client project breif

1. Brief From The Client
Yorkshire Wildlife Trust

2. Collaboration
As many students are using the Yorkshire Wildlife Trust, we have
decided to collaborate by doing one project consisting of 3 videos.
Project Participants:
• Abbey Glancy
• James Case
• Jay Birkin
• Toni Gibson
• Mel Nuttall
• Tahmid Ahmed

3. Overview
As much as we would appreciated six films, I would personally recommend the creation of
three or four films, due to the balance of production time and our need for good
production quality. The most important thing is the message and the intelligibility of that
message, both in sound and visuals.
We would love your team to have its own branding, a suggestion is ‘Visionaries’, or ‘Young
Visionaries’. Have a think about how you would like to be represented.
There are 3 categories of age group in which we are targeting. Here is a list of the six
filming ideas we came up with, all based on supporting our Wilder Futures campaign;
There was a strong interest in the films including some animated graphics infographics.
That is great. It would be great if the graphics can have some consistency across all
videos, though I really understand if they need to be amplified or toned down
depending on each target audience (kids and over 60’s will have different viewing
styles).

4. Animal Encounter - Children
Some very young children will have an animal encounter with a cute
animal. The children are interviewed about what that experience was
like and how important animals are. The animal handler would also be
interviewed, explaining the context of animal decline and how
important our connection with nature is.

5. Wild Spaces – 60+
• Either a single person / couple / friends, aged over 60 are interviewed
about a wild space that is important to them and why. Ideally filmed
in the wild space, and lots of B-roll of both the wild space and them in
the space enjoying it.

6. Wild space - families
• A family who regularly visit a wild space (ideally one of our nature
reserves – Askham Bog is a suggestion), are interviewed about that
wild space and why it is important to them. Ideally filmed in the wild
space, and lots of B-roll of both the wild space and them in the space
enjoying it.

7. Past and Future - Teens
• An exploration with interviews into teenage opinions on declining
wildlife. How has nature declined, how will it be in the future? Very
important to find suitable and creative B-Roll that compliments the
interviews.

8. Vox Pops – All Ages
• On the spot interviews with the general public about the issues
surrounding the Wilder Futures campaign. How do people respond to
the facts about the decline, what nature means to them, how
important is it to do something about it? Very important to have great
sound as the city is noisy and there is often little time with vox-pops.
B-Roll is a tricky one with this film. Perhaps graphics in-between?

9. The Process
• A short documentary capturing the whole process. Will need camera
with a reasonably good built in mic or attached mic, but not boom
pole style. Lots of B-roll with sound captured, accompanied by
interviews of a few members of the team explaining the process, who
you are, why your passion for nature has driven you to create this,
and what you hope to achieve with it.