The document discusses an experiment to create value from a single loaf of bread in various ways: 1. Emotional and psychological value was generated by having people discuss their experiences with bread on social media, bringing up feelings about their upbringing and simple things in life. 2. Brand and monetary value was created by leveraging the social media discussion around the hashtag #myslice to improve brand awareness while also supporting discussions about upbringing and simplicity. The company sponsored donations to charity for every use of the hashtag. 3. Multiple forms of value, including emotional, social, and philanthropic, were explored through facilitating discussion around the experiences and meaning of bread.

1. Creating As Much Value as Possible
With Just
One Loaf of Bread
• Nutritional
• Artistic
?
• Cultural
• Philanthropic
• Social
• Financial
• Intellectual
• Comical
•…

2. So… what is Value?

3. We realized that
Well…
It depends on YOU!

4. We decided to do a small
experiment

5. The Experiment
Facilitate a
discussion
of the value
Identify a of bread in
group their lives
Give them Look at the
bread value that
that
generated

6. Each Pin is a Story…
Experiment
1. Give each person a
slice out the loaf.
2. Ask them to take a
photo of the slice of
bread Each Pin
3. Post the photo on
their favorite social Tells a story
network along with of what
the comment, "if i
had a slice of Bread means
bread for every
time _______, no
to the
person in this world interviewee
would be hungry."
#MYSLICE
4. Have sponsor give
$$ for all
#MYSLICE
hashtags

7. So… What Value did we
Create?

8. 1. Emotional and Psychological
Value
By tweeting and discussing their experiences with bread, people thought more
about their background. Bread is one of the most basic, cheap foods out there.
Thinking about it brings up feelings about upbringing, the simple things that
make us happy, and the material value of our possessions.

9. 2. Brand and Monetary Value
The twitter experiment is something that a company could easily take
advantage of to improve their brand. Through the #myslice hashtag, people can
think about bread and share their life experiences around it. While the
Twittersphere (and Instagram/other social media) gives the users
emotional/psychological value, a company can create value for its brand by
supporting discussions about upbringing and simplicity.
Meanwhile, this company will donate money per tweet/share to a charity that
helps world hunger. Thus, even more value is created.