In this presentation, Neomobile analyzes the mobile market in Brazil, this sexy and cool emerging market where the usage of smartphone is significantly increase, with lots of new opportunities.

1. BRAZIL - The rhythm of the connectivity
People: 193,946,886 (2012 estimate)
Currency: Real (R$)
Language: Portuguese
Area: 8,512,767 Km2
Fixed internet subscriptions: 20,992,424 (2012 estimate)
Mobile phone subscriptions: 244,357,507 (2012 estimate)
SMARTPHONE USERS BY OS
Android 33%
Symbian 27%
Blackberry 20%
iOs 11%
Windows 5%
Others 3%
MOBILE
Total mobile penetration 108%
Smartphone penetration 14%
INTERNET
Mobile internet penetration (handset browsing users) 30%
Mobile internet traffic (average traffic per user, monthly) 6.3M
USAGE, TOP 3 ACTIVITIES
Handset Browsing 1,251 $M
Music 515 $M
Games & Apps 299 $M

5. SOCIAL MEDIA WEBSITES
www.neomobile.com
www.neomobile-blog.com
www.onebip.com
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