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![AR in the museum
"[…] AR tools offer users the possibility to deploy their
phones as pocket-sized screens through which
surrounding spaces become the stage for endless extra
layers of information." (Schavemaker, 2011)
Limited space in museums
Visitor interaction
No expensive hardware
Easy to use](https://image.slidesharecdn.com/brennpunkt2015neuburger-151110110849-lva1-app6892/85/Brennpunkt2015-Neuburger-11-320.jpg)
Brennpunkt2015 Neuburger
Augmented reality (AR) enhances real-world environments with digital information through technology like smartphones. The document discusses how AR can be used in tourism to provide additional information to visitors through their devices without needing expensive hardware. It presents a case study of the Dommuseum in Salzburg, Austria, which implemented an AR tour to enhance visitors' experiences. An experiment showed that the AR tour significantly improved visitors' entertainment, education, escapism, engagement, knowledge, emotional connection, and overall experience compared to a control group without AR. Therefore, AR enhances museum visitors' experiences.
Brennpunkt2015 Neuburger
- 1. Augmented Reality inTourism Larissa Neuburger, MA 22th October 2015
- 2. Augmented Reality …an enhancedversion of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (as a smartphone camera). (Merriam-Webster, 2015) …describes the concept of augmenting a view of the real world with 2D images or 3D objects. (Woods et al., 2004)
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- 4. Augmented vs. Virtual AugmentedReality Supplementing Not block out the world Can be used anywhere No need to be realistic 3D rendering is not crucial Challenge tracking & sensing Virtual Reality Replacing Blocks out the real world Best in controlled environment Virtual world has to be realistic 3D rendering necessary No need for tracking & sensing Source: Digi-Capital, 2015
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- 11. AR in themuseum "[…] AR tools offer users the possibility to deploy their phones as pocket-sized screens through which surrounding spaces become the stage for endless extra layers of information." (Schavemaker, 2011) Limited space in museums Visitor interaction No expensive hardware Easy to use
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- 14. Dommuseum Salzburg Part ofDomquartier Open since May 2014 “Five members – one experience” 15.000 m² 2.000 exhibits 1.300 years of history art treasures from churches & Cathedral of Salzburg
- 15. Experience Economy Goods Commodities Service Experience Pricing Differentiation Source: Adaptedfrom Pine, Gilmore 2011, p.34
- 16. The Perfect Experience Source:Adapted from Pine, Gilmore 1999, p.30
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- 19. Collected Data Sample Size= 178 Reliability Test: Cronbach´s Alpha > 0,7 required & validated All results significance level: p < 0,05 or p < 0,01
- 20. Results Experience 4,48 5,02 5,65 5,74 5,22 Escapism Entertainment Esthetics Education Overall Experience EscapismEntertainment Esthetics Education Overall Experience Mean 4,48 5,02 5,65 5,74 5,22
- 21. Results MES 3,76 5,01 5,62 5,76 5,03 0 12 3 4 5 6 7 Emotional Connection Meaningful Experience Engagement Knowledge/Learning Overall MES Emotional Connection Meaningful Experience Engagement Knowledge/Le arning Overall MES Mean 3,76 5,01 5,62 5,76 5,03
- 22. Is Augmented Realityenhancing the experience of museum visitors?
- 23. T-Test Experience Construct Results EntertainmentSignificant Result Education Significant Result Escapism Significant Result Esthetics Not Significant Result Overall Experience Significant Result
- 24. T-Test MES Construct Results EngagementSignificant Result Knowledge/Learning Significant Result Emotional Connection Significant Result Meaningful Experience Significant Result Overall Museum Experience Scale Significant Result
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- 26. Picture credits Augmented Reality: www.applausedigital.com.au/augmented-reality/ VirtualReality: www.s1t2.com.au/digital-agency/virtual-reality/best-virtual-reality-devices- for-commercial-applications/ Medicine: www.medicalaugmentedreality.com Manufacturing: www.advice-manufacturing.com/Virtual-and-Augmented- Reality.html Education: www.aztechbeat.com/2013/09/augmented-reality-app- developers-focus-youth-market/ Retail: www.businessinsider.com/ikeas-2014-augmented-reality-catalog-2013- 8?IR=T Tourism: www.hermesvirtualtour.com/#discover