To grow our business we need to market strong, build more relationships and out serve the competition. Here you\'ll find some helpful information when considering an auto dialer in your agency.
1. Why Do You Need A Dialer?
* Grow New Business In Your Agency
* Retain Current Clients
* Maximize Efficiency
* Increase Agency Profits
2. One of the most important fundamental pillars of growing your insurance
agency is prospecting for new business. The leading agents and coaches
agree to take your agency to the next level you must ALWAYS be
prospecting.
Marketing to potential clients can be a predictable numbers game with the
right tools and proper training. Whether you are calling x-dates, re-
quotes, cold call lists or cross selling your current clients a dialing system
is a simple solution to increase your productivity.
Studies have shown that
only 11% of people
answer the phone so you
simply have to make
more calls to reach your
goals. A dialer does not
take away the solid no
responses. However, it
will get you to that YES
you are looking for a
whole lot faster.
3. The word “telemarketing” often has a
negative effect on people. Consider the
fact that you are not selling anything at this
point you are “relationship building.”
Being prepared is the key factor to getting great
results. Here are some suggestions to help:
Put together a fact finder with the information you are seeking to keep you on
track during the conversation.
Write down the objections you commonly hear so you can work on rebuttals to
overcome them quickly. Practice, drill and rehearse them until they are an
automatic response.
Compile a list of questions that will help steer the conversation in your favor after
overcoming their objection.
Smile. Smiling makes your tone happy, warm and friendly. In return you sound
calm and confident letting them know that something good is coming their way.
Don’t quit. Set a minimum 2 hour appointment with the dialer and stick to it.
Calling for a half hour here and there will not generate enough calls to average out
the no/yes ratio you are expecting.
4. Go Fishing! Ask the right questions
to get the right company for you.
There are several companies that can provide you with a dialing system. When
comparing the products and services of them here are a few questions you could ask
them to guarantee your overall success.
1. Are there any hidden fees or additional expenses I should expect to incur signing up
or while using your product?
2. Is training provided or available to purchase for me and/or my staff to get started
and continue using the system?
3. Do you have technical support for any computer related issues I may experience?
4. Does the system track my usage and/or abandonment rate so I can monitor my
compliance with FCC regulations?
5. Do you offer any other products or services that could potentially help with my
overall success?