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2. Indian Breakfast Market
Largely
Unorganized
Market Value 2000 cr
Branded breakfast food 500 cr
People prefer to eat at home
Nuclear families
Double income families
Lot of new breakfast products in Working professionals esp. women
the market Changes in Families
3. North South West East
• Paratha • Idli • Poha • Luchilkochuri
• Puri Sabzi • Vada • Upma • Panta bhath
• Chhole • Dosa • Ghatia • Bread
• Jalebi • Poha • Jalebi Omelet
• Upma • Dhokla • Rice
• Kesari Bhath • Shira • Aloo Dum
• Thepla
• Thalipith
• Bhakri
4. Commonalities in Breakfast
across States
Common Dishes Common Ingredients
• Bread • Rice
• Poha • Wheat
• Milk • Potato
• Egg • Dal
• Puri Sabzi
• Jalebi
• South Indian Dishes
5. • Abundant availability of raw material
Strength • Vast domestic market
• Inadequately developed linkages between R&D
labs and industry.
Weakness • Seasonality of raw material
• Inefficient supply chain due to a large number of
intermediaries
• Opening Global Markets
• Rising income levels and changing consumption
Opportunity patterns
• Favourable demographic profile and changing
lifestyles
• Affordability and cultural preferences of fresh
Threat food
• Seasonality of raw material
6. Current Trends
Breakfast at
Food on the go café,
McDonalds
Health conscious
Acceptance of western breakfast
Breakfast at office & outside
Still prefer home made breakfasts
7. Sample Size : 126
Target Audience :
Working Professionals
College Students
Consumer Research Kids
Analysis
Method:
Through questionnaire
Via Online survey
Telephonic interviews
Personal interviews
8. 82
44 Age Group
12%
49%
Male Female 39%
Statewise
5-29 30-44 45 & above
14%
29% 71
55
33%
24%
Ready Ready
North South West East to eat to cook
9. 40
126 Quality 2.9
Prep Time 2.5 56%
No. of people skip their 35%
breakfast
Health 2.7
9%
Taste 1.9
Less 20 to 30 Rs.
than 30 Rs. And
Rs.20 above
10. Votes
120
100
No of Consumers
80
60
40
20
0
North
South Dishes
Dishes(Paratha/ Egg Dishes Bread Dishes Poha/Upma
(Idli/Vada/Dosa)
Puri Sabzi)
Votes 92 88 71 113 89
11. North South
40 35
No of Consumers
No of Consumers
30 30
25
20 20
15
10 10
5
0 0
South North South North
Dishe Dishe Egg Bread Dishes Dishes
Poha/ Egg Bread Poha/
s s(Para Dishe Dishe (Idli/V (Parat
Upma Dishes Dishes Upma
(Idli/V tha/ s s ada/D ha/
ada… Puri… osa) Puri…
North 17 36 25 33 18 South 30 11 10 24 25
12. West East
50 20
No of Consumers
No of Consumers
40 15
30 10
20
10 5
0 0
South North South North
Dishe Dishe Egg Bread Dishes Dishes
Poha/ Egg Bread Poha/
s s(Para Dishe Dishe (Idli/V (Parat
Upma Dishes Dishes Upma
(Idli/V tha/ s s ada/D ha/
ada/… Puri… osa) Puri…
West 36 23 27 38 40 East 9 18 9 18 6
13. Analysis Summary
People still prefer Indian authentic Western food has also become a
breakfast part of our breakfast
Taste of people from different People do not prefer the same
region vary, yet there are few breakfast everyday, they like to
common preferences eat different breakfast daily
Though people have turned health There is a change in lifestyle and
conscious yet Taste and preparation food habits – this has led to
time top the chart. people skipping their breakfast or
accept ready to eat foods
14. Ingredients for Ideal Breakfast
Combination of Indian and western Should cater to both vegetarians and
breakfast Non – vegetarians
It should consist variety of tastes or Should be economical
choices
Fast to make
Ready to eat v/s Ready to cook
Can be eaten on the go
Should cater to all age group people
Should be in quantity as per individual
Should suit the palate of people from requirement
all regions
16. Vegetarian Non - Vegetarian
•Aloo Paratha •Chicken Mayonnaise
•Chhole •Mutton
•Idli & chutney •Kheema
•Butter •Boiled egg masala
•Paneer
•Cheese
For Kids
Desi Sticks
•Chocolate
Features: •Fruit and nut
•No cooking time required •Jam & jelly
•All your favourite dishes in one *With extra nutrients
•Can be eaten on the go Preparation: Put the Desi sticks for
•Can be made in quantity as required 30 seconds in Microwave to heat it.
•Both veg & non – veg stuffing It can also be heated on tawa or
deep fried.
