3. • Experience the LG Color Prime UHD TV on
web
• To extend the experience, we suggest a
microsite
• On this microsite, users log in to enjoy an
immersive experience through interactive
modules
• Once on the website, users can transform
themselves to predefined environment
and enjoy an immersive viewing
• Simultaneously, users can also get more
information on the range and LG demo
zones nearby
4. There are 3 predefined
environments
• Soccer stadium
• Jungle Safari
• Underwater World
•To begin the experience,
choose one of the videos
and CLICK THE "GET
STARTED" BUTTON
5.
6. For example, if you choose
Soccer Stadium setting, the
video will take you to vibrant
soccer field
•To get really immersive in the
setting, we need to put you in
and for that, just upload your 3
photos using the webcam in your
system.
1.Front
2.Left
3.Right
And CLICK on “UPLOAD button”
7.
8.
9.
10.
11. Next, you see yourself in
the soccer field – right in
the middle of the action.
12.
13. You can also choose to go
back in the stands and
cheer for the players with
the soccer crazy fans.
14.
15. You have enjoyed the
immersive experience of
whole in LG Ultra HDTV 4K
“Ultra Clarity like you've
never experienced before”,
you can also “check out the
entire range”, locate a nearby
“LG Demo Zone” or
“Download your Avatar” to
show off on the social media
platforms
16.
17. In Mall there is “LG Demo Zone”
There are 3 predefined
environments
• Soccer stadium
• Jungle Safari
• Underwater World
For example, if you choose Soccer
Stadium setting, the video will take
you to vibrant soccer field. All
environment will be change through
“Augmented Reality”. You feel like
you are in stadium and ground.
20. In this idea, we bring alive
the positioning ‘Every Color
Comes Alive’ through
Blippar – an augmented
reality application. This app
makes the content, dynamic
and immersive using 3D
elements
21.
22. To experience, user comes on to
the website.
He is then asked to download
Blippar (free app, loads quickly and
easily) on his phone
Once the user has downloaded the
app, he is asked to scan the
content on the laptop/desktop
screen using Blippar on his phone
23.
24.
25. When the user scans the content, his
phone screen comes alive with the
dynamic content
For e.g. if he is scanning a scene from a
soccer game, he sees the players
chasing the ball, kicking it and scoring a
goal
We can extend this experience by
adding more video modules – nature,
city life, vacations etc. to enhance the
immersive viewing
26.
27.
28. Besides playing video
content, we can place links
to give more information to
the user – Explore Features,
Store Locator, Watch The
Video, Social sharing etc.
29.
30. Besides playing video
content, we can place links
to give more information to
the user – Explore Features,
Store Locator, Watch The
Video, Social sharing etc.
31.
32. When the user scans the content, his
phone screen comes alive with the
dynamic content
For e.g. if he is scanning a scene from a
flower in garden, he sees the butterfly is
going towards flower.
We can extend this experience by
adding more video modules – nature,
city life, vacations etc. to enhance the
immersive viewing
33.
34.
35.
36.
37.
38. We can use this in magazine
ad also.
When the user scans the content, his phone
screen comes alive with the dynamic
content
For e.g. if he is scanning a scene from a
soccer game, he sees the players chasing
the ball, kicking it and scoring a goal
We can extend this experience by adding
more video modules – nature, city life,
vacations etc. to enhance the immersive
viewing
39.
40.
41. We can use this in Bus Kiosk,
Shopping Mall, LG Showroom ad
also.
When the user scans the content, his phone
screen comes alive with the dynamic content
For e.g. if he is scanning a scene from a soccer
game, he sees the players chasing the ball,
kicking it and scoring a goal
We can extend this experience by adding more
video modules – nature, city life, vacations etc.
to enhance the immersive viewing
