This document discusses the importance of developing clear messaging for organizations. It explains that messaging promotes consistency, simplifies fundraising, and builds stakeholder awareness. Effective messaging should be stakeholder-based and highlight differentiating factors like resources, innovation, leadership, and impact. Messaging can be conveyed through various platforms including marketing materials, meetings, online media, presentations, and interactions with the media. The document provides examples of how organizations have developed differentiated messages and messaging points to communicate their value to key audiences.
Suzanne Hendery Branding Case Study for Renown Health.pptxSuzanne Hendery
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
Running Head DEVLOPING A STRATEGIC APPROACH 1DEVLOPING A STR.docxtodd271
Running Head: DEVLOPING A STRATEGIC APPROACH 1
DEVLOPING A STRATEGIC APPROACH 2
Developing a Strategic Approach
Michelle Tabb
Dr. Prince Odu
HSA
Strayer/ University
08/20/2018
Introduction
Today, associations are finding that rising human services expenses can contrarily affect their primary concern. Both wellbeing guarantors and self-protected suppliers are after a similar two objectives: 1) decreasing the cost of worker advantages, and 2) driving solid results by affecting part conduct. (Wang, Kung & Byrd,2018).
Affecting conduct is, obviously, what showcasing is about. It's fascinating to take note of that for a considerable length of time, medical advantages experts have requested that advertising specialist’s configuration, compose, and create their part correspondences. In a few occasions, promoting individuals were essentially used to "spruce up" a current solid strategic correspondences program as of now set up, applying the advertising skill to the back end of the procedure.
Rather, by giving key and strategic help at the front end of the procedure, promoting experts can genuinely enable directors to decrease expenses and impact sound part conduct. Why? A key segment of addressing the present human services difficulties is making impactful correspondences that educate impact and rouse design individuals to take positive activities that enhance the nature of their lives. To achieve this, benefits experts need to think like advertisers ideal from the beginning ( Kotler, Shalowitz, & Stevens, 2011).
Vision Statement
To be the human services industry leader in giving a differing, comprehensive workplace that mirrors the commercial center and networks where we work together while expanding our upper hand through development, benefit and flexibility
Vision Goals
To strive to have the most diversified all inclusive and conducive environments for everyone
To have the best marketing strategies in provision of its healthcare services
To have a market advantage through adapting, continuous innovation as well as having upper profit margins
Mission Statement
To recognize, draw in, and hold the best ability from each gathering. To make a working environment where all ability can perform taking care of business. To evaluate/comprehend the assorted variety of your commercial center. To guarantee that we are reacting and adjusting to our clients. To guarantee our clients to see themselves in our vision, activities and working environment. To utilize outer commitments to dispose of drawback and increment the assorted variety of the ability pool
Mission goals
To the leader in recruiting and retaining the best talent so that our customers value our services more
To make sure that it responds to all the demands of the customers who seek their professional advice
To fully utilize all the external assistance in terms of suggestions so that any disadvantage is removed to increase the wide pool of talent that we have.
Adaptive strategy
The mar.
Stop the Blastoff! Email Marketing For ResultsInformz
Learn how the Association for Professionals in Infection Control and Epidemiology used targeting and customized email marketing to improve member engagement, increase conference attendance, and maximize ROI.
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
Presentation to Leadership Team at Vanderbilt University Medical Center on Transformational Leadership. A Discussion of Disruption in the Market, Becoming a Leader in Creating Change, and Tools for Self Improvement as a Leader.
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesMerkle
At this year's ePharma 2015 Conference, Croom Lawrence, Senior Director, Digital, Merkle Health, shared the importance of personalization for healthcare consumers and physicians. In his presentation, Croom discussed how an Addressable Customer Experience strategy can create more impactful brand experiences.
I've worked with and among many people who talk about digital transformation as if it were just a case of plugging in a router and attaching some wires. I've heard people get excited about coding, developing new apps and recruiting new skills into the business. I have never once heard about how communication and public relations plays such an important part. It's something I'm hugely passionate about. If you don't have a communication strategy to bring everyone along with you (internally and externally) and buy into the transformation plan, how on earth will you achieve transformation? Communication is key. Effective communication can be the difference between speed and quality. It's an area I want to help more businesses with. Please visit my website www.aura-pr.com to find out more about me, my services and how we can work together. We need to be planning NOW to make the changes and progress for the future.
In part 2 of AIS Media Inc., 2-part webinar series: Attract & Convert New Patients, we cover why social media is one of the driving factors in redefining healthcare marketing. In order to meet patient needs, marketers are discovering the need to participate online and stay competitive. Make 2015 the year you take your social media marketing to new heights of success.
Communicating about pharmacy services and products is easy. Doing it well is hard. This presentation reviews consideration in the marketing of pharmacy services.
Trends From The Trenches - Consumer Data, Insights and InnovationAndrea Simon
Healthcare Innovation: Trends From The Trenches
Consumer Data, Insights and Innovation
Featured Speakers:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Linda MacCracken, VP, Truven Health Analytics and Adjunct Lecturer, Harvard School of Public Health
In the 3rd webinar, Linda MacCracken will review data analytics needed for Fee For Service and Fee for Value consumer engagement in today’s rapidly changing healthcare industry. Linda will review pressing business questions which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin. She will share a case study and give practical tools to help you and your teams find better ways to serve your customers.
Andrea Simon PhD, webinar host, will introduce and conclude Linda's presentation with ways to tie data and information into valuable insights to help you better “see, feel and think” in new ways so you can “do” better in changing times.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
Suzanne Hendery Branding Case Study for Renown Health.pptxSuzanne Hendery
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
Running Head DEVLOPING A STRATEGIC APPROACH 1DEVLOPING A STR.docxtodd271
Running Head: DEVLOPING A STRATEGIC APPROACH 1
DEVLOPING A STRATEGIC APPROACH 2
Developing a Strategic Approach
Michelle Tabb
Dr. Prince Odu
HSA
Strayer/ University
08/20/2018
Introduction
Today, associations are finding that rising human services expenses can contrarily affect their primary concern. Both wellbeing guarantors and self-protected suppliers are after a similar two objectives: 1) decreasing the cost of worker advantages, and 2) driving solid results by affecting part conduct. (Wang, Kung & Byrd,2018).
Affecting conduct is, obviously, what showcasing is about. It's fascinating to take note of that for a considerable length of time, medical advantages experts have requested that advertising specialist’s configuration, compose, and create their part correspondences. In a few occasions, promoting individuals were essentially used to "spruce up" a current solid strategic correspondences program as of now set up, applying the advertising skill to the back end of the procedure.
Rather, by giving key and strategic help at the front end of the procedure, promoting experts can genuinely enable directors to decrease expenses and impact sound part conduct. Why? A key segment of addressing the present human services difficulties is making impactful correspondences that educate impact and rouse design individuals to take positive activities that enhance the nature of their lives. To achieve this, benefits experts need to think like advertisers ideal from the beginning ( Kotler, Shalowitz, & Stevens, 2011).
Vision Statement
To be the human services industry leader in giving a differing, comprehensive workplace that mirrors the commercial center and networks where we work together while expanding our upper hand through development, benefit and flexibility
Vision Goals
To strive to have the most diversified all inclusive and conducive environments for everyone
To have the best marketing strategies in provision of its healthcare services
To have a market advantage through adapting, continuous innovation as well as having upper profit margins
Mission Statement
To recognize, draw in, and hold the best ability from each gathering. To make a working environment where all ability can perform taking care of business. To evaluate/comprehend the assorted variety of your commercial center. To guarantee that we are reacting and adjusting to our clients. To guarantee our clients to see themselves in our vision, activities and working environment. To utilize outer commitments to dispose of drawback and increment the assorted variety of the ability pool
Mission goals
To the leader in recruiting and retaining the best talent so that our customers value our services more
To make sure that it responds to all the demands of the customers who seek their professional advice
To fully utilize all the external assistance in terms of suggestions so that any disadvantage is removed to increase the wide pool of talent that we have.
Adaptive strategy
The mar.
Stop the Blastoff! Email Marketing For ResultsInformz
Learn how the Association for Professionals in Infection Control and Epidemiology used targeting and customized email marketing to improve member engagement, increase conference attendance, and maximize ROI.
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
Presentation to Leadership Team at Vanderbilt University Medical Center on Transformational Leadership. A Discussion of Disruption in the Market, Becoming a Leader in Creating Change, and Tools for Self Improvement as a Leader.
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesMerkle
At this year's ePharma 2015 Conference, Croom Lawrence, Senior Director, Digital, Merkle Health, shared the importance of personalization for healthcare consumers and physicians. In his presentation, Croom discussed how an Addressable Customer Experience strategy can create more impactful brand experiences.
I've worked with and among many people who talk about digital transformation as if it were just a case of plugging in a router and attaching some wires. I've heard people get excited about coding, developing new apps and recruiting new skills into the business. I have never once heard about how communication and public relations plays such an important part. It's something I'm hugely passionate about. If you don't have a communication strategy to bring everyone along with you (internally and externally) and buy into the transformation plan, how on earth will you achieve transformation? Communication is key. Effective communication can be the difference between speed and quality. It's an area I want to help more businesses with. Please visit my website www.aura-pr.com to find out more about me, my services and how we can work together. We need to be planning NOW to make the changes and progress for the future.
In part 2 of AIS Media Inc., 2-part webinar series: Attract & Convert New Patients, we cover why social media is one of the driving factors in redefining healthcare marketing. In order to meet patient needs, marketers are discovering the need to participate online and stay competitive. Make 2015 the year you take your social media marketing to new heights of success.
Communicating about pharmacy services and products is easy. Doing it well is hard. This presentation reviews consideration in the marketing of pharmacy services.
Trends From The Trenches - Consumer Data, Insights and InnovationAndrea Simon
Healthcare Innovation: Trends From The Trenches
Consumer Data, Insights and Innovation
Featured Speakers:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Linda MacCracken, VP, Truven Health Analytics and Adjunct Lecturer, Harvard School of Public Health
In the 3rd webinar, Linda MacCracken will review data analytics needed for Fee For Service and Fee for Value consumer engagement in today’s rapidly changing healthcare industry. Linda will review pressing business questions which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin. She will share a case study and give practical tools to help you and your teams find better ways to serve your customers.
Andrea Simon PhD, webinar host, will introduce and conclude Linda's presentation with ways to tie data and information into valuable insights to help you better “see, feel and think” in new ways so you can “do” better in changing times.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
66. About 24 Hour FitnessHeadquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, an innovative leader in the health and fitness industry, serves more than 3 million members in over 425 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. EXAMPLE7 PRESS RELEASES
67. MEDIA CALL An Executive Director gets a call from a local reporter. She is asked about homeless dumping and her response somehow comes back to the need for more shelter beds. She’s asked about anti-urination ordinances and the answer relates to the need for more shelter beds. Public policy is inexplicably linked to, you guessed it, the need for more shelter beds. What’s going on? You guessed it, the Executive Director is using messaging. EXAMPLE8 MEDIA CALLS
Our hope is that by helping organizations communicate better, they will elevate themselves, the issue of homelessness, and the lives of the people they serve.
It is typically a one-sentence or two-sentence expression of how your organization:Meets an important customer need. It’s the message that YOU want to get across, regardless of the subject
BOARD: Your Board wants to help elevate your organization, but DOESN’T KNOW WHAT TO COMMUNICATESTAFF: Is unsure about the vision and/or direction of the organization, isn't sure what to communicate in public, or isn't communicating at allCOMMUNITY: isn't sure what distinguishes you or your services for your competitors; We’re doing great work but we’re the best kept secretPotential Donor: Visits your website and cant get a grasp of what you are trying to accomplishMedia: A reporter calls and you are persuaded to talk about issues unprepared, resulting in a poor article.
Messaging improves the relevancy of your organization because it:Provides integration and consistency across communications formats.Simplifies fundraising and other creative marketing.Speeds up draft and final copy content.Saves time and money by minimizing work.Builds stakeholder awareness and preference faster than a haphazard approach.
Communication: to be strategic about objectives:Impression management: To be viewed as an industry leader/expert; stakeholder loyaltyFor a net result: publicityResources: Support such as funding or human resources such as volunteers or staffPromotion:Increase brand awareness: Positioning: To differentiate yourself from the competition.
Differentiating (or major) messages: Communicating important benefits that set you apart from your competition. You should use no more than three or four differentiating messages, and you should base each one on meeting a critical stakeholder need. You can weigh the importance of your differentiating messages, and you should combine them to build your single net impression.Message Points: highlight the service offerings and capabilities that deliver the benefits that you touted in the differentiating message. You should have several message points for each theme.
Meaningful. They must connect with your target audience.They Differentiate you. They must contrast your strengths against your competitionImportant. They must be pertinent and significant to your target audience.Sustainable. They must resonate with stakeholders well into the future.Believable. They must make sense to your target audience
Identify angles for differentiation; there are several reasons and ways to message. Demography: Does your agency serve a unique population?RESOURCES: Do you have resources unavailable to others?GEOGRAPHY: Do you serve an area where others do not?Mission/Vision/Objectives: Is the mission/vision of the agency uniquely qualified/ strong enough to set it apart from the herd?Innovation: Have you found an improved way of offering services, more cost effective?If you are new to messaging or don’t have the time to create Differentiating messages, you can use your organization tag line.
Include messaging in all of your communications, presentations and conversations:KEY; Leverage communications platforms at every appropriate level of the organization.Press Releases/PSA’S/FactsheetsFundraising/Direct mail/RFP’SSocial Networking Sites (Facebook/Twitter) Website, Enewsletters, RSS feeds, Blogs, Text Messaging, Instant messaging, Audio and Video filesProgram materials (client)CONSISTENT VOICE MAIL MESSAGINGSTRESS Consistency
One REALLY easy way to messageGive instructions for Exact specifications (Arial, 8 or 10 pt, Black)OUTLOOK ALREADY DID THE WORK (SHOW SCREEN SHOT)Do not include personal words of wisdom, scripture references, jokes, stories, etc. as part of your email signature. The background of your email should be plain white.
ENLIST VOLUNTEERS TO HELP
Choose what works for you. DO IT WELL OR DON’T DO IT AT ALL!Your target audience and where they get their infoMaintenanceTechnology resourcesStaff resourcesBrainstorming sessions should be developed to identify key messages the organization wants to deliver during that year. Differentiating messages and Message points can change. While they shouldn't change daily, they should certainly be reviewed yearly. Don't steal messages from competitors. The idea is to differentiate your organization from others.Don't conduct messaging in a vacuum. Test your messages on your target audience and other industry experts to ensure that the messages resonate with your stakeholders.