Social media in a crisis

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A presentation given by Jon Silk and Shaun Wootton at the PR Week and Waggener Edstrom event 'Social media in a crisis' on April 28, 2010.

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Social media in a crisis

  1. 1. Social media in a crisis<br />April 28, 2010<br />
  2. 2. Let’s get a few things straight<br />The media is not changing.<br /><ul><li>The Guardian had 37m unique visits in December ‘09.
  3. 3. Every Sky News journalist is on Twitter.
  4. 4. People watched 2.5bn videos on Facebook in February ‘10.
  5. 5. 75% of Americans watched a YouTube video last month.
  6. 6. ‘Social networking is a reward system for paying attention.’Staci D Kramer, The Guardian</li></ul> (It has already changed.)<br />
  7. 7. Let’s get a few things straight<br />Technology is powering ahead.<br /><ul><li>26% of people globally are online.
  8. 8. 51% of Europeans will have mobile broadband by 2012.
  9. 9. 60% of web users read the news online.
  10. 10. 13% already read the news on a mobile phone.</li></ul> (Mobile is the new online.)<br />
  11. 11. Let’s get a few things straight<br />So what does that mean to you?<br />
  12. 12. The new corporate crisis<br />In a corporate crisis:<br /><ul><li>Time is (even more) critical
  13. 13. Everyone is a spokesperson
  14. 14. New media beats old media?
  15. 15. Technology can help!</li></li></ul><li>The new corporate crisis<br />
  16. 16. The new corporate crisis<br />
  17. 17. The new corporate crisis<br />
  18. 18. Everyone is a publisher<br />
  19. 19. YOUR TURN.<br />Rules: <br />One take only!<br />9.30am deadline<br />Everybody has a go...<br />
  20. 20. The brand as publisher<br />You are a publisher.<br />Newsgather. Respond. Promote.<br />
  21. 21. The brand is a publisher<br />
  22. 22. The brand is a publisher<br />
  23. 23. The brand is a publisher<br />
  24. 24. Top tips<br />Tips for the video star.<br /><ul><li>Be prepared to be a spokesperson, not just a PR.
  25. 25. Be ready to comment anywhere, at any time.
  26. 26. Don’t comment unless you know the facts.
  27. 27. Use your media training knowhow.
  28. 28. Be firm but polite. Don’t run off.</li></ul>But most of all, be prepared.<br />

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