Jon Silk speaking at the Holmes Report In2 Summit in London.

1. Brands are boring
Jon Silk
In2 Summit, London, 20th May 2014

2. You’re a person.

7. A brand is an idea.

8. “A brand is a shortcut to
emotions you’ve felt
about the same product
before.” Someone important

9. A brand is a shortcut
to an idea.

11. A brand is a symbol of
a shortcut to an idea.

12. A third of Europeans are
more likely to buy from a
company they follow on
social media. Source: IAB

15. Tone is your most
important brand asset.

21. Brands are boring. Make
sure yours doesn’t get
left behind.

23. Thanks!
@jonsilk
In2 Summit, London, 20th May 2014