SmartLabel Technology for Shopper Empowerment and Trust

•

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Today’s consumers are demanding more information about the food, beverage, personal care and household products they buy. Now you can give them all the information they want where and when they need it — in the aisles of any store, anytime. Learn about how the new SmartLabel™ initiative provides complete information about ingredients, nutrition, allergens, social and environmental compliance programs, usage instructions and more from Jim Flannery of the Grocery Manufacturers Association. Copy + Paste this link into your browser to watch the entire webinar: http://videos.brandsquare.com/watch/DFjCPnntCd4pPFBUKoogM4

Technology

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◌  Click to edit Master subtitle style
Jim Flannery
Senior Executive Vice President
Grocery Manufacturers Association

Easy and instant access to
detailed information about
thousands of food, beverage,
personal care, household
and pet care products.
What is SmartLabelTM

How it Works
3

• Credible
• Trustworthy
• Memorable
• Motivates

The vast majority of
data consumers
want we already
provide
What Do We Know About Consumers

A Responsive Platform
5

TIME

Thirst
for
Knowledge

Trigger

“If
I
can
ﬁnd
an

answer,
even
one
I

don’t
like,
I’m
OK”

“If
I
can’t
ﬁnd
an

answer,
I

think
..’what
are

they
hiding’?”

Can we be……
Credible,
Trustworthy,
Memorable,
Motivational?

FOUNDATION-
Attributes
8
Nutri)on

Ingredients

Sustainability

Social
Responsibility

Food
a:ributes:

58
required,
196
voluntary

Non-‐Food
a:ributes:

47
required,
84
voluntary

Pet
Care
a:ributes:

23
required,
192voluntary

Access By
TelephoneSmartphoneComputer
How Does it Work?

SEARCH

Search
Word
Op)miza)on

To
www.smartlabel.org

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Scan
Code
on
Pack

o  Leverages
the
QR
Code

o  4,296
characters

o  Brings
the
consumer
to
the
landing
page

Consumer Path to Landing Page

Click to edit Master title style
◌  Click to edit Master subtitle style
SmartLabel™ or
other Certified APP
Consumer Path to Landing Page

Click to edit Master title style
◌  Click to edit Master subtitle style
Digital Disclosure
Federal legislation requires
disclosure of GMO
ingredients
3 Options:
◌  Text
◌  Symbol
◌  Digital Link

Click to edit Master title style
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Consumer Value Delivered
Performance

Click to edit Master title style
28
Companies
Participating
SmartLabel™ By the Numbers
Products Available
9,233

456
Brands
Ahold
(701)

Blue
Diamond
Growers

(117)

Bumble
Bee
Seafood

(238)

Campbell
Soup
(3)

Colgate-‐Palmolive
(60)

CONAGRA
Brands
(278)

Flowers
Foods
(42)

Food
for
Life
(51)

General
Mills
(14)

Hormel
Foods
(12)

Kellogg
(357)

King's
Hawaiian
(22)

Kozy
Shack
(20)

Land
O'Lakes
(88)

L’Oréal
USA
(53)

Mondelez
(1,147)

Naked
Bacon
(4)

P&G
(2,306)

PASCHA
Chocolate
(5)

Reily
Foods
Company
(51)

S.C.Johnson
(16)

The
Clorox
Company
(6)

The
Coca-‐Cola
Company

(424)

The
Hershey
Company
(696)

The
J.M.
Smucker
Company

(150)

Topco
Associates
(150)

Tyson
Foods,
Inc.
(14)

Unilever
(2,208)

As
of
July
7th

34,000

How do you get your internal culture to embrace the right sustainability message that you have worked so hard to craft? What do you do to convince brand managers to incorporate your message as a sustainability manager working at the corporate level? Or, how do you get your higher-ups to not see it as too big a risk, if you are a brand manager or marketing director who wants to incorporate sustainability messaging into your existing messaging? Given you are unlikely to have much money (i.e. media budget) to put your message out there, what do you do to get social and viral play? And how do you sell something "out of the box" or "disruptive" in a conservative culture?

Sample extract shopper perceptions of brand equityEvolution Insights

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Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.

The Future of Platform Engineering

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Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

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Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

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Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

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Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

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In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

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Generating a custom Ruby SDK for your web service or Rails API using Smithy

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SmartLabel Technology for Shopper Empowerment and Trust

1. Click to edit Master title style ◌  Click to edit Master subtitle style Jim Flannery Senior Executive Vice President Grocery Manufacturers Association

2. Easy and instant access to detailed information about thousands of food, beverage, personal care, household and pet care products. What is SmartLabelTM

3. How it Works 3 • Credible • Trustworthy • Memorable • Motivates

4. The vast majority of data consumers want we already provide What Do We Know About Consumers

5. A Responsive Platform 5 TIME Thirst for Knowledge Trigger “If I can ﬁnd an answer, even one I don’t like, I’m OK” “If I can’t ﬁnd an answer, I think ..’what are they hiding’?”

6. Can we be…… Credible, Trustworthy, Memorable, Motivational?

8. FOUNDATION- Attributes 8 Nutri)on Ingredients Sustainability Social Responsibility Food a:ributes: 58 required, 196 voluntary Non-‐Food a:ributes: 47 required, 84 voluntary Pet Care a:ributes: 23 required, 192voluntary

9. Click to edit Master title style ◌  Click to edit Master subtitle style The Landing Page Five Non-Food Tabs Ingredients Usage Instructions Advisories & Handling Other Information Company / Brand

10. Click to edit Master title style ◌  Click to edit Master subtitle styleFive Food Tabs Nutrition Ingredients Allergens Other Information Company / Brand The Landing Page

11. Access By TelephoneSmartphoneComputer How Does it Work?

12. Click to edit Master title style ◌  Click to edit Master subtitle style Via Online Search and/or Brand Participant Website Consumer Path to Landing Page

13. SEARCH Search Word Op)miza)on To www.smartlabel.org

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24. SEARCH Consumers searching via a brand site www.hellmanns.com

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27. SEARCH Via a Retailer E-‐Commerce Site SmartLabel Integra)on on Behalf of Ahold’s Nature’s Promise Private Label Brand

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38. Click to edit Master title style ◌  Click to edit Master subtitle style Scan Code on Pack o  Leverages the QR Code o  4,296 characters o  Brings the consumer to the landing page Consumer Path to Landing Page

39. Click to edit Master title style ◌  Click to edit Master subtitle style SmartLabel™ or other Certified APP Consumer Path to Landing Page

40. Click to edit Master title style ◌  Click to edit Master subtitle style Digital Disclosure Federal legislation requires disclosure of GMO ingredients 3 Options: ◌  Text ◌  Symbol ◌  Digital Link

41. Click to edit Master title style ◌  Click to edit Master subtitle style Consumer Value Delivered Performance

42. Click to edit Master title style 28 Companies Participating SmartLabel™ By the Numbers Products Available 9,233 456 Brands Ahold (701) Blue Diamond Growers (117) Bumble Bee Seafood (238) Campbell Soup (3) Colgate-‐Palmolive (60) CONAGRA Brands (278) Flowers Foods (42) Food for Life (51) General Mills (14) Hormel Foods (12) Kellogg (357) King's Hawaiian (22) Kozy Shack (20) Land O'Lakes (88) L’Oréal USA (53) Mondelez (1,147) Naked Bacon (4) P&G (2,306) PASCHA Chocolate (5) Reily Foods Company (51) S.C.Johnson (16) The Clorox Company (6) The Coca-‐Cola Company (424) The Hershey Company (696) The J.M. Smucker Company (150) Topco Associates (150) Tyson Foods, Inc. (14) Unilever (2,208) As of July 7th 34,000

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