution.</li></li></ul><li>Give the business what they didn’t know they needed.<br /><ul><li>Gradually integrate user touch points into every project.
De-mystify it. Don’t freak them out with big words or big budgets to start (unless they get it of course).
Involve the business in the process. Have them brainstorm. Have them design. Have them witness research and testing.
Work with them, how can they make sure this idea will not lose the business money or get them fired?