My slides from the Summit on Content Marketing. Originally presented online on 5/22/17 at summitoncontentmarketing.com alongside hundreds of other speakers.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
Branding dollars spent on TV ads should shift to online video ads for several reasons:
1) Online video ad load is 5% while TV ad load is 23-30%, allowing users to see fewer ads online.
2) Users pay more attention to and skip online video ads less than TV ads.
3) Advertisers only pay for online video ads that users actually watch through to completion.
4) Online videos can better measure user interaction and follow-on actions than TV ads.
Getting videos into blended search results can drive huge benefits. With most videos in Google's results coming from YouTube this presentation looks at how you can make videos successful on that site.
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.
This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.
Mobile conversion optimization with Chris Goward of WiderFunnelChris Goward
Mobile ad spending will grow 75% in 2014 to top $31 Billion. But, the web and app experiences are still not optimized.
There’s a lot of confusion for marketers about what mobile even means. How do you create a mobile experience that works? What changes in the world of small screens? Are tablets really the same as laptops? Can people really buy easily (and will they) on a smart phone?
In this webinar, WiderFunnel Founder Chris Goward shows how to optimize mobile experiences to maximize your profit. Including:
▪ The 8 unique mobile challenges to overcome
▪ How real people are using mobile
▪ Why there really are no “mobile users”
▪ How to apply the 6-Step LIFT Model in a mobile environment
How To Stand Out In The News Feed With Social Video MarketingHanapin Marketing
In this presentation, we have a panel of experts from Hanapin, Curalate, Simply Measured, and The Weather Channel to discuss where your social video strategies should be currently, what the future of social video will look like, and their personal social video success stories.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
Branding dollars spent on TV ads should shift to online video ads for several reasons:
1) Online video ad load is 5% while TV ad load is 23-30%, allowing users to see fewer ads online.
2) Users pay more attention to and skip online video ads less than TV ads.
3) Advertisers only pay for online video ads that users actually watch through to completion.
4) Online videos can better measure user interaction and follow-on actions than TV ads.
Getting videos into blended search results can drive huge benefits. With most videos in Google's results coming from YouTube this presentation looks at how you can make videos successful on that site.
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.
This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.
Mobile conversion optimization with Chris Goward of WiderFunnelChris Goward
Mobile ad spending will grow 75% in 2014 to top $31 Billion. But, the web and app experiences are still not optimized.
There’s a lot of confusion for marketers about what mobile even means. How do you create a mobile experience that works? What changes in the world of small screens? Are tablets really the same as laptops? Can people really buy easily (and will they) on a smart phone?
In this webinar, WiderFunnel Founder Chris Goward shows how to optimize mobile experiences to maximize your profit. Including:
▪ The 8 unique mobile challenges to overcome
▪ How real people are using mobile
▪ Why there really are no “mobile users”
▪ How to apply the 6-Step LIFT Model in a mobile environment
How To Stand Out In The News Feed With Social Video MarketingHanapin Marketing
In this presentation, we have a panel of experts from Hanapin, Curalate, Simply Measured, and The Weather Channel to discuss where your social video strategies should be currently, what the future of social video will look like, and their personal social video success stories.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
This document outlines Brad Geddes' framework for testing Google ads. It recommends beginning with multi-ad group testing to answer broad questions across ad segments. Key insights from this testing should inform single ad group A/B testing of top-performing ad groups. Mobile testing and image ad testing are also discussed. The framework stresses an ongoing cycle of big question identification, broad testing, analysis, and repeated focused testing.
Pubcon Ceative Section: How Do I Make Ads That ConvertNavah Hopkins
PubCon Pro session diving into creative (ads and landing pages) in paid search, display, and video. Focus on creative strategies and data behind creative choices.
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Camera Source saw significant growth in traffic and revenue through a content marketing strategy implemented by Iterate over one year. Traffic from search engines grew 45%, referrals grew 13%, and social media traffic grew 456%. This was achieved through blogging, social media promotion, influencer outreach, and guest posts. Finding long-tail keyword opportunities and an engaged social media fan base were keys to Camera Source's success in growing its niche market for automotive accessories.
This document appears to be a presentation by Chris Goward and Roger Dooley on using neuroscience insights and conversion optimization testing to improve marketing results. Some key points:
- Chris Goward is the founder of WiderFunnel, which helps clients improve conversion rates through testing.
- Roger Dooley is an author on neuromarketing and founder of Dooley Direct.
- They discuss how most marketing spending is wasted and how conversion optimization and neuromarketing can help cut waste and boost profits by understanding unconscious decision-making.
- Examples are given of small changes informed by neuroscience that significantly improved customer perceptions.
Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land, talks about her journey in selecting and implementing marketing automation, and the impact on revenue that has come as a result.
At the MnSearch Snippet #14 event held at Spyder Trap in Minneapolis, MN on May 28, 2014, Matthew Midwinter presented his slidedeck "Comprehensive Negative Keyword Research."
The document discusses comprehensive negative keyword research for pay-per-click advertising. It recommends doing keyword research before and after launching an ad campaign to identify terms to exclude from the campaign. Pre-launch, tools like the Google Keyword Planner and manual searches can help identify related terms that may drive unwanted traffic. Post-launch, analyzing search term data in a pivot table and visualizing common themes with a word cloud can highlight top performing and underperforming themes to refine the negative keyword list. The goal is to optimize the campaign by removing queries unlikely to perform well.
This document discusses strategies for content distribution and building an audience on YouTube. It emphasizes the importance of programming content into "Hero", "Hub", and "Hygiene" categories and tailoring the distribution approach for each. Hero content requires massive promotion, while Hub content benefits from targeted remarketing and driving viewers between videos. Hygiene content should focus on search and have a long shelf life. The document also stresses converting viewers into subscribers and super fans through community engagement and rewards. It recommends expanding traditional metrics to better measure true success on YouTube.
If you're simply asking, "does it work," from your video technology, you're probably working at a disadvantage. Why? Because you get what you pay for - and the inability to maximize your video inventory will most likely leave you in a dire financial position. Join Joel Bejar, VP of Sales and Account Management at JW Player, as he explains the tactics you need to take control of your video strategy.
2021 / 2022 ASO Guide - App Store Optimization Guide by PICKASOPICKASO App Marketing
Welcome to our brand new ASO guide by PICKASO (2021/22 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and to improve the Conversion Rate to download.
With our guide, you will learn all you need to know to get the best results for your mobile business.
CONTENT OF THE 2021/22 ASO GUIDE:
- Introduction
- News 2021 & iOS15
- ASO Factors (On-Metadata & Off-Metadata)
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- ASO Case Studies
- ASO Checklist
At PICKASO, we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2021/22 ASO guide and find it helpful.
This document provides an overview of different types of remarketing and best practices for implementation. It discusses bid only, target and bid, dynamic remarketing on Google, and remarketing on other platforms like Bing and Facebook. The types are compared in terms of ease of setup and effectiveness. Best practices are outlined for each type, such as audience size, ad grouping, and image requirements. Facebook pixel setup is emphasized as a way to gain valuable cross-platform analytics.
How To Survive & Thrive on the New SERPNavah Hopkins
2016 PubCon Vegas session on the new SERP from a paid perspective. Covers transnational vs research oriented SERPs, ad scheduling, ad extension audit, & expanded text ads.
This document summarizes Joe Martinez's presentation on improving YouTube targeting strategies. The presentation discusses different targeting options on YouTube like customer match, direct placements, custom affinity audiences, and similar audiences. It emphasizes starting specifically with known audiences and then expanding reach. The goal should be brand awareness rather than just clicks or conversions. Martinez argues that people's audiences are on YouTube so brands should embrace the platform to help both PPC and overall business goals.
Digital Advertising Beyond Google and FacebookJoe Martinez
When people think of online advertising the first places marketers go to usually are Google and Facebook. While there is nothing wrong with these channels, businesses have more options than Google and Facebook. Attendees will see they have more options than ever before to find their target audience and drive business whether they are B2B, ecommerce, or a brick & mortar location. Besides Google and Facebook, this session will go over how businesses can utilize YouTube, Bing, Quora and Waze to drive more sales at a lower cost. Attendees will get an understanding of what targeting options they have for each channel. They will also learn which channel is the right fit for each stage of the buyers funnel. We will also cover what type of ad content and copy works better on each channel to help moving the user along the buyers journey.
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
Presented in partnership with Cultivate Communications at the Wisconsin Manufacturing & Technology Show on October 3, 2017. Users got to learn about how PPC has changed over the years, and where our focus should be with paid search.
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements and nuances of each social channel? How can you use search to help your social campaigns? In this presentation, we’ll explain it all.
Paid Social experts Emma Franks from Hanapin and Paul Wicker from AdStage team up in this webinar to dissect the perfect cross-channel paid social strategy for you to save budget and achieve huge results.
You’ll learn:
- Top performing creative and copy for Facebook, LinkedIn, Twitter, Quora, Spotify, Pinterest, and YouTube ads
- How to use dynamic ads in your strategy
- Expert UTM strategies for cross-channel measurement
Presented on 3/6/2019 at Pubcon Florida. Joe Martinez explained why PPC marketers need to try new channels like Reddit, Waze Local, Apple Search Ads, and Quora Ads.
The document discusses strategies for using YouTube and Google advertising platforms more effectively, including:
1. Using event tracking and remarketing to target audiences who watched specific videos with related video ads.
2. Leveraging customer match to target people across devices based on email, phone or other data, and segmenting those lists.
3. Creating custom intent and affinity audiences based on search terms, interests and behaviors to find new customers.
4. Excluding placements like kids' channels to avoid wasting ad spend.
This document outlines Brad Geddes' framework for testing Google ads. It recommends beginning with multi-ad group testing to answer broad questions across ad segments. Key insights from this testing should inform single ad group A/B testing of top-performing ad groups. Mobile testing and image ad testing are also discussed. The framework stresses an ongoing cycle of big question identification, broad testing, analysis, and repeated focused testing.
Pubcon Ceative Section: How Do I Make Ads That ConvertNavah Hopkins
PubCon Pro session diving into creative (ads and landing pages) in paid search, display, and video. Focus on creative strategies and data behind creative choices.
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Camera Source saw significant growth in traffic and revenue through a content marketing strategy implemented by Iterate over one year. Traffic from search engines grew 45%, referrals grew 13%, and social media traffic grew 456%. This was achieved through blogging, social media promotion, influencer outreach, and guest posts. Finding long-tail keyword opportunities and an engaged social media fan base were keys to Camera Source's success in growing its niche market for automotive accessories.
This document appears to be a presentation by Chris Goward and Roger Dooley on using neuroscience insights and conversion optimization testing to improve marketing results. Some key points:
- Chris Goward is the founder of WiderFunnel, which helps clients improve conversion rates through testing.
- Roger Dooley is an author on neuromarketing and founder of Dooley Direct.
- They discuss how most marketing spending is wasted and how conversion optimization and neuromarketing can help cut waste and boost profits by understanding unconscious decision-making.
- Examples are given of small changes informed by neuroscience that significantly improved customer perceptions.
Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land, talks about her journey in selecting and implementing marketing automation, and the impact on revenue that has come as a result.
At the MnSearch Snippet #14 event held at Spyder Trap in Minneapolis, MN on May 28, 2014, Matthew Midwinter presented his slidedeck "Comprehensive Negative Keyword Research."
The document discusses comprehensive negative keyword research for pay-per-click advertising. It recommends doing keyword research before and after launching an ad campaign to identify terms to exclude from the campaign. Pre-launch, tools like the Google Keyword Planner and manual searches can help identify related terms that may drive unwanted traffic. Post-launch, analyzing search term data in a pivot table and visualizing common themes with a word cloud can highlight top performing and underperforming themes to refine the negative keyword list. The goal is to optimize the campaign by removing queries unlikely to perform well.
This document discusses strategies for content distribution and building an audience on YouTube. It emphasizes the importance of programming content into "Hero", "Hub", and "Hygiene" categories and tailoring the distribution approach for each. Hero content requires massive promotion, while Hub content benefits from targeted remarketing and driving viewers between videos. Hygiene content should focus on search and have a long shelf life. The document also stresses converting viewers into subscribers and super fans through community engagement and rewards. It recommends expanding traditional metrics to better measure true success on YouTube.
If you're simply asking, "does it work," from your video technology, you're probably working at a disadvantage. Why? Because you get what you pay for - and the inability to maximize your video inventory will most likely leave you in a dire financial position. Join Joel Bejar, VP of Sales and Account Management at JW Player, as he explains the tactics you need to take control of your video strategy.
2021 / 2022 ASO Guide - App Store Optimization Guide by PICKASOPICKASO App Marketing
Welcome to our brand new ASO guide by PICKASO (2021/22 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and to improve the Conversion Rate to download.
With our guide, you will learn all you need to know to get the best results for your mobile business.
CONTENT OF THE 2021/22 ASO GUIDE:
- Introduction
- News 2021 & iOS15
- ASO Factors (On-Metadata & Off-Metadata)
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- ASO Case Studies
- ASO Checklist
At PICKASO, we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2021/22 ASO guide and find it helpful.
This document provides an overview of different types of remarketing and best practices for implementation. It discusses bid only, target and bid, dynamic remarketing on Google, and remarketing on other platforms like Bing and Facebook. The types are compared in terms of ease of setup and effectiveness. Best practices are outlined for each type, such as audience size, ad grouping, and image requirements. Facebook pixel setup is emphasized as a way to gain valuable cross-platform analytics.
How To Survive & Thrive on the New SERPNavah Hopkins
2016 PubCon Vegas session on the new SERP from a paid perspective. Covers transnational vs research oriented SERPs, ad scheduling, ad extension audit, & expanded text ads.
This document summarizes Joe Martinez's presentation on improving YouTube targeting strategies. The presentation discusses different targeting options on YouTube like customer match, direct placements, custom affinity audiences, and similar audiences. It emphasizes starting specifically with known audiences and then expanding reach. The goal should be brand awareness rather than just clicks or conversions. Martinez argues that people's audiences are on YouTube so brands should embrace the platform to help both PPC and overall business goals.
Digital Advertising Beyond Google and FacebookJoe Martinez
When people think of online advertising the first places marketers go to usually are Google and Facebook. While there is nothing wrong with these channels, businesses have more options than Google and Facebook. Attendees will see they have more options than ever before to find their target audience and drive business whether they are B2B, ecommerce, or a brick & mortar location. Besides Google and Facebook, this session will go over how businesses can utilize YouTube, Bing, Quora and Waze to drive more sales at a lower cost. Attendees will get an understanding of what targeting options they have for each channel. They will also learn which channel is the right fit for each stage of the buyers funnel. We will also cover what type of ad content and copy works better on each channel to help moving the user along the buyers journey.
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
Presented in partnership with Cultivate Communications at the Wisconsin Manufacturing & Technology Show on October 3, 2017. Users got to learn about how PPC has changed over the years, and where our focus should be with paid search.
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements and nuances of each social channel? How can you use search to help your social campaigns? In this presentation, we’ll explain it all.
Paid Social experts Emma Franks from Hanapin and Paul Wicker from AdStage team up in this webinar to dissect the perfect cross-channel paid social strategy for you to save budget and achieve huge results.
You’ll learn:
- Top performing creative and copy for Facebook, LinkedIn, Twitter, Quora, Spotify, Pinterest, and YouTube ads
- How to use dynamic ads in your strategy
- Expert UTM strategies for cross-channel measurement
Presented on 3/6/2019 at Pubcon Florida. Joe Martinez explained why PPC marketers need to try new channels like Reddit, Waze Local, Apple Search Ads, and Quora Ads.
The document discusses strategies for using YouTube and Google advertising platforms more effectively, including:
1. Using event tracking and remarketing to target audiences who watched specific videos with related video ads.
2. Leveraging customer match to target people across devices based on email, phone or other data, and segmenting those lists.
3. Creating custom intent and affinity audiences based on search terms, interests and behaviors to find new customers.
4. Excluding placements like kids' channels to avoid wasting ad spend.
Digital Marketing Strategies B2B Companies Must UseJoe Martinez
My slides from BizExpo 2017. Originally presented on 5/24/17 at Potawatomi Hotel & Casino. Users in attendance learned B2B strategies to help grow their businesses online.
Using Event Tracking to Create Intent-Based Remarketing AudiencesJoe Martinez
Presented on 4/17/18 at HeroConf Austin. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.
Video Marketing Workshop for Fionn Downhill's ClassGreg Jarboe
This presentation to Fionn Downhill's Digital Marketing class at the Thunderbird School of Global Management uses ads from Super Bowl 2015 to demonstrate how to calculate your return on marketing investment.
Smart Ways to Get More Marketing Budget and Better ToolsHanapin Marketing
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
This document discusses how using YouTube influencers can boost ROI for mobile user acquisition campaigns. It notes that YouTube is the dominant video platform globally with over 1 billion unique users per month. Campaigns need to be planned carefully based on the target audience and influencer's channel. AppLift can help run targeted YouTube campaigns in key markets to generate new users cost-effectively.
TIKTOK'S PITCHDECK ZEIGT, WIE DAS UNTERNEHMEN VERSUCHT, MARKEN FÜR DIE PLATTF...CedricTim
"TikTok ermöglicht es jedem, ein Content Creator zu sein", sagt der Pitch, "und ermutigt die Nutzer dazu, ihre Leidenschaft und ihre Kreativität durch die Videos zu teilen."
Die Präsentation, gibt einen seltenen umfassenden Einblick in das aufstrebende Social-Media-Unternehmen.
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.:
Priorities: Basic Survival Strategies
Landscape: Web Marketing Facts and Fiction
Action: Optimization Tools and Tactics
Navigation: Maintaining a Healthy Web Presence
Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.
Search Engine Marketing - Dead and Buried? Click Asia Summit 2011Navneet Kaushal
This document discusses the evolution of search engine marketing and the rise of social media. It notes that major developments like the growth of social networks like Facebook and Twitter, and new search engine features like Google Instant and Places have made SEO more difficult but have also integrated social media into SEM. The document argues that while social media poses some threats, SEM is not dead but changing - social signals now impact search rankings, and successful strategies require an integrated approach combining SEO, social media, and content marketing.
http://JimStroud.com - I presented "How To Recruit with YouTube" at the 2016 National Association of Healthcare Recruiters Image Conference in Las Vegas. Good times!
These are (most of) the slides I used during my presentation.
Here is a brief description of what the NAHCR audience received during my presentation:
As the economy continues to recover and organizations are actively hiring, how do you attract star performers who are actively seeking their next opportunity? Are you using YouTube and sites like it to maintain your edge? If not, this presentation is an event you cannot miss. Join industry expert, Jim Stroud, to gain real-world insight into seven compelling reasons why you should be using video in your overall recruiting strategy.
Attendees will learn:
# No-cost strategic practices that will give you a significant advantage over your competition
# How to leverage YouTube for competitive intelligence
#Case studies of major brands using YouTube in their recruiting efforts
#Search strings and lesser known resources for finding passive candidates on YouTube
# Evaluation of tools that will promote your company brand on YouTube and optimize your video for better search engine results
---
If you like what you find herein, please like, share and comment on this presentation. I would also ask that you subscribe to my blog at http://jimstroud.com
Similar to Attracting the Right Buyers with Targeted Video Content (20)
Writing Search Ad Copy in 2019 that ConvertsJoe Martinez
It's 2019, and we can find search results all the time where all four ads on Google have the same keyword as the headline. Why are we still doing this? When everyone focuses on keywords as the main component of a successful ad we get a search result with all boring ads. Nothing stands out. No marketing involved at all. We're in the age of audiences in PPC. We need to change the way we write our ads to speak to users and serve them a message that will try and speak directly to them as much as possible. When we focus so much on Quality Score we lose sight of who is actually buying from you...people. Learn why customer-focused copy is important, which tools we can use in Google Ads to implement better copy, and how recent changes within Google Ads support how we should be writing ads in 2019.
Presented at HeroConf 2019 in Philadelphia, PA.
Combining YouTube with Shopping Campaigns to Push More RevenueJoe Martinez
YouTube can be more than building awareness. We can use YouTube to drive action. Yes, even for E-Commerce companies. With TrueView for Shopping, advertisers have a variety of options to promote their products with the goal of encouraging users to consider your products in the future. And in many cases, we can have YouTube campaigns that drive revenue and have high ROAS. This session will show attendees how. In this session Joe will go over the important components of setting up a YouTube Shopping campaign. He will cover how crucial audience targeting can be for campaign success and how to measure the value of your YouTube shopping campaigns including how to evaluate YouTube’s success beyond direct revenue.
Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads. And while YouTube may not lead to immediate, direct return, it will help boost your brand perception (if your initial targeting is precise) and grow awareness to drive future searches. In this session attendees will learn how they can do so much better than basic remarketing and reach significantly higher engagement rates. Joe will show you how to effectively invest in visual media, segment audiences, what type of video content works for which type of audience (at which place in the funnel), how to effectively target competitor audiences on YouTube as well as new, custom interest audiences.
Using Event Tracking to Create Intent-Based Remarketing AudiencesJoe Martinez
Presented on 7/18/18 at Utah DMC in Salt Lake City. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.
Digital Olympus - Using Google Tag Manager for Intent-Based RemarketingJoe Martinez
Presented via webinar for Digital Olympus on March 12, 2018. Learn how I use Google Tag Manager, with help from others in the industry, to create hyper-focused remarketing strategies.
Using Event Tracking to Create Intent-Based Remarketing AudiencesJoe Martinez
Presented at SMX East in New York City on October 25, 2017. Joe went over how you can utilize Google Tag Manager to create action audiences in Google Analytics. These audiences can later be used to build hyper-targeted, intent-based remarketing campaigns.
Using Event Tracking to Create Higher-Converting Remarketing AudiencesJoe Martinez
My presentation for Confluence Conference 2017. Originally presented live on 9/14/17 at the Chevy Bricktown Events Center in Oklahoma City, OK.
Users learned how they can use Google Tag Manager and event tracking to create intent-based remarketing audiences that will convert higher than page visit audiences.
How to Use Event Tracking to Improve Marketing PerformanceJoe Martinez
The document discusses how to use event tracking in Google Analytics to improve marketing performance beyond just tracking email clicks. It provides several examples of using event tracking for things like tracking outbound links, embedded video playback, on-page interactions like form submissions, and mobile interactions like phone calls to then build remarketing audiences. The key message is that event tracking provides more insight into user behavior and allows building custom audiences for more targeted remarketing campaigns to improve marketing results.
This document discusses reasons why websites may not be converting visitors into customers. It identifies poor design, unappealing content and wording, lack of trust, and ineffective calls to action as common issues. The document provides tips to improve design, write compelling content that answers user pain points, build trust through reviews and testimonials, and craft clear calls to action that guide users toward conversions. The key message is that conversion optimization requires an ongoing effort to test and improve the user experience.
How Creating a Successful PPC Campaign Is Like Brewing a Good BeerJoe Martinez
The processes of brewing beer and creating PPC campaigns are more similar than you think. Both processes follow a plan of execution, and one, small mistake could mean undesirable results. Each new campaign is like a new recipe that shouldn't follow a cookie-cutter model because not every campaign is the same. Learn why...
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
10. @MilwaukeeP
PC
#SummitOnConte
nt
People now watch 1
billion hours of
YouTube per day.
Source: https://www.techcrunch.com/2017/02/28/people-now-
watch-1-billion-hours-of-youtube-per-day
Image courtesy of simplyzesty.com
41. @MilwaukeeP
PC
#SummitOnConte
nt
Quote from Google on
Placements
“When you add Display Network placements, your ad
may still run in all eligible locations on YouTube. And
when you add YouTube placements, your ad may still
run in all eligible locations across the Display
Network.”
Source: https://support.google.com/youtube/answer/2454017?hl=en
45. @MilwaukeeP
PC
#SummitOnConte
nt
Actual Google Quote
“With custom affinity audiences, advertisers can
create audiences that are more tailored to their brands,
compared to our broad, TV-like affinity audiences.”
https://support.google.com/adwords/answer/2497941?hl=en
54. @MilwaukeeP
PC
#SummitOnConte
nt
If You Want to Remarket
Videos to…
• Females
• Ages 35-44
• Have purchased from you
within the past month
• Visited from an iOS device
…You Can Do It