The document discusses the design of a brand identity for an e-learning company called WisdomTools and its flagship products. A wordmark was created for the company and products to ensure repetition of the brand name. A "shortcut" of the brand was also developed to distinguish WisdomTools content from client content. The implementation of the brand identity across various media like advertising, sales collateral, and the company website is then discussed.

1. Design: 444 Contents
Identity design
CHALLENGE
To create brand identity for WisdomTools, an e-learing company, and its
flagship products: Scenarios and ScenarioStudios.
SOLUTION
Created a wordmark for the company and its flagship product that
ensured the repetition of the brand name. Created a “shortcut” of the
brand to distinguish WisdomTools content from client content.
<< Worked with company executives to identify branding opportu-
nities and narrow project scope.
<< Worked on design team to design corporate and product logos,
establish style and use guidelines and color palettes.

2. Design: 544 Contents
Implementation
of brand identity
CHALLENGE
To implement the brand identity of the company
across various media, sales collateral, white
papers and Web site.
SOLUTION
Clarified project scope and expectations.
Designed all advertising and sales collateral to
specification.