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BRAVE NEW WORLDS:

Trends & Opportunities in
the Emerging Green
Environment
By
Tom Barrett     Copyright © 2011 by Tom Barrett
IT’S the ECONOMY
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
onths   19 Months   19 Mon
If you’re not confused . . .

    …you’re not paying attention.
                               - Tom Peters
Bank
Closures
reach a record
Over 400
Nationalized
Banking
... of the 5.1 Lost Jobs



•   Almost 80% Lost by Men
Excessive
      Manufacturing
  Capacity
Tough-mindedness, a good trait –
was replaced by meanness and
greed – both terrible traits.


Rewards became perverted.
The richest people made the
most mistakes with the least
accountability. In too many
situations, leaders divided us
instead of bringing us together.


As a result . . .
…the bottom 25% of the
     American population
is
poorer than they were
25 years ago.

               -- Jeffery
               Immelt, Chariman & CEO of
               GE
               December 9, 2009
Nationalized
Banking
Nationalized
Manufacturin
g
#1 in Research & Development over the
last twenty-five years
Emotional Economics
      Theory
China



The country with the most number of English
speakers
The World is Different
Excessive
Manufacturing
  Capacity
World Class
Distribution
Excessive
Manufacturing
  Capacity
                +   World Class
                    Distribution   =
Today, sixty-one of the
Fortune 500 companies
come from developing
countries.

Two decades ago it was
28.
Irrigation Distributors
         1990
                            Century Rain
                                Aid



 Kenney                    Kenney

                       Automatic Irrigation



                   Automatic Irrigation
 Kenney
Irrigation Distributors
Automatic Irrigation
                     2005                     Automatic Irrigation


    John Deere
                                                         Kenney
    Landscapes
                                                      John Deere Landscapes

           Kenney             John Deere
                              Landscapes        Kenney
                 John Deere
                 Landscapes
                                                     John Deere
                                                     Landscapes
            Kenney
                                               Automatic Irrigation
       Automatic Irrigation

       John Deere                                 John Deere
       Landscapes                                 Landscapes


                                           Automatic Irrigation
It is not the strongest of the
    species that survives,
    nor the most intelligent, but the
    one most responsive to change.
                         –   Charles Darwin
“The over-
 borrowing, over-
 consuming, and under-
 innovation is now in the
 U.S. . . .”
             -- Antonio van Agtmael
                Chairman Emerging Markets Management LLC
                October 2007, Newsweek
INNOVATE

    NOW !
I’ve been rich and I’ve been poor;


                   RICH is
                   Much Better!
                       – Louis Armstrong
Profits =
   Sustainabilit
   y
Environmental Issues
In July 2006, the Massachusetts
  legislature narrowly defeated a bill
  which would limit household water
  use to 65 gallons per person per
  day.


The average personal household water
 use in the United States today is 78
 gallons per person per day.
Las Vegas, Nevada is paying
 homeowners and business $1.00
 per square foot to remove
 turfgrass to conserve water use.

Some communities in California are
following Las Vegas.
In 2007
   17 communities in
  Canada have banned
 Commercial Lawn Care
      Applicators.
In 2008
   124 communities in
  Canada have banned
 Commercial Lawn Care
      Applicators.
In 2009
       3 Provinces
 in Canada have banned
 Commercial Lawn Care
       Applicators.
In 2011

New Jersey enacted the
    strictest fertilizer
restrictions in the nation.
Commercial and residential outdoor water use
in the United States accounts for more than
seven billion gallons of water each day, mainly
for landscape irrigation.

But as much as half of that water is wasted
due to evaporation, and poor irrigation
design, installation and maintenance. It’s like
dollars blowing away in the wind

                               - EPA, June 2009
EPA Labeling — “Every dropcounts.” That’s the motto for a new partnership
program called WaterSense that the U.S. Environmental Protection Agency recently
launched to stimulate more efficient use of water in homes and businesses.
NEW WATER CONSERVATION
 ORGANIZATION TO BE
 HEADQUARTERED IN
 CHICAGO.

 “The Alliance for Water
       Efficiency”
            CHICAGO (Dec 12, 2005)
            EPA Environmental News Release
It is not the strongest of the
    species that survives,
    nor the most intelligent, but the
    one most responsive to change.
                         –   Charles Darwin
Wheezer
   s
Geezers
By age 50, the
average
American will
have lived less
        http://files.myopera.com/ramute/albums/48935/294851.jpg

than half of
their adult life.
     —Bill Novelli, 50+: Igniting a
  Revolution to Reinvent America
AVERAGE NUMBER
 OF CARS PURCHASED
 PER HOUSEHOLD=13


Average # of cars bought after
  the “head of the household”
          reaches age 50 = 7
                      MARTI BALETTI
                      PrimeTime Women
Forget China, India
 and the Internet:
 Economic Growth
 Is Driven by
 Women      — Economist, April 15, 2006
Since 1970
 Women have
 held two out of
 every three
 new jobs
 created.

   — Financial Times
          October 3, 2006
Although more men
than women graduate
high school,
more women
enroll in
college.  – U.S Dept. of Labor
Women posted a net increase of 1.7
 million jobs paying above the
 median salary.


 Men posted a net increase of
 220,000 new jobs above the
              median salary.
                      WALL STREET JOURNAL.
                      February 20, 2007
WOMEN89%
MEN  11%
2 out of every 3
 undergraduate
 degrees are
 awarded to women
IN JUNE 2011

More women were awarded advanced
 degrees than men.
When UK
couples
purchase a house,
the woman makes the
decision 72% OF THE
TIME.– Financial Times,
November 3, 2007
... of the 5.1 Lost Jobs



•   Almost 80% Lost by Men
IN February, 2011 more
 women were employed than
 men.
“Women are
    the
 MAJORITY
  market.”
It is not the strongest of the
    species that survives,
    nor the most intelligent, but the
    one most responsive to change.
                         –   Charles Darwin
If you’re not confused . . .

      …you’re not paying attention.

                               –   Tom Peters
Just Do It
BRAVE NEW WORLDS:
Emerging Trends and
Opportunities in the Emerging
Green Environment
Tom Barrett
P.O. Box 124
Westfield, Indiana 46074

317-674-3494
Tom.Barrett@jtbarrett.com

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Brave New World: Trends & Opportunities in the Emerging Green Environment(ITODA))

  • 1. BRAVE NEW WORLDS: Trends & Opportunities in the Emerging Green Environment By Tom Barrett Copyright © 2011 by Tom Barrett
  • 3. onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon onths 19 Months 19 Mon
  • 4. If you’re not confused . . . …you’re not paying attention. - Tom Peters
  • 7.
  • 8. ... of the 5.1 Lost Jobs • Almost 80% Lost by Men
  • 9.
  • 10. Excessive Manufacturing Capacity
  • 11. Tough-mindedness, a good trait – was replaced by meanness and greed – both terrible traits. Rewards became perverted.
  • 12. The richest people made the most mistakes with the least accountability. In too many situations, leaders divided us instead of bringing us together. As a result . . .
  • 13. …the bottom 25% of the American population is poorer than they were 25 years ago. -- Jeffery Immelt, Chariman & CEO of GE December 9, 2009
  • 16. #1 in Research & Development over the last twenty-five years
  • 18. China The country with the most number of English speakers
  • 19. The World is Different
  • 20.
  • 21.
  • 24. Excessive Manufacturing Capacity + World Class Distribution =
  • 25.
  • 26. Today, sixty-one of the Fortune 500 companies come from developing countries. Two decades ago it was 28.
  • 27.
  • 28. Irrigation Distributors 1990 Century Rain Aid Kenney Kenney Automatic Irrigation Automatic Irrigation Kenney
  • 29. Irrigation Distributors Automatic Irrigation 2005 Automatic Irrigation John Deere Kenney Landscapes John Deere Landscapes Kenney John Deere Landscapes Kenney John Deere Landscapes John Deere Landscapes Kenney Automatic Irrigation Automatic Irrigation John Deere John Deere Landscapes Landscapes Automatic Irrigation
  • 30. It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. – Charles Darwin
  • 31. “The over- borrowing, over- consuming, and under- innovation is now in the U.S. . . .” -- Antonio van Agtmael Chairman Emerging Markets Management LLC October 2007, Newsweek
  • 32. INNOVATE NOW !
  • 33. I’ve been rich and I’ve been poor; RICH is Much Better! – Louis Armstrong
  • 34. Profits = Sustainabilit y
  • 36. In July 2006, the Massachusetts legislature narrowly defeated a bill which would limit household water use to 65 gallons per person per day. The average personal household water use in the United States today is 78 gallons per person per day.
  • 37. Las Vegas, Nevada is paying homeowners and business $1.00 per square foot to remove turfgrass to conserve water use. Some communities in California are following Las Vegas.
  • 38. In 2007 17 communities in Canada have banned Commercial Lawn Care Applicators.
  • 39. In 2008 124 communities in Canada have banned Commercial Lawn Care Applicators.
  • 40. In 2009 3 Provinces in Canada have banned Commercial Lawn Care Applicators.
  • 41. In 2011 New Jersey enacted the strictest fertilizer restrictions in the nation.
  • 42.
  • 43. Commercial and residential outdoor water use in the United States accounts for more than seven billion gallons of water each day, mainly for landscape irrigation. But as much as half of that water is wasted due to evaporation, and poor irrigation design, installation and maintenance. It’s like dollars blowing away in the wind - EPA, June 2009
  • 44. EPA Labeling — “Every dropcounts.” That’s the motto for a new partnership program called WaterSense that the U.S. Environmental Protection Agency recently launched to stimulate more efficient use of water in homes and businesses.
  • 45. NEW WATER CONSERVATION ORGANIZATION TO BE HEADQUARTERED IN CHICAGO. “The Alliance for Water Efficiency” CHICAGO (Dec 12, 2005) EPA Environmental News Release
  • 46. It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. – Charles Darwin
  • 47. Wheezer s Geezers
  • 48. By age 50, the average American will have lived less http://files.myopera.com/ramute/albums/48935/294851.jpg than half of their adult life. —Bill Novelli, 50+: Igniting a Revolution to Reinvent America
  • 49. AVERAGE NUMBER OF CARS PURCHASED PER HOUSEHOLD=13 Average # of cars bought after the “head of the household” reaches age 50 = 7 MARTI BALETTI PrimeTime Women
  • 50.
  • 51. Forget China, India and the Internet: Economic Growth Is Driven by Women — Economist, April 15, 2006
  • 52. Since 1970 Women have held two out of every three new jobs created. — Financial Times October 3, 2006
  • 53. Although more men than women graduate high school, more women enroll in college. – U.S Dept. of Labor
  • 54. Women posted a net increase of 1.7 million jobs paying above the median salary. Men posted a net increase of 220,000 new jobs above the median salary. WALL STREET JOURNAL. February 20, 2007
  • 56. 2 out of every 3 undergraduate degrees are awarded to women
  • 57. IN JUNE 2011 More women were awarded advanced degrees than men.
  • 58. When UK couples purchase a house, the woman makes the decision 72% OF THE TIME.– Financial Times, November 3, 2007
  • 59. ... of the 5.1 Lost Jobs • Almost 80% Lost by Men
  • 60. IN February, 2011 more women were employed than men.
  • 61.
  • 62. “Women are the MAJORITY market.”
  • 63.
  • 64. It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. – Charles Darwin
  • 65.
  • 66.
  • 67.
  • 68.
  • 69. If you’re not confused . . . …you’re not paying attention. – Tom Peters
  • 70.
  • 71.
  • 73. BRAVE NEW WORLDS: Emerging Trends and Opportunities in the Emerging Green Environment Tom Barrett P.O. Box 124 Westfield, Indiana 46074 317-674-3494 Tom.Barrett@jtbarrett.com