Roadshows can benefit businesses by increasing brand awareness and product knowledge through exhibitions in multiple cities. They allow for face-to-face meetings with potential customers and networking opportunities. Key steps for a successful roadshow include raising awareness of the brand through advertising and sponsorships at industry events, meeting customers in person to start building relationships, networking with potential customers and competitors, launching new products to explain them directly to customers, and building a marketing database of sales leads. Nowadays, roadshows are an important way to improve brand awareness among a large audience, so obtaining assistance from an experienced roadshow advertising service is recommended.