SlideShare a Scribd company logo
Across Health is pleased to present you with the state of the
multichannel landscape in life sciences in Europe, US and
emerging markets – for the seventh year already.
01 02 03 04 05
© Across Health2
Key Survey
Statistics
Strategy &
Organization
Business Technology
& Processes
Multichannel
Integration
Measurement
Multichannel @ Multispeed?
I am pleased to present you with the 7th Across Health survey on multichannel in life
sciences, previously known as the Barometer.
We renamed it to the Maturometer, to reflect the content more aptly. Indeed, we have
revamped and simplified the Barometer, by clustering all questions around 4 key dimensions
of digital maturity: strategy & organization, business processes & technology, multichannel
integration and measurement. We trust this will give you a structured view and will provide
you with actionable input to take your company to the next level.
Generally speaking, the 2015 results are in line with 2014 – with historically low
satisfaction levels and the 4th consecutive year of plateauing budgets (at a low level). US
and Europe are most pessimistic; emerging markets appear to be more positive overall –
but that may be due to their relatively new entry into this space.
We do see however a difference in speed in the market – around 14% is implementing
multichannel very quickly, is spending significantly more than the average, and feels
comfortable with impact measurement etc…multichannel @ multispeed!
We trust that these early leaders will soon be followed by the early majority…my guess is
that 2015 REALLY is the end of the beginning!
Fonny Schenck
CEO, Across Health
Fonny.schenck@a-cross.com
Preface
01
© Across Health
Key survey
statistics
3
01 Key Survey
Statistics
Pharma / biotech makes up the bulk of
respondents
4
2%
3%
6%
89%
Other
OTC
Medical devices
Pharmaceuticals/biotech
N = 260
Global scope
© Across Health
01 Key Survey
Statistics
Most respondents hail from Europe
Lat-Am overtakes US for the first time
5 © Across Health
5%
6%
6%
8%
10%
65%
Other
Japan
China
US
Latin-America
Europe
N = 260
Global scope
01 Key Survey
Statistics
55% work at national/local level,
while 45% have an international role
6 © Across Health
National/local
55%Regional
26%
Global
19%
N = 259
Global scope
01 Key Survey
Statistics
Most respondents are at the (senior) manager level
7 © Across Health
N = 253
Global scope
19%
8%
9%
16%
48%
other
Senior Director
Associate Director
Director
Manager (Senior)
01 Key Survey
Statistics
A strong focus on Digital & Marketing
8 © Across Health
11%
3%
4%
5%
8%
8%
29%
34%
Other
Medical
IT
Marketing Research
CRM
Sales
Marketing
Digital/Multichannel
N = 260
Global scope
01 Key Survey
Statistics
Most respondents have a multibrand role, but the
leading TA’s are well represented too
9 © Across Health
7%
3%
4%
4%
4%
6%
8%
8%
8%
8%
9%
10%
22%
Other
Vaccines
Psychiatry
Pain
Gastro-intestinal
Rare diseases
Diabetes
Respiratory
Neurology
Immunology
Cardiology
Oncology
Across all therapy areas
N = 260
Global scope
02
10
Strategy &
Organization
© Across Health
02 Strategy &
Organization
Only around 1 in 4 European respondents has a
strong digital vision and a leadership team; skill
levels are even lower
11
15%
9%
8%
36%
30%
15%
40%
40%
50%
9%
20%
27%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
staff well-trained in digital
strong digital/MC team with board support
strong digital transformation vision & strategy
Completely disagree Somewhat disagree Somewhat agree Completely agree
N = 222
European scope
© Across Health
02 Strategy &
Organization
The digital transformation process is slow overall,
but 14% of European companies are racing ahead
12 © Across Health
6%
5%
6%
57%
55%
53%
29%
25%
24%
6%
1%
2%
3%
14%
15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
US
Europe
Global
Very Slow Slow About right Fast Very fast
How would you rate the pace of implementation of
digital transformation in your organization?
02 Strategy &
Organization
Most organizations have dedicated international
teams, but their effectiveness continues to be
questioned as much as in 2014…
13 © Across Health
22%
61%
17%
Yes, just being created Yes, but the impact is low Yes, and it is highly effective
Don’t know / not sure
5%
No
13%
Yes
82%
N = 260
Global scope
Do you have a central digital team at the INTERNATIONAL level?
02 Strategy &
Organization
Fewer respondents have digital teams at the local
level, but they are seen as are much more effective
14 © Across Health
23%
38%
39%
Yes, just being created Yes, but the impact is low Yes, and it is highly effective
N = 260
Global scope
Don’t know / not sure
2%
No
26%
Yes
72%
Do you have a central digital team at the LOCAL level?
02 Strategy &
Organization
Central healthcare innovation teams are becoming
more established, but the impact is perceived low
15 © Across Health
26%
54%
20%
Yes, just being created Yes, but the impact is low Yes, and it is highly effective
Don’t know / not sure
11%
No
35%
Yes
54%
N = 260
Global scope
Do you have a central Healthcare Innovation team?
02 Strategy &
Organization
Central patient engagement teams are starting to
emerge, but their effectiveness is seen as low
16 © Across Health
25%
50%
26%
Yes, just being created Yes, but the impact is low Yes, and it is highly effective
Don’t know / not sure
15%
Yes
43%No
42%
N = 260
Global scope
Do you have a central Patient Engagement team?
02 Strategy &
Organization
Regulatory, legal and compliance issues remain the top
bottlenecks, followed by unclear multichannel strategy and
not enough internal knowledge
17 © Across Health
2%
4%
3%
5%
5%
6%
12%
12%
13%
16%
24%
N/A
Other
No expert agencies with pharma background available
Customers are not ready
No senior management support
No budget
No headcount to support this
ROI questions
Not enough internal knowledge
No clear digital strategy
Regulatory / legal / healthcare compliance issues
N = 260
Global scope
02 Strategy &
Organization
Regulatory, legal and compliance issues are the
biggest bottlenecks across regions. Emerging
countries are mostly challenged by ROI questions
18 © Across Health
24%
16%
13%
11% 11%
21%
14% 14%
7%
13%
21%
14% 14%
19%
5%
0%
5%
10%
15%
20%
25%
30%
Regulatory / legal / healthcare
compliance issues
No clear digital strategy Not enough internal knowledge ROI questions No headcount to support this
Europe US Emerging
02 Strategy &
Organization
In Europe, regulatory issues and insufficient
headcount are significantly rising in importance vs
2011 … only ROI questions show a decrease.
19 © Across Health
3%
5%
5%
6%
11%
11%
13%
16%
24%
No expert agencies with pharma background available
No senior management support
No budget
Customers are not ready
No headcount to support this
ROI questions
Not enough internal knowledge
No clear digital strategy
Regulatory / legal / healthcare compliance issues
N = 223
EU scope
% change since
2011
High increase
Low increase
Decrease
No change=
5%
1%
2%
1%
4%
2%
=
1%
1%
02 Strategy &
Organization
Knowledge of digital remains low...and is not
increasing over time
20 © Across Health
4%
2%
1%
2%
4%
2%
20%
24%
18%
16%
21%
17%
31%
42%
44%
36%
38%
41%
34%
21%
30%
34%
25%
33%
10%
10%
8%
12%
12%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2010
2011
2012
2013
2014
2015
Totally insufficient Insufficient Between sufficient and insufficient Sufficient More than sufficient (expert)
N = 260
Global scope
Do you feel that you have sufficient knowledge of all opportunities
offered by the internet for your business activities? (historical)?
03
21
Business Processes
& Technology
© Across Health
03Business Processes
& Technology
In Europe, the level of IT-business integration is
acceptable, but channel mix processes and campaign
automation technology are quite immature
22 © Across Health
29%
17%
10%
36%
43%
31%
30%
32%
47%
6%
8%
13%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
MC campaign automation
robust process for channel mix
digital/MC team integrated with business/IT
Completely disagree Somewhat disagree Somewhat agree Completely agree
N = 220
European scope
03Business Processes
& Technology
For 9 out of 10 respondents, defining the optimal
channel mix is not an obvious process
23 © Across Health
20%
49%
24%
6%
2%
Very complicated Somewhat complicated Neither complicated nor
simple
Relatively simple Very simple
N = 259
Global scope
1%
-3%
2%
-1%
1%
% change since
2013
Increase
Decrease
No change=
How complex is it to define the optimal channel mix, i.e. allocate the
right amount of budget to digital vs. offline channels?
03Business Processes
& Technology
No single region excels at channel mix optimization, yet
Europe appears to be slightly ahead
24 © Across Health
20%
23%
10%
50%
60%
62%
22%
17%
24%
6%
5%
Europe US Emerging
Very complicated Somewhat complicated Neither complicated nor simple Relatively simple Very simple
How complex is it to define the optimal channel mix, ie allocate the
right amount of budget to digital vs. offline channels?
03Business Processes
& Technology
Average multichannel marketing budgets are low vs other
industries – even more so in emerging markets…but around
20% spends over 20% in Europe
25 © Across Health
7%
4%
22%
48% 48%
67%
14%
17%
6%
12%
17%
13%
4%
6%
7%
9%
Europe US Emerging
less than 5% 5% to 10% 11% to 15% 16% to 20% 21% to 25% more than 25%
Average
15.1%
Average
15.2%
Average
8.2%
% of MARKETING budget allocated to digital
03Business Processes
& Technology
Despite the uncertainty around channel mix,
substantially more respondents see digital budgets
increase again by 2016…
26 © Across Health
6%
13%
7% 5%
19%
29%
36%
22%
75%
56% 57%
74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013 2014 2015
Increase
Equal
Decrease
N = 260
Global scope
How do you think your digital budget will evolve next year?
03Business Processes
& Technology
Yet, overall investment in digital has been relatively
flat for the past 4 years
27 © Across Health
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
2011 2012 2013 2014 2015
Perhaps the high % of
“increase” intents in 2015
(74%) will lead to new growth
in 2015, similarly to 2012
(75%)
?
8%
15%
16%
15.6%
15.1%
N = 209
European scope
03Business Processes
& Technology
Despite limited data, we can see an even lower
average budget allocation to digital within sales
and medical
28 © Across Health
12%
71%
6%
12%
less than 5%
5% to 10%
11% to 15%
16% to 20%
21% to 25%
more than 25%
40% 40%
20%
SALES* Average
8.2% MEDICAL* Average
5.0%
N = 28
Global scope
N = 12
Global scope
*Limited data collected
04
Multichannel
Integration
29 © Across Health
04 Multichannel
Integration
The “multichannel” rep is gaining traction in
Europe, but omnichannel customer knowledge
remains quite low
30
15%
24%
27%
23%
38%
34%
43%
31%
28%
18%
8%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
reps equipped with digital tools beyond edetail
good view of HCP channel acceptance
integrated customer Db across channels
Completely disagree Somewhat disagree Somewhat agree Completely agree
N = 221
European scope
© Across Health
04 Multichannel
Integration
Tablet eDetailing overtakes websites as the most
popular tactic
31 © Across Health
79%
74%
60%
57%
54%
45%
44%
42%
38%
34%
33%
31%
25%
22%
22%
21%
18%
15%
14%
11%
11%
8%
8%
6%
6%
12%
18%
29%
15%
27%
39%
35%
28%
37%
43%
27%
24%
51%
41%
35%
37%
37%
39%
15%
36%
29%
23%
18%
26%
23%
5%
4%
7%
18%
13%
12%
13%
19%
17%
17%
28%
34%
20%
25%
34%
37%
38%
37%
43%
42%
46%
51%
53%
50%
53%
4%
5%
4%
10%
6%
4%
8%
10%
9%
6%
12%
11%
5%
12%
9%
5%
7%
10%
28%
11%
15%
18%
22%
18%
19%
Tablet eDetailing
Pharma-owned website*
Email marketing
Direct marketing
Web Banners
Web conference or virtual meeting
Online medical education
SEO
HCP self-service portal
Mobile marketing
SEA
Outbound call centre
Integrated cross-channel campaigns
Patient adherence tools
Virtual eDetailing
Social media marketing
Social media monitoring
eRep
e-sampling
e-MSL
Marketing automation software
e- or PHR** ad & promo services
ePrescribing advertising & promo services
Quantified self / self-tracking devices
Remote patient monitoring
Standard practice Pilot planned or ongoing Never Do not know / not applicable
*Company, product, or disease website. **electronic or personal health record.
N = 260
Global scope
04 Multichannel
Integration
Top tactics in Europe: similar to global, and lots of
piloting ongoing in integrated cross-channel; same for
mobile marketing (and much less so for social)
32 © Across Health
78%
75%
61%
60%
55%
45%
44%
42%
36%
33%
31%
29%
23%
21%
21%
21%
19%
15%
13%
11%
9%
7%
6%
6%
4%
12%
17%
29%
12%
26%
34%
41%
29%
39%
44%
27%
26%
53%
41%
37%
35%
36%
39%
13%
29%
35%
16%
21%
24%
23%
6%
4%
7%
18%
13%
13%
10%
19%
16%
17%
30%
34%
19%
26%
38%
35%
38%
37%
43%
45%
43%
55%
54%
51%
52%
4%
4%
4%
10%
6%
8%
4%
10%
9%
6%
12%
11%
4%
12%
4%
9%
7%
10%
30%
15%
12%
22%
19%
19%
20%
Tablet eDetailing
Pharma-owned website*
Email marketing
Direct marketing
Web Banners
Online MedEd
Web conference
SEO
HCP self-service portal
Mobile marketing
SEA
Outbound Call Center
Integrated cross-channel campaigns
Patient compliance/adherence
Social media marketing
Virtual eDetailing
Social media monitoring
eRep
e-sampling
Marketing automation software
eMSL
ePrescribing advertising
personal health records advertising
Quantified self / self-tracking devices
Remote patient monitoring
Standard practice Pilot planned or ongoing Never Do not know / not applicable N = 223
EU scope
*Company, product, or disease website. **electronic or personal health record.
04 Multichannel
Integration
Top tactics in United States: similar pattern, but higher
levels of “standard practice” almost everywhere, and
more acceptance of social media marketing
33 © Across Health
86%
86%
69%
66%
66%
63%
57%
54%
51%
51%
43%
34%
31%
31%
29%
29%
23%
17%
17%
14%
9%
9%
9%
6%
6%
9%
6%
23%
17%
23%
29%
29%
31%
14%
29%
51%
31%
31%
40%
17%
40%
40%
54%
40%
37%
31%
29%
29%
43%
29%
3%
3%
3%
11%
6%
9%
9%
11%
14%
14%
3%
20%
20%
29%
31%
26%
23%
23%
29%
37%
40%
43%
34%
40%
49%
3%
6%
6%
6%
6%
6%
3%
20%
6%
3%
14%
17%
23%
6%
14%
6%
14%
11%
20%
20%
29%
11%
17%
Pharma-owned website*
Tablet eDetailing
Email marketing
Web Banners
SEO
Web conference or virtual meeting
Online medical education
SEA
Direct marketing
HCP self-service portal
Mobile marketing
Patient adherence tools
Outbound call centre
Social media marketing
e-sampling
Social media monitoring
Virtual eDetailing
Integrated cross-channel campaigns
e-MSL
eRep
Quantified self / self-tracking devices
e- or PHR** ad & promo services
ePrescribing advertising & promo services
Marketing automation software
Remote patient monitoring
Standard practice Pilot planned or ongoing Never Do not know / not applicable
N = 35
US scope
*Company, product, or disease website. **electronic or personal health record.
04 Multichannel
Integration
34 © Across Health
Top tactics in emerging countries
86%
67%
62%
57%
52%
43%
38%
38%
33%
33%
29%
24%
24%
24%
24%
24%
14%
14%
14%
14%
10%
10%
10%
10%
10%
14%
24%
29%
14%
33%
38%
43%
48%
29%
33%
19%
38%
62%
24%
57%
43%
19%
71%
24%
14%
33%
19%
24%
14%
24%
5%
10%
29%
14%
19%
19%
14%
33%
29%
52%
29%
14%
43%
19%
33%
62%
14%
52%
67%
52%
62%
57%
71%
52%
5%
5%
5%
10%
10%
5%
10%
5%
5%
10%
10%
5%
14%
Tablet eDetailing
Pharma-owned website*
Email marketing
Outbound call centre
Web conference or virtual meeting
HCP self-service portal
Web Banners
Integrated cross-channel campaigns
SEO
Virtual eDetailing
Social media marketing
Direct marketing
Online medical education
SEA
Mobile marketing
e-MSL
Social media monitoring
eRep
Marketing automation software
Remote patient monitoring
Patient adherence tools
ePrescribing advertising & promo services
e- or PHR** ad & promo services
Quantified self / self-tracking devices
e-sampling
Standard practice Pilot planned or ongoing Never Do not know / not applicable
N = 21
Emerging scope
*Company, product, or disease website. **electronic or personal health record.
04 Multichannel
Integration
Respondents are most confident about their
multichannel HCP initiatives and least towards payors…
35 © Across Health
30%
52%
66%
45%
30%
29%
25%
18%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
HCPs
Consumers/patients
Payors
Behind
Equal
Ahead
N = 258
Global scope
Using digital initiatives targeted at stakeholders vs competition
04 Multichannel
Integration
And the customer perspective: physicians are not
satisfied with the digital offerings from pharma
36 © Across Health
33% 42% 25%
Across Health GP Navigator 2015 – EU5+US+BE
Our Navigator DB of 5500+
respondents tells us:
1. reps with tablets are rated as
similarly impactful as reps
without
2. HCPs want much more medical &
service offerings online (vs
promo)
05
37
Measurement
© Across Health
05 Measurement Less than 20% of European respondents feel very
comfortable with measuring impact & engagement
38 © Across Health
14%
15%
13%
37%
34%
33%
40%
39%
39%
9%
12%
15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
good mix qualitative & quantitative KPIs
measure customer engagement
measure results of all channels
Completely disagree Somewhat disagree Somewhat agree Completely agree
N = 217
European scope
05 Measurement
Around 40% of our Europe & US respondents have a poor to
very poor understanding of ROI – and around 25% is (very)
comfortable with this concept.
Emerging markets are more positive
39 © Across Health
7%
6%
5%
31% 31%
38%
35%
37%
29%
20%
14%
24%
7%
11%
5%
Europe US Emerging
Very poor
Poor
OK
Well
Very well
05 Measurement Almost 4 of out 5 respondents have not implemented a
robust framework to leverage customer data for closed-
loop marketing yet…hardly any change since 2013
40 © Across Health
2%
28%
53%
13%
4%
We do not see the need for
collecting or using customer
data
We are not collecting useful
customer data yet, but we
should
We have started doing some
analysis on our multichannel
customer data
We have already
implemented some robust
customer analytics
frameworks
We leverage this data
consistently
% change since
2013
Increase
Decrease
No change=
-2%
-2%
=
5%
-2%
17%
Do you leverage customer data from your cross-channel initiatives
for advanced customer analytics and closed-loop marketing?
05 Measurement And Europe appears to be lagging in this space vs
US & emerging markets
41 © Across Health
2%
27%
20%
24%
57%
51%
48%
11%
23% 24%
4%
6% 5%
Europe US Emerging
We do not see the need for collecting or using customer data
We are not collecting useful customer data yet, but we should
We have started doing some analysis on our multichannel customer data
We have already implemented some robust customer analytics frameworks
We leverage this data consistently
42 © Across Health
CONCLUSION
Overall, only 13% are satisfied with their current
digital activities
43 © Across Health
2%
16%
28%
40%
12%
1%
0 1 2 3 4 5
N = 258
Global scope
13%
CONCLUSION
…in Europe, satisfaction rates drop to the lowest
percentage since 2011…similar trend in US…
44 © Across Health
0%
10%
20%
30%
40%
50%
60%
2010 2011 2012 2013 2014 2015
Dissatisfied
Neutral
Satisfied
N = 222
EU scope
CONCLUSION
As in previous years, satisfaction rates were highest
in emerging markets…
45 © Across Health
47%
43%
50%
41%
46%
20%
12%
11%
30%
Europe
US
Emerging
Dissatisfied Neutral Satisfied
CONCLUSION
2015 analysis of satisfaction drivers…a comparison
of satisfied vs dissatisfied respondents
46 © Across Health
CONCLUSION
Effectiveness of
local/INT teams
• 27% vs 12% find their
local & international
digital teams effective
Impact of digital
• 45% vs 25% say they
understand the ROI
of digital well or very
well
Companywide vision
• 70% vs 20% fully
agree
MCM programmes
• Satisified group use
MCM 20% more
often than
dissatisfied group
Digital
satisfaction
4 key drivers for digital satisfaction in 2015…the
same factors as in our 2011-2014 historic analysis!
47 © Across Health
BUT: no significant difference in budget, channel mix understanding & legal/regulatory
CONCLUSION
Digital pharma in 2015: (another) Catch-22?
48 © Across Health
Limited investment
(digital budgets &
internal change)
Limited
satisfaction
CATCH-22
01 02 03 04 05
© Across Health49
Key Survey
Statistics
Strategy &
Organization
Business Technology
& Processes
Multichannel
Integration
Measurement
Just do it!
Our final thoughts for the 2015 Maturometer could almost be a copy of the 2014
endnote...Indeed, the industry seems to have cornered itself in a catch-22 situation:
satisfaction with digital is low, therefore budgets do not increase, which in turn leads to
suboptimal programmes with limited impact and back to lower satisfaction...creating a
plateau of improductivity...for 4 years already.
Physicians are not satisfied either, with only 25% rating pharma’s digital offering 4 or 5/5.
And yet, 70% of pharma respondents feel ahead of or on par with the competition in this
space...clearly some work needs to be done here re customer channel affinity...
So how can we move out of the catch-22? By analyzing what highly satisifed respondents
do differently from the dissatisfied ones, we can start to identify some key success factors:
having a robust strategy, skilled resources, a well-rounded impact framework and...a high
level of cross-channel implementation are key differentiators. Also, a select set of
respondents is moving ahead quickly, with 14% rating their digital roll-out programmes as
very fast...so clearly the digital pharma landscape is up for pervasive change.
We hope to have given you some handles to improve your organization’s digital maturity.
Good luck on your omnichannel journey! Just do it!
Fonny Schenck
CEO, Across Health
Fonny.schenck@a-cross.com
Final thoughts
Across Health
key numbers 2014
© Across Health50
• Focus on enhancing customer
engagement through optimizing &
integrating the channel mix (“fusion”) in
healthcare
• over 70 consultants
• Physical presence in 10 markets
• Over 500 projects (40% in customer
insight & strategy)
• Channel affinity of 5500 HCPs
• 35+% CAGR since 2007
• www.a-cross.com/health

More Related Content

What's hot

Webinar - Multichannel Maturometer 2018 results: Key global trends
Webinar - Multichannel Maturometer 2018 results: Key global trendsWebinar - Multichannel Maturometer 2018 results: Key global trends
Webinar - Multichannel Maturometer 2018 results: Key global trends
Across Health
 
Reimagine the future of customer engagement: second Navigator Spotcheck update
Reimagine the future of customer engagement: second Navigator Spotcheck updateReimagine the future of customer engagement: second Navigator Spotcheck update
Reimagine the future of customer engagement: second Navigator Spotcheck update
Across Health
 
Excelling in omnichannel engagement: how-to & industry reference cases
Excelling in omnichannel engagement: how-to & industry reference casesExcelling in omnichannel engagement: how-to & industry reference cases
Excelling in omnichannel engagement: how-to & industry reference cases
Across Health
 
Food for thought: is pharma feeding HCPs the wrong diet?
Food for thought: is pharma feeding HCPs the wrong diet?Food for thought: is pharma feeding HCPs the wrong diet?
Food for thought: is pharma feeding HCPs the wrong diet?
Across Health
 
The journey towards digital natives: is pharma driving against the traffic?
The journey towards digital natives: is pharma driving against the traffic?The journey towards digital natives: is pharma driving against the traffic?
The journey towards digital natives: is pharma driving against the traffic?
Across Health
 
How to help HCPs swim in an ever faster eMedical education current
How to help HCPs swim in an ever faster eMedical education currentHow to help HCPs swim in an ever faster eMedical education current
How to help HCPs swim in an ever faster eMedical education current
Across Health
 
Multichannel Maturometer Snapshot: Digital Transformation webinar
Multichannel Maturometer Snapshot: Digital Transformation webinarMultichannel Maturometer Snapshot: Digital Transformation webinar
Multichannel Maturometer Snapshot: Digital Transformation webinar
Across Health
 
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...
Across Health
 
Navigator365™ advanced uses
Navigator365™ advanced usesNavigator365™ advanced uses
Navigator365™ advanced uses
Across Health
 
The multichannel rep: slideware or sizzling? Key trends in EU5
The multichannel rep: slideware or sizzling? Key trends in EU5The multichannel rep: slideware or sizzling? Key trends in EU5
The multichannel rep: slideware or sizzling? Key trends in EU5
Across Health
 
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...Omnichannel upskilling: transforming customer-oriented teams into omnichannel...
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...
Across Health
 
C19: Respond, recover & reimagine the future of HCP engagement
C19: Respond, recover & reimagine the future of HCP engagementC19: Respond, recover & reimagine the future of HCP engagement
C19: Respond, recover & reimagine the future of HCP engagement
Across Health
 
Maturometer 2021
Maturometer 2021   Maturometer 2021
Maturometer 2021
Across Health
 
The power of marketing & sales collaboration for omnichannel engagement
The power of marketing & sales collaboration for omnichannel engagementThe power of marketing & sales collaboration for omnichannel engagement
The power of marketing & sales collaboration for omnichannel engagement
Across Health
 
Pharma’s journey towards the multichannel rep
Pharma’s journey towards the multichannel repPharma’s journey towards the multichannel rep
Pharma’s journey towards the multichannel rep
Across Health
 
Measuring ROI in life sciences? Not a black & white story
Measuring ROI in life sciences? Not a black & white storyMeasuring ROI in life sciences? Not a black & white story
Measuring ROI in life sciences? Not a black & white story
Across Health
 
2019-2020: Blip or shift? Key trends in the HCP mix
2019-2020: Blip or shift? Key trends in the HCP mix2019-2020: Blip or shift? Key trends in the HCP mix
2019-2020: Blip or shift? Key trends in the HCP mix
Across Health
 
Survey Results: Vendor Managed Inventory Strategies
Survey Results: Vendor Managed Inventory StrategiesSurvey Results: Vendor Managed Inventory Strategies
Survey Results: Vendor Managed Inventory Strategies
E2open
 
Omnichannel launch excellence in the never normal
Omnichannel launch excellence in the never normalOmnichannel launch excellence in the never normal
Omnichannel launch excellence in the never normal
Across Health
 
2 years in 2 months? Digital acceleration in biopharma
2 years in 2 months? Digital acceleration in biopharma2 years in 2 months? Digital acceleration in biopharma
2 years in 2 months? Digital acceleration in biopharma
Across Health
 

What's hot (20)

Webinar - Multichannel Maturometer 2018 results: Key global trends
Webinar - Multichannel Maturometer 2018 results: Key global trendsWebinar - Multichannel Maturometer 2018 results: Key global trends
Webinar - Multichannel Maturometer 2018 results: Key global trends
 
Reimagine the future of customer engagement: second Navigator Spotcheck update
Reimagine the future of customer engagement: second Navigator Spotcheck updateReimagine the future of customer engagement: second Navigator Spotcheck update
Reimagine the future of customer engagement: second Navigator Spotcheck update
 
Excelling in omnichannel engagement: how-to & industry reference cases
Excelling in omnichannel engagement: how-to & industry reference casesExcelling in omnichannel engagement: how-to & industry reference cases
Excelling in omnichannel engagement: how-to & industry reference cases
 
Food for thought: is pharma feeding HCPs the wrong diet?
Food for thought: is pharma feeding HCPs the wrong diet?Food for thought: is pharma feeding HCPs the wrong diet?
Food for thought: is pharma feeding HCPs the wrong diet?
 
The journey towards digital natives: is pharma driving against the traffic?
The journey towards digital natives: is pharma driving against the traffic?The journey towards digital natives: is pharma driving against the traffic?
The journey towards digital natives: is pharma driving against the traffic?
 
How to help HCPs swim in an ever faster eMedical education current
How to help HCPs swim in an ever faster eMedical education currentHow to help HCPs swim in an ever faster eMedical education current
How to help HCPs swim in an ever faster eMedical education current
 
Multichannel Maturometer Snapshot: Digital Transformation webinar
Multichannel Maturometer Snapshot: Digital Transformation webinarMultichannel Maturometer Snapshot: Digital Transformation webinar
Multichannel Maturometer Snapshot: Digital Transformation webinar
 
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...
 
Navigator365™ advanced uses
Navigator365™ advanced usesNavigator365™ advanced uses
Navigator365™ advanced uses
 
The multichannel rep: slideware or sizzling? Key trends in EU5
The multichannel rep: slideware or sizzling? Key trends in EU5The multichannel rep: slideware or sizzling? Key trends in EU5
The multichannel rep: slideware or sizzling? Key trends in EU5
 
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...Omnichannel upskilling: transforming customer-oriented teams into omnichannel...
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...
 
C19: Respond, recover & reimagine the future of HCP engagement
C19: Respond, recover & reimagine the future of HCP engagementC19: Respond, recover & reimagine the future of HCP engagement
C19: Respond, recover & reimagine the future of HCP engagement
 
Maturometer 2021
Maturometer 2021   Maturometer 2021
Maturometer 2021
 
The power of marketing & sales collaboration for omnichannel engagement
The power of marketing & sales collaboration for omnichannel engagementThe power of marketing & sales collaboration for omnichannel engagement
The power of marketing & sales collaboration for omnichannel engagement
 
Pharma’s journey towards the multichannel rep
Pharma’s journey towards the multichannel repPharma’s journey towards the multichannel rep
Pharma’s journey towards the multichannel rep
 
Measuring ROI in life sciences? Not a black & white story
Measuring ROI in life sciences? Not a black & white storyMeasuring ROI in life sciences? Not a black & white story
Measuring ROI in life sciences? Not a black & white story
 
2019-2020: Blip or shift? Key trends in the HCP mix
2019-2020: Blip or shift? Key trends in the HCP mix2019-2020: Blip or shift? Key trends in the HCP mix
2019-2020: Blip or shift? Key trends in the HCP mix
 
Survey Results: Vendor Managed Inventory Strategies
Survey Results: Vendor Managed Inventory StrategiesSurvey Results: Vendor Managed Inventory Strategies
Survey Results: Vendor Managed Inventory Strategies
 
Omnichannel launch excellence in the never normal
Omnichannel launch excellence in the never normalOmnichannel launch excellence in the never normal
Omnichannel launch excellence in the never normal
 
2 years in 2 months? Digital acceleration in biopharma
2 years in 2 months? Digital acceleration in biopharma2 years in 2 months? Digital acceleration in biopharma
2 years in 2 months? Digital acceleration in biopharma
 

Viewers also liked

Digital Disconnect in Customer Engagement
Digital Disconnect in Customer EngagementDigital Disconnect in Customer Engagement
Digital Disconnect in Customer Engagement
accenture
 
Mobile health (german)
Mobile health (german)Mobile health (german)
Mobile health (german)
Carsten Grandke
 
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsHow Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
Cognizant
 
Multichannel Marketing nel Pharma
Multichannel Marketing nel PharmaMultichannel Marketing nel Pharma
Multichannel Marketing nel Pharma
Merqurio
 
Enabling Digital Transformation – Digital Maturity and Local Digital Roadmaps
Enabling Digital Transformation – Digital Maturity and Local Digital Roadmaps   Enabling Digital Transformation – Digital Maturity and Local Digital Roadmaps
Enabling Digital Transformation – Digital Maturity and Local Digital Roadmaps
HIMSS UK
 
USO DE LA COMPUTACIÓN PERMISIVA, UBICUA Y MÓVIL EN EL CUIDADO DE LA SALUD
USO DE LA COMPUTACIÓN PERMISIVA, UBICUA Y MÓVIL  EN EL CUIDADO DE LA SALUD USO DE LA COMPUTACIÓN PERMISIVA, UBICUA Y MÓVIL  EN EL CUIDADO DE LA SALUD
USO DE LA COMPUTACIÓN PERMISIVA, UBICUA Y MÓVIL EN EL CUIDADO DE LA SALUD
John Diaz
 
Roche Digital Master Class RRSS Mar 14
Roche Digital Master Class RRSS Mar 14Roche Digital Master Class RRSS Mar 14
Roche Digital Master Class RRSS Mar 14
Andreas Abt
 
Amplexor Customer Experience Management seminar Adobe
Amplexor Customer Experience Management seminar Adobe Amplexor Customer Experience Management seminar Adobe
Amplexor Customer Experience Management seminar Adobe
Amplexor
 
Gartner 2013 - Multichannel Campaign Management (MCCM)
Gartner 2013 - Multichannel Campaign Management (MCCM)Gartner 2013 - Multichannel Campaign Management (MCCM)
Gartner 2013 - Multichannel Campaign Management (MCCM)
Jason Bargent
 
Realtime closed loop marketing in the pharmaceutical industry_annual global p...
Realtime closed loop marketing in the pharmaceutical industry_annual global p...Realtime closed loop marketing in the pharmaceutical industry_annual global p...
Realtime closed loop marketing in the pharmaceutical industry_annual global p...
Sven Awege
 
E Healthcare Business Model Innovation Research 2009
E Healthcare Business Model Innovation Research 2009E Healthcare Business Model Innovation Research 2009
E Healthcare Business Model Innovation Research 2009
Koen Klokgieters
 
Closed-loop Marketing Analytics
Closed-loop Marketing AnalyticsClosed-loop Marketing Analytics
Closed-loop Marketing Analytics
David Delong
 
Digital trends in healthcare and pharma marketing
Digital trends in healthcare and pharma marketingDigital trends in healthcare and pharma marketing
Digital trends in healthcare and pharma marketing
GSW
 
14 Banking Facts to Help You Master the New Digital Economy
14 Banking Facts to Help You Master the New Digital Economy14 Banking Facts to Help You Master the New Digital Economy
14 Banking Facts to Help You Master the New Digital Economy
Cognizant
 
Pharma Digital Marketing - 5 future trends
Pharma Digital Marketing - 5 future trendsPharma Digital Marketing - 5 future trends
Pharma Digital Marketing - 5 future trends
marcmunch2014
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
We Are Social Singapore
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
We Are Social Singapore
 

Viewers also liked (17)

Digital Disconnect in Customer Engagement
Digital Disconnect in Customer EngagementDigital Disconnect in Customer Engagement
Digital Disconnect in Customer Engagement
 
Mobile health (german)
Mobile health (german)Mobile health (german)
Mobile health (german)
 
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsHow Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
 
Multichannel Marketing nel Pharma
Multichannel Marketing nel PharmaMultichannel Marketing nel Pharma
Multichannel Marketing nel Pharma
 
Enabling Digital Transformation – Digital Maturity and Local Digital Roadmaps
Enabling Digital Transformation – Digital Maturity and Local Digital Roadmaps   Enabling Digital Transformation – Digital Maturity and Local Digital Roadmaps
Enabling Digital Transformation – Digital Maturity and Local Digital Roadmaps
 
USO DE LA COMPUTACIÓN PERMISIVA, UBICUA Y MÓVIL EN EL CUIDADO DE LA SALUD
USO DE LA COMPUTACIÓN PERMISIVA, UBICUA Y MÓVIL  EN EL CUIDADO DE LA SALUD USO DE LA COMPUTACIÓN PERMISIVA, UBICUA Y MÓVIL  EN EL CUIDADO DE LA SALUD
USO DE LA COMPUTACIÓN PERMISIVA, UBICUA Y MÓVIL EN EL CUIDADO DE LA SALUD
 
Roche Digital Master Class RRSS Mar 14
Roche Digital Master Class RRSS Mar 14Roche Digital Master Class RRSS Mar 14
Roche Digital Master Class RRSS Mar 14
 
Amplexor Customer Experience Management seminar Adobe
Amplexor Customer Experience Management seminar Adobe Amplexor Customer Experience Management seminar Adobe
Amplexor Customer Experience Management seminar Adobe
 
Gartner 2013 - Multichannel Campaign Management (MCCM)
Gartner 2013 - Multichannel Campaign Management (MCCM)Gartner 2013 - Multichannel Campaign Management (MCCM)
Gartner 2013 - Multichannel Campaign Management (MCCM)
 
Realtime closed loop marketing in the pharmaceutical industry_annual global p...
Realtime closed loop marketing in the pharmaceutical industry_annual global p...Realtime closed loop marketing in the pharmaceutical industry_annual global p...
Realtime closed loop marketing in the pharmaceutical industry_annual global p...
 
E Healthcare Business Model Innovation Research 2009
E Healthcare Business Model Innovation Research 2009E Healthcare Business Model Innovation Research 2009
E Healthcare Business Model Innovation Research 2009
 
Closed-loop Marketing Analytics
Closed-loop Marketing AnalyticsClosed-loop Marketing Analytics
Closed-loop Marketing Analytics
 
Digital trends in healthcare and pharma marketing
Digital trends in healthcare and pharma marketingDigital trends in healthcare and pharma marketing
Digital trends in healthcare and pharma marketing
 
14 Banking Facts to Help You Master the New Digital Economy
14 Banking Facts to Help You Master the New Digital Economy14 Banking Facts to Help You Master the New Digital Economy
14 Banking Facts to Help You Master the New Digital Economy
 
Pharma Digital Marketing - 5 future trends
Pharma Digital Marketing - 5 future trendsPharma Digital Marketing - 5 future trends
Pharma Digital Marketing - 5 future trends
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 

Similar to Across Health Multichannel Maturometer 2015

MERC-Partners-Executive-Expectations-2015
MERC-Partners-Executive-Expectations-2015MERC-Partners-Executive-Expectations-2015
MERC-Partners-Executive-Expectations-2015
Eimear O'Donnell
 
IAB Ad spend 3-27
IAB Ad spend 3-27IAB Ad spend 3-27
IAB Ad spend 3-27
Ray Powell
 
Genesys_TheEconomist_CX_Executive_Summary_EMEA_Aug2015
Genesys_TheEconomist_CX_Executive_Summary_EMEA_Aug2015Genesys_TheEconomist_CX_Executive_Summary_EMEA_Aug2015
Genesys_TheEconomist_CX_Executive_Summary_EMEA_Aug2015
Agnès Lama
 
DHC/Google 2013 Executive Landscape Reference Deck
DHC/Google 2013 Executive Landscape Reference DeckDHC/Google 2013 Executive Landscape Reference Deck
DHC/Google 2013 Executive Landscape Reference Deck
Digital Health Coalition
 
Q3 2015 Earnings Presentation
Q3 2015 Earnings PresentationQ3 2015 Earnings Presentation
Q3 2015 Earnings Presentation
Mcgrawir
 
ICGFM Survey & results - Levergood
ICGFM Survey & results - LevergoodICGFM Survey & results - Levergood
ICGFM Survey & results - Levergood
icgfmconference
 
2015 Global-Survery-Report
2015 Global-Survery-Report2015 Global-Survery-Report
2015 Global-Survery-Report
Cornerstone India
 
Small Business Revenue on the Rise According to New Constant Contact Survey 2014
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Small Business Revenue on the Rise According to New Constant Contact Survey 2014
Small Business Revenue on the Rise According to New Constant Contact Survey 2014
Constant Contact
 
The Deloitte CFO Survey: 2015 Q4 A cautious start to 2016
The Deloitte CFO Survey: 2015 Q4 A cautious start to 2016The Deloitte CFO Survey: 2015 Q4 A cautious start to 2016
The Deloitte CFO Survey: 2015 Q4 A cautious start to 2016
Deloitte UK
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
LinkedIn
 
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Hervé Gonay
 
The Deloitte CFO Survey 2015 Q1
The Deloitte CFO Survey 2015 Q1The Deloitte CFO Survey 2015 Q1
The Deloitte CFO Survey 2015 Q1
Deloitte UK
 
Economic impact of covid 19 on wayra startups
Economic impact of covid 19 on wayra startupsEconomic impact of covid 19 on wayra startups
Economic impact of covid 19 on wayra startups
Yuting Jiang
 
Global EHS Auditing Benchmark Survey 2015
Global EHS Auditing Benchmark Survey 2015Global EHS Auditing Benchmark Survey 2015
Global EHS Auditing Benchmark Survey 2015
Enhesa
 
Research showcase 20.01.2022
Research showcase 20.01.2022Research showcase 20.01.2022
Research showcase 20.01.2022
enterpriseresearchcentre
 
BOSS
BOSSBOSS
DHC/Google 2013 Executive Landscape Study
DHC/Google 2013 Executive Landscape Study DHC/Google 2013 Executive Landscape Study
DHC/Google 2013 Executive Landscape Study
Digital Health Coalition
 
ScottMadden Finance Shared Services Benchmark Highlights 2020
ScottMadden Finance Shared Services Benchmark Highlights 2020ScottMadden Finance Shared Services Benchmark Highlights 2020
ScottMadden Finance Shared Services Benchmark Highlights 2020
ScottMadden, Inc.
 
8 Effective B2B Sales Techniques
8 Effective B2B Sales Techniques8 Effective B2B Sales Techniques
8 Effective B2B Sales Techniques
LeadSquared
 
ALT_2014_FY_results_12032015
ALT_2014_FY_results_12032015ALT_2014_FY_results_12032015
ALT_2014_FY_results_12032015
David NICOLAS
 

Similar to Across Health Multichannel Maturometer 2015 (20)

MERC-Partners-Executive-Expectations-2015
MERC-Partners-Executive-Expectations-2015MERC-Partners-Executive-Expectations-2015
MERC-Partners-Executive-Expectations-2015
 
IAB Ad spend 3-27
IAB Ad spend 3-27IAB Ad spend 3-27
IAB Ad spend 3-27
 
Genesys_TheEconomist_CX_Executive_Summary_EMEA_Aug2015
Genesys_TheEconomist_CX_Executive_Summary_EMEA_Aug2015Genesys_TheEconomist_CX_Executive_Summary_EMEA_Aug2015
Genesys_TheEconomist_CX_Executive_Summary_EMEA_Aug2015
 
DHC/Google 2013 Executive Landscape Reference Deck
DHC/Google 2013 Executive Landscape Reference DeckDHC/Google 2013 Executive Landscape Reference Deck
DHC/Google 2013 Executive Landscape Reference Deck
 
Q3 2015 Earnings Presentation
Q3 2015 Earnings PresentationQ3 2015 Earnings Presentation
Q3 2015 Earnings Presentation
 
ICGFM Survey & results - Levergood
ICGFM Survey & results - LevergoodICGFM Survey & results - Levergood
ICGFM Survey & results - Levergood
 
2015 Global-Survery-Report
2015 Global-Survery-Report2015 Global-Survery-Report
2015 Global-Survery-Report
 
Small Business Revenue on the Rise According to New Constant Contact Survey 2014
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Small Business Revenue on the Rise According to New Constant Contact Survey 2014
Small Business Revenue on the Rise According to New Constant Contact Survey 2014
 
The Deloitte CFO Survey: 2015 Q4 A cautious start to 2016
The Deloitte CFO Survey: 2015 Q4 A cautious start to 2016The Deloitte CFO Survey: 2015 Q4 A cautious start to 2016
The Deloitte CFO Survey: 2015 Q4 A cautious start to 2016
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
 
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
 
The Deloitte CFO Survey 2015 Q1
The Deloitte CFO Survey 2015 Q1The Deloitte CFO Survey 2015 Q1
The Deloitte CFO Survey 2015 Q1
 
Economic impact of covid 19 on wayra startups
Economic impact of covid 19 on wayra startupsEconomic impact of covid 19 on wayra startups
Economic impact of covid 19 on wayra startups
 
Global EHS Auditing Benchmark Survey 2015
Global EHS Auditing Benchmark Survey 2015Global EHS Auditing Benchmark Survey 2015
Global EHS Auditing Benchmark Survey 2015
 
Research showcase 20.01.2022
Research showcase 20.01.2022Research showcase 20.01.2022
Research showcase 20.01.2022
 
BOSS
BOSSBOSS
BOSS
 
DHC/Google 2013 Executive Landscape Study
DHC/Google 2013 Executive Landscape Study DHC/Google 2013 Executive Landscape Study
DHC/Google 2013 Executive Landscape Study
 
ScottMadden Finance Shared Services Benchmark Highlights 2020
ScottMadden Finance Shared Services Benchmark Highlights 2020ScottMadden Finance Shared Services Benchmark Highlights 2020
ScottMadden Finance Shared Services Benchmark Highlights 2020
 
8 Effective B2B Sales Techniques
8 Effective B2B Sales Techniques8 Effective B2B Sales Techniques
8 Effective B2B Sales Techniques
 
ALT_2014_FY_results_12032015
ALT_2014_FY_results_12032015ALT_2014_FY_results_12032015
ALT_2014_FY_results_12032015
 

More from Across Health

Across Health - Key HCP and industry omnichannel engagement trends in life sc...
Across Health - Key HCP and industry omnichannel engagement trends in life sc...Across Health - Key HCP and industry omnichannel engagement trends in life sc...
Across Health - Key HCP and industry omnichannel engagement trends in life sc...
Across Health
 
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...Across Health - Global HCP & competitor omnichannel trends in life sciences 2...
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...
Across Health
 
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...
Across Health
 
Across Health - Navigator365™ product updates and plans for 2023
Across Health - Navigator365™ product updates and plans for 2023Across Health - Navigator365™ product updates and plans for 2023
Across Health - Navigator365™ product updates and plans for 2023
Across Health
 
Across Health - Omnichannel for Payers: A big opportunity for pharma
Across Health - Omnichannel for Payers: A big opportunity for pharma Across Health - Omnichannel for Payers: A big opportunity for pharma
Across Health - Omnichannel for Payers: A big opportunity for pharma
Across Health
 
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...
Across Health
 
Maturometer 2022.pdf
Maturometer 2022.pdfMaturometer 2022.pdf
Maturometer 2022.pdf
Across Health
 
Post-COVID Omnichannel HCP engagement Romania – key trends.pdf
Post-COVID Omnichannel HCP engagement Romania – key trends.pdfPost-COVID Omnichannel HCP engagement Romania – key trends.pdf
Post-COVID Omnichannel HCP engagement Romania – key trends.pdf
Across Health
 
Tips for your 2023 omnichannel budget planning.pdf
Tips for your 2023 omnichannel budget planning.pdfTips for your 2023 omnichannel budget planning.pdf
Tips for your 2023 omnichannel budget planning.pdf
Across Health
 
Navigator365™ & Scala365™ Demo
Navigator365™ & Scala365™ DemoNavigator365™ & Scala365™ Demo
Navigator365™ & Scala365™ Demo
Across Health
 
Key HCP omnichannel trends
Key HCP omnichannel trends Key HCP omnichannel trends
Key HCP omnichannel trends
Across Health
 
The hare and the tortoise of digital transformation in pharma
The hare and the tortoise of digital transformation in pharmaThe hare and the tortoise of digital transformation in pharma
The hare and the tortoise of digital transformation in pharma
Across Health
 

More from Across Health (12)

Across Health - Key HCP and industry omnichannel engagement trends in life sc...
Across Health - Key HCP and industry omnichannel engagement trends in life sc...Across Health - Key HCP and industry omnichannel engagement trends in life sc...
Across Health - Key HCP and industry omnichannel engagement trends in life sc...
 
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...Across Health - Global HCP & competitor omnichannel trends in life sciences 2...
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...
 
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...
 
Across Health - Navigator365™ product updates and plans for 2023
Across Health - Navigator365™ product updates and plans for 2023Across Health - Navigator365™ product updates and plans for 2023
Across Health - Navigator365™ product updates and plans for 2023
 
Across Health - Omnichannel for Payers: A big opportunity for pharma
Across Health - Omnichannel for Payers: A big opportunity for pharma Across Health - Omnichannel for Payers: A big opportunity for pharma
Across Health - Omnichannel for Payers: A big opportunity for pharma
 
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...
 
Maturometer 2022.pdf
Maturometer 2022.pdfMaturometer 2022.pdf
Maturometer 2022.pdf
 
Post-COVID Omnichannel HCP engagement Romania – key trends.pdf
Post-COVID Omnichannel HCP engagement Romania – key trends.pdfPost-COVID Omnichannel HCP engagement Romania – key trends.pdf
Post-COVID Omnichannel HCP engagement Romania – key trends.pdf
 
Tips for your 2023 omnichannel budget planning.pdf
Tips for your 2023 omnichannel budget planning.pdfTips for your 2023 omnichannel budget planning.pdf
Tips for your 2023 omnichannel budget planning.pdf
 
Navigator365™ & Scala365™ Demo
Navigator365™ & Scala365™ DemoNavigator365™ & Scala365™ Demo
Navigator365™ & Scala365™ Demo
 
Key HCP omnichannel trends
Key HCP omnichannel trends Key HCP omnichannel trends
Key HCP omnichannel trends
 
The hare and the tortoise of digital transformation in pharma
The hare and the tortoise of digital transformation in pharmaThe hare and the tortoise of digital transformation in pharma
The hare and the tortoise of digital transformation in pharma
 

Recently uploaded

M2ComSys - BPO - RCM Services Profile - 2022.pptx
M2ComSys - BPO - RCM Services Profile - 2022.pptxM2ComSys - BPO - RCM Services Profile - 2022.pptx
M2ComSys - BPO - RCM Services Profile - 2022.pptx
josemonk
 
Our Founder - Dr. Jaspal Arneja Arneja Hospital
Our Founder - Dr. Jaspal Arneja Arneja HospitalOur Founder - Dr. Jaspal Arneja Arneja Hospital
Our Founder - Dr. Jaspal Arneja Arneja Hospital
itarnejaheartinstitu
 
فورمة مكافحة عدوي القمة1 د حاتم البيطار.pdf
فورمة مكافحة عدوي القمة1 د حاتم البيطار.pdfفورمة مكافحة عدوي القمة1 د حاتم البيطار.pdf
فورمة مكافحة عدوي القمة1 د حاتم البيطار.pdf
د حاتم البيطار
 
How Virtual Medical Assistants Improve Patient Engagement.pdf
How Virtual Medical Assistants Improve Patient Engagement.pdfHow Virtual Medical Assistants Improve Patient Engagement.pdf
How Virtual Medical Assistants Improve Patient Engagement.pdf
johnmark49490
 
SMET (Self-Management of Excessive Tension) Cyclic Meditation.pptxv.pptx
SMET (Self-Management of Excessive Tension)  Cyclic Meditation.pptxv.pptxSMET (Self-Management of Excessive Tension)  Cyclic Meditation.pptxv.pptx
SMET (Self-Management of Excessive Tension) Cyclic Meditation.pptxv.pptx
Karuna Yoga Vidya Peetham
 
buy oxycodone online at chemworldstore.net
buy oxycodone online at chemworldstore.netbuy oxycodone online at chemworldstore.net
buy oxycodone online at chemworldstore.net
luciatcupups
 
Vasundhara Fertility (IVF) Centre Jodhpur
Vasundhara Fertility (IVF) Centre JodhpurVasundhara Fertility (IVF) Centre Jodhpur
Vasundhara Fertility (IVF) Centre Jodhpur
VasundharaIVF
 
How dental support group work...........
How dental support group work...........How dental support group work...........
How dental support group work...........
AvilasDentalGroup
 
HEALTH ASSESSMENT- FEMALE & MALE GENITO-URINARY SYSTEM
HEALTH ASSESSMENT- FEMALE & MALE GENITO-URINARY SYSTEMHEALTH ASSESSMENT- FEMALE & MALE GENITO-URINARY SYSTEM
HEALTH ASSESSMENT- FEMALE & MALE GENITO-URINARY SYSTEM
Rommel Luis III Israel
 
High Class Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And...
High Class Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And...High Class Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And...
High Class Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And...
jealousviolet
 
ISSUES AND CONCERNS HRH malitbog ph.pptx
ISSUES AND CONCERNS HRH malitbog ph.pptxISSUES AND CONCERNS HRH malitbog ph.pptx
ISSUES AND CONCERNS HRH malitbog ph.pptx
shae1212
 
Abortion pills for sale in Qatar(+919707208804)Buy Cytotec tablet in Doha
Abortion pills for sale in Qatar(+919707208804)Buy Cytotec tablet in DohaAbortion pills for sale in Qatar(+919707208804)Buy Cytotec tablet in Doha
Abortion pills for sale in Qatar(+919707208804)Buy Cytotec tablet in Doha
maishakhanam230
 
Abdominal trauma, management, liver trauma, splenic trauma,
Abdominal trauma, management, liver trauma, splenic trauma,Abdominal trauma, management, liver trauma, splenic trauma,
Abdominal trauma, management, liver trauma, splenic trauma,
AditiSachdeva12
 
How Claims Management Software is Leading the Way
How Claims Management Software is Leading the WayHow Claims Management Software is Leading the Way
How Claims Management Software is Leading the Way
DataGenix
 
THE IMPACT OF LONELINESS ON MENTAL HEALTH AND HOW NEMT CAN HELP TO ADDRESS TH...
THE IMPACT OF LONELINESS ON MENTAL HEALTH AND HOW NEMT CAN HELP TO ADDRESS TH...THE IMPACT OF LONELINESS ON MENTAL HEALTH AND HOW NEMT CAN HELP TO ADDRESS TH...
THE IMPACT OF LONELINESS ON MENTAL HEALTH AND HOW NEMT CAN HELP TO ADDRESS TH...
DonJohnson195987
 
HEALTH ASSESSMENT IN NURSING - ABDOMEN (2)
HEALTH ASSESSMENT IN NURSING - ABDOMEN (2)HEALTH ASSESSMENT IN NURSING - ABDOMEN (2)
HEALTH ASSESSMENT IN NURSING - ABDOMEN (2)
Rommel Luis III Israel
 
Welco to PowerPointhihhlljjjllasfafafkkk
Welco to PowerPointhihhlljjjllasfafafkkkWelco to PowerPointhihhlljjjllasfafafkkk
Welco to PowerPointhihhlljjjllasfafafkkk
TngHunh31
 
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate CourseYoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Karuna Yoga Vidya Peetham
 
VITAMINS(referred as a Organic compound)
VITAMINS(referred as a Organic compound)VITAMINS(referred as a Organic compound)
VITAMINS(referred as a Organic compound)
saloniswain225
 
disease condition seen in adolescent girl " ANEMIA"
disease condition seen in adolescent girl " ANEMIA"disease condition seen in adolescent girl " ANEMIA"
disease condition seen in adolescent girl " ANEMIA"
purvipatel517209
 

Recently uploaded (20)

M2ComSys - BPO - RCM Services Profile - 2022.pptx
M2ComSys - BPO - RCM Services Profile - 2022.pptxM2ComSys - BPO - RCM Services Profile - 2022.pptx
M2ComSys - BPO - RCM Services Profile - 2022.pptx
 
Our Founder - Dr. Jaspal Arneja Arneja Hospital
Our Founder - Dr. Jaspal Arneja Arneja HospitalOur Founder - Dr. Jaspal Arneja Arneja Hospital
Our Founder - Dr. Jaspal Arneja Arneja Hospital
 
فورمة مكافحة عدوي القمة1 د حاتم البيطار.pdf
فورمة مكافحة عدوي القمة1 د حاتم البيطار.pdfفورمة مكافحة عدوي القمة1 د حاتم البيطار.pdf
فورمة مكافحة عدوي القمة1 د حاتم البيطار.pdf
 
How Virtual Medical Assistants Improve Patient Engagement.pdf
How Virtual Medical Assistants Improve Patient Engagement.pdfHow Virtual Medical Assistants Improve Patient Engagement.pdf
How Virtual Medical Assistants Improve Patient Engagement.pdf
 
SMET (Self-Management of Excessive Tension) Cyclic Meditation.pptxv.pptx
SMET (Self-Management of Excessive Tension)  Cyclic Meditation.pptxv.pptxSMET (Self-Management of Excessive Tension)  Cyclic Meditation.pptxv.pptx
SMET (Self-Management of Excessive Tension) Cyclic Meditation.pptxv.pptx
 
buy oxycodone online at chemworldstore.net
buy oxycodone online at chemworldstore.netbuy oxycodone online at chemworldstore.net
buy oxycodone online at chemworldstore.net
 
Vasundhara Fertility (IVF) Centre Jodhpur
Vasundhara Fertility (IVF) Centre JodhpurVasundhara Fertility (IVF) Centre Jodhpur
Vasundhara Fertility (IVF) Centre Jodhpur
 
How dental support group work...........
How dental support group work...........How dental support group work...........
How dental support group work...........
 
HEALTH ASSESSMENT- FEMALE & MALE GENITO-URINARY SYSTEM
HEALTH ASSESSMENT- FEMALE & MALE GENITO-URINARY SYSTEMHEALTH ASSESSMENT- FEMALE & MALE GENITO-URINARY SYSTEM
HEALTH ASSESSMENT- FEMALE & MALE GENITO-URINARY SYSTEM
 
High Class Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And...
High Class Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And...High Class Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And...
High Class Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And...
 
ISSUES AND CONCERNS HRH malitbog ph.pptx
ISSUES AND CONCERNS HRH malitbog ph.pptxISSUES AND CONCERNS HRH malitbog ph.pptx
ISSUES AND CONCERNS HRH malitbog ph.pptx
 
Abortion pills for sale in Qatar(+919707208804)Buy Cytotec tablet in Doha
Abortion pills for sale in Qatar(+919707208804)Buy Cytotec tablet in DohaAbortion pills for sale in Qatar(+919707208804)Buy Cytotec tablet in Doha
Abortion pills for sale in Qatar(+919707208804)Buy Cytotec tablet in Doha
 
Abdominal trauma, management, liver trauma, splenic trauma,
Abdominal trauma, management, liver trauma, splenic trauma,Abdominal trauma, management, liver trauma, splenic trauma,
Abdominal trauma, management, liver trauma, splenic trauma,
 
How Claims Management Software is Leading the Way
How Claims Management Software is Leading the WayHow Claims Management Software is Leading the Way
How Claims Management Software is Leading the Way
 
THE IMPACT OF LONELINESS ON MENTAL HEALTH AND HOW NEMT CAN HELP TO ADDRESS TH...
THE IMPACT OF LONELINESS ON MENTAL HEALTH AND HOW NEMT CAN HELP TO ADDRESS TH...THE IMPACT OF LONELINESS ON MENTAL HEALTH AND HOW NEMT CAN HELP TO ADDRESS TH...
THE IMPACT OF LONELINESS ON MENTAL HEALTH AND HOW NEMT CAN HELP TO ADDRESS TH...
 
HEALTH ASSESSMENT IN NURSING - ABDOMEN (2)
HEALTH ASSESSMENT IN NURSING - ABDOMEN (2)HEALTH ASSESSMENT IN NURSING - ABDOMEN (2)
HEALTH ASSESSMENT IN NURSING - ABDOMEN (2)
 
Welco to PowerPointhihhlljjjllasfafafkkk
Welco to PowerPointhihhlljjjllasfafafkkkWelco to PowerPointhihhlljjjllasfafafkkk
Welco to PowerPointhihhlljjjllasfafafkkk
 
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate CourseYoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
Yoga Philosophy Lifestyle , ethics Teacher Training Certificate Course
 
VITAMINS(referred as a Organic compound)
VITAMINS(referred as a Organic compound)VITAMINS(referred as a Organic compound)
VITAMINS(referred as a Organic compound)
 
disease condition seen in adolescent girl " ANEMIA"
disease condition seen in adolescent girl " ANEMIA"disease condition seen in adolescent girl " ANEMIA"
disease condition seen in adolescent girl " ANEMIA"
 

Across Health Multichannel Maturometer 2015

  • 1. Across Health is pleased to present you with the state of the multichannel landscape in life sciences in Europe, US and emerging markets – for the seventh year already.
  • 2. 01 02 03 04 05 © Across Health2 Key Survey Statistics Strategy & Organization Business Technology & Processes Multichannel Integration Measurement Multichannel @ Multispeed? I am pleased to present you with the 7th Across Health survey on multichannel in life sciences, previously known as the Barometer. We renamed it to the Maturometer, to reflect the content more aptly. Indeed, we have revamped and simplified the Barometer, by clustering all questions around 4 key dimensions of digital maturity: strategy & organization, business processes & technology, multichannel integration and measurement. We trust this will give you a structured view and will provide you with actionable input to take your company to the next level. Generally speaking, the 2015 results are in line with 2014 – with historically low satisfaction levels and the 4th consecutive year of plateauing budgets (at a low level). US and Europe are most pessimistic; emerging markets appear to be more positive overall – but that may be due to their relatively new entry into this space. We do see however a difference in speed in the market – around 14% is implementing multichannel very quickly, is spending significantly more than the average, and feels comfortable with impact measurement etc…multichannel @ multispeed! We trust that these early leaders will soon be followed by the early majority…my guess is that 2015 REALLY is the end of the beginning! Fonny Schenck CEO, Across Health Fonny.schenck@a-cross.com Preface
  • 3. 01 © Across Health Key survey statistics 3
  • 4. 01 Key Survey Statistics Pharma / biotech makes up the bulk of respondents 4 2% 3% 6% 89% Other OTC Medical devices Pharmaceuticals/biotech N = 260 Global scope © Across Health
  • 5. 01 Key Survey Statistics Most respondents hail from Europe Lat-Am overtakes US for the first time 5 © Across Health 5% 6% 6% 8% 10% 65% Other Japan China US Latin-America Europe N = 260 Global scope
  • 6. 01 Key Survey Statistics 55% work at national/local level, while 45% have an international role 6 © Across Health National/local 55%Regional 26% Global 19% N = 259 Global scope
  • 7. 01 Key Survey Statistics Most respondents are at the (senior) manager level 7 © Across Health N = 253 Global scope 19% 8% 9% 16% 48% other Senior Director Associate Director Director Manager (Senior)
  • 8. 01 Key Survey Statistics A strong focus on Digital & Marketing 8 © Across Health 11% 3% 4% 5% 8% 8% 29% 34% Other Medical IT Marketing Research CRM Sales Marketing Digital/Multichannel N = 260 Global scope
  • 9. 01 Key Survey Statistics Most respondents have a multibrand role, but the leading TA’s are well represented too 9 © Across Health 7% 3% 4% 4% 4% 6% 8% 8% 8% 8% 9% 10% 22% Other Vaccines Psychiatry Pain Gastro-intestinal Rare diseases Diabetes Respiratory Neurology Immunology Cardiology Oncology Across all therapy areas N = 260 Global scope
  • 11. 02 Strategy & Organization Only around 1 in 4 European respondents has a strong digital vision and a leadership team; skill levels are even lower 11 15% 9% 8% 36% 30% 15% 40% 40% 50% 9% 20% 27% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% staff well-trained in digital strong digital/MC team with board support strong digital transformation vision & strategy Completely disagree Somewhat disagree Somewhat agree Completely agree N = 222 European scope © Across Health
  • 12. 02 Strategy & Organization The digital transformation process is slow overall, but 14% of European companies are racing ahead 12 © Across Health 6% 5% 6% 57% 55% 53% 29% 25% 24% 6% 1% 2% 3% 14% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% US Europe Global Very Slow Slow About right Fast Very fast How would you rate the pace of implementation of digital transformation in your organization?
  • 13. 02 Strategy & Organization Most organizations have dedicated international teams, but their effectiveness continues to be questioned as much as in 2014… 13 © Across Health 22% 61% 17% Yes, just being created Yes, but the impact is low Yes, and it is highly effective Don’t know / not sure 5% No 13% Yes 82% N = 260 Global scope Do you have a central digital team at the INTERNATIONAL level?
  • 14. 02 Strategy & Organization Fewer respondents have digital teams at the local level, but they are seen as are much more effective 14 © Across Health 23% 38% 39% Yes, just being created Yes, but the impact is low Yes, and it is highly effective N = 260 Global scope Don’t know / not sure 2% No 26% Yes 72% Do you have a central digital team at the LOCAL level?
  • 15. 02 Strategy & Organization Central healthcare innovation teams are becoming more established, but the impact is perceived low 15 © Across Health 26% 54% 20% Yes, just being created Yes, but the impact is low Yes, and it is highly effective Don’t know / not sure 11% No 35% Yes 54% N = 260 Global scope Do you have a central Healthcare Innovation team?
  • 16. 02 Strategy & Organization Central patient engagement teams are starting to emerge, but their effectiveness is seen as low 16 © Across Health 25% 50% 26% Yes, just being created Yes, but the impact is low Yes, and it is highly effective Don’t know / not sure 15% Yes 43%No 42% N = 260 Global scope Do you have a central Patient Engagement team?
  • 17. 02 Strategy & Organization Regulatory, legal and compliance issues remain the top bottlenecks, followed by unclear multichannel strategy and not enough internal knowledge 17 © Across Health 2% 4% 3% 5% 5% 6% 12% 12% 13% 16% 24% N/A Other No expert agencies with pharma background available Customers are not ready No senior management support No budget No headcount to support this ROI questions Not enough internal knowledge No clear digital strategy Regulatory / legal / healthcare compliance issues N = 260 Global scope
  • 18. 02 Strategy & Organization Regulatory, legal and compliance issues are the biggest bottlenecks across regions. Emerging countries are mostly challenged by ROI questions 18 © Across Health 24% 16% 13% 11% 11% 21% 14% 14% 7% 13% 21% 14% 14% 19% 5% 0% 5% 10% 15% 20% 25% 30% Regulatory / legal / healthcare compliance issues No clear digital strategy Not enough internal knowledge ROI questions No headcount to support this Europe US Emerging
  • 19. 02 Strategy & Organization In Europe, regulatory issues and insufficient headcount are significantly rising in importance vs 2011 … only ROI questions show a decrease. 19 © Across Health 3% 5% 5% 6% 11% 11% 13% 16% 24% No expert agencies with pharma background available No senior management support No budget Customers are not ready No headcount to support this ROI questions Not enough internal knowledge No clear digital strategy Regulatory / legal / healthcare compliance issues N = 223 EU scope % change since 2011 High increase Low increase Decrease No change= 5% 1% 2% 1% 4% 2% = 1% 1%
  • 20. 02 Strategy & Organization Knowledge of digital remains low...and is not increasing over time 20 © Across Health 4% 2% 1% 2% 4% 2% 20% 24% 18% 16% 21% 17% 31% 42% 44% 36% 38% 41% 34% 21% 30% 34% 25% 33% 10% 10% 8% 12% 12% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 2013 2014 2015 Totally insufficient Insufficient Between sufficient and insufficient Sufficient More than sufficient (expert) N = 260 Global scope Do you feel that you have sufficient knowledge of all opportunities offered by the internet for your business activities? (historical)?
  • 22. 03Business Processes & Technology In Europe, the level of IT-business integration is acceptable, but channel mix processes and campaign automation technology are quite immature 22 © Across Health 29% 17% 10% 36% 43% 31% 30% 32% 47% 6% 8% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% MC campaign automation robust process for channel mix digital/MC team integrated with business/IT Completely disagree Somewhat disagree Somewhat agree Completely agree N = 220 European scope
  • 23. 03Business Processes & Technology For 9 out of 10 respondents, defining the optimal channel mix is not an obvious process 23 © Across Health 20% 49% 24% 6% 2% Very complicated Somewhat complicated Neither complicated nor simple Relatively simple Very simple N = 259 Global scope 1% -3% 2% -1% 1% % change since 2013 Increase Decrease No change= How complex is it to define the optimal channel mix, i.e. allocate the right amount of budget to digital vs. offline channels?
  • 24. 03Business Processes & Technology No single region excels at channel mix optimization, yet Europe appears to be slightly ahead 24 © Across Health 20% 23% 10% 50% 60% 62% 22% 17% 24% 6% 5% Europe US Emerging Very complicated Somewhat complicated Neither complicated nor simple Relatively simple Very simple How complex is it to define the optimal channel mix, ie allocate the right amount of budget to digital vs. offline channels?
  • 25. 03Business Processes & Technology Average multichannel marketing budgets are low vs other industries – even more so in emerging markets…but around 20% spends over 20% in Europe 25 © Across Health 7% 4% 22% 48% 48% 67% 14% 17% 6% 12% 17% 13% 4% 6% 7% 9% Europe US Emerging less than 5% 5% to 10% 11% to 15% 16% to 20% 21% to 25% more than 25% Average 15.1% Average 15.2% Average 8.2% % of MARKETING budget allocated to digital
  • 26. 03Business Processes & Technology Despite the uncertainty around channel mix, substantially more respondents see digital budgets increase again by 2016… 26 © Across Health 6% 13% 7% 5% 19% 29% 36% 22% 75% 56% 57% 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2012 2013 2014 2015 Increase Equal Decrease N = 260 Global scope How do you think your digital budget will evolve next year?
  • 27. 03Business Processes & Technology Yet, overall investment in digital has been relatively flat for the past 4 years 27 © Across Health 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 2011 2012 2013 2014 2015 Perhaps the high % of “increase” intents in 2015 (74%) will lead to new growth in 2015, similarly to 2012 (75%) ? 8% 15% 16% 15.6% 15.1% N = 209 European scope
  • 28. 03Business Processes & Technology Despite limited data, we can see an even lower average budget allocation to digital within sales and medical 28 © Across Health 12% 71% 6% 12% less than 5% 5% to 10% 11% to 15% 16% to 20% 21% to 25% more than 25% 40% 40% 20% SALES* Average 8.2% MEDICAL* Average 5.0% N = 28 Global scope N = 12 Global scope *Limited data collected
  • 30. 04 Multichannel Integration The “multichannel” rep is gaining traction in Europe, but omnichannel customer knowledge remains quite low 30 15% 24% 27% 23% 38% 34% 43% 31% 28% 18% 8% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% reps equipped with digital tools beyond edetail good view of HCP channel acceptance integrated customer Db across channels Completely disagree Somewhat disagree Somewhat agree Completely agree N = 221 European scope © Across Health
  • 31. 04 Multichannel Integration Tablet eDetailing overtakes websites as the most popular tactic 31 © Across Health 79% 74% 60% 57% 54% 45% 44% 42% 38% 34% 33% 31% 25% 22% 22% 21% 18% 15% 14% 11% 11% 8% 8% 6% 6% 12% 18% 29% 15% 27% 39% 35% 28% 37% 43% 27% 24% 51% 41% 35% 37% 37% 39% 15% 36% 29% 23% 18% 26% 23% 5% 4% 7% 18% 13% 12% 13% 19% 17% 17% 28% 34% 20% 25% 34% 37% 38% 37% 43% 42% 46% 51% 53% 50% 53% 4% 5% 4% 10% 6% 4% 8% 10% 9% 6% 12% 11% 5% 12% 9% 5% 7% 10% 28% 11% 15% 18% 22% 18% 19% Tablet eDetailing Pharma-owned website* Email marketing Direct marketing Web Banners Web conference or virtual meeting Online medical education SEO HCP self-service portal Mobile marketing SEA Outbound call centre Integrated cross-channel campaigns Patient adherence tools Virtual eDetailing Social media marketing Social media monitoring eRep e-sampling e-MSL Marketing automation software e- or PHR** ad & promo services ePrescribing advertising & promo services Quantified self / self-tracking devices Remote patient monitoring Standard practice Pilot planned or ongoing Never Do not know / not applicable *Company, product, or disease website. **electronic or personal health record. N = 260 Global scope
  • 32. 04 Multichannel Integration Top tactics in Europe: similar to global, and lots of piloting ongoing in integrated cross-channel; same for mobile marketing (and much less so for social) 32 © Across Health 78% 75% 61% 60% 55% 45% 44% 42% 36% 33% 31% 29% 23% 21% 21% 21% 19% 15% 13% 11% 9% 7% 6% 6% 4% 12% 17% 29% 12% 26% 34% 41% 29% 39% 44% 27% 26% 53% 41% 37% 35% 36% 39% 13% 29% 35% 16% 21% 24% 23% 6% 4% 7% 18% 13% 13% 10% 19% 16% 17% 30% 34% 19% 26% 38% 35% 38% 37% 43% 45% 43% 55% 54% 51% 52% 4% 4% 4% 10% 6% 8% 4% 10% 9% 6% 12% 11% 4% 12% 4% 9% 7% 10% 30% 15% 12% 22% 19% 19% 20% Tablet eDetailing Pharma-owned website* Email marketing Direct marketing Web Banners Online MedEd Web conference SEO HCP self-service portal Mobile marketing SEA Outbound Call Center Integrated cross-channel campaigns Patient compliance/adherence Social media marketing Virtual eDetailing Social media monitoring eRep e-sampling Marketing automation software eMSL ePrescribing advertising personal health records advertising Quantified self / self-tracking devices Remote patient monitoring Standard practice Pilot planned or ongoing Never Do not know / not applicable N = 223 EU scope *Company, product, or disease website. **electronic or personal health record.
  • 33. 04 Multichannel Integration Top tactics in United States: similar pattern, but higher levels of “standard practice” almost everywhere, and more acceptance of social media marketing 33 © Across Health 86% 86% 69% 66% 66% 63% 57% 54% 51% 51% 43% 34% 31% 31% 29% 29% 23% 17% 17% 14% 9% 9% 9% 6% 6% 9% 6% 23% 17% 23% 29% 29% 31% 14% 29% 51% 31% 31% 40% 17% 40% 40% 54% 40% 37% 31% 29% 29% 43% 29% 3% 3% 3% 11% 6% 9% 9% 11% 14% 14% 3% 20% 20% 29% 31% 26% 23% 23% 29% 37% 40% 43% 34% 40% 49% 3% 6% 6% 6% 6% 6% 3% 20% 6% 3% 14% 17% 23% 6% 14% 6% 14% 11% 20% 20% 29% 11% 17% Pharma-owned website* Tablet eDetailing Email marketing Web Banners SEO Web conference or virtual meeting Online medical education SEA Direct marketing HCP self-service portal Mobile marketing Patient adherence tools Outbound call centre Social media marketing e-sampling Social media monitoring Virtual eDetailing Integrated cross-channel campaigns e-MSL eRep Quantified self / self-tracking devices e- or PHR** ad & promo services ePrescribing advertising & promo services Marketing automation software Remote patient monitoring Standard practice Pilot planned or ongoing Never Do not know / not applicable N = 35 US scope *Company, product, or disease website. **electronic or personal health record.
  • 34. 04 Multichannel Integration 34 © Across Health Top tactics in emerging countries 86% 67% 62% 57% 52% 43% 38% 38% 33% 33% 29% 24% 24% 24% 24% 24% 14% 14% 14% 14% 10% 10% 10% 10% 10% 14% 24% 29% 14% 33% 38% 43% 48% 29% 33% 19% 38% 62% 24% 57% 43% 19% 71% 24% 14% 33% 19% 24% 14% 24% 5% 10% 29% 14% 19% 19% 14% 33% 29% 52% 29% 14% 43% 19% 33% 62% 14% 52% 67% 52% 62% 57% 71% 52% 5% 5% 5% 10% 10% 5% 10% 5% 5% 10% 10% 5% 14% Tablet eDetailing Pharma-owned website* Email marketing Outbound call centre Web conference or virtual meeting HCP self-service portal Web Banners Integrated cross-channel campaigns SEO Virtual eDetailing Social media marketing Direct marketing Online medical education SEA Mobile marketing e-MSL Social media monitoring eRep Marketing automation software Remote patient monitoring Patient adherence tools ePrescribing advertising & promo services e- or PHR** ad & promo services Quantified self / self-tracking devices e-sampling Standard practice Pilot planned or ongoing Never Do not know / not applicable N = 21 Emerging scope *Company, product, or disease website. **electronic or personal health record.
  • 35. 04 Multichannel Integration Respondents are most confident about their multichannel HCP initiatives and least towards payors… 35 © Across Health 30% 52% 66% 45% 30% 29% 25% 18% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% HCPs Consumers/patients Payors Behind Equal Ahead N = 258 Global scope Using digital initiatives targeted at stakeholders vs competition
  • 36. 04 Multichannel Integration And the customer perspective: physicians are not satisfied with the digital offerings from pharma 36 © Across Health 33% 42% 25% Across Health GP Navigator 2015 – EU5+US+BE Our Navigator DB of 5500+ respondents tells us: 1. reps with tablets are rated as similarly impactful as reps without 2. HCPs want much more medical & service offerings online (vs promo)
  • 38. 05 Measurement Less than 20% of European respondents feel very comfortable with measuring impact & engagement 38 © Across Health 14% 15% 13% 37% 34% 33% 40% 39% 39% 9% 12% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% good mix qualitative & quantitative KPIs measure customer engagement measure results of all channels Completely disagree Somewhat disagree Somewhat agree Completely agree N = 217 European scope
  • 39. 05 Measurement Around 40% of our Europe & US respondents have a poor to very poor understanding of ROI – and around 25% is (very) comfortable with this concept. Emerging markets are more positive 39 © Across Health 7% 6% 5% 31% 31% 38% 35% 37% 29% 20% 14% 24% 7% 11% 5% Europe US Emerging Very poor Poor OK Well Very well
  • 40. 05 Measurement Almost 4 of out 5 respondents have not implemented a robust framework to leverage customer data for closed- loop marketing yet…hardly any change since 2013 40 © Across Health 2% 28% 53% 13% 4% We do not see the need for collecting or using customer data We are not collecting useful customer data yet, but we should We have started doing some analysis on our multichannel customer data We have already implemented some robust customer analytics frameworks We leverage this data consistently % change since 2013 Increase Decrease No change= -2% -2% = 5% -2% 17% Do you leverage customer data from your cross-channel initiatives for advanced customer analytics and closed-loop marketing?
  • 41. 05 Measurement And Europe appears to be lagging in this space vs US & emerging markets 41 © Across Health 2% 27% 20% 24% 57% 51% 48% 11% 23% 24% 4% 6% 5% Europe US Emerging We do not see the need for collecting or using customer data We are not collecting useful customer data yet, but we should We have started doing some analysis on our multichannel customer data We have already implemented some robust customer analytics frameworks We leverage this data consistently
  • 42. 42 © Across Health
  • 43. CONCLUSION Overall, only 13% are satisfied with their current digital activities 43 © Across Health 2% 16% 28% 40% 12% 1% 0 1 2 3 4 5 N = 258 Global scope 13%
  • 44. CONCLUSION …in Europe, satisfaction rates drop to the lowest percentage since 2011…similar trend in US… 44 © Across Health 0% 10% 20% 30% 40% 50% 60% 2010 2011 2012 2013 2014 2015 Dissatisfied Neutral Satisfied N = 222 EU scope
  • 45. CONCLUSION As in previous years, satisfaction rates were highest in emerging markets… 45 © Across Health 47% 43% 50% 41% 46% 20% 12% 11% 30% Europe US Emerging Dissatisfied Neutral Satisfied
  • 46. CONCLUSION 2015 analysis of satisfaction drivers…a comparison of satisfied vs dissatisfied respondents 46 © Across Health
  • 47. CONCLUSION Effectiveness of local/INT teams • 27% vs 12% find their local & international digital teams effective Impact of digital • 45% vs 25% say they understand the ROI of digital well or very well Companywide vision • 70% vs 20% fully agree MCM programmes • Satisified group use MCM 20% more often than dissatisfied group Digital satisfaction 4 key drivers for digital satisfaction in 2015…the same factors as in our 2011-2014 historic analysis! 47 © Across Health BUT: no significant difference in budget, channel mix understanding & legal/regulatory
  • 48. CONCLUSION Digital pharma in 2015: (another) Catch-22? 48 © Across Health Limited investment (digital budgets & internal change) Limited satisfaction CATCH-22
  • 49. 01 02 03 04 05 © Across Health49 Key Survey Statistics Strategy & Organization Business Technology & Processes Multichannel Integration Measurement Just do it! Our final thoughts for the 2015 Maturometer could almost be a copy of the 2014 endnote...Indeed, the industry seems to have cornered itself in a catch-22 situation: satisfaction with digital is low, therefore budgets do not increase, which in turn leads to suboptimal programmes with limited impact and back to lower satisfaction...creating a plateau of improductivity...for 4 years already. Physicians are not satisfied either, with only 25% rating pharma’s digital offering 4 or 5/5. And yet, 70% of pharma respondents feel ahead of or on par with the competition in this space...clearly some work needs to be done here re customer channel affinity... So how can we move out of the catch-22? By analyzing what highly satisifed respondents do differently from the dissatisfied ones, we can start to identify some key success factors: having a robust strategy, skilled resources, a well-rounded impact framework and...a high level of cross-channel implementation are key differentiators. Also, a select set of respondents is moving ahead quickly, with 14% rating their digital roll-out programmes as very fast...so clearly the digital pharma landscape is up for pervasive change. We hope to have given you some handles to improve your organization’s digital maturity. Good luck on your omnichannel journey! Just do it! Fonny Schenck CEO, Across Health Fonny.schenck@a-cross.com Final thoughts
  • 50. Across Health key numbers 2014 © Across Health50 • Focus on enhancing customer engagement through optimizing & integrating the channel mix (“fusion”) in healthcare • over 70 consultants • Physical presence in 10 markets • Over 500 projects (40% in customer insight & strategy) • Channel affinity of 5500 HCPs • 35+% CAGR since 2007 • www.a-cross.com/health

Editor's Notes

  1. Q1. Your industry
  2. Q2. In which region(s) do you operate? Please tick (all) the relevant box(es).
  3. Q4. What is your geographic scope?
  4. Q5. What type of position do you hold?
  5. Q6. Your function
  6. Q7 Please indicate the therapeutic area(s) you are involved in currently (please tick all that applicable):
  7. Q13-Q15. People, organization and culture (EU = operating in European region) Q13. Our company has a strong vision and strategy for digital transformation Q14. We have a strong digital/multichannel team which has the support of the Board Q15. Our staff are well-trained in the use of digital
  8. Q9. How would you rate the pace of implementation of digital transformation in your organization?
  9. Q27. Do you have a central digital team at the INTERNATIONAL level?
  10. Q28. Do you have a central digital team at the LOCAL level?
  11. Q29. Do you have a central Healthcare Innovation team (beyond the pill, mhealth, …)?
  12. Q30. Do you have a central Patient Engagement team?
  13. Q26. Please indicate the TWO main bottlenecks for digital in your organization. Most important bottlenecks
  14. Q26. Please indicate the TWO main bottlenecks for digital in your organization. Most important bottlenecks (regional)
  15. Q26. Please indicate the TWO main bottlenecks for digital in your organization. Most important bottlenecks (EU change vs 2011)
  16. Q25. Do you feel that you have sufficient knowledge of all opportunities offered by the internet for your business activities? (historical)
  17. Q16-Q18. Business & Technology Processes (EU = operating in European region) Q16 Our digital/multichannel team is well integrated with the business teams & IT Q17 We have a robust process for channel mix decisions Q18 We automate multichannel campaign execution
  18. Q35. How complex is it to define the optimal channel mix, i.e. allocate the right amount of budget to digital vs. offline channels? (change vs 2013)
  19. Q35. How complex is it to define the optimal channel mix, ie allocate the right amount of budget to digital vs. offline channels?
  20. Q31. % of MARKETING budget allocated to digital (regional)
  21. Q34. How do you think your DIGITAL budget will evolve NEXT YEAR? (historical)
  22. Q31. % of MARKETING budget allocated to digital (historical EU)
  23. Q32-Q33. % of SALES / MEDICAL budget allocated to digital
  24. Q19-Q21. Channel Integration (EU = operating in European region) Q19 We have an integrated customer database across all channels Q20 We have a good view of channel acceptance (digital, personal, …) at the individual physician level Q21 We have equipped our reps with digital tools (personal email, remote detailing,…) beyond the digital visual aid on ipad to orchestrate their multichannel efforts
  25. Q36-39. Channel reach – GLOBAL
  26. Q36-39. Channel reach – Europe
  27. Q36-39. Channel reach – US
  28. Q36-39. Channel reach – Emerging markets
  29. Q10-Q12. Using digital initiatives targeted at stakeholders Vs competition
  30. Q22-Q24. Measurement (EU = operating in European region) Q22. We measure results from each of the channels Q23. We measure customer engagement Q24. We have a good mix of quantitative & qualitative KPIs
  31. Q41. How well do you understand the ROI from digital channels? (regional)
  32. Q40. Do you leverage customer data from your cross-channel initiatives for advanced customer analytics and closed-loop marketing? (Change vs 2013)
  33. Q40. Do you leverage customer data from your cross-channel initiatives for advanced customer analytics and closed-loop marketing? (regional)
  34. Q8. On a scale from 0 to 5, how satisfied are you with your current digital/multichannel activities?
  35. Q8. On a scale from 0 to 5, how satisfied are you with your current digital/multichannel activities? (historical)
  36. Q8. On a scale from 0 to 5, how satisfied are you with your current digital/multichannel activities? (regional)