Latest from NY Times Digital Real Estate, presented by Brendan Walsh, Director of Advertising. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.

1. Real Estate Marketing & Technology Academy Presentation
Brendan Walsh, Digital Real Estate Advertising Director, NYTimes.com

2. A Large Print, Web and Mobile Audience
Reaching a Large Audience In Print
5.4 million net print readership
1.5 million Sunday circulation (60% outside NY
Market)
1.0 million weekday circulation (55% outside NY
Market)
Reaching a Large Audience Online
20.4 million unique visitors per month – online
audience
1 in every 8 online users in the U.S.
Surging Mobile Audience
68 Million Pageveiws February 2010
3.1 million unique visitors per month
Sources: Nielsen Online @Plan Fall 2009; Mobile: Internal NYT metrics: February 2010 2

3. platform innovation
3

4. 2001 – two platforms
PRINT WEB
4

5. 2010 – ten platforms
PRINT WEB iPAD iPHONE APP KINDLE
Web
DROID MOBILE WEB PALM PRE APP
APP
TIMES READER BLACKBERRY
APP
5

6. Storytelling Innovation
Applying digital tools at the beginning of the storytelling process
Texting & Driving Tweet Bowl
Home Cost Calculator
Word Train
Multimedia Drives Engagement + Impressions
Average Time Spent: 27.5 mins
Word Train generated over 100 million pageviews
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7. Advertising Innovation: Content Integration
Cisco’s Home Page interstitial includes
New York Times video content.
Sotheby’s International Realty T
Online sponsorship of style maps Emirates’s Sponsored Archive ran in an
featuring New York Times content.
XXL unit and included relevant articles
from The New York Times.
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8. Real Estate Agent Solutions Platform
Premium Placement
Spotlights your listing near the top of search results
Targeted
Targeted automatically to the neighborhood of your
property’s location
Personal Branding
Features your name, builds your brand and links to your
website
Special Promo for Attendees
Use the promo code “remartech” before
the end of April and receive a sizable
discount

9. Listing Analytics
Number of times
listings found
In active searches
Email Leads
Deep Links (help SEO)
Photo Views (no 1 feature our
readers look for in a listing)
Email Friend
Print Listing
Sent to Mobile
Sample Brokerage

10. Increase Engagement
What our readers look for in a listing:
1) Photos
2) Price History
3) Property Information
4) Neighborhood Information
5) School Data

11. Mobile Traffic Growth
68 million NYT total mobile Web page views in February 2010 (+70% increase vs. Feb ‘09)
50% of mobile page views come from the iPhone & iTouch App (33.7 million)
Unique Users (February): 1.8 million mobile NYT site and 1.3 million iPhone/iTouch App
NYT Mobile Page Views
FEBRUARY
(July ’07 – Dec ’09)
PAGE VIEWS
90,000,000
80,000,000
Total:
70,000,000
68 million
60,000,000
iPhone/iTouch
50,000,000 33.7 million
40,000,000
30,000,000 Mobile Site
34.3 million
20,000,000
10,000,000
-
Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09
Mobile Web PVs iPhone App PVs
Source: Internal NYT metrics – July 2007 through February 2010

12. Mobile Solutions for Real Estate Search
SMS Mobile Search Blackberry Shortcut iPhone App
Text listing IDs on Handhelds nytimes.com/bbapp nytimes.com/REiPhone
To NYTNYT m.nytimes.com/re

13. Features
Search Content Personalization Tools