Brighton SEO 2021 - A Deep Dive into the Depths of DevTools
Resources for all the code snippets and more from this talk can be found here: https://defaced.dev/talks/brightonseo-depths-of-devtools/
Estrategias SEO en Gestion de Stocks para Ecommerce #CEMD2020MJ Cachón Yáñez
Repaso de las distintas casuísticas SEO cuando un ecommerce rompe stock, cómo gestionarlo y sus pros y contras.
También se han tratado aspectos UX y Conversión.
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
Command Line Automation for Repetitive TasksMike Osolinski
A presentation discussing the use of command line automation to save time on repetitive SEO tasks. Covers basic command line usage and the use of PowerShell with a number of useful scripts that you can start using today. Presented at BrightonSEO in April 2019
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
Estrategias SEO en Gestion de Stocks para Ecommerce #CEMD2020MJ Cachón Yáñez
Repaso de las distintas casuísticas SEO cuando un ecommerce rompe stock, cómo gestionarlo y sus pros y contras.
También se han tratado aspectos UX y Conversión.
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
Command Line Automation for Repetitive TasksMike Osolinski
A presentation discussing the use of command line automation to save time on repetitive SEO tasks. Covers basic command line usage and the use of PowerShell with a number of useful scripts that you can start using today. Presented at BrightonSEO in April 2019
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Google Sheets + SEO = 15 tips en 15 minutos #VamosTalegonAleyda Solís
Aprende a usar Google Sheets para tu proceso de posicionamiento en buscadores con funciones, add-ons, templates y más que te facilitarán tus tareas SEO.
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Cómo analizar enlazado interno en un proyecto SEO #TerritorioDSM #TeritorioTr...MJ Cachón Yáñez
Cómo analizar enlazado interno en un proyecto SEO en el evento online de #TerritorioDSM #TeritorioTráfico, el 24 de mayo de 2022.
Repaso a conceptos generales, formas de analizar y diagnosticar el estado del enlazado interno de un proyecto, y estrategias comunes para tener en cuenta.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
In this talk, Riaz will look at shifting B2B buyer, which reduces time with potential suppliers is forcing sellers today to evolve as a result.
He will cover:
1. The new B2B buyer and how new demographics and behaviour have altered the way companies buy from each other.
2. How to build relationships earlier and get ahead of your competitors.
3. Making use of dark funnel data to power both sales and marketing.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
Beyond the Basics – 5 Google Business Profile elements you might not know abo...Claire Carlile Marketing
You’ve added your name, address and phone number. You selected a category, you scribbled a quick description and you uploaded a few photos. JOB DONE. Well…no not really. Not if you’re looking to rank higher, and convert better! In this talk Claire will walk you through the rapidly changing landscape of GBP, and outline the features you need to be using in order to capture your potential clients attention, generate more leads, and ‘feed the Google machine’.
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
New MITM Framework Bettercap A complete, modular, portable and easily extensible MITM framework. Bettercap is a complete, modular,
portable and easily extensible MITM tool and framework with every kind of diagnostic and offensive feature you could
need in order to perform a man in the middle attack.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Google Sheets + SEO = 15 tips en 15 minutos #VamosTalegonAleyda Solís
Aprende a usar Google Sheets para tu proceso de posicionamiento en buscadores con funciones, add-ons, templates y más que te facilitarán tus tareas SEO.
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Cómo analizar enlazado interno en un proyecto SEO #TerritorioDSM #TeritorioTr...MJ Cachón Yáñez
Cómo analizar enlazado interno en un proyecto SEO en el evento online de #TerritorioDSM #TeritorioTráfico, el 24 de mayo de 2022.
Repaso a conceptos generales, formas de analizar y diagnosticar el estado del enlazado interno de un proyecto, y estrategias comunes para tener en cuenta.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
In this talk, Riaz will look at shifting B2B buyer, which reduces time with potential suppliers is forcing sellers today to evolve as a result.
He will cover:
1. The new B2B buyer and how new demographics and behaviour have altered the way companies buy from each other.
2. How to build relationships earlier and get ahead of your competitors.
3. Making use of dark funnel data to power both sales and marketing.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
Beyond the Basics – 5 Google Business Profile elements you might not know abo...Claire Carlile Marketing
You’ve added your name, address and phone number. You selected a category, you scribbled a quick description and you uploaded a few photos. JOB DONE. Well…no not really. Not if you’re looking to rank higher, and convert better! In this talk Claire will walk you through the rapidly changing landscape of GBP, and outline the features you need to be using in order to capture your potential clients attention, generate more leads, and ‘feed the Google machine’.
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
New MITM Framework Bettercap A complete, modular, portable and easily extensible MITM framework. Bettercap is a complete, modular,
portable and easily extensible MITM tool and framework with every kind of diagnostic and offensive feature you could
need in order to perform a man in the middle attack.
The Proxy Fairy, and The Magic of Spring FrameworkVictor Rentea
You can only claim you know Spring if you fully understand the Proxy design pattern, and how the framework uses it to do its magic. Join this live-coding session to explore 6 ways of intercepting method calls that you can use to cast your own spells and dramatically simplify your codebase.
Grab a strong coffee and prepare yourself for a whirlwind of live-coding, interwoven with deep theoretical concepts and implementation details that you have to master if you are using the Spring Framework. During this session, Victor will share one of the best parts of his Design Patterns training, applied to Spring. You'll hear about the Decorator pattern plus 2 ways to wire it with Spring, bare-hands interface proxies, concrete classes proxies, @Aspect applied to custom annotations, plus some of the most common standard off-the-shelf Spring aspects. Come and learn from a hands-on practitioner real-world best practices of using Aspects, design hints, under-the-hood implementation details, debugging tips, performance impact of aspects, all in an interactive, entertaining and extremely dynamic session.
- Talk held at JPoint 2019, Moscow
This topic introduces tools to automate the development and deployment workflow of a WordPress web application.
I am showing the main benefits of such a workflow and how it allows making the installation and update of the project fully automatic, predictable, versioned, and ready to be integrated into a continuous deployment system. Tools like Docker and WP-CLI, will be introduced to implement that process along with a simple tool that I have developed to automatically deploy the basic data that a project needs to be up and running.
My mantra? No manual clicks whatsoever in the web interface for configuring WordPress!
Pilot Tech Talk #10 — Practical automation by Kamil CholewińskiPilot
See how Kamil Cholewiński talks about Practical automation in Tech Talk episode 10
Visit pilot.co — World’s best engineering and design talent on demand.
YouTube: https://youtu.be/x0eQ7x7xN8o
Docker is popular open-source software containerization platform. It provides an ability to package software into standardised units on Docker for software development. In this hands-on introductory session, I introduce the concept of containers and provide an overview of Docker. Participants can learn important concepts in Docker step-by-step and learn by example by running commands with me. The main session involves using Docker CLI (Command Line Interface) covering all the key concepts such as creating images and managing containers. What is more, this workshop ends with a complete example of getting some amazing work done with ease using Docker. Presented in OSI Days '16: http://opensourceindia.in/osidays/workshops-osi-2016/
The modern web is feature-rich and fast, and Dart gives you a familiar and productive toolchain to scale up your code and apps. Come learn what's new with the Dart project, and how you can use the class-based language, rich built-in libraries, productive editor, package manager, and more. You want more? How about Web Components and a Future-based DOM! You'll see lots of demos, with special attention to the Dart-to-JavaScript compiler.
We'll walk through the process of building an application and solving the typical problems you might encounter along the way. Find out what tools and techniques work best for each class of problem and learn some shortcuts and tips along the way. We'll mainly cover mobile web development, Chrome Canary, and OS X tools. Difficulty level: Beginner to Intermediate.
Death of a Themer - Frontend United - 14 April 2013Matt Fielding
"Death of a themer" was presented by James Panton and myself at Frontend United on 14th April 2013. This was a revised and extended talk of the same name presented by James at DrupalCamp London on 2nd March 2013.
http://www.slideshare.net/therealmcjim/death-of-a-themer-drupal-camplondon2013
Themers are the magicians who transform what Drupal wants to do into what the designer wants it to do. They work alongside developers and site builders and are usually hammering out CSS files, overriding templates, writing theme functions and scratching their heads.
The thing is — and whisper this if possible redundancy concerns you — we can bypass the themer entirely.
With some simple configuration, a site builder can get Drupal to output exactly the semantic, lightweight markup that any modern front-end designer would be proud of. The designer can be left alone to write the most appropriate HTML, CSS and JS, while the site builder need only choose a couple of options when putting together content types, views and panels to make Drupal behave.
A friendly developer may have to lend a hand every now and then, but that’s it. You can get rid of the themer altogether.
This is an extended version of a session James did recently but will take a closer look at the tools and workflow we created and the design principles that initially drove us to this approach.
Docker has created enormous buzz in the last few years. Docker is a open-source software containerization platform. It provides an ability to package software into standardised units on Docker for software development. In this hands-on introductory session, I introduce the concept of containers, provide an overview of Docker, and take the participants through the steps for installing Docker. The main session involves using Docker CLI (Command Line Interface) - all the concepts such as images, managing containers, and getting useful work done is illustrated step-by-step by running commands.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.