Brighton April 2023 - Filip Janczak - Boosting your YouTube channel performance with social ads
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The document discusses boosting YouTube channel performance with social ads. It describes testing different types of social ads campaigns on Meta and Twitter to drive traffic to a client's YouTube channel. Video ads performed better than static images on Meta. Engagement campaigns had higher costs than traffic campaigns on Meta. Testing different ad campaigns is important as the most effective strategy depends on the specific channel, audience and niche. With successful social ads, the client saw an 80x increase in YouTube traffic, doubled subscribers in 2 months compared to 10 months organically, and increased traffic to their website from YouTube.
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Brighton April 2023 - Filip Janczak - Boosting your YouTube channel performance with social ads
- 1. Boosting your YouTube channel performance with social ads Slideshare.Net/username @FilipJanczak_CM & @CreatosMedia Filip Janczak Creatos Media
- 2. #BrightonSEO CreatosMedia Let’s begin with a quick Quiz!
- 4. #BrightonSEO CreatosMedia Globally most used social platform in 2023 (Jan) ?
- 7. #BrightonSEO CreatosMedia Most popular YouTube videos based on total global views as of February 2023 (in billions)
- 10. #BrightonSEO CreatosMedia Can you even boost your YouTube channel with Social Ads?
- 19. #BrightonSEO CreatosMedia We had a client with simple goals
- 20. #BrightonSEO CreatosMedia Gain YouTube Views & Subscribers
- 27. #BrightonSEO CreatosMedia What are the ranking factors? (for YouTube)
- 32. #BrightonSEO CreatosMedia Pick a niche: Target a specific topic you're passionate about
- 33. #BrightonSEO CreatosMedia Example: Minority Mindset Focus on specific area (in this case investing and finance) Eye-catching thumbnails Uniqueness
- 39. #BrightonSEO CreatosMedia Plan content: Develop a balanced mix of evergreen and trending videos.
- 40. #BrightonSEO CreatosMedia Example: @WholesaleTed - “How to” videos (evergreen) - List based videos “10 things…” - Reviews product/service - Trending topics/titles (click baiting)
- 42. #BrightonSEO CreatosMedia Customize: Create eye-catching channel visuals and descriptions.
- 43. #BrightonSEO CreatosMedia Visuals: 1. Channel Icon 2. Channel Banner 3. Thumbnails 4. Cards 5. Watermark 6. Channel Trailer
- 46. #BrightonSEO CreatosMedia www.creatosmedia.co.uk 6. Channel Trailer 5. Watermark
- 47. #BrightonSEO CreatosMedia Optimize SEO: Use keyword research for engaging titles and descriptions
- 48. #BrightonSEO CreatosMedia 1.Check keyword planner and Google trends
- 49. #BrightonSEO CreatosMedia 2. Check your competitors
- 50. #BrightonSEO CreatosMedia Prioritize quality: Ensure clear visuals, crisp audio, and tight editing
- 51. #BrightonSEO CreatosMedia Check what others produce in your field
- 52. #BrightonSEO CreatosMedia Engage audience: Encourage likes, comments, and interactions
- 54. #BrightonSEO CreatosMedia Promote: Share videos on social media and relevant communities (Organic not paid… yet)
- 56. #BrightonSEO CreatosMedia Analyze & adapt: Review analytics and adjust your strategy accordingly
- 60. #BrightonSEO CreatosMedia Which social channels shall we use to boost YouTube?
- 66. #BrightonSEO CreatosMedia We have agreed with client to test: 1.Meta 2.Twitter
- 67. #BrightonSEO CreatosMedia Creative type test: Video trailer vs static creative
- 68. #BrightonSEO CreatosMedia Test 1: Video vs Static Structure: ● Campaign type = traffic (link clicks) ● Intro video vs static image ● Incentive to move over to YouTube (prize offer) ● Everything else kept the same
- 70. #BrightonSEO CreatosMedia Results and findings Video vs Static image (thumbnail) Static has been chosen as winner for test 2
- 72. #BrightonSEO CreatosMedia Twitter Video vs Static Twitter was dropped due to high cost and low CTR
- 75. #BrightonSEO CreatosMedia Test 2: Engagement vs traffic campaigns Structure: ● Campaign types tested: awareness (engagement) traffic (link clicks) ● Static image (Thumbnail) ● Incentive to move over to YouTube (prize offer) ● Everything else kept the same
- 77. #BrightonSEO CreatosMedia Results and findings Engage vs Traffic ?? Results as expected apart from CMP cost of awareness campaign… ??
- 79. #BrightonSEO CreatosMedia TEST FIRST! There is no right or wrong answer. It all depends on your business, channel audience and niche.
- 80. #BrightonSEO CreatosMedia TEST FIRST! PS: Don’t rely on Meta reps knowledge too much…
- 82. #BrightonSEO CreatosMedia Social Ads traffic YouTube analytics
- 83. #BrightonSEO CreatosMedia Social Ads traffic (external) Huge boost of traffic with ads x80
- 84. #BrightonSEO CreatosMedia Social Ads content views and watch time Engaged traffic that watches
- 85. #BrightonSEO CreatosMedia Subscribers Gained Doubled subscribers in 2 months compared to what was gained organically over 10 months.
- 86. #BrightonSEO CreatosMedia Bonus: Youtube traffic to the website
- 88. #BrightonSEO CreatosMedia Impact on the channel Social Blade:
- 90. #BrightonSEO CreatosMedia Youtube Analytics: CC and device type
- 92. #BrightonSEO CreatosMedia To confirm, we still work with that client
- 94. #BrightonSEO Thank you to all of you! /fjanczak @CreatosMedia @FilipJanczak_CM CreatosMedia