Branding - According to Kubrick
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Classical music is often used to replace dialogue in films to help tell the story, such as in sci-fi and war dramas. Stanley Kubrick's films explored man's struggle to find purpose amid chaos through themes represented in the set design and characters' journeys. Viewers are left to interpret ambiguous endings using their own perspective, rather than being given a clear conclusion.
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Absurdism
Absurdism is a philosophy that views the universe as illogical and senseless. It arises from the conflict between the human desire to find meaning in life and the inability to do so. The Theater of the Absurd emerged in the 1950s from playwrights in response to the atrocities of WWII and decline of religion. These plays focus on the meaninglessness of life, use nonsensical language and repetition, and lack logical cause and effect.
Joseph Conrad g 130
Joseph Conrad was born in 1857 in Poland and is regarded as one of the greatest English novelists. He moved to England in 1894 and brought a distinctly non-English tragic sensibility to English literature. Many of his works have been adapted to film and he is viewed as a precursor of modernist literature, disciplining his romantic temperament with moral judgment despite being an emotional man subject to depression.
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Joseph Conrad was born in 1857 in Poland and is regarded as one of the greatest English novelists. He moved to England in 1894 and brought a distinctly non-English tragic sensibility to English literature. Many of his works have been adapted to film and he is viewed as a precursor of modernist literature, disciplining his romantic temperament with moral judgment despite being an emotional man subject to depression.
Futility analysis
Wilfred Owen's poem "Futility" examines the futility of war through the voice of a soldier questioning why the sun cannot revive his fallen comrade. The soldier reflects on how the sun once awakened the man but now his limbs are too hard to stir, even for the sun. Through rhetorical questions, the soldier expresses despair and bitterness at the meaningless death of his fellow soldier. The poem challenges notions of patriotism and military service by highlighting the inevitability of death in war.
Blue harvest
This Family Guy episode parodies Star Wars through postmodern techniques such as:
1) Cultural references to 2000s American politics and TV shows that audiences can interpret through shared knowledge.
2) Mixing genres by adding a romantic song to the sci-fi action plot, going against strict genre divisions.
3) Breaking the fourth wall and creating hyperreality by mentioning the London Symphony Orchestra composer, reminding viewers it is fictional.
4) Employing parody and self-reflexivity as Han Solo jokes about the real Star Wars actors' careers.
Futility revision PowerPoint
Wilfred Owen's poem "Futility" expresses the grief and senselessness of war through the image of a dead soldier whose body cannot be awakened even by the sun. The poem contrasts the peaceful way the sun used to wake the soldier with its inability to rouse his dead body. Through rhetorical questions, Owen questions what purpose there could be for creating life on earth if so many young men are killed in war.
The Next War Wilfred Owen
The poem personifies Death as a fellow soldier that the men have interacted with on the battlefield - eating and drinking with him, smelling his breath, being spat at and coughed on with bullets and shrapnel. Though the interactions are disturbing and confronting, the men do not writhe in courage but rather see Death as a comrade, not an enemy, laughing and leagueing with him. Owen suggests that while the soldiers are told they fight for lives and country, in reality they unknowingly fight in a war for Death himself.
Wilfred owen
This document provides information about the Junior Certificate English exam in Ireland. It covers the different paper sections, including [1] Paper 1 which focuses on reading comprehension, personal and functional writing, and media studies; and [2] Paper 2 which examines drama, poetry and fiction. It then gives an example exam question on the Wilfred Owen poem "Dulce et Decorum Est" and summarizes the key details about Owen and themes in the poem.
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Absurdism
Absurdism is a philosophy that views the universe as illogical and senseless. It arises from the conflict between the human desire to find meaning in life and the inability to do so. The Theater of the Absurd emerged in the 1950s from playwrights in response to the atrocities of WWII and decline of religion. These plays focus on the meaninglessness of life, use nonsensical language and repetition, and lack logical cause and effect.
Joseph Conrad g 130
Joseph Conrad was born in 1857 in Poland and is regarded as one of the greatest English novelists. He moved to England in 1894 and brought a distinctly non-English tragic sensibility to English literature. Many of his works have been adapted to film and he is viewed as a precursor of modernist literature, disciplining his romantic temperament with moral judgment despite being an emotional man subject to depression.
Joseph Conrad g 130
Joseph Conrad was born in 1857 in Poland and is regarded as one of the greatest English novelists. He moved to England in 1894 and brought a distinctly non-English tragic sensibility to English literature. Many of his works have been adapted to film and he is viewed as a precursor of modernist literature, disciplining his romantic temperament with moral judgment despite being an emotional man subject to depression.
Futility analysis
Wilfred Owen's poem "Futility" examines the futility of war through the voice of a soldier questioning why the sun cannot revive his fallen comrade. The soldier reflects on how the sun once awakened the man but now his limbs are too hard to stir, even for the sun. Through rhetorical questions, the soldier expresses despair and bitterness at the meaningless death of his fellow soldier. The poem challenges notions of patriotism and military service by highlighting the inevitability of death in war.
Blue harvest
This Family Guy episode parodies Star Wars through postmodern techniques such as:
1) Cultural references to 2000s American politics and TV shows that audiences can interpret through shared knowledge.
2) Mixing genres by adding a romantic song to the sci-fi action plot, going against strict genre divisions.
3) Breaking the fourth wall and creating hyperreality by mentioning the London Symphony Orchestra composer, reminding viewers it is fictional.
4) Employing parody and self-reflexivity as Han Solo jokes about the real Star Wars actors' careers.
Futility revision PowerPoint
Wilfred Owen's poem "Futility" expresses the grief and senselessness of war through the image of a dead soldier whose body cannot be awakened even by the sun. The poem contrasts the peaceful way the sun used to wake the soldier with its inability to rouse his dead body. Through rhetorical questions, Owen questions what purpose there could be for creating life on earth if so many young men are killed in war.
The Next War Wilfred Owen
The poem personifies Death as a fellow soldier that the men have interacted with on the battlefield - eating and drinking with him, smelling his breath, being spat at and coughed on with bullets and shrapnel. Though the interactions are disturbing and confronting, the men do not writhe in courage but rather see Death as a comrade, not an enemy, laughing and leagueing with him. Owen suggests that while the soldiers are told they fight for lives and country, in reality they unknowingly fight in a war for Death himself.
Wilfred owen
This document provides information about the Junior Certificate English exam in Ireland. It covers the different paper sections, including [1] Paper 1 which focuses on reading comprehension, personal and functional writing, and media studies; and [2] Paper 2 which examines drama, poetry and fiction. It then gives an example exam question on the Wilfred Owen poem "Dulce et Decorum Est" and summarizes the key details about Owen and themes in the poem.
Futility by Wilfred Owen
Wilfred Owen's poem "Futility" reflects on the death of a soldier, either killed or gravely injured, during World War I. The speaker addresses the lifeless soldier directly, wondering if moving him into the sunlight might revive him, as nature once awakened seeds and stars. However, the snow suggests all hope is lost. The poem questions whether creating life has purpose if it can be destroyed so easily in war, implying the soldier's death was futile and the suffering of soldiers pointless.
Anthem for Doomed Youth analysis
Wilfred Owen's poem "Anthem for Doomed Youth" criticizes World War I through its portrayal of the horrors of death in war. The poem contrasts the sounds of battle with traditional funeral rites and honors, highlighting how soldiers die without proper ceremonies. Owen employs literary techniques like imagery and personification to convey anger over the futility and slaughter of war, contrasting the violence of battle with the mourning of families at home. Through this somber sonnet, Owen strives to change perspectives on the profound impacts of war.
Gustav Freytag
The document discusses narrative theory and Gustav Freytag's analysis of dramatic structure. Freytag, a German novelist and playwright, developed what is known as "Freytag's pyramid" to describe the five-part structure of drama: exposition, rising action, climax, falling action, and dénouement. Although based on five-act plays, Freytag's pyramid can also be applied to novels and short stories. The pyramid analyzes the plot progression and resolution of conflicts in dramatic works.
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The document discusses Harold Pinter, a Nobel Prize-winning English playwright. It summarizes some of his most famous plays, including The Birthday Party, The Homecoming, and Betrayal. It analyzes themes in Pinter's plays like absurdity, blindness, violence, and death. Pinter was known for his use of the absurd to portray the meaningless of human existence and man as a puppet controlled by outside forces. The document provides examples from The Birthday Party to illustrate Pinter's exploration of these themes through symbols like glasses, a newspaper, and a mirror.
Hunchback of Notre Dame Assessment
Victor Hugo was famous for his writing, specifically romanticism. The novel The Hunchback of Notre Dame is set in Paris in the 15th century. Esmeralda is killed because she is hanged for a crime she did not commit. The Disney film adaptation took some liberties and did not include all elements from the original novel.
Dulce analysis
This document provides an analysis of Wilfred Owen's poem "Dulce et Decorum Est". It summarizes that the poem describes Owen's first-hand experience of a mustard gas attack during World War I in graphic detail. Through imagery of dying soldiers, it challenges the idea that dying for one's country is noble or heroic. The analysis examines the poem's use of symbols, imagery, punctuation, structure and allusions to convey the brutal reality and horrors of war that contrast propaganda portraying war as glorious.
Futility
Wilfred Owen's poem "Futility" questions the point of God creating life and the world if human beings will only destroy it through war. The poem describes a dead soldier who was once awakened by the sun's warmth but now lies cold in the snow, killed in the pointless war. Through allusions to nature and biblical references, Owen suggests that war goes against God's creation and that human life achieved through the "clay" of our bodies is wasted in such conflicts. The poem promotes appreciating life rather than destroying it through fighting each other in war.
Absurdism
Absurdism is a philosophy that emerged from existentialism in post-World War 2 Europe. It is based on the belief that the universe is irrational and meaningless. Martin Esslin coined the term "Theatre of the Absurd" in 1961 to describe plays that used irrational or confusing elements to express the senselessness of the human condition. Key figures included Samuel Beckett, Eugene Ionesco, and Harold Pinter. Absurdist plays often lack rational plot or characters, confuse concepts like time and place, and use repetitive or ambiguous language.
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Franz Kafka was a German-language writer from Prague who wrote novels and short stories in the early 20th century. Some of his most famous works include The Metamorphosis, in which the protagonist Gregor Samsa wakes up transformed into a giant insect, and The Trial, which explores themes of isolation and the individual confronting an impersonal and inscrutable bureaucracy. Though his works attracted little attention during his lifetime, Kafka is now considered one of the most influential authors of the 20th century and his works have inspired many other authors and artists with their themes of alienation, absurdity, and the individual struggling against powerful external forces.
How To Study For Wilfred owen
This document provides tips on how to study Wilfred Owen's war poems. It recommends knowing the poems well, remembering quotes, understanding poetic devices, and planning effective essay responses. It then chunks the poems into categories like dying in war, the impact of war, and the pointlessness of war. Key words are provided to describe Owen's characterization of these themes, such as dehumanizing and brutal. The document also emphasizes Owen's focus on the experience of the ordinary soldier and contrasts it with that of officers. Finally, it gives examples of practicing writing tasks and study goals.
Owen
Wilfred Owen was a British poet who wrote some of the best British poetry on World War I. He was born in 1893 in Oswestry, Shropshire and died in 1918. Owen initially studied to become a pastor but became disillusioned with religion and turned to poetry. He experienced the horrors of World War I firsthand and used his poetry to depict the grim realities of war. His poems became some of the most famous condemnations of war and descriptions of its psychological and physical impacts on soldiers.
Comparison Between "Dulce et Decorum Est and "The Soldier"
Comparison Between "Dulce et Decorum Est and "The Soldier"
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Iakovos Kambanellis, a Greek author imprisoned at Mauthausen concentration camp, wrote about his experiences. After publishing his book "Mauthousen" in 1965, he collaborated with composer Mikis Theodorakis to create a musical work called "The Ballad of Mauthausen". It contained four songs depicting different aspects of camp life: "Song of Songs" about a prisoner searching for his love; "Andonis" telling of a prisoner helping his exhausted friend; "Drapetis" narrating an escape attempt; and "When the War Ends" fantasizing about post-war reunions. The cycle explored the suffering of inmates and themes of love, resistance, and survival under
Theatre of absurd
This document provides information about absurd drama and the theater of the absurd. It defines absurd and discusses the origins and characteristics of absurd drama. Some key points include:
- Absurd drama depicts man's reaction to a seemingly meaningless world without direction or destination. It emerged in France after World War 2.
- Characteristics include a lack of plot, confused characters and dialogues, and meaningless existence. Famous playwrights who used this style include Beckett, Ionesco, Albee, and Pinter.
- The theater of the absurd uses comic elements to portray the human condition in an irrational world. It questions the meaning of life and emphasizes the absurdity and isolation of human existence.
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The poem explores the experiences and dilemma of a war photographer. In his darkroom, he carefully develops photos depicting human suffering from war zones like Belfast, Beirut, and Phnom Penh. Now home in rural England, he is haunted by memories of the cries from victims and horrific scenes. However, the violence and tragedy captured in his photos are trivialized when edited for Sunday newspaper supplements. While the photographer risks his life to document the reality of war, the readers at home do not truly care and are unaffected in their daily lives.
Soldier rest
This poem provides a calm and reflective look at a soldier nearing death from war. Through repetition of the phrase "Soldier, rest", the speaker commands the soldier to accept death and find peace from the pains of battle. Descriptions of armor clanging and troops marching are contrasted with a coming sleep "that knows not breaking" in death. The poem aims to help readers understand the trauma soldiers faced and how many welcomed death to escape the suffering of war.
Futility by Wilfred Owen
Wilfred Owen's poem "Futility" describes a dead soldier lying in the snow who can no longer be woken by the morning sun as he would have been at home. The persona reflects on the stillness of the scene and asks rhetorical questions about the purpose of nature awakening if all people do is die. Context notes indicate the poem was published in 1918 and explores the pointlessness of life on the Western Front, where over 1.7 million soldiers were killed or wounded in the area around Ypres.
Franz Kafka
Franz Kafka was a German-language novelist born in 1883 in Prague who is considered one of the most influential writers of the 20th century. Some of his most famous works include The Metamorphosis, The Trial, and The Castle. He worked as a lawyer but struggled with his writing career and health, eventually dying of tuberculosis in 1924 at the age of 40. Despite asking his friend Max Brod to destroy his unpublished works, Brod went against his wishes and published many of them after his death, helping to establish Kafka as one of the most important authors of modern literature.
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This document provides an analysis of existentialism in Samuel Beckett's play "Waiting for Godot". It begins with definitions of existentialism from the Oxford English Dictionary and M.H. Abrams' literary terms glossary. Key existentialist philosophers like Sartre, Camus, Kierkegaard, and Nietzsche are discussed. Themes of existentialism like existence preceding essence, the importance of time, freedom and responsibility, and ethical considerations are outlined. Waiting for Godot is described as absurd and examining themes of pessimism, nothingness, and the meaningless of endless waiting. Several quotes from the play are provided and analyzed to show how they represent existentialist ideas of
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Utilizing Social Media in Your #omnichannelstrategy:
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🌱 Cultivate Engagement: Distribute free content catering to your intended audience.
📩 Generate Leads: Motivate the target demographic to engage with your social channels or website.
Factors for Selecting Social Media Channels in an Omnichannel Approach:
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Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.
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Futility by Wilfred Owen
Wilfred Owen's poem "Futility" reflects on the death of a soldier, either killed or gravely injured, during World War I. The speaker addresses the lifeless soldier directly, wondering if moving him into the sunlight might revive him, as nature once awakened seeds and stars. However, the snow suggests all hope is lost. The poem questions whether creating life has purpose if it can be destroyed so easily in war, implying the soldier's death was futile and the suffering of soldiers pointless.
Anthem for Doomed Youth analysis
Wilfred Owen's poem "Anthem for Doomed Youth" criticizes World War I through its portrayal of the horrors of death in war. The poem contrasts the sounds of battle with traditional funeral rites and honors, highlighting how soldiers die without proper ceremonies. Owen employs literary techniques like imagery and personification to convey anger over the futility and slaughter of war, contrasting the violence of battle with the mourning of families at home. Through this somber sonnet, Owen strives to change perspectives on the profound impacts of war.
Gustav Freytag
The document discusses narrative theory and Gustav Freytag's analysis of dramatic structure. Freytag, a German novelist and playwright, developed what is known as "Freytag's pyramid" to describe the five-part structure of drama: exposition, rising action, climax, falling action, and dénouement. Although based on five-act plays, Freytag's pyramid can also be applied to novels and short stories. The pyramid analyzes the plot progression and resolution of conflicts in dramatic works.
P 9 The modern literature
The document discusses Harold Pinter, a Nobel Prize-winning English playwright. It summarizes some of his most famous plays, including The Birthday Party, The Homecoming, and Betrayal. It analyzes themes in Pinter's plays like absurdity, blindness, violence, and death. Pinter was known for his use of the absurd to portray the meaningless of human existence and man as a puppet controlled by outside forces. The document provides examples from The Birthday Party to illustrate Pinter's exploration of these themes through symbols like glasses, a newspaper, and a mirror.
Hunchback of Notre Dame Assessment
Victor Hugo was famous for his writing, specifically romanticism. The novel The Hunchback of Notre Dame is set in Paris in the 15th century. Esmeralda is killed because she is hanged for a crime she did not commit. The Disney film adaptation took some liberties and did not include all elements from the original novel.
Dulce analysis
This document provides an analysis of Wilfred Owen's poem "Dulce et Decorum Est". It summarizes that the poem describes Owen's first-hand experience of a mustard gas attack during World War I in graphic detail. Through imagery of dying soldiers, it challenges the idea that dying for one's country is noble or heroic. The analysis examines the poem's use of symbols, imagery, punctuation, structure and allusions to convey the brutal reality and horrors of war that contrast propaganda portraying war as glorious.
Futility
Wilfred Owen's poem "Futility" questions the point of God creating life and the world if human beings will only destroy it through war. The poem describes a dead soldier who was once awakened by the sun's warmth but now lies cold in the snow, killed in the pointless war. Through allusions to nature and biblical references, Owen suggests that war goes against God's creation and that human life achieved through the "clay" of our bodies is wasted in such conflicts. The poem promotes appreciating life rather than destroying it through fighting each other in war.
Absurdism
Absurdism is a philosophy that emerged from existentialism in post-World War 2 Europe. It is based on the belief that the universe is irrational and meaningless. Martin Esslin coined the term "Theatre of the Absurd" in 1961 to describe plays that used irrational or confusing elements to express the senselessness of the human condition. Key figures included Samuel Beckett, Eugene Ionesco, and Harold Pinter. Absurdist plays often lack rational plot or characters, confuse concepts like time and place, and use repetitive or ambiguous language.
Kafka
Franz Kafka was a German-language writer from Prague who wrote novels and short stories in the early 20th century. Some of his most famous works include The Metamorphosis, in which the protagonist Gregor Samsa wakes up transformed into a giant insect, and The Trial, which explores themes of isolation and the individual confronting an impersonal and inscrutable bureaucracy. Though his works attracted little attention during his lifetime, Kafka is now considered one of the most influential authors of the 20th century and his works have inspired many other authors and artists with their themes of alienation, absurdity, and the individual struggling against powerful external forces.
How To Study For Wilfred owen
This document provides tips on how to study Wilfred Owen's war poems. It recommends knowing the poems well, remembering quotes, understanding poetic devices, and planning effective essay responses. It then chunks the poems into categories like dying in war, the impact of war, and the pointlessness of war. Key words are provided to describe Owen's characterization of these themes, such as dehumanizing and brutal. The document also emphasizes Owen's focus on the experience of the ordinary soldier and contrasts it with that of officers. Finally, it gives examples of practicing writing tasks and study goals.
Owen
Wilfred Owen was a British poet who wrote some of the best British poetry on World War I. He was born in 1893 in Oswestry, Shropshire and died in 1918. Owen initially studied to become a pastor but became disillusioned with religion and turned to poetry. He experienced the horrors of World War I firsthand and used his poetry to depict the grim realities of war. His poems became some of the most famous condemnations of war and descriptions of its psychological and physical impacts on soldiers.
Comparison Between "Dulce et Decorum Est and "The Soldier"
Comparison Between "Dulce et Decorum Est and "The Soldier"
History of English Literature - From 1900 to 2000
The ballad of mauthausen
Iakovos Kambanellis, a Greek author imprisoned at Mauthausen concentration camp, wrote about his experiences. After publishing his book "Mauthousen" in 1965, he collaborated with composer Mikis Theodorakis to create a musical work called "The Ballad of Mauthausen". It contained four songs depicting different aspects of camp life: "Song of Songs" about a prisoner searching for his love; "Andonis" telling of a prisoner helping his exhausted friend; "Drapetis" narrating an escape attempt; and "When the War Ends" fantasizing about post-war reunions. The cycle explored the suffering of inmates and themes of love, resistance, and survival under
Theatre of absurd
This document provides information about absurd drama and the theater of the absurd. It defines absurd and discusses the origins and characteristics of absurd drama. Some key points include:
- Absurd drama depicts man's reaction to a seemingly meaningless world without direction or destination. It emerged in France after World War 2.
- Characteristics include a lack of plot, confused characters and dialogues, and meaningless existence. Famous playwrights who used this style include Beckett, Ionesco, Albee, and Pinter.
- The theater of the absurd uses comic elements to portray the human condition in an irrational world. It questions the meaning of life and emphasizes the absurdity and isolation of human existence.
War photographer
The poem explores the experiences and dilemma of a war photographer. In his darkroom, he carefully develops photos depicting human suffering from war zones like Belfast, Beirut, and Phnom Penh. Now home in rural England, he is haunted by memories of the cries from victims and horrific scenes. However, the violence and tragedy captured in his photos are trivialized when edited for Sunday newspaper supplements. While the photographer risks his life to document the reality of war, the readers at home do not truly care and are unaffected in their daily lives.
Soldier rest
This poem provides a calm and reflective look at a soldier nearing death from war. Through repetition of the phrase "Soldier, rest", the speaker commands the soldier to accept death and find peace from the pains of battle. Descriptions of armor clanging and troops marching are contrasted with a coming sleep "that knows not breaking" in death. The poem aims to help readers understand the trauma soldiers faced and how many welcomed death to escape the suffering of war.
Futility by Wilfred Owen
Wilfred Owen's poem "Futility" describes a dead soldier lying in the snow who can no longer be woken by the morning sun as he would have been at home. The persona reflects on the stillness of the scene and asks rhetorical questions about the purpose of nature awakening if all people do is die. Context notes indicate the poem was published in 1918 and explores the pointlessness of life on the Western Front, where over 1.7 million soldiers were killed or wounded in the area around Ypres.
Franz Kafka
Franz Kafka was a German-language novelist born in 1883 in Prague who is considered one of the most influential writers of the 20th century. Some of his most famous works include The Metamorphosis, The Trial, and The Castle. He worked as a lawyer but struggled with his writing career and health, eventually dying of tuberculosis in 1924 at the age of 40. Despite asking his friend Max Brod to destroy his unpublished works, Brod went against his wishes and published many of them after his death, helping to establish Kafka as one of the most important authors of modern literature.
The Modernist literature
This document provides an analysis of existentialism in Samuel Beckett's play "Waiting for Godot". It begins with definitions of existentialism from the Oxford English Dictionary and M.H. Abrams' literary terms glossary. Key existentialist philosophers like Sartre, Camus, Kierkegaard, and Nietzsche are discussed. Themes of existentialism like existence preceding essence, the importance of time, freedom and responsibility, and ethical considerations are outlined. Waiting for Godot is described as absurd and examining themes of pessimism, nothingness, and the meaningless of endless waiting. Several quotes from the play are provided and analyzed to show how they represent existentialist ideas of
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Comparison Between "Dulce et Decorum Est and "The Soldier"
Comparison Between "Dulce et Decorum Est and "The Soldier"
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Utilizing Social Media in Your #omnichannelstrategy:
📢 Enhance Brand Awareness: Initiate brand introduction to a fresh audience.
🌱 Cultivate Engagement: Distribute free content catering to your intended audience.
📩 Generate Leads: Motivate the target demographic to engage with your social channels or website.
Factors for Selecting Social Media Channels in an Omnichannel Approach:
🔁 Alignment with Audience and Brand Identity: Ensure the social platform resonates with both your audience and brand persona.
🔀 Platform Traits: Consider the unique attributes of each social media platform.
Steps of a marketing strategy
Here are the four key steps to consider when creating a marketing strategy. First, the business needs to identify the audience that satisfies its objectives and goals and the product that matches the audience's needs and aspirations. Second, the content that would answer the audience's queries. Once created, the content will be promoted on the relevant channels, while also considering the query's intent (from navigational to transactional intent). Finally, no marketing strategy would be completed without data analysis that leads to an actionable feedback loop.
How to get ready for a more private web
Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.
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Google Ads allows advertisers to optimize audiences for campaigns and ad groups using demographics and affinities to target personal traits, in-market interests to reach those actively searching, and remarketing combined with Google Analytics audiences that match campaign settings.
How to bid more for pre-defined business audiences
Every business targets an audience defined by behavioural, psychological or demographical traits. However, 20% of such an audience represents 80% of the business (Pareto principle). Therefore, to increase the ROI of any business, marketing campaigns should focus more on delivering results from that 20%. To achieve such results in Google Ads, marketers can take advantage of the Rules feature. They can create an automated rule that increases the bidding by a percentage of choice (I recommend between 20 and 50%) when a pre-defined audience triggers the query (to create the audience, use the Audience Manager feature).
How to choose the right KPI based on the marketing goal.pdf
Every marketing activity should be designed with a specific goal in mind - that goal should bring the business closer to one of its objectives. To keep track of how close marketing is to delivering such objectives, pre-defined KPIs should be selected based on the marketing activity. In this presentation, I summarise 4 marketing goals and their corresponding KPIs.
Managing SEO Content Creation
Here are four steps to help you manage SEO content creation. First, choose your core (or pillar) keywords, create additional content around those core keywords, check what competitors are doing to rank in first spots, and create a list of content pieces that improve upon your competitors. And finally, deliver content in a format that satisfies your business branding guidelines, the original query, and Google algorithm (technical SEO).
How to start a Keyword Analysis
Here are 3 steps on how to start keyword analysis. In short, an effective SEO strategy should focus on business-related keywords and solve SEO issues accordingly.
The value of semantic in SEO
When choosing keywords to rank for, consider only keywords that make sense for your business and audience.
Do not try to rank for every possible keyword that could describe your product or service.
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Align the Marketing Strategy to Business Objectives
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Evaluating the Effectiveness of Women-Focused Marketing
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Influencer Marketing Master Class - Alexis Andreasik
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In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGet admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
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Branding - According to Kubrick
- 1. The use of classical music. From sci-fi to war drama, classical music replaces dialogue in the unfolding of the story. Music Kubrick's main theme is man's eternal struggle to find his own role in the chaos that unforeseen circumstances unfolds. Philosophy Set design to represent the main theme but also the main character internal struggles and personal journey. Design There's never a clear-cut ending. The spectator is left to interpret the conclusion using their own sensibility. Ending Branding (According to Kubrick)