compiles from HBR

1. The
Sales Academy
To Get Employees to
Emphasize with
Customers,
Make them Think Like Customers
By Erin Henkel and Adam Grant
Compiled from HBR
What’s the best wat to cultivate empathy ? The standard answer is to spend more
Time with customers. The next, much more effective step, is to design experience so
that employees become customers. This take time and energy.