Global Health Media: Breastfeeding Video Series

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Global Health Media, led by Deb Van Dyke, is pioneering new approaches to educating mothers, families and health care workers in how to care for babies via short, instructional videos. Learn more about her latest series on breastfeeding.

Health & Medicine

Breastfeeding Video Series
Deb Van Dyke
Peter Cardellichio
31 March 2016

Why breastfeeding videos?
• Critical in newborn survival; helping babies
thrive
• EBF rates in developing countries < below 40%
with slow improvement
>>> Live-action video is the most effective way
to teach breastfeeding practices at scale
2

Breastfeeding Series
• 18 videos to teach optimal practices
– 9 for HWs: learn to observe & guide mothers
– 9 for mothers: to see, understand, follow
• Main topics
– Concepts: Early initiation of breastfeeding
– Skills: Positioning, attachment, expressing
– Problems: Milk supply, Breast & nipple pain
3

Designed to meet needs worldwide
• Live action filmed
in 3 countries
• Clear, engaging,
practical, simple
• Step-by-step
• International
best practices
4

Teaching videos require exacting detail
Example: deep attachment
6

Animation storyboard
It’s all in the details
8

Heartfelt thanks
• Funders: Vitol Foundation, Laerdal Global
Health, Vermont community
• Lactation experts
• 100 + mothers and babies from Nepal, Kenya,
Canada, US
9

Streaming Online
• Website(s)
• YouTube
‒ 230 countries
• Social Media
– Facebook
– LinkedIn
– Blogs
11

Downloads for Offline Use
• Free, open sharing license BY-NC-ND
• Used by >1,500 organizations
– Planning to train >200,000 health workers
– Lactation experts, nurses, midwives, doctors
• Used to teaching mothers directly
>>> Millions more thriving babies
13

Training HWs and Teaching Mothers
• Classes and workshops
• E-learning courses
• In waiting rooms
• At hospital discharge
• During home visits
15

Expanding Our Reach
through Local Initiatives
• Laos
• East Timor
• Rwanda
• Papua New Guinea, India, Ethiopia,
Ghana, Jordan
16

Qualitative Assessment
Interviews and survey of users
• Extremely positive
• “Best ever” visual guidance for
attachment
• Numerous examples of “AHA” moments
for both HWs and mothers
17

Breastfeeding Series
Testimonials
• Those that I have viewed look excellent – done with great
care and attention to detail.
– Felicity Savage
• GHMP's video on hand expressing is the best I've ever seen -
perfect technique, perfectly presented.
– International Rescue Committee
• These honestly are the only videos I've ever seen that go into
exactly the right detail. When I saw the head tilt, in the latch
animation, I realised you had the crux of it exactly as it
should be. Nothing I've ever seen illustrates it that well.
– Lactation consultant, France
18

Strategies to Increase Impact
• Investment in languages
• Apps
• For health workers at the point of care
• For mothers
19

Thank you!
http://globalhealthmedia.org/
deb@globalhealthmedia.org
peter@globalhealthmedia.org
20

• An online library of quality-assured health content
• Mobile optimized content which is relevant for
health workers in low resource settings
• All content is openly licensed
• Content is free to access and (re)use
What is ?
22

ORB Activity Map
136 countries
300+ resources
5,000+ visitors
26

www.health-orb.org
www.mpoweringhealth.org
Lesley-Anne.Long@mpoweringhealth.org
27

This document outlines plans to improve maternity care across three hospital sites. Key initiatives include implementing standardized protocols for fetal monitoring, reducing C-section rates, increasing out-of-hospital births, improving staffing levels, and enhancing patient experience through improved communication and involvement in decision making. The goals are to provide high quality, safe care across all sites while normalizing birth and giving women more choice in their care.

Safeguarding in Maternity Services

LGTNHS

This document provides information about maternity safeguarding at a hospital. It discusses the structure of the safeguarding team, which includes a named midwife and specialist mental health and substance abuse teams. It also lists common triggers that indicate the need for safeguarding involvement. Cases identified are discussed at weekly safeguarding meetings. The document outlines procedures for supervision, action cards, and lists contact information for various safeguarding leads.

Maternity summary(1)

LGTNHS

The document summarizes maternity services provided by Lewisham and Greenwich NHS Trust across southeast London and parts of Kent. It details the various birth options available including delivery suites at two hospitals, home-from-home rooms, two birth centers, and home births. Antenatal care is provided through clinics at hospitals and children's centers. Specialist care is also available for women with additional needs such as diabetes or mental illness. Community midwives provide continuity of care during pregnancy and postnatally.

Leslie conner text4baby webinar presentation 12.9.2010

HHS Center for New Media

The document summarizes the goals and activities of the Health Improvement Partnership of Santa Cruz County, which aims to increase access to healthcare and enrollment in programs. It discusses the partnership's Outreach, Enrollment, Retention and Utilization goals of creating a county-wide system using coordinated outreach teams. One activity is the "Baby Gateway" program where enrollment assistants meet new mothers before hospital discharge to enroll babies in Medi-Cal, provide information kits, and orient mothers to health resources. It also discusses using Text4baby as part of the enrollment process to provide pregnancy and child development information via text message. The document argues this "Baby Gateway + Enhanced Enrollment" approach achieves the "Triple Aim"

WCHAP Advisory Council May 2015 ud

Jametta Yvonne Lilly

The document summarizes the activities of the Wayne Children's Healthcare Access Program (WCHAP), which aims to increase access to healthcare for Medicaid-enrolled children in Wayne County, Michigan. It discusses WCHAP's partnerships with foundations, government agencies, healthcare providers, and community organizations to improve child health outcomes like asthma, birth outcomes, and reducing health disparities. It provides updates on WCHAP's programs and initiatives in areas such as early childhood health, behavioral health, school readiness, and perinatal care coordination.

161207 iHV leadership conf - Jane Powell

Julie Cooper

Karen Mainwaring and Rachel Corry - Maternity and Neonatal Learning System: p...

Innovation Agency

This document discusses leading public health initiatives in Haringey, London. It outlines key steps for public health professionals, including understanding local strategic plans, investing in relationships with council members, and ensuring service performance metrics are reported. The document also describes Haringey's transformation of its health visiting services between 2015-2017 to integrate services, implement a new healthy child programme, and transition to smaller neighborhood-based teams aligned with early help services.

Life Course Great Start and WCHAP Collaboration v2012

Jametta Yvonne Lilly

This document summarizes a collaboration between Great Start and WCHAP to promote professional development around life course theory. WCHAP hosted a training event where they trained staff, provided a life course game, and awarded the game to the program with the most attendees. Great Start helped promote the event and gather information to further their goal of reducing infant mortality. The event brought together multi-sector professionals and parents to learn about life course theory through presentations and by playing the life course game. The goal was to discuss how life course could be used in the community to address issues like infant mortality and health disparities.

YoungMinds Parents Say: Understanding the tension between confidentiality and...

CYP MH

Kevin Finnerty "The Dance"

Leading Social Change

The document discusses several public health policy challenges around increasing cancer screening rates, vaccination rates, and access to dental care. It provides background on the issues, outlines the policy goals and solutions attempted, and summarizes the results of communication campaigns that aimed to increase awareness, screening, and vaccination. Research was key to understanding the target audiences and issues, and evaluating the impact of the campaigns demonstrated return on investment. Effective integration of communication and policy was important for success.

Paediatric health check up in mumbai

FAYTH CLINIC

Plea For Public Playgroups

GiftedQuill

Nancy Lucas, a playgroup coordinator, proposes establishing public playgroups in Florida to address issues like health disparities and the achievement gap. She provides examples of successful playgroup models from other areas like Playgroup Australia, which are free, open to the public, promoted, and provide parent training and resources. Her goals are to increase access to services for children and families, ensure children grow up in safe environments, and guarantee access to healthcare. She asks the recipient to consider creating public playgroups in Florida and sharing the model nationally.

Empowering Better Care? Economic Strengthening for OVC Caregivers in Uganda_B...

CORE Group

The document summarizes an evaluation of The Salvation Army's program in Uganda that integrated economic empowerment of caregivers with community support for orphans and vulnerable children (OVC). The program used the WORTH model to provide women with savings opportunities, training, and loans to start small businesses. WORTH worked with Community Action Teams to facilitate discussions around HIV/AIDS and OVC care. The evaluation found the program empowered women economically and socially, and OVC in participating households had higher levels of well-being. Caregiver empowerment through the WORTH model appears to positively impact OVC outcomes. The document concludes with recommendations like maintaining a focus on OVC welfare, promoting women's leadership, and considering structural barriers beyond

161207 Leadership conference - Cheryll Adams

Julie Cooper

Tb Education And Training Network Presentation0[1]

Kba Jen

The Kids Be Aware! Disease Awareness Program aims to raise tuberculosis (TB) awareness among children through education. The program was created to address the lack of TB health education resources for kids. It uses books and curriculum activities to teach children about how TB spreads and can be prevented. A needs assessment found that parents and children want and need early TB education programs in schools and the community. The program seeks to increase TB knowledge, promote healthy behaviors, and build healthy relationships between children.

161207 iHV leadership conf - Andrea Johns FiHV

Julie Cooper

Nebraska Children: Baby Brains Webinar

Mary Gulick

National Adoption Month

David Grislis

161207 iHV annual event - Cheryll Adams

Julie Cooper

Bob Klaber and Mando Watson: Child health general practice hubs

Nuffield Trust

Mental Health Services and Schools Link Pilot - Workshop

CYP MH

CYPMH conference 2016 Future in Mind Vision to Implementation Mental Health Services and Schools Link Pilot - where CYP specialist mental health services and schools are testing new ways of joint working to improve outcomes for children and young people with mental health and well being needs Michelle Place (NHS England), Jaime Smith (Anna Freud Centre), Sarah Brown (Camden CCG) and Lorna Ponambalum (Haverstock School)

Gill Harries: Child health care closer to home

Nuffield Trust

My Sporting Chance (CIC), tackling child obesity in schools with parents

Fuse, the Centre for Translational Research in Public Health

The document discusses a collaborative program called My Sporting Chance that aims to reduce childhood obesity in Easington, England. The program provides 10 weeks of physical activity sessions for children above the 95th percentile for BMI and their families. It has led to nearly 70% of children reducing their BMI and 74% reducing their waist circumference. The program will become a charity to expand its reach and partnerships with schools and organizations.

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