This document discusses reframing how to give bread social value by creating a caring project against hunger. It proposes creating a Facebook page called "One loaf of bread against Hunger" to share information about NGOs fighting hunger, allow people to participate and donate, and provide a forum for sharing ideas and promoting donations. It encourages people to join the Facebook page and upload creative photos using bread to spread awareness of the project and make it known.

1. Framing
and
reframing
Crash
Course
on
Creativity
Team
25171
Kristi
Moriarty
–
Montse
Del
Riego

2. Challenge:
to
look
at
BREAD
in
a
new
way
How
to
create
value
for
a
loaf
of
bread?

3. There
is
a
lot
of
ways
to
use
it:
-­‐ Uses
for
meals
-­‐ Uses
for
steal
bread
-­‐ Assistance:
in
knife
or
in
mouth
while
cutting
onions

4. But…
One
step
beyond!
We
want
to
give
it
à
Social
Value…
How?

5. Caring
Project
against
Hunger
We
are
going
to
create
a
fan
page
on
Facebook,
using
it
as
a
forum
to
share
caring
programs
and
projects
against
hunger
in
the
world.

6. Contents
-­‐ Information
about
NGOs
against
Hunger
(links,
news…)
-­‐ To
give
a
chance
to
everyone
to
participate
and
donate.
-­‐ Free
space
to
share
individual
projects
or
ideas
FORUM
WHERE
TO
SHARE
IDEAS
AND
TO
PROMOTE
DONATIONS

7. Time
to
be
CREATIVE
How
to
spread
the
project?
To
call
everyone
to
join
our
Facebook
page
and
to
upload
on
it
a
creative
photo
using
bread,
tagging
their
friends
on
it
to
make
Source: http://thedesigninspiration.com/photos/african-bread-hut/
known
the
project.

8. With
a
simple
loaf
of
bread
we
can
create
a
lot
of
value!
Find
us
on
Facebook
and
join
us:
One
loaf
of
bread
against
Hunger