The document discusses using the Business Model Canvas method to align branding and business development. It provides examples of the Business Model Canvases of Nespresso and Airbnb to illustrate how their branding and business models work together. The key point is that branding and business should be aligned, otherwise a "brand gap" can occur. The Business Model Canvas can be used as a tool to develop branding so that the brand and business model are consistent.
Peytz & Co's morgeninspiration 5 november 2015. Værktøjer til Digital Strategi:
Cynefin Framework, Bussines Model Canvas, Value Proposition Design, Lean Start Up og Pretotyping.
How to use Business Model Canvas to design projectsJörgen Dahlberg
A project is a delivery format for change acceleration and gives people and organizations possibilities to focus on a specific result with a specific timeline and dedicated resources. The key to success as we believe is to actually use the same design pattern as we do when we design companies and organizations, namely the Business Model Canvas.
Putting innovation and creativity at the heart of profitabilityRally Royale
Background and context
- The way we achieve things
- Accessing the right side of our brain
- The power of metaphor and visioning
- Exercising the intuitive muscle exercises
- Relate this to branding
The benefits of intuitive business practice
- Left and right brain functions
- How the best businesses live by this
- Evidence and examples
Connecting intuitive practice to branding
- the creative process
- 5 key things you need to know about branding
- without your people
Peytz & Co's morgeninspiration 5 november 2015. Værktøjer til Digital Strategi:
Cynefin Framework, Bussines Model Canvas, Value Proposition Design, Lean Start Up og Pretotyping.
How to use Business Model Canvas to design projectsJörgen Dahlberg
A project is a delivery format for change acceleration and gives people and organizations possibilities to focus on a specific result with a specific timeline and dedicated resources. The key to success as we believe is to actually use the same design pattern as we do when we design companies and organizations, namely the Business Model Canvas.
Putting innovation and creativity at the heart of profitabilityRally Royale
Background and context
- The way we achieve things
- Accessing the right side of our brain
- The power of metaphor and visioning
- Exercising the intuitive muscle exercises
- Relate this to branding
The benefits of intuitive business practice
- Left and right brain functions
- How the best businesses live by this
- Evidence and examples
Connecting intuitive practice to branding
- the creative process
- 5 key things you need to know about branding
- without your people
This set of slides were used to support my speech to the Innovations Growth Teams October 2009 event in Bracknell, Berkshire. Basically my thesis is that branding is a pretty powerful thing, and getting to understand it in a way that is relevant and applicable to every business will help us improve performance and profitability. The key to this is to access the creative and intuitive part of our nature. The branding process is a natural process which can help people and businesses perform better.
I.
Be able to measure customer satisfaction.
i.
Understand the importance of measuring customer satisfaction.
ii.
Evaluate techniques of assessing customer response.
iii.
Design a customer satisfaction survey.
iv.
Review the success of a completed survey.
Monona Chamber of Commerce Fall Seminar: How’s your brand working?ngrbrand
How’s your Brand working? Unleash the Full Power of your Brand - Nancy Resnick and Alan Bergstrom, Brand Insights, Madison WI, spoke about famous companies that successfully deliver their brands and others that have failed due to poor brand management, plus, three keys to brand success that apply to organizations of all sizes.
Eder International Solutions is a Sales Development Consultancy company focused on Sales Outsourcing Services and Interim Management.
We help our customers extend their Business worldwide in a Cost-Efficient way, without the need of elevated investments in local infrastructures.
Building Brand Equity with iBrams Brand ManagementIO Integration
Learn how top brands are using iBrams brand management software to create consistently engaging customer brand experiences across media, languages, and locales.
Slides fra ghm om Lean, UX og samarbejdet mellem designere og udviklere.
Slides from GHM about Lean, UX and the cooperation between designers and developers
Præsentationen fra Twittercensus Launch Day 2014 d. 8. maj 2014 hos Bysted A/S. Har du spørgsmål eller kommentarer så skal du være velkommen til at kontakte @rasmushaukrogh eller @mikkelnoewesth -> på twitter ;-)
This set of slides were used to support my speech to the Innovations Growth Teams October 2009 event in Bracknell, Berkshire. Basically my thesis is that branding is a pretty powerful thing, and getting to understand it in a way that is relevant and applicable to every business will help us improve performance and profitability. The key to this is to access the creative and intuitive part of our nature. The branding process is a natural process which can help people and businesses perform better.
I.
Be able to measure customer satisfaction.
i.
Understand the importance of measuring customer satisfaction.
ii.
Evaluate techniques of assessing customer response.
iii.
Design a customer satisfaction survey.
iv.
Review the success of a completed survey.
Monona Chamber of Commerce Fall Seminar: How’s your brand working?ngrbrand
How’s your Brand working? Unleash the Full Power of your Brand - Nancy Resnick and Alan Bergstrom, Brand Insights, Madison WI, spoke about famous companies that successfully deliver their brands and others that have failed due to poor brand management, plus, three keys to brand success that apply to organizations of all sizes.
Eder International Solutions is a Sales Development Consultancy company focused on Sales Outsourcing Services and Interim Management.
We help our customers extend their Business worldwide in a Cost-Efficient way, without the need of elevated investments in local infrastructures.
Building Brand Equity with iBrams Brand ManagementIO Integration
Learn how top brands are using iBrams brand management software to create consistently engaging customer brand experiences across media, languages, and locales.
Slides fra ghm om Lean, UX og samarbejdet mellem designere og udviklere.
Slides from GHM about Lean, UX and the cooperation between designers and developers
Præsentationen fra Twittercensus Launch Day 2014 d. 8. maj 2014 hos Bysted A/S. Har du spørgsmål eller kommentarer så skal du være velkommen til at kontakte @rasmushaukrogh eller @mikkelnoewesth -> på twitter ;-)
Why should the coporate website be boring? Modern digital communication is about dialog and engagement. The Bysted seminar the 21th of October presented Maersk and talks about a new way to build .com's through storytelling, gamification ad most important of all going from claimed communication to proven communication, where patners, customers and supplyers tell the story about the brand.