Gary Monk's opening and presentation from the Across Health UK Brave New World seminar, London 12th Sept.

1. Welcome Gary Monk Managing Director Across Health UK 1

2. 2 03:20 – 03:40 Networking Coffee break

3. So what is SoLoMoanyway? presentation title 3

5. Local presentation title 5 Social Mobile ?!

6. First a question presentation title 6

7. Do you have a Twitter account 15/09/2011 presentation title 7 Yes No What is Twitter?

8. Twitter @alex__butler @pjdirect @hinssen @garymonk #BNW2011 15/09/2011 presentation title 8

9. Digital Insights and Social, Local and Mobile within Pharma Gary Monk Managing Director Across Health UK 9

10. Strategy FirstRegulations Second Gary Monk 10

11. Local presentation title 11 Social Mobile

12. presentation title 12

13. Local presentation title 13 Social Mobile

14. So cial Lo cal Mo bile presentation title 14

15. Slo w Mo tion presentation title 15

16. Introducing the Digital Barometer Survey 196 respondents from EMEA life sciences companies completed the online survey between Feb – Mar 2011 Industry spread Pharma, biotech, generics companies, medical devices Functional spread Marketing, medical, sales, digital, IT, CRM, other Geographic spread Across EMEA Local vs international spread Global, regional/EMEA, local September 15, 2011 Across Health digital Survey EMEA 2011 16

17. How would you rank your company versus your competitors in using digital marketing? 15/09/2011 presentation title 17 Ahead The same Behind No opinion Ahead (16%) The same (34%) Behind (43%) No opinion (7%)

18. 7% of the Marketing budget is spent on digital (2010) – is this? 15/09/2011 presentation title 18 Too Low Too High About right A stupid question

19. Where is this 7% share of the money going? presentation title 19

20. Most popular pharma digital activities

21. Most popular pharma digital activities

22. What is the most significant barrier to digital in your organisation? 15/09/2011 presentation title 22 No headcount to support digital Customers are not ready Pharmacovigilance concerns No clear (e) business strategy Healthcare compliance concerns No budget Regulatory & legal issues Return on investment questions No senior management support Not enough internal knowledge

23. The reported barriers to digital 1) Regulatory and Legal issues 2) No clear (e)business strategy 3) Return on investment questions 4) Not enough internal knowledge 5) Healthcare compliance issues 6) No headcount to support digital 7) Pharmacovigilance concerns 8) No budget 9) No senior management support 10) Customers are not ready presentation title 23

24. The reported barriers to digital 1) Regulatory and Legal issues 2) No clear (e)business strategy 3) Return on investment questions 4) Not enough internal knowledge 5) Healthcare compliance issues 6) No headcount to support digital 7) Pharmacovigilance concerns 8) No budget 9) No senior management support 10) Customers are not ready presentation title 24

25. Are you satisfied with your current digital activities? 15/09/2011 presentation title 25 NO YES

27. A case example 15/09/2011 Our unique strenghts Infographic 27

29. The ones that did not make it

30. Strategy first regulations second Conclusion

31. Questions? 31 Gary.monk@a-cross.com