The Cab relies on a simple and understated branding style to appeal to fans, with imagery primarily featuring tones of black, white and grey across album covers, clothing, and music videos. They have established a clear and consistent minimalist brand identity that maintains continuity across all of their promotional materials and products through a greyscale color scheme and basic, casual attire.

1. Branding In The Music
Industry
Looking at the branding and
identity of The Cab.

2. • The Cab rely on their slightly rough image to
appeal to their fans. Their style is notably
understated and their branding shows
simplicity (most of the images of the band
and the artwork being in
greyscale).
• The simple, seemingly casual dress
also usually doesn’t stray from tones
of black, white and grey.
• Similarly, their music videos are almost
all set in greyscale.

3. Continuity
• The Cab have a clear brand identity throughout all of their
products and promotional methods.
• They have a clear minimalistic theme throughout their image,
cover designs and music videos. The clothing they choose to
wear are always pretty basic black, skinny trousers and simple
dark hoodies, usually with heavy, leather boots.