Social media is a big brand influencer and businesses just cannot afford not to be on social media channels. But just being on social networking sites for the sake of being there would also not serve the purpose. In order to understand your core audience it is necessary to segment your users in the right bracket, understand their behavioural attributes and also find out how often your brand is being spoken on social media channels. All this can give you a head start in analyzing the audience thought process and coming up with a social media strategy that can help your brand gain much-needed visibility.

1. Solutions for higher performance!
6 Social Media Analytics Key Insights

2. Behavioral Insights
Categorize the behavior of specific social
media participants by initialising them in
the categories of user, prospective user,
recommender or detractor.
Behavioral Insights
1

3. Segmentation
Categorize your audience by geography,
gender, marital status,parental status,
and influencer scores to help you
determine accurately who is commenting
on your key topics.
2

4. Share of Voice
Understand the prevalence and intensity
of social media exchanges regarding your
brand, products, services, company
reputation or any other topic.
3

5. Analyze the relationship between any two
dimensions or any two attributes within
an aspect by measuring the degree of
affinity between them. Learn if one
characteristic of a product
significantly affects the perception of
other product characteristics.
Affinity Relationships
4

6. Measure the tone and intent of large
volumes of discussions across numerous
social media channels. Sentiment
analysis designates whether a particular
consumer comment is affirmative,
negative, neutral or ambivalent toward
the topics of interest.
Response
5

7. Use clustering analysis to group related keywords that
emerge frequently within snippets of conversations to
provide a logical summary of the discussions in the data.
Social Media Analytics determines which bits and pieces
share the same terms and then obtains topics from these
terms. Evolving topic analysis permits you to follow trends
and common discussion topics across time periods and in
orientation to related keywords.
Evolving Topics
6

8. About Orchestrate
Orchestrate is a US based business process management organization with Headquarters
in Dallas, Texas. Orchestrate offers services to the diverse outsourcing requirements of
clients in an extensive range of businesses including IT, finance, mortgage and contact
center. We provide a comprehensive suite of technology and services to our clients that
help accelerate sales and boost their profit. Our solutions and services help SMEs and
enterprises implement technologies and processes that boost their profitability across the
organization.

9. Orchestrate ©. All rights reserved.
1330 Capital Parkway, Carrollton TX 75006
success@orchestrate.comToll Free: 800-232-5130
www.orchestrate.com
Solutions for higher performance!