My original slide deck delivered at the 2014 BrightonSEO conference back in 2014...
So Why Breaking Bad?
It's the story of a high school chemistry teacher who discovers he has cancer and starts producing crystal meth to earn some fast cash to help fund his treatment and leave some money for his family if he dies.
Got me thinking about SEO as a science - it requires knowledge, skill and regular testing to deliver the right results or improvements.
Even the lead characters reflect certain aspects of the SEO industry...
There is an episode called Crawl Space, which ties in nicely with this topic.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Search engine optimization (SEO) involves designing web pages to maximize the chance they appear at the top of search engine results for selected keywords. It is an iterative process that requires understanding how search engines work and using both technical and content-based methods to improve rankings. Key factors for SEO success include optimizing a site for crawlability, focusing on relevant and popular keywords, building internal and external links, and creating high-quality, keyword-rich content. Proper SEO implementation requires ongoing measurement and adjustment to a dynamic search engine environment.
In a world of content and links, technical SEO can often be left behind, but getting it wrong can be catastrophic. In this talk, Faye will take you through the different steps of a technical SEO audit and why it is essential, sharing with you some of the most common mistakes and what you should be looking out for on your own website.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Search engine optimization (SEO) involves designing web pages to maximize the chance they appear at the top of search engine results for selected keywords. It is an iterative process that requires understanding how search engines work and using both technical and content-based methods to improve rankings. Key factors for SEO success include optimizing a site for crawlability, focusing on relevant and popular keywords, building internal and external links, and creating high-quality, keyword-rich content. Proper SEO implementation requires ongoing measurement and adjustment to a dynamic search engine environment.
In a world of content and links, technical SEO can often be left behind, but getting it wrong can be catastrophic. In this talk, Faye will take you through the different steps of a technical SEO audit and why it is essential, sharing with you some of the most common mistakes and what you should be looking out for on your own website.
Fixing common problems with SEO by Steve MortiboySteve Mortiboy
This document provides tips for fixing common SEO problems. It discusses tools like Google Search and Webmaster Tools and how Google crawls sites. It covers optimizing meta tags, titles, descriptions and headings. Other topics include blocked resources, crawl errors, bad backlinks, mobile usability testing, XML sitemaps, structured data, page speed, HTTPS encryption, and local SEO issues. Helpful resources are provided for each topic.
This document provides an introduction to search engine optimization (SEO) including what SEO is, why it is important, and how search engines work. It discusses key on-page and off-page optimization strategies like optimizing titles, content, links, and site architecture. The document also outlines the process for an SEO audit including analyzing titles, content, links, duplicate content, and more. An action plan is proposed focusing on structural changes, keyword research, content development, on-page optimization, and social media strategies to improve search engine rankings.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
This document provides an overview of search engine optimization (SEO). It highlights that SEO is needed to raise website visibility and traffic. It discusses how search engines work and outlines the SEO life cycle, including analyzing site structure and keywords, optimizing on-page elements like titles and content, and generating off-page backlinks. Key metrics around search usage are presented. The document provides guidance on conducting competitor analyses and optimizing technical elements, content, and links to improve search rankings.
This document provides information on search engines, including what they are, the oldest search engines, types of search engines, SEO, how to identify unindexed URLs, advantages and key factors of SEO, how to prepare and optimize sites for SEO, link building best practices, Google algorithm updates, keyword research, meta tags, robots.txt files, and how to analyze competitors. It discusses topics like search engine optimization, link building, local SEO, content optimization, and more.
International SEO: Planning, Optimising and Tracking ResultsTom Whiley
The document discusses international SEO and provides tips for planning, optimizing, and tracking results across different countries and languages. It notes that search results and algorithms vary by location and content needs to be explicitly targeted. It recommends localizing products/services, researching search volumes, and considering alternative search engines besides Google in some markets. It also provides options for website structure like using country-specific domains, subdomains, or subdirectories and explains how to set up geo-targeting and international link building.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
Search engine optimization (SEO) involves customizing websites to achieve high search engine rankings for important keywords. SEO uses techniques like on-page optimization of titles, headings and content, as well as off-page optimization through backlinks, link exchanges and submissions to directories. The goal is to have websites rank highly in search engine results pages by understanding how search engines work and developing content that search engines find relevant. While technical, regular SEO efforts can help websites attract more visitors over the long run.
The Web Design Business with Josh Hall podcast discusses using YouTube to grow a design business, covering concepts like SEO, PPC, and link building. The Launchers podcast talks about building a successful web design business, touching on topics like keyword research and analytics. The Responsive Web Design podcast examines building responsive websites using CSS Grid and Flexbox.
An introduction to Search Engine Optimization and different techniques applicable. The presentation also goes into the history of web, and how things changed from time to time.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Search engine optimization (SEO) is the process of getting traffic from organic search results on search engines. SEO works by having search engine crawlers index website content so it can be found in relevant search results. Effective on-page SEO includes optimizing metadata, site architecture, keyword research and placement, image alt tags, and content. Off-page SEO such as link building, social media marketing, and content submissions also help improve search rankings. Regularly staying up-to-date on SEO best practices through blogs and tools is important for success.
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
Understanding SEO in 2018 by Steve MortiboySteve Mortiboy
The document provides guidance on search engine optimization (SEO) best practices for business owners with a WordPress website. It recommends focusing on creating high-quality and unique content, optimizing site structure and internal linking, monitoring and improving technical SEO elements like sitemaps and robots.txt files, and ensuring mobile-friendly and fast page speeds. Regular content updates, internal linking between pages and posts, and natural external links are emphasized over paid backlinks.
The document provides an overview of search engine optimization (SEO) training. It discusses how SEO is important for websites to be visible in organic search results. The training covers technical SEO factors like site maps, page speed, and metadata to ensure search engines can access the site. It also discusses on-page optimization like keywords, copy and links. Off-page factors like backlinks, social media and reviews are also reviewed. The training emphasizes the importance of understanding users and creating helpful content. It provides tips for local SEO and tools for ongoing SEO measurement and improvement.
Demand quest SEO training Session 1 May 2017Nate Plaunt
The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Fixing common problems with SEO by Steve MortiboySteve Mortiboy
This document provides tips for fixing common SEO problems. It discusses tools like Google Search and Webmaster Tools and how Google crawls sites. It covers optimizing meta tags, titles, descriptions and headings. Other topics include blocked resources, crawl errors, bad backlinks, mobile usability testing, XML sitemaps, structured data, page speed, HTTPS encryption, and local SEO issues. Helpful resources are provided for each topic.
This document provides an introduction to search engine optimization (SEO) including what SEO is, why it is important, and how search engines work. It discusses key on-page and off-page optimization strategies like optimizing titles, content, links, and site architecture. The document also outlines the process for an SEO audit including analyzing titles, content, links, duplicate content, and more. An action plan is proposed focusing on structural changes, keyword research, content development, on-page optimization, and social media strategies to improve search engine rankings.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
This document provides an overview of search engine optimization (SEO). It highlights that SEO is needed to raise website visibility and traffic. It discusses how search engines work and outlines the SEO life cycle, including analyzing site structure and keywords, optimizing on-page elements like titles and content, and generating off-page backlinks. Key metrics around search usage are presented. The document provides guidance on conducting competitor analyses and optimizing technical elements, content, and links to improve search rankings.
This document provides information on search engines, including what they are, the oldest search engines, types of search engines, SEO, how to identify unindexed URLs, advantages and key factors of SEO, how to prepare and optimize sites for SEO, link building best practices, Google algorithm updates, keyword research, meta tags, robots.txt files, and how to analyze competitors. It discusses topics like search engine optimization, link building, local SEO, content optimization, and more.
International SEO: Planning, Optimising and Tracking ResultsTom Whiley
The document discusses international SEO and provides tips for planning, optimizing, and tracking results across different countries and languages. It notes that search results and algorithms vary by location and content needs to be explicitly targeted. It recommends localizing products/services, researching search volumes, and considering alternative search engines besides Google in some markets. It also provides options for website structure like using country-specific domains, subdomains, or subdirectories and explains how to set up geo-targeting and international link building.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
Search engine optimization (SEO) involves customizing websites to achieve high search engine rankings for important keywords. SEO uses techniques like on-page optimization of titles, headings and content, as well as off-page optimization through backlinks, link exchanges and submissions to directories. The goal is to have websites rank highly in search engine results pages by understanding how search engines work and developing content that search engines find relevant. While technical, regular SEO efforts can help websites attract more visitors over the long run.
The Web Design Business with Josh Hall podcast discusses using YouTube to grow a design business, covering concepts like SEO, PPC, and link building. The Launchers podcast talks about building a successful web design business, touching on topics like keyword research and analytics. The Responsive Web Design podcast examines building responsive websites using CSS Grid and Flexbox.
An introduction to Search Engine Optimization and different techniques applicable. The presentation also goes into the history of web, and how things changed from time to time.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Search engine optimization (SEO) is the process of getting traffic from organic search results on search engines. SEO works by having search engine crawlers index website content so it can be found in relevant search results. Effective on-page SEO includes optimizing metadata, site architecture, keyword research and placement, image alt tags, and content. Off-page SEO such as link building, social media marketing, and content submissions also help improve search rankings. Regularly staying up-to-date on SEO best practices through blogs and tools is important for success.
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
This document provides a summary of search engine optimization (SEO) best practices for bloggers and website owners. It discusses how SEO can increase website traffic through organic search results. Key topics covered include on-page SEO elements like meta tags, internal linking, URL structure, and content; off-page factors like link building; and social signals. The summary emphasizes creating high-quality, unique content and implementing technical SEO basics to improve a site's discoverability and relevance.
Understanding SEO in 2018 by Steve MortiboySteve Mortiboy
The document provides guidance on search engine optimization (SEO) best practices for business owners with a WordPress website. It recommends focusing on creating high-quality and unique content, optimizing site structure and internal linking, monitoring and improving technical SEO elements like sitemaps and robots.txt files, and ensuring mobile-friendly and fast page speeds. Regular content updates, internal linking between pages and posts, and natural external links are emphasized over paid backlinks.
The document provides an overview of search engine optimization (SEO) training. It discusses how SEO is important for websites to be visible in organic search results. The training covers technical SEO factors like site maps, page speed, and metadata to ensure search engines can access the site. It also discusses on-page optimization like keywords, copy and links. Off-page factors like backlinks, social media and reviews are also reviewed. The training emphasizes the importance of understanding users and creating helpful content. It provides tips for local SEO and tools for ongoing SEO measurement and improvement.
Demand quest SEO training Session 1 May 2017Nate Plaunt
The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.
Similar to Breaking Bad SEO - The Science of Crawl Space (20)
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
4. The Totality of Possible URLs For a Website
“[You]…have several options to optimize the “crawl space”
(the totality of URLs on your site known to Googlebot) for
unique content pages, reduce crawling of duplicative pages,
and consolidate indexing signals.”
Google Webmaster Central Blog
http://googlewebmastercentral.blogspot.co.uk/2014/02/faceted-navigation-best-and-5-of-worst.html
What is Crawl Space?
10. Poor management has
implications:
• Orphaned pages
• Incomplete sitemaps
• Dilution of backlinks and shares
• Performance is harder to track
• Limited volume of unique URLs
in analytics
• Crawl inefficiency for SEO
• Traffic growth strategies just
won’t work
The Threats
11. Do social signals impact organic rankings?
• Twitter?
• Facebook?
• Google+
Potentially
Social and Backlink Synergy
13. Be the Boss (of URLs)
• An SEO needs to be a great cook…
• Make sure you have the right equipment
• Follow an accurate formula
• Use quality ingredients
• Take ownership of your crawl space
• Benchmark
• URL Roadmap
The Cook – YOU!
15. Maximised + Minimised = Optimised
Maximise indexable space
• Increase volume of valuable pages
• Increase crawl efficiency
Minimise crawlable space
• Define your crawl space
• Identify and eliminate threats
Optimise canonical space
• A clean version of your website
• Your URL à la carte
The Formula
16. • Robots.txt
• Noindex
• Redirects
• XML Sitemaps
• Internal linking
• Inbound link equity
• Landing page URLs
• Canonical tag
implementation
• Consistent OG tags
• Mobile setup
• Hreflang
Use Organic Ingredients
18. Crawl Space
Solutions in One…
New Universal Crawl is now
out of Beta!
Review website, XML sitemaps &
organic landing page data in one
Universal Crawl with Deep Crawl.
Take advantage of a significant
head start in defining,
managing & optimising
your crawl
spaces.
Universal Crawl is the New Heisenberg…
20. Understand what’s in your crawl space…
• Assess indexation reports
• Review the current index
• Test URL parameter changes
• Quick improvements through GWT Parameter settings
Identify Indexable & Non-indexable Parameters
21. Make sure you’re not self harming
• Check canonical implementation
• All canonical pages should be linked internally
• Assess pages without canonical tags
Canonical URL Configuration
24. Take a good look at your analytics…
• Review URLs delivering minimal traffic
• Identify and assess URLs outside of your canonical setup
Identify Low Value Non Navigational URLs
29. Crawl your sitemap regularly…
• Run analysis and compare:
• Scheduled sitemap crawls
• Scheduled website crawls
• All validated, linked URLs
Compare Sitemaps
30. Where’s the link equity?
• Identify pages delivering traffic but not internally linked
• Understand the link profile of all pages:
• Crawl aggregated link data
• DeepCrawl automatically applies link metrics to all reports:
Compare Landing Page URLs to Linked URLs
32. • Universal Crawl tests implementation across:
• Sitemaps
• Headers
• On-page
• Review a matrix of language alternatives for each page
• Assess gaps and inconsistencies in the setup
• Review a ‘Pages Without Hreflang Tags’ report
• See David Sottimano’s MOZ post on HrefLang:
http://moz.com/blog/hreflang-behaviour-insights
International SEO Considerations
33. • Review your options and consider your URL Universe
• Setup your lab
• Google Analytics
• Google/BING Webmaster Tools
• Deep Crawl – Universal Crawl
• Follow the formula:
• Maximised + Minimised = Optimised
• Develop and test new recipes to focus your crawl spaces.
#BreakingBadSEO
34. Thanks, Keep in Touch…
Deep Crawl
www.deepcrawl.co.uk
@deepcrawl
Tony King
@ToastedTeacake
#breakingbadseo
Editor's Notes
Why Breaking Bad?
Story of a high school chemistry teacher who discovers he has cancer and starts producing crystal meth to earn some fast cash to help fund his treatment and leave some money for his family if he dies.
Got me thinking about SEO as a science - requires knowledge, skill and regular testing to deliver the right results or improvements.
Even the lead characters reflect certain aspects of the SEO industry…
Meet Walter, the chemistry teacher.
Despite getting his hands pretty dirty throughout the series, Walt is fundamentally a good guy and as the star of the show, from a search perspective he should be considered a white hat SEO.
As a scientist, Walt is methodical in his approach, he understands the principles and practices needed to achieve results and has the skill to produce the very best crystal meth.
Jesse Pinkman on the other hand is a Black Hat SEO.
An ex-student of Walt’s who failed chemistry at school and became a drug dealer.
Jesse knows his industry and has the right contacts to get by, but he isn’t really interested in delivering the very best results or long term plans.
So why "Crawl Space“?
The Totality of Possible URLs For a Website
Google regularly refer to crawl space - it’s fundamentally about knowing your site architecture - the first step towards successful website optimisation.
Identifying your crawl space is the first step towards knowing your site architecture.
Why should we care about crawl space?
Because size matters.
Google warn you about potential crawl space issues in GWT and outline some of the implications…
Unnecessarily crawling a large number of duplicate content URLs
Discovering undesired parts of your site
Consuming more bandwidth than necessary
Potential inability to completely index all of your site.
So check what’s in the search engine indexes already, is it a realistic number of pages for your site?
Do you recognise the URL structure/formats being returned?
The most common contributor to a large crawl space is duplicate content - seen here with BooHoo.com, which can be caused by a number of valid and invalid reasons.
For SEO, when it comes to URLs per page…
(There can only be one!)
There can only be one.
But don’t lose you head…
Auditing your Crawl Space will help you understand the full mix of URLs and help formulate a consistent implementation.
To build a picture of your site architecture and to discover your complete crawl space, you need to consider what contributes to your URL Universe – the place where all theoretically possible URLs exist.
Invoked URLsAll of the URLs ever brought into existence, for any reason.
Uninvoked URLsURLs that haven’t been invoked (but could be?)
Internally Linked URLsAll Invoked URLs which linked from other internal pages
A lack of Crawl Space management can leave you wide open to threats, and lead to a whole load of GWT warnings!
Who cares!? Even if social signals are not used in a ranking algorithm, social media and SEO are both able to drive discovery at scale. They both have enormous reach so understanding the crawl space for search & social is crucial.
URL aggregation is not necessarily required, I’d recommend it.
So let take a look at how to tackle all this…
Lets Cook.
To get going we need all the components:
A Cook
A Lab
The Formula
Ingredients
Recipe
Just like Walt, you need to be the boss, the head chef, the daddy, ideally a scientist – but not a prerequisite if you have the right tools to help you take ownership of your crawl space.
The Lab…
This is Jesse’s RV – effectively a mobile meth lab. We need to set up our lab with the tools and equipment necessary to develop search marketing recipes. Need to link up a range of data sources to help us understand the crawl space:
Webmaster Tools - Google & Bing
Landing page data (Analytics)
Linked URL data - WMT/hrefs/Majestic/OSE
Website crawler (Xenu/Screaming Frog/DeepCrawl)
DC’s new Universal Crawl now includes Google Analytics landing page data, along with link equity and social tagging reports to assess a comprehensive crawl space in one.
The Formula…
Maximised + Minimised = Optimised
Discovery, management and optimisation of your crawl space is essential and lays the foundation for strong performance.
All spaces need to be carefully defined and managed efficiently.
Maximise indexable space, Minimise crawlable space, Optimise canonical space.
Thankfully the search engines empower you with some great ingredients to help you develop your recipes…
As SEOs, we have a whole host of juicy ingredients at our disposal to help cook up an optimised crawl space - picking the very best ingredients for your recipe will make all the difference in testing your recipes.
Use the custom controls in DC to extract and schedule regular data comparisons for each source…
Overwrite robots.txt rules to assess full crawl space as well as the one delivered to search engines.
Schedule regular sitemap crawls and compare against internal and external links, review canonical setup and index controls to maintain consistency.
- DeepCrawl Backlinks crawl
- OG tags & Hreflang DeepCrawl report
New Universal Crawl out of Beta – Capture and audit comprehensive website, XML sitemap & organic landing page data in one Universal Crawl - designed to capture and inform your crawl space optimisation for search and social using a wide range of data sources.
DC’s Universal Crawl helps you quickly and easily understand your crawl space and identify URL sources, gaps, new formats and traffic value, plus you get all the regular DC features including fully customisable crawl settings, ability to compare test environment vs live site (support QA), custom extraction tools and scheduled crawls that record change, impact and help quantify SEO deliverables.
Lets take a look at some recipes to control your crawl space…
DeepCrawl automatically shows you what’s changed between crawls so you can understand how much of the site is changing.
You might spot some URLs formats which are changing very frequently and affecting the crawl efficiency.
DeepCrawl indexation reports help you quickly assess all crawlable URLs, unique pages, noindex pages and identify URL parameters that you might not want indexed.
Use Webmaster tools data and and site: checks to understand current search engine indexation and use the Parameter Removal controls in DeepCrawl to test the impact of stripping parameters. Monitor crawl efficiency changes and for a quick win update your URL parameter settings in Webmaster tools when you find the right formula.
‘Canonicalized Pages’ reports to ensure your canonical implementation is correct.
Identify canonical URLs which aren’t linked internally with the ‘Unlinked Canonical Pages’ report – you’d expect every canonical URL to be linked somewhere internally.
The ‘Pages without Canonical Tag’ report shows you pages that are missing canonical tags, makes sure there aren’t any important pages included here.
Check the consistency of your canonical URLs against social URLs – are your OG & TwitterCard URLs consistent?DeepCrawl has a report called ‘Inconsistent Open Graph and Canonical URLs’ to automatically show any errors.
You can also schedule custom extraction crawls to regularly assess social share equity changes for specific URLs using DC.
Likewise for blog comments etc.
Use DeepCrawl Min. content/html ratio reports to find potential Panda pages linked internally.
All pages with less than 10 percent minimum content/HTML ratio.
Review and assess if you can make your crawl more efficient by excluding certain pages.Check your non-canonical URLs and use Universal Crawl to see non-navigational pages not driving traffic.
Understanding who’s working with you or who’s against you is important too. Review your domain aliases.
Test all registered domains to check if they return a duplicate or redirect.
Check www/non-www configuration and HTTP/HTTPS.
Implement redirects or use cross domain canonical setups.
Monitor domains using Robotto.org
DeepCrawl reports all ‘Disallowed URLs’ so you can easily see what's already being excluded.
Test changes to your robots.txt file using the Robots Overwrite functionality and develop an optimised file that increases disallowed URLs and focuses your crawl on primary pages - test the impact.
Check that your website internal linking is working towards an optimised crawl space.
Use DeepCrawl internal broken links, redirected links, 4xx and 5xx error reports to identify internal links on your site that are broken or are redirected URLs that may affecting your crawl efficiency.
Identify pages ‘Only in Sitemaps’ and not linked internally, plus all pages linked internally, which are not in the Sitemaps. Schedule regular sitemap and comparative website crawls to assess what’s changed, you can monitor how much of the site is changing and map against performance.
You might spot some URLs formats which are changing frequently and impacting crawl efficiency.
By comparing sitemaps, GA and internal links, a Universal Crawl easily highlights URLs discovered ‘Only in Organic Landing Pages’ and not linked internally.
You can add ‘Backlink Crawls’ to your DC projects, simply upload a comprehensive backlink profile URL list and let DC crawl and validate the URLs. This crawl also helps identify pages generating traffic but not necessarily linked internally, plus it automatically applies inbound link equity metrics to all DC reports at a URL level – very useful.
The correct use and implementation of HrefLang tags is important for effective International SEO, but it can be confusing and even experienced SEO’s get it wrong.
DeepCrawl helps manage a seamless HrefLang integration by detecting hreflang tags in sitemaps, headers and on-page before showing a matrix of language alternatives for every page so you can see the gaps and inconsistencies in the setup.