The document outlines a branding workshop where participants rank various brands individually and as a team, comparing their rankings to an expert ranking. It emphasizes the significance of branding through key traits such as visibility, quality experience, performance, and accessibility, using examples from top brands like Disney, Apple, Nike, and Starbucks. It encourages participants to reflect on how their own group can achieve high visibility and embody qualities associated with popular brands.

1. Branding Blitzpresented by

2. we all know a little bit about BRANDING let’s see what you know!

3. STEP 1As an INDIVIDUAL rank the following brands 1-10. Place your answer in the “A: YOUR RANK”STEP 2In a TEAM of 2-3 peopleshare your ranking and determine as a group how these brands rank. Place your answer in “C: TEAM RANK”STEP 3Write down the “EXPERT RANK” and determine the ABSOLUTE DIFFERENCE between your individual and team rankings.

4. The World’s Top 10 BrandsAs of 1/10Research by BusinessWeek & InterBrand

5. The World’s Top 10 Brands11034657982As of 1/10Research by BusinessWeek & InterBrand

6. Top 3 Teen BrandsAs of 1/10Research by BusinessWeek & InterBrand

7. Top 3 Teen BrandsAs of 1/10Research by BusinessWeek & InterBrand

8. Branding begins EARLY

9. FINDING ELVIS

10. FINDING ELVISELVIS!EAGLEDUCKCHICKENEGG

11. FINDING ELVISWhat was Elvis’s special power?

12. Samples of Individual Brands

13. Brand ImpactCaptain Marvel, Jr. “America’s Most Famous Boy Hero” inspires a young Elvis

14. So, what is BRANDING?

15. It’s beingTOP OF MIND

16. Top of Mind AwarenessFast Food Theme ParkSoft Drink DetergentCell Phone TissueCar Cruise LineShoe NFL TeamAirline Web BrowserToothpaste Pain Reliever

17. It’s beingCLEAR

19. It’s beingEXCITING

21. It’s beingBOLD

23. It’s MAKING & KEEPING APROMISE

24. FORMULAfor your BRANDING PROMISE

25. BRANDING FORMULAHIGH VISIBILITY + High Quality ExperienceHigh Ease of UseHigh PerformanceHigh Accessibility

26. DISNEY

27. DISNEY’S FORMULADisney’s PromiseHigh Quality Experience +

28. High VisibilityIn other words:FUN!APPLE

29. APPLE’S FORMULAApple’s PromiseHigh Ease of Use +

30. High VisibilityIn other words:COOL!NIKE

31. NIKE’S FORMULANike’s PromiseHigh Performance +

32. High VisibilityIn other words:WIN!STARBUCKS

33. STARBUCKS FORMULAStarbuck’s PromiseHigh Accessibility +

34. High VisibilityIn other words:YUM!STEP 1: HIGH VISIBILITYHow does FBLA-PBL achieve HIGH VISIBILITY and stand out from the crowd?

35. STEP 2: HIGH ____________How are you FUN?How are you COOL?How do you help students WIN?How are you YUMMY?

36. Branding Blitz p r e s e n t e d b yTRI Leadership ResourcesPhone: 202-664-1174Web: www.teamtri.com Twitter: @TeamTRIFacebook: www.facebook.com/trileadership Search us on SlideShare, YouTube, and LinkedIn!

37. BREAK TIME!