The 2020 BSRIA World Market study highlights the building automation and control systems landscape in Spain, showing a significant market growth driven by investments in smart cities and energy efficiency. Key players like Siemens are dominating the market, and there's an increasing trend towards IoT integration, although price sensitivity remains a concern. The report projects positive growth prospects from 2020 onwards, supported by public and private investments amid a strong government commitment to climate change initiatives.

1. A BSRIA WorldMarket Intelligence Publication
Building automation and
control systems
2020
Spain
March2020
Summary 100627/5- Edition 2

2. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
2
Introduction
The 2020 WorldBuildingAutomationandControlsSystemsstudycoversthe followingcountriesandissupplied
inPowerPointandExcel format:
A WorldOverview(inExcel format)isalsoavailable andcountriesresearchedin2018 and2017 – see slide 19
Thisspecial summaryreportisfree of charge and available tointervieweesonly.
The report isavailable tothe intervieweesatasubstantial discountandanorderform isavailable onslide20.
Contentsof the PowerPointreportsare detailedonslides18.
Shouldyourequire anyfurtherinformation,please contact:
• Americasalesenquiries:BSRIA USA: sales@bsria.com¦+1 312 753 6803 www.bsria.com/us
• Chinasalesenquiries:BSRIA China: bsria@bsria.com.cn ¦+86 10 6465 7707 www.bsria.com.cn
• All othersalesenquiries:BSRIA UK: wmi@bsria.co.uk ¦+44 (0) 1344 465 540 www.bsria.com/uk
• Belgium
• Brazil
• Germany
• Netherlands
• Spain
• USA

3. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
BSRIA World Market intelligence (WMI)
3
China
France
United Kingdom
USA
BSRIA/ WMI Head Office WMI Offices
Market Knowledge
WMI is BRSIA’s market intelligence
unit. Our mission is to deliver
knowledge on global andlocal
markets for building applications.
With over 25 years’ experience of
analysingandresearching the
buildingservices environment,
WMI publishes each yearmulti
client studieson the markets for:
• Air conditioning and
ventilation
• Refrigerationandcooling
• Heating
• Renewable energyinbuilding
applications
• Building Automation and
Smart technology
• Cabling, Data centres andIT
technologyinbuildings
Our studies are carriedout
globally, delivering regional, pan
regional and global intelligence.
Private Consultancy
Commissioninga consulting project
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market knowledge. Ourdedicated
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Whether it is deciding :
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mobilise ourindustrynetworks to
provide you with actionable
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4. A published market report: Report 100627 / 5
Date: March 2020
Edition no. 2
No. of slides: 20
Compiled by: Antonio Mendonça
Approved by: Julia Ornaf
Issued by: BSRIA Limited
Old Bracknell Lane West
Bracknell
Berkshire RG12 7AH
United Kingdom
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Email: wmi@bsria.co.uk
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may not be reproduced or transmitted in any form or
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to the client.
Building automation and control systems 2020
Edition 2 – The 2018 exchange rate
between USD and EUR has been revised

5. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
82,0 79,1 82,1 85,4 89,5 94,6 100,2
2018 2019 2020 2021 2022 2023 2024
Executive Overview
Total Market Trend, 2019 -2023 USD m,
CAGR 2019-2023 4.8%
The maturity of the Spanish
market is confirmed by its level
of investment, the prevailing
interest of the end-user in data
analytics,themoving towards
the IoT and smart cities.Clearly,
the IoT is penetrating the
market and top projects,
particularly connected or built
to be connected to other
objects added in the smart
cities,areoptimizingthe
adoption of advanced products
and solutions.
The degree of innovation is very
high and the market players
optimisetheir portfolio to fulfil
the market demands. Despite
some sensitivity to pricethe
legislation,thegovernment
incentives and the end-user
demand, drivethe BACS market
to an upper level.
Siemens BuildingTechnologies
is the market leader in
products,solutions,services&
maintenance. In the products
market segment, captured and
analysed in detailsin this
report, the competition is very
strong between SBT, HBS and
SE.
The most important route to
market for SBT is the in-house
solutions,representing57% of
the business sales in 2019.The
resellers,wholesalersand
distributors arethethird-party
channel more importantfor
SBT, representing 55% of the
total volume of sales made
through third-party channel.
The System Integrator route is
not very expanded in Spain.
Market
Dynamic
Players
And Channels
The Spanish BACS market has
shown importantgrowth
figures in the recent years
across segments.2019 was a
slowdown year consistingof a
more mature phaseof the
expansion cycle.From 2020
onwards,the growth is
estimated to increaseagain.
This is dueto the expected
political stability and the public
investment announced but not
yet materialized.A significant
volume of this public
investment relates local
municipalities and smartcities.
For privateinvestment, it is
believed that it continues to
grow thanks to the reasonably
good prospects for new
construction demand and the
accommodativefinancial
environment. International
commitments in climate
change will drivethe BACS
market upwards.
Market
Trends
5
By 2024 the fastest growing market,
‘other software’ will reach USD 9.6 m
9,1% 10,0%
15,0%
15,0%
20,0%
20,0%
0,0
0,5
1,0
1,5
2,0
2,5
3,0
2019 2020 2021 2022 2023 2024
AnnualGrowthRate%
USDm
10%
11%
42%
37%
Software
Hardware
Controllers
Field devices
Total Product Market Value 2019
USD 79.1 m

6. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
6
Executive Overview notes
The market in 2019
• 2019 was a quasi flatyearfor BACS.
The growth,despitepositivewas
very small compared to 2018and
the previousyears.Themarket
playersexpectthemarketto
recover already in 2020 with public
and privateinvestmentto drivethe
marketupwards.Therecentformed
coalition for governmentisvery
keen in policies thatembrace
climatechange.In linewith these
policies,BSRIAresearchersexpect
the governmentto pavethe way to
technically implementobjective
measures and legislation.Thepublic
investmenthasto bedriven by
thesepolicies and thesmartcities
initiativehasa bigroleto play in the
implementationof zero energy
consumptionbuildings.Itis
expected BACS to growth
significantly from2022onwards.
However,italsodepends on the
impactof theeconomicslowdown
in thedomestic consumption,the
EU and internationalmarkets
stability.
• Installers,systemintegrators,
builders,electriciansandother
energy specialistsagreethatthe
next5 years willbevery positivefor
BACS players.
The trends
• The solutionswill includebuilding
systemmonitoring,analysisand
predictivemaintenance,building
occupancyandspaceutilization
analytics,aswell asenhanced
owner,operator,andtenant
experiences.
• In linewith thisscenario,buildings
becomemore intelligentenabling
buildingautomation,monitoring
and control of operational assetsto
driveefficienciesacrossbuilding
energy,water,lighting,acoustical
and securitysystems.Theuseof an
integrated command thatoptimizes
theseresourcesthough predictive
analyticsand AI enables to
dramatically reducecostsandhelp
acceleratethedesign of digital
workspacesthatrespond to human
activity.Itsignificantlyimprove
comfortand productivity while
transforminglivingandworking
spacesto sustainable,purpose
driven environments.
Drivers
• The main driver of theBACS market,
in Spainistheenergy efficiency.
Contrastingwith maturenorthern
EU markets whereenergy efficiency
is nota driveanymorebuta given,
in Spain,likewisesouthern EU
markets,energy efficiency remains
a drivefor BACS.Thenew Energy
Performanceof BuildingsDirective
(EPBD) concerningBuilding
Automation andControl Systems
(BACS) is expected to ensurethat
the EU countries reduces building
energy consumption significantly.It
is also expected thatsooner rather
than later,all theEUmembers
adopt,atnational level,the
directivethataddressesa number
of policymeasurestargetingthe
better monitoringand control of
buildingenergy systems.
• In linewith it,marketplayers aimto
develop a network of innovation
hubs,experiencedesign and
expertisein buildingconnected
ecosystems to developBACS
solutions thatwill improveenergy
efficiencies,optimizespace
utilization,enablinghigherpeople
productivity and delivering
differentiated user experiences.The
smartcitiesupperlayerassociated
with advanced products,IoTand
intelligentcloud and edge
technologies,will ensuremarket
growth and a sustainablenetwork
of connected objects
Market evolution
• Physical spacesand buildingsare
the latestin adoptingthedigital
transformation.Creatingmarket
leadingsolutionsin building
automation and control systems is
the aimof marketplayers.The
Spanish marketisreceptiveto new
technologiesand systems builton
sustainablesolutionsthatrelease
immediateoperationalefficiencies.
The marketis acceleratingtowards
innovation thatfusematureand
emergingtechnologiesto incubate
spacechangingofferingsto theend-
user.
Competition landscape
• The BACS Spanishmarketis
propitiousto newplayers.Despite
the presentof the mostimportant
international BACS players,business
operatingin thebuilding
managementecosystemare
offeringsolutionsthatcomplement
the BACS offer.The COMSCO are
the ones thatgrowtheir presence
and offer,butalso businesses
operatingin thesecurity ecosystem
look to integratetheirsystems with
BACS.

7. Market Overview
The Spanish building
automation market is
moving towards to the IoT
“
”

8. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
Sales of BACS products, 2018 - 2024
Salesof BACS Product, 2018-2023, USD
► The Spanish market has grown significantly since the last BSRIA study publication.
► The total business including product, add value, installed systems, service &
maintenance is calculated at USD 226.7 in 2019.
► The market remains sensitive to price, but the move to analytics and smart cities is
the confirmation of the market maturity and IoT adoption in the building
construction.
► Market players aremotivated and foresee a strong public investment in smart
cities, copulated with private investment in smart buildings.
► The service & maintenance is the market segment that keep up with demand,
however, at slower pace than predicted.
Key Figure 2019
Total BACS product
USD 79.1 m
1.8% AGR
Total Controllers
USD 33.4 m
 2.9% AGR
Software
USD 7.4 m
 3.0% AGR
Key information 2019
The Building automation market
in Spain reached a significant level
of maturity;
The market has been growing
since 2016 at faster pace than
previously estimated;
The forecastremainspositive
duringthe forecastperiod,
drivenbyenergyefficiencyand
CO2 emissionscommitments.
8
-3,5%
3,8%
4,1% 4,8%
5,7%
5,9%
-4%
-2%
0%
2%
4%
6%
8%
0
20
40
60
80
100
120
2018 2019 2020 2021 2022 2023 2024
AGR%
USDmillion
Field Device Controllers Hardware Software Total AGR

9. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
9
Convergence
The stand-aloneHVAC solution remains
very important in retrofit and
refurbishment. It is due to the volume of
projects requiringonly the products
replacement. The installed baseof BACS
in Spain is very significant,makingthese
categories the most important in the total
volume of BACS products sold.In the new
construction,the number of projects that
involveonly stand-aloneHVAC is very
small and has been shrinkingsignificantly
in recent years.
The physical security solutionshavea
higher degree of convergence than
energy.
In the category Other, itis importantto
highlightsmoke, fireand safety solutions
increasingin the new construction.
Additional in Other products category
acoustics,IPTVand room booking also
have a significantdegree of integration.
Withingthe refurbishment and retrofit,
the level of convergence with Other
products is very small compared to new
construction due to the technical
difficulties and costto converge new
systems with the existingones.
Convergenceby product, value, %share, 2019
Key information 2019 Convergencevs standaloneBACS, value, % share, 2019
20%
40%
50%
80%
60%
50%
New build
Refurbishment
Retrofit
Stand alone solutions/ BACS Convergence
70% 30%
0%
145%
105%
50%
500%
70% 30%
715% 205% 80%
New Refurb. Retrofit
Other
Security
Energy

10. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
10
Connectivity
Fielddevicesconnectivity,volume,%share,2019
Boiler
• This productsegment relies
largely on gateways to
connect. The volume of
capableof configuration
devices remains very low,
compared to other HVAC
products.
AC Unit
• The largestmajority of these
units remain connected to
gateways. The volume of devices
connected through IP has been
slowly increasing.
Sensors
• The largestvolume of sensors are
connectablethrough gateways.
However, the percentage of
internet connected sensors is
increasingatfastrate.
Valve Actuators
• Gateways arerequired to
connect these products to the
network. A significantvolume
remains non connectable.
Damper Actuators
• This is amongstthe product
segments reported that relies
more heavily on gateways to
connect to the network.
Electricity Meters
• The largevolume of this
product do not require
additional hardwareto connect
to the network. The Internet
connected volume has been
increasingsignificantly in the
recent years.
20%
5%
30%
5% 5%
40%
50%
30%
60%
50%
30%
60%
30%
65%
10%
45%
65%
0%
A/C unit Boilers Sensors Valves actuators Damper actuators Electricity meters
Internet connected
Capable of
configuration
Not connectable
without some ‘add on’
device

11. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
11
Convergence and integration per vertical market
► The levels of integration in the Spanish BACS
market mirror to a certain extent, the lack of
qualification observed among the building
consultants.
► Within the insights collected for this report,
BSRIA researchers found that the levels of
integration and convergence are not as
developed as expected for this market. When
confronted with this fact, manufacturers blame
the building consultants for not proposing
integratedsolutions to the investors.
► The market is technically ready for integration at
all levels, but the degree of integration and
convergence depends on the positioning of the
constructor/investor.
► In many investments across sectors, the
integration is required by the solutions architect
because of the end-user demand. Data centres
and Life science and hospitals are the most
important verticals, where the convergence sets
as must. It is expected for the level of
convergence to improve in light commercial and
education.
► The Sports stadiums and sports facilities
refurbishment and retrofit are always an
opportunity for integrated BACS systems in
Spain.
Verticalmarket2019
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Health (private and public)
Education (private and public)
Manufacturing/industrial
Life science
Offices
Retail
Hotels
Mixed use buildings
Sports stadium
Transport incl. airports
Government (central and local)
Multi-dwellings
Data centres
Other
Stand-alone BACS/HVAC BACS integrated / converged
Convergence bybuildingtype,value % 2019

12. Appendix
Scope, methodology, definitions
and glossary

13. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
Scope and Purpose
Scope
This study is confined to intelligent
buildingcontrols(referred to as
BACS) in non-residential
(commercial,public and industrial)
buildings.
The BACS market includes the
management and supervision of all
forms of environmental controls.
The study does not cover the
residential (domestic) market,
neither does it cover any control
products used for non-building
system purposes,such as
manufacturingprocess control or
transportation control.
The template has been extended in
2017 to includeall types of non-
residential buildingcontrolssuch as
HVAC, security,lightingand fire
safety controls installed with,or
attached to, the BACS.
An overview of field level products
such as valves,actuators and
sensors will beincluded.
Purpose
The purpose of the study is to
providea detailed quantitativeand
qualitativeassessmentof the
current and future markets for
intelligentcontrol systems in non-
residential buildings.
In addition to a quantitative
assessmentof the market BSRIA
aimto cover current and future
trends such as:
The implicationsof the move
towards an IT-centric business.
Convergence and integration of
products and services including
intelligentcontrols in buildings are
increasingconnected via an
Ethernet/IT infrastructure.
One of the key themes is IoT.In
this study BSRIA will includethe
latesttrends in relation to how
ready the products and services
are to be connected, what
technologies are drivingIoT,the
components that make up an IoT
based offering and who is offering
these services.
The increasinguseof software,
who is promoting itand whether it
is installed as partof the solution
or as an add-on.
The use of software has increased
the penetration of cloud related
offerings and opened up new
servicemodels and revenue
streams. The study will look at
these new services and who is
offering them i.e. existingplayers
and potentially new companies
entering the market.
BACS is also takingon a wider role
integratingother buildingservices
such as security,lighting,access
control,fire. This study looks atthis
trend and examines its
implications,the impactof
standard communication protocols
and the convergence of products
and services.
13

14. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
Methodology
The purpose of this study is to
address and,where possible,
measure the outcome of these
major trends in the relatively short
term of the next fiveyears.
The information is collected using
secondary and primary research
methods.
BSRIA’s market forecast
methodology combines analysisof
data series,market structure, and
weighted correlations.
BSRIA proprietary data arethe main
sourceto identify patterns, mid-
term developments and long-term
trends for the market.
Interviews with suppliers and the
channel remain the core sourceto
assesses the current situation (i.e.
2018 to 2019).
Macroeconomic drivers gradually
gain importanceover the forecast,
notably y+3, y+4 and y+5. The
weighted combination of influential
drivers (country economy, total and
non-residential construction,
inflation,unemployment, building
vacancy rates and investments)
supportthe forecastingof the
business environment.
The influenceof Legislativechanges
and impactof major events
(elections,government investment
plans,large-scalesportevents etc.)
are fully integrated in the model.
Results arecross-checked to ensure
consistency (cross-country checking
plus historic data consistency).
Research is conducted in local
currencies and in USD. The
exchange rate remain constantover
the forecastyears.
The desk research include
published information on floor
spacestatistics,building
construction statisticsand any
sales/production import/export
statisticson relevantequipment for
each country.
2017 2018e 2019f 2020f 2021f 2022f 2023f
Proprietary data
Primary Research
Macro-Economic factors
Legislation & Major events
14

15. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
Definitions
Scope
This study is confined to intelligent
buildingcontrols(referred to as
BACS) in non-residential
(commercial,public and industrial)
buildings.
The BACS market includes the
management and supervision of all
forms of environmental controls.
The study does not cover the
residential (domestic) market,
neither does it cover any control
products used for non-building
system purposes,such as
manufacturingprocess control or
transportation control.
The template has been extended
in 2017 to includeall types of non-
residential buildingcontrolssuch
as HVAC, security,lightingand fire
safety controls installed with,or
attached to, the BACS.
An overview of field level products
such as valves,actuators and
sensors will beincluded.
Purpose
The purpose of the study is to
providea detailed quantitativeand
qualitativeassessmentof the
current and future markets for
intelligentcontrol systems in non-
residential buildings.
In addition to a quantitative
assessmentof the market BSRIA
aimto cover current and future
trends such as:
The implicationsof the move
towards an IT-centric business.
Convergence and integration of
products and services including
intelligentcontrols in buildings are
increasingconnected via an
Ethernet/IT infrastructure.
One of the key themes is IoT.In
this study BSRIA will includethe
latesttrends in relation to how
ready the products and services
are to be connected, what
technologies are drivingIoT,the
components that make up an IoT
Architecture of a typical buildingautomation and control system
15

16. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
Definitions (II)
The differentlevelsofBACSinstallationBACS architecture is designed in 3
levels:the management level, the
automation level and the field
level.
Management level
The communication network at
the management level will include
Central Supervisory Computer
(CSC) /server stations/work
stations/monitors.Thesystem is
managed from one or more server
stations,which includemonitoring
and control and storingof data.
Automation level
Control devices, monitoringand
operational units,operator
stations or panels and/or
programming units,and data
processingdevices.These devices
typically performhigh-level
buildingautomation and control
functions.
Field level
The field level includes devices,
controllers,sensorsand electrical
operational equipment. These
devices typically performlower-
level buildingautomation and
16

17. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
Study scope - controllers
In 2018, BSRIA choseto simplify
the way the market sizingand
market shares arereported.
The market is estimated for
products sold as partof a BACS
solution.The aimis to providea
higher level of detail for hardware
and software, and the study has
been extended to includecontrols
for security (surveillance,access
controls and intruder),lightingetc.
The installed value(BACS products,
other material and labour) is
estimated for BACS suppliers and
third party.
The study includes top-line
information on field devices such
as valves,dampers,actuators and
sensors.In-depth information on
valves and dampers will becovered
in BSRIA’s Hydronic and Field
device studies.
Market estimates will bebased on
MSP (Manufacturer SellingPriceto
firstpointof distribution).
Controllers
A controller is a generic name
given to any device that controls
the operation of one or more
elements of a system. Controllers
are essentially small,purpose-built,
computers with input and output
capabilities.Inputs fromsensors
allowa controller to read
temperature, humidity,pressure,
current flow, air flow,etc. The
outputs allowthe controller to, for
example, send command and
control signals to actuators.Inputs
and outputs can be either digital or
analogue.
The study will segment the
controllers into:
• Digital data control (DDC).
Buildingcontroller also called
advanced DDC or outstation
and Advanced Application
controller.Digital data control
(DDC) is the automated control
of a condition or process by a
digital device(computer). DDC
takes a centralised network-
oriented approach.
• Programmablelogic controller
(PLC). These are controllers that
were originally developed to
manage industrial processes.
They have been introduced into
the BACS environment chiefly
by suppliers who arealready
established in industrial
controls and who aredeploying
the same basetechnology in
the buildingautomation
market.
• Field equipment controllers or
asset-application specific
controllers.Small controllers
intended to control individual
items are referred to as
asset/unitary/field/ terminal
unitcontrollers.The controller
is often build in and supplied
with the product.
• Room controller/room
automation is an application-
specific function for individual
or singlezone room control.It
includes communication
functions,monitoring and
control.
17

18. Content
Section 1 Executive Summary 4 - 6
Section 2 Market overview 7 -16
Section 3 Market forecast andtrends 17 - 29
Section 4 Suppliers andmarket shares 30 - 37
Section 5 Installation, Serviceandmaintenance 38 - 41
Section 6 Channels tomarket 42 - 45
Section 7 Vertical markets 46 - 49
Section 8 BACS vs VRF and chillers 50 - 51
Section 9 Appendix
Scope, methodology, definitions and glossary
52 - 73

19. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
19
Previous Countries covered
Publication date (research year)
2019(2018) 2018 (2017)
Region # Country Referenceno.
61233 60589
Americas
1 USA
2 Canada
3 Mexico
4 Brazil
Asia
5 China
6 India
7 South East Asia
8 South Korea
Europe
9 Austira
10 Switzerland
11 Sweden
12 France
13 Germany
14 Italy
15 Poland
16 UK
17 Netherlands
18 Belgium
19 Spain
20 Russia
21 Turkey
Middle East&
Africa
22 Saudi Arabia
23 UAE
Thisstudyisconductedyearly,pleasefindbelowthe previouscountrieswhichhave beencoveredandthe
yeartheywere coveredin.If youwouldlike tofindoutmore informationthe reference numbershave been
included.
Key
Study carried outon this country

20. Building automation andcontrols systems 2020 –Spain
Summary 100627/5 Edition 2 -BSRIA©
20
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