Wikipedia Pharma Disease Analysis in EU5 Countries (Spanish, German, French, English, Italian. A review of the most viewed disease pages in English and a comparison with the other languages. The analysis looks at relative page views for the Top 5 diseases and how active the editors are, with recommendations for healthcare companies considering editing.

1. European pharma
Wikipedia disease
pages
An EU5 comparison
Gary Monk
16/7/2014

2. @garymonk
garywmonk
gary@garymonk.com
www.garymonk.com

4. Introduction
• Wikipedia is a top source of information around
medical products for patients, the public and
health care professionals
• English language Wikipedia is usually the main
focus of analysis and comment, the objective
here is to review the other EU5 countries local
Wikipedia potential in terms of no. of page
views and no. of editors
• Note: all analytics data sourced directly from
Wikipedia (all statistics up to 15/7/14)

5. Average daily Wikipedia views by disease
(English language)
Rank Disease Average Daily Views
1 Bipolar disorder 9080
2 Schizophrenia 8475
3 Crohns disease 8145
4 Multiple Sclerosis 7977
5 Diabetes 6086
6 HIV 4928
7 Hypertension 4819
8 Alzheimer's disease 4603
9 Multiple Myeloma 4301
10 ADHD 4117
11 COPD 3852
12 Rheumatoid Arthritis 3762
13 Influenza 3480
14 Anxiety 3460
15 Asthma 3213
16 Epilepsy 3147
17 Gastroesophageal reflux disease 2844
18 Breast Cancer 2496
19 Cardiovascular disease 2311
20 Depression 2287
21 Erectile Dysfunction 2183
22 Macular degeneration 1877
23 Overactive bladder 1877
24 Premature ejaculation 1661
25 Allergic rhinitis 1113
26 Hypercholesterolemia 908
27 Chronic Pain 386
Source Wikipedia
In this
presentation the
top 5 pharma
diseases (English
language) have
been analysed in
the other main
European
language
Wikipedia sites
(French, Spanish,
German and
Italian)

6. Bipolar disorder
Wikipedia average daily views
Source Wikipedia
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
ENGLISH SPANISH GERMAN FRENCH ITALIAN
Local term Average Daily Views
ENGLISH Bipolar Disorder 9080
SPANISH Trastorno bipolar 2255
GERMAN Bipolare_Störung 1695
FRENCH Le trouble bipolaire 1692
ITALIAN disturbo bipolare 816
English language
will always
dominate due to
the US influence.
Spanish
Wikipedia has a
relatively high
share of views in
this and the other
diseases, likely to
also be driven by
views in Latin
American
countries

7. Schizophrenia
Wikipedia average daily views
Source Wikipedia
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
ENGLISH SPANISH FRENCH GERMAN ITALIAN
Local term Average Daily Views
ENGLISH Schizophrenia 8475
SPANISH Esquizofrenia 2742
FRENCH Schizophrénie 1791
GERMAN Schizophrenie 1780
ITALIAN Schizofrenia 576
Again Spanish is
relatively high.
Italian is fairly low
on this and most
of the other
diseases.

8. Crohn’s disease
Wikipedia average daily views
Source Wikipedia
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
ENGLISH GERMAN SPANISH FRENCH ITALIAN
Local term Average Daily Views
ENGLISH Crohns Disease 8145
GERMAN Morbus Crohn 1827
SPANISH Enfermedad de Crohn 1699
FRENCH Maladie de Crohn 1686
ITALIAN Malattia di Crohn 1210
Crohn’s disease is
more consistent
across the other 4
main EU
languages

9. Multiple Sclerosis
Wikipedia average daily views
Source Wikipedia
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
ENGLISH GERMAN SPANISH FRENCH ITALIAN
Local term Average Daily Views
ENGLISH Multiple Sclerosis 7977
GERMAN Multiple Sklerose 2232
SPANISH Esclerosis múltiple 1453
FRENCH Sclérose en plaques 1282
ITALIAN Sclerosi Multipla 706
Germany is
consistently high
so potentially a
good test market
for Wikipedia
editing

10. Diabetes Mellitus
Wikipedia average daily views
Source Wikipedia
0
1000
2000
3000
4000
5000
6000
7000
ENGLISH SPANISH GERMAN ITALIAN FRENCH
Local term Average Daily Views
ENGLISH Diabetes Mellitus 6086
SPANISH Diabetes Mellitus 3080
GERMAN Diabetes 1954
ITALIAN Diabete mellito 385
FRENCH Diabète sucré 296
Italian and French
are low. The
multiple Diabetes
entries are
particularly
fragmented in
French (This
analysis just looks
at the main page
views)

11. Top 5 Diseases
Sum of the average daily views
Source Wikipedia
Sum Average Daily Views
ENGLISH 39763
SPANISH 11229
GERMAN 9488
FRENCH 6747
ITALIAN 3693
In conclusion, when
we sum the views
from the 5 reviewed
diseases, as expected
English language
searches dominate in
Wikipedia however
Spanish & German
pages represent a
significant opportunity
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
ENGLISH SPANISH GERMAN FRENCH ITALIAN

12. Editor Activity
Source Wikipedia
• Non English pages are edited less than
corresponding English pages but are also
viewed less
• For consistency a measure of ‘page stability’ is
included in the following slides
– Average page views per edit
(This measure looks at how many times a page is
viewed, on average, before it is edited)
– A higher number indicates a more stable page

13. Bipolar disorder
Wikipedia editor activity
Source Wikipedia
German
Wikipedia is an
outlier here with
a relatively high
average number
of views between
each edit
Average Daily
Views
Page Edits last
year
Avg pg views per
edit
ENGLISH 9080 392 8455
SPANISH 2255 87 9461
GERMAN 1695 26 23795
FRENCH 1692 80 7720
ITALIAN 816 65 4582

14. Schizophrenia
Wikipedia editor activity
Source Wikipedia
My bias before
this analysis was
that the non-
English sites
would have less
active editors. In
proportion to
views the
opposite is
generally true
Average Daily
Views
Page Edits last
year
Avg pg views per
edit
ENGLISH 8475 305 10142
SPANISH 2742 78 12831
FRENCH 1791 151 4329
GERMAN 1780 100 6497
ITALIAN 576 57 3688

15. Crohn’s disease
Wikipedia editor activity
Source Wikipedia
The English page
is relatively stable
compared to the
other language
pages
Average Daily
Views
Page Edits last
year
Avg pg views per
edit
ENGLISH 8145 158 18816
GERMAN 1827 74 9012
SPANISH 1699 88 7047
FRENCH 1686 59 10430
ITALIAN 1210 49 9013

16. Multiple Sclerosis
Wikipedia editor activity
Source Wikipedia
Again the English
language page is
particularly stable
Average Daily
Views
Page Edits last
year
Avg pg views per
edit
ENGLISH 7977 130 22397
GERMAN 2232 111 7339
SPANISH 1453 51 10399
FRENCH 1282 80 5849
ITALIAN 706 47 5483

17. Diabetes Mellitus
Wikipedia editor activity
Source Wikipedia
And to continue
the trend again
the English
version shows
greatest stability
Average Daily
Views
Page Edits last
year
Avg pg views per
edit
ENGLISH 6086 172 12915
SPANISH 3080 207 5431
GERMAN 1954 179 3984
ITALIAN 385 26 5405
FRENCH 296 31 3485

18. Top 5 Diseases
Sum of Wikipedia editor activity
Source Wikipedia
The English language
version is clearly the
most stable (based on
the Top 5 diseases
analysed)
German and Spanish
are relatively stable,
another reason to
focus on these
markets
Sum Average
Daily Views
Page Edits last
year
Avg pg views per
edit
ENGLISH 39763 1157 12544
SPANISH 11229 511 8021
GERMAN 9488 490 7068
FRENCH 6747 401 6141
ITALIAN 3693 244 5524

19. Key conclusions
• Non English EU5 languages also represent a
significant Wikipedia health care opportunity
– German and Spanish are of particular interest
due to relatively high page views
– Spanish will also be viewed in Latin America
• Editors in these ‘other’ languages are at least
as active as the English version, if not more
so
– They will actively spot changes made
– There is a significant base of editors to work with

20. Key conclusions
• Non English EU5 languages also represent a
significant Wikipedia health care opportunity
– German and Spanish are of particular interest
due to relatively high page views
– Spanish will also be viewed in Latin America
• Editors in these ‘other’ languages are at least
as active as the english version, if not more
so
– They will actively spot changes made
– There is a significant base of editors to work with
Clearly further
analysis will be
needed when a
decision is made to
review a particular
product or therapy
area, with a view to
editing it

21. @garymonk
garywmonk
gary@garymonk.com
www.garymonk.com
Questions?