Brandstairs 2010
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This document discusses boosting marketing communications performance and provides an overview of Brandstairs, an advertising agency. It offers full-service and partial-service options such as brand strategy development, brand tools, and 3D help. The agency aims to be a partner that understands customers' brands and business needs, has experience in export industries and technology, and can take responsibility for marketing projects according to each customer's specific requirements.
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Brandstairs 2010
- 1. How about boosting the performance of your marketing communications? 2010
- 2. History of Brandstairs • Born to fulfill sales illustration needs of industrial firms at 1982 (former Piirtek Oy) • Co-operation with many customers begins already at 80´s: Tampella, Tamglass, ABB, Valmet... • Offering advertising agency services from 1990
- 4. Full service, for example...
- 5. Full service, for example...
- 6. Partial service, for example...
- 7. Help service, for example 3D...
- 8. Advanced brand tools 1 2 3 4 5 6
- 9. Brand strategy / basic factors CORE PERSONALITY PROMISE Unique Unique SUBSTANCE Selling Emotional Position Position
- 10. What type of an agency do you need? • Lead or second agency role according to your needs • Understanding of of brand and its role • Understanding of brand guidelines • Know how of several technology businesses
- 11. What can you get? A partner ... • with experience from exports industry • who is familiar with technology business and willing to learn more • who is willing and able to take wider responsibility of your marketing projects • who has the capacity to assist you according to your needs • who has the courage to present new ideas and to question existing procedures
- 12. Let us run on your behalf