The document provides tips for building a brand without spending a lot of money as a startup. It discusses focusing on internal branding by getting employees invested in the brand. It also offers no-money marketing techniques like blogging, social media posting, and video creation. Branding is differentiated from general marketing in that branding focuses on how the brand competes and is valued by customers, while marketing is about business goals like sales. Results can be measured through online tools tracking brand mentions.