The BSRIA publication provides a comprehensive analysis of the building automation and control systems (BACS) market in Brazil for 2020, highlighting a significant contraction since 2015 due to public investment deficits and political instability. Despite expectations for recovery by 2021, the market remains price-sensitive, with local manufacturers dominating the lower segments while major international players like Johnson Controls lead in higher-end projects. The report indicates a slow adoption of energy-efficient technologies, with software as the fastest-growing product segment, and emphasizes the potential for organic growth in Brazil's BACS market.

1. A BSRIA WorldMarket Intelligence Publication
Building automation and
control systems
2020
Brazil
March2020
Summary 100627 / 2 – Edition 2

2. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
2
Introduction
The 2020 WorldBuildingAutomationandControlsSystemsstudycoversthe followingcountriesandissupplied
inPowerPointandExcel format:
A WorldOverview(inExcel format)isalsoavailable andcountriesresearchedin2018 and2017 – see slide 19
Thisspecial summaryreportisfree of charge and available tointervieweesonly.
The report isavailable tothe intervieweesatasubstantial discountandanorderform isavailable onslide20.
Contentsof the PowerPointreportsare detailedonslides18.
Shouldyourequire anyfurtherinformation,please contact:
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• Belgium
• Brazil
• Germany
• Netherlands
• Spain
• USA

3. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
BSRIA World Market intelligence (WMI)
3
China
France
United Kingdom
USA
BSRIA/ WMI Head Office WMI Offices
Market Knowledge
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4. A published market report: 100627 / 2
Date: March 2020
Edition no. 2
No. of slides: 20
Compiled by: Antonio Mendonça
Approved by: Julia Ornaf
Issued by: BSRIA Limited
Old Bracknell Lane West
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United Kingdom
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Building automation and control systems 2020
Edition 2 – The 2018 exchange rate
between USD and BRL has been revised

5. Market
Dynamic
Players
And Channels
Market
Trends
Building automation andcontrols systems 2019 –Brazil
Summary 100627/2 Edition2-BSRIA©
Total Market Trend, 2019 -2024 USD m,
CAGR 2019-2024 +3.3%
Total Market sizevalue2019
USD 22.8 m
5
Executive Overview
In recent years the Brazilian
market contractedsubstantially.
From 2015 onwards lack of
public investment produceda
huge shock wave to the BACS
market. At the same time
private investment contracted
significantlyalsodue to political
uncertaintyandlack of
confidence frominternational
investors.
Afterthe goldenyears of2013-
2014, manybusinesses within
the buildingautomationsector
went bust and layoffs are
reportedfrom large players.
Currentlyexpectationis growing
amongst manufacturers and
systemintegrators. Nonetheless,
the U turn is not expectedto
happenbefore 2021.
The fastest growing product
segment is software. The
strongest profit centre is service
& maintenance.
The BrazilianBACS market hasa
long wayto go to reach
maturity. It is possible to identify
two layers within thismarket:
the major international players
compete on toplevel projects,
and tropicalizedbusinesses
dominate the medium and lower
level of automation.
Innovation is verylow andthere
is a clear lack ofinterest from
major players to addproducts,
available inother westernised
markets, to their portfolios.
The market is veryprice
sensitive and energyefficiencyis
not a major market driver for
two reasons :
1) Energyis not expensive.
2) The climate is mildall year
in most parts of the
country.
JohnsonControls International
is the biggest player inthis
market. Despite losing ground
to theircompetitors inrecent
years, JCI remains the market
leader. Over 90% of JCI sales
are through the direct
channel. Amongst the big4
market players, JCI has the
strongest direct channel.
Honeywell alsohasa building
solutions channel, howeverit
is muchsmaller than JCI.
The systemintegrator’s
favourite, due to relationship,
price andquality, is Schneider
Electrics. At the lower end, the
local Mercato Automação,
plays a major competitive role.
5%
8%
38%
49%
Software
Hardware
Controllers
Field devices
23,1 22,8 23,2 23,5 24,2 25,3 26,8
2018 2019 2020 2021 2022 2023 2024
-5% 5% 7%
10%
10%
10%
0,00
0,05
0,10
0,15
0,20
0,25
2019 2020 2021 2022 2023 2024
AnnualGrowthRate%
USDm
By 2024 the fastest growing market, ‘Other
software’, will reach USD 220,000

6. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
6
Executive Overview notes
The market in 2019
• 2019 was the low pointfor the
construction industry in Brazil.
The market players expect the
country to recover from the long
lastinglack of investment, both
public and private.The current
government has been pavingthe
way to recovery, but reforms are
slowand difficultto implement.
Some analysts arereluctantto
indicatea turningpoint, but
many market participants point
out 2021 will bethe decisive
year for the country’s economic
recovery.
• Similarly,systemintegrators,
solution architects and
contractors agree that 2021 will
be the return to significantprofit
for BACS players.
The trends
• Brazil has a recognised huge
potential for organic growth in
many industries,including
buildingautomation.At the
same time itis acknowledged
that Brazil has been unableto
remain stable,both economically
and politically.This instability isa
permanent threat for investors,
particularly international ones.
• In actuality the market is very
pricesensitive.Itis hard to find
end-users that regard building
automation as addingvalueto
their investment. With the
exception of worldwide
corporations thatbuild or adapt
their offices to international
standards,major investmentto
improve buildingperformanceis
rare.
• In linewith this scenario,large
hotels can be seen operating
with VRFs, for example. Instead
of a sustainableautomated
solution,they opt for the
cheapest solution,despitethis
being highly discouraged.The
energy efficiency of a buildingis
not seen as a sourceof savings
but as a cost with no clear ROI in
adoptingsuch a system.
Drivers
• The main driver segment of this
market is HVAC. With the
exception of ventilation (mainly
natural ventilation),theheating
and air conditioningmarkets do
not have great potential.The
country’s climateis definitely not
favourableto BACS. With the
exception of relatively cold areas
in the south and very hot parts in
the inner states, the most highly
populated areas arein mild
temperate latitudes.
• The lack of legislation in
buildingsefficiency and
operability isalso an obstacleto
market growth. Whilein the
westernised economies
legislation concerningenergy
efficiency is widely adopted, in
Brazil itdoesn’t existand it is not
seen as a priority by the
government.
• The most important driver,in
the BSRIA analystview,is the
willingness of solution architects
and system integrators to adopt
international standards.They will
push for BACS product adoption.
Another driver is BACS
convergence of security and fire.
Currently, the security and
access control markets arevery
‘tropicalised’.Meaningthat they
are dominated by local and
regional manufacturers.
Nonetheless, the potential for
convergence with BACS is huge.
Similarly,thefire market is of
huge importancein Brazil.
Specific legislation isapplied to
firein multiplestates. Despite
the fact that, in the current
scenario,these markets arestill
very independent, the potential
to converge is significant.
Market evolution
• Convergence is definitely the
way to go. Multiple
manufacturers have a limited
portfolio when compared to
other markets. It is importantto
consider the purchasingpower
of the end user, priceis a huge
problem for this market. BACS
products are very expensive and
the market does not have the
capacity to widely adopt BACS.
Competition landscape
• The market is not welcomingto
new players.The most important
international players dominate
the market, but they face strong
competition from local
manufacturers.If a projectdoes
not require international
standards,the localswin it - they
sell much cheaper and the
buildingsoperability fulfilsthe
end-user requirements.

7. Market Overview
Brazil has passed
through a perfect
storm over the last
four years
“
”

8. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
-1,3%
1,6%
1,4%
3,0%
4,6%
5,9%
-2%
-1%
0%
1%
2%
3%
4%
5%
6%
7%
0
5
10
15
20
25
30
2018 2019 2020 2021 2022 2023 2024
AGR%
USDmillion
Field Device Controllers Hardware Software Total AGR
Sales of BACS products, 2018 - 2024
Salesof BACS Product, 2018-2024, USD
► The Brazilian BACS market contracted in the last 3 years.
► One market, two layers:
► The international players had to drop prices to be able to compete with
local manufacturers.
► Local manufacturers increased the volume of sales and dominate the
lower-end layer.
► Service & maintenance are benefiting from the low level of new installations driving
a strong growth.
► BACS system value-add is not yet perceived by the end-user.
Key Figure 2019
Total BACS product
USD 22.8 m
-1.3% AGR
Total Controller
USD 8.8 m
 -1.4% AGR
Software
USD 1.09 m
 -2.2% AGR
Key information 2019
The penetration of BACS in the
Brazilianmarket is still low, not
achieving its commercial potential.
It has been shrinking since the first
quarter of 2015.
The forecastremains
conservative forthe next2years,
withclearroomfor growthfrom
2021.
8

9. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
9
Convergence
• Across the construction segments (New,
Retrofit and Refurbishment) the HVAC
solution prevails.Itis more evident in the
retrofit segment.
• Due to the country’s social characteristics,
security solutionsareto some degree
converged with BACS. More recently fire
safety solutionsarealso increasingly
driven by legislation.Among other
products and systems beyond Fire, the
most relevant are audio visual and room
booking.
• Within refurbishmentand retrofit,
independent solutions arevery common,
particularly in thelightcommercial and
lower level markets.
• The highest level of integration is seen in
the upper layer of the new build
construction market. The manufacturers
that have their own buildingautomation
solutions departments lead this market,
together with a few system integrators.
Convergence byproduct, value,% share, 2019
Key information 2019
Convergence vsstandalone BACS, value,% share, 2019
Note: The top table, shows the number of
new build,refurbishmentand retrofit
projects with some level of convergence.
The bottom tableshows the type of
products that are being converged.
50% 50% 50%
80% 50%
45%
105% 80%
55%
235% 180% 150%
New Refurb. Retrofit
Other
Security
Energy
60%
80%
90%
40%
20%
10%
New build
Refurbishment
Retrofit
Stand alone solutions/ BACS Convergence

10. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
10
Connectivity
Fielddevicesconnectivity,volume,%share,2019
Boiler
• This segment does not have
any reported internet
connected product. 95%
are not connectable in any
way.
• AC Unit
• It is the segment with most
products connected to the
Internet.
• The largemajority remain
connected to gateways.
Sensors
• The largestvolume of sensors are
connectablethrough gateways.
Multipleprotocols can beused in
the LAN and just10% are Internet
connected.
Valve Actuators
• Gateways are
required to connect
these products to
the network. A
significantvolume
remain non
connectable.
Damper Actuators
• Like Valves,this product
segment requires gateways to
connect to the network. There
is no reported product ableto
connect to the Internet.
Electricity Meters
• The largestvolume of this
product requires additional
hardwareto connect to the
network. However, the Internet
connected volume has been
increasingin recent years.
20%
0%
10%
0% 0%
10%
70%
5%
80% 80% 80%
90%
10%
95%
10%
20% 20%
0%
A/C unit Boilers Sensors Valves actuators Damper actuators Electricity meters
Internet connected
Connectable (Gateway)
Not connectable

11. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
11
Convergence and integration per vertical market
► The levels of integration described in this
chart may be a very optimistic
representation of the BrazilianBACS
market.
► Within the insights collected for this
report, BSRIAresearchers saw opposed
views related to the level of convergence
and integration. Both manufacturers and
integrators differ.
► The market is technically ready for
integration at all levels, both work force
and products, but the level of integration
depends on the positioning of the
operational business.
► At the upper level, integration is a must.
Data centres and Life science verticals are
the most important. In retailand
education the level of integration is less
significant.
► It is expected that the level of
convergence will improve in Airports and
Hospitals.
► Sports stadium refurbishment and retrofit
will be also an opportunity to consider
during this forecast period.
Verticalmarket2019
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Health (private and public)
Education (private and public)
Manufacturing/industrial
Life science
Offices
Retail
Hotels
Mixed use buildings
Sports stadium
Transport incl. airports
Government (central and local)
Multi-dwellings
Data centres
Other
Stand-alone BACS/HVAC BACS integrated / converged
Stand-alone HVAC vs. convergedsolutions,% share value by vertical

12. Appendix
Scope, methodology, definitions
and glossary

13. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
Scope and Purpose
Scope
This study is confined to intelligent
buildingcontrols(referred to as
BACS) in non-residential
(commercial,public and industrial)
buildings.
The BACS market includes the
management and supervision of all
forms of environmental controls.
The study does not cover the
residential (domestic) market,
neither does it cover any control
products used for non-building
system purposes,such as
manufacturingprocess control or
transportation control.
The template has been extended in
2017 to includeall types of non-
residential buildingcontrolssuch as
HVAC, security,lightingand fire
safety controls installed with,or
attached to, the BACS.
An overview of field level products
such as valves,actuators and
sensors will beincluded.
Purpose
The purpose of the study is to
providea detailed quantitativeand
qualitativeassessmentof the
current and future markets for
intelligentcontrol systems in non-
residential buildings.
In addition to a quantitative
assessmentof the market BSRIA
aimto cover current and future
trends such as:
The implicationsof the move
towards an IT-centric business.
Convergence and integration of
products and services including
intelligentcontrols in buildings are
increasingconnected via an
Ethernet/IT infrastructure.
One of the key themes is IoT.In
this study BSRIA will includethe
latesttrends in relation to how
ready the products and services
are to be connected, what
technologies are drivingIoT,the
components that make up an IoT
based offering and who is offering
these services.
The increasinguseof software,
who is promoting itand whether it
is installed as partof the solution
or as an add-on.
The use of software has increased
the penetration of cloud related
offerings and opened up new
servicemodels and revenue
streams. The study will look at
these new services and who is
offering them i.e. existingplayers
and potentially new companies
entering the market.
BACS is also takingon a wider role
integratingother buildingservices
such as security,lighting,access
control,fire. This study looks atthis
trend and examines its
implications,the impactof
standard communication protocols
and the convergence of products
and services.

14. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
Methodology
The purpose of this study is to
address and,where possible,
measure the outcome of these
major trends in the relatively short
term of the next fiveyears.
The information is collected using
secondary and primary research
methods.
BSRIA’s market forecast
methodology combines analysisof
data series,market structure, and
weighted correlations.
BSRIA proprietary data arethe main
sourceto identify patterns, mid-
term developments and long-term
trends for the market.
Interviews with suppliers and the
channel remain the core sourceto
assesses the current situation (i.e.
2018 to 2019).
Macroeconomic drivers gradually
gain importanceover the forecast,
notably y+3, y+4 and y+5. The
weighted combination of influential
drivers (country economy, total and
non-residential construction,
inflation,unemployment, building
vacancy rates and investments)
supportthe forecastingof the
business environment.
The influenceof Legislativechanges
and impactof major events
(elections,government investment
plans,large-scalesportevents etc.)
are fully integrated in the model.
Results arecross-checked to ensure
consistency (cross-country checking
plus historic data consistency).
Research is conducted in local
currencies and in USD. The
exchange rate remain constantover
the forecastyears.
The desk research include
published information on floor
spacestatistics,building
construction statisticsand any
sales/production import/export
statisticson relevantequipment for
each country.
2017 2018e 2019f 2020f 2021f 2022f 2023f
Proprietary data
Primary Research
Macro-Economic factors
Legislation & Major events

15. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
Definitions
Scope
This study is confined to intelligent
buildingcontrols(referred to as
BACS) in non-residential
(commercial,public and industrial)
buildings.
The BACS market includes the
management and supervision of all
forms of environmental controls.
The study does not cover the
residential (domestic) market,
neither does it cover any control
products used for non-building
system purposes,such as
manufacturingprocess control or
transportation control.
The template has been extended
in 2017 to includeall types of non-
residential buildingcontrolssuch
as HVAC, security,lightingand fire
safety controls installed with,or
attached to, the BACS.
An overview of field level products
such as valves,actuators and
sensors will beincluded.
Purpose
The purpose of the study is to
providea detailed quantitativeand
qualitativeassessmentof the
current and future markets for
intelligentcontrol systems in non-
residential buildings.
In addition to a quantitative
assessmentof the market BSRIA
aimto cover current and future
trends such as:
The implicationsof the move
towards an IT-centric business.
Convergence and integration of
products and services including
intelligentcontrols in buildings are
increasingconnected via an
Ethernet/IT infrastructure.
One of the key themes is IoT.In
this study BSRIA will includethe
latesttrends in relation to how
ready the products and services
are to be connected, what
technologies are drivingIoT,the
components that make up an IoT
Architecture of a typical buildingautomation and control system

16. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
Definitions (II)
The differentlevelsofBACSinstallationBACS architecture is designed in 3
levels:the management level, the
automation level and the field
level.
Management level
The communication network at
the management level will include
Central Supervisory Computer
(CSC) /server stations/work
stations/monitors.Thesystem is
managed from one or more server
stations,which includemonitoring
and control and storingof data.
Automation level
Control devices, monitoringand
operational units,operator
stations or panels and/or
programming units,and data
processingdevices.These devices
typically performhigh-level
buildingautomation and control
functions.
Field level
The field level includes devices,
controllers,sensorsand electrical
operational equipment. These
devices typically performlower-
level buildingautomation and

17. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
Study scope - controllers
In 2018, BSRIA choseto simplify
the way the market sizingand
market shares arereported.
The market is estimated for
products sold as partof a BACS
solution.The aimis to providea
higher level of detail for hardware
and software, and the study has
been extended to includecontrols
for security (surveillance,access
controls and intruder),lightingetc.
The installed value(BACS products,
other material and labour) is
estimated for BACS suppliers and
third party.
The study includes top-line
information on field devices such
as valves,dampers,actuators and
sensors.In-depth information on
valves and dampers will becovered
in BSRIA’s Hydronic and Field
device studies.
Market estimates will bebased on
MSP (Manufacturer SellingPriceto
firstpointof distribution).
Controllers
A controller is a generic name
given to any device that controls
the operation of one or more
elements of a system. Controllers
are essentially small,purpose-built,
computers with input and output
capabilities.Inputs fromsensors
allowa controller to read
temperature, humidity,pressure,
current flow, air flow,etc. The
outputs allowthe controller to, for
example, send command and
control signals to actuators.Inputs
and outputs can be either digital or
analogue.
The study will segment the
controllers into:
• Digital data control (DDC).
Buildingcontroller also called
advanced DDC or outstation
and Advanced Application
controller.Digital data control
(DDC) is the automated control
of a condition or process by a
digital device(computer). DDC
takes a centralised network-
oriented approach.
• Programmablelogic controller
(PLC). These are controllers that
were originally developed to
manage industrial processes.
They have been introduced into
the BACS environment chiefly
by suppliers who arealready
established in industrial
controls and who aredeploying
the same basetechnology in
the buildingautomation
market.
• Field equipment controllers or
asset-application specific
controllers.Small controllers
intended to control individual
items are referred to as
asset/unitary/field/ terminal
unitcontrollers.The controller
is often build in and supplied
with the product.
• Room controller/room
automation is an application-
specific function for individual
or singlezone room control.It
includes communication
functions,monitoring and
control.

18. Content
Section 1 Executive Summary 5 - 6
Section 2 Market overview 7 -16
Section 3 Market forecast andtrends 17 - 29
Section 4 Suppliers andmarket shares 30 - 37
Section 5 Installation, Serviceandmaintenance 38 - 41
Section 6 Channels tomarket 42 - 44
Section 7 Vertical markets 45 - 48
Section 8 BACS vs VRF and chillers 49 - 50
Section 9 Appendix
Scope, methodology, definitions and glossary
51 - 70

19. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
19
Previous Countries covered
Publication date (research year)
2019(2018) 2018 (2017)
Region # Country Referenceno.
61233 60589
Americas
1 USA
2 Canada
3 Mexico
4 Brazil
Asia
5 China
6 India
7 South East Asia
8 South Korea
Europe
9 Austira
10 Switzerland
11 Sweden
12 France
13 Germany
14 Italy
15 Poland
16 UK
17 Netherlands
18 Belgium
19 Spain
20 Russia
21 Turkey
Middle East&
Africa
22 Saudi Arabia
23 UAE
Thisstudyisconductedyearly,pleasefindbelowthe previouscountrieswhichhave beencoveredandthe
yeartheywere coveredin.If youwouldlike tofindoutmore informationthe reference numbershave been
included.
Key
Study carried outon this country

20. Building automation andcontrols systems 2020 –Brazil
Summary 100627/2 Edition 2 -BSRIA©
20
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