1. Profile of Wiid Design:
1. Name of entity:
Wiid Design Original (Pty) Ltd
Laurie Wiid van Heerden (Founder and Owner)
2. Contact Details and physical address:
15 Baker Street,
Observatory, Cape Town,
Western Cape, South Africa.
Laurie Wiid van Heerden
072 4945914
021 447 2512
VAT number: 4430272619
laurie@wiiddesign.co.za
www.wiiddesign.co.za
3. Background of the entity:
Laurie Wiid van Heerden was born in 1987 in Cape Town, South Africa.
He started his studies in industrial design at the Cape Peninsula University of
Technology in 2007, but decided to venture more into the practical side of things “I
felt like a machine in a curated and limited environment,”
From there he was employed by Bronze Age Art Foundry where he worked with
some of his creative heroes including, Cecil and Boyd, William Kentridge and Wim
Botha.
After gaining ample practical experience in the field of design and manufacturing and
also being the assistant to Wim Botha for almost three years, Wiid Design was
created.

2. In 2010 Wiid Design was officially created and the business started designing and
producing products. Wiid Design focuses on creating truly unique products designed
and manufacture in Cape Town, South Africa.
Being nominated as a finalist in the Absolut Visi Designer of the year competition in
the emerging designer category for 2011 and having exhibited at international design
fairs such as 100% Design in London, Design Days Dubai, Design Miami/Basel in
Switzerland and Design Miami in the US just shows the quality of work and attention
to detail that Wiid Design presents in its work.
Laurie Wiid van Heerden received the “maker to market” award at the annual
Southern Guild Design Foundation awards ceremony in 2013. This award recognizes
a design company that understands the value of packaging, for presentation and
protection, identity and brand building, logistics and the various processes that take
place between production and sales.
Wiid Design was also awarded the “Conde Nast House & Garden award for
production excellence in South African design” at 100% Design South Africa, 2014
Laurie then won the “Best Lighting Design” award at 100% Design 2015 for his Large
cork pendant. This light is currently the largest cork light manufactured from Façade
grade cork in the world.
The Arts & Culture Trust (ACT) have also awarded Laurie Wiid van Heerden the
2015 ImpACT Award for Design at the annual awards ceremony that was held in
Sandton.
Wiid Design's products incorporate materials such as cork, concrete, terracotta, felt,
leather, wood, porcelain, stoneware, cast iron, stainless steel, mild steel, brass,
copper and state of the art energy saving LED’s. Laurie Wiid is also currently seen as
the cork ambassador in Africa for Amorim cork International.
Wiid Design's "Corkabitation" project, which consists of already launched solid cork
furniture, which was first showcased at 100% Design South Africa in August 2014
and an upcoming large scale public Pavilion designed by Laurie Wiid van Heerden and
Aram Lello form dhk Architects has received the black badge form the Cape Town
World Design Capital board and was officially recognised in the program for 2014.
#WDC237
"It is always difficult to source a material that you feel will suite your design best, but
one can simplify this process by being honest to your idea. I choose to combine
simple materials with modern design and energy saving technology. All my products
incorporate handmade elements, pieces that are part of the production which I
oversee personally, this is very important to me and I believe it brings out the value
of my products, similar to investment pieces of art"
“I don’t just pay attention to detail, I’m obsessed by it, both in my own work and the
world around me. Wiid design creates pieces/products that can be seen as the
interface between art and design - where materials are transformed into life
enriching and durable products.”

3. Having featured in most of the top magazines and newspapers in South Africa and
abroad, including Wallpaper magazine, New York Times, Elle Décor Paris, Real
Living magazine Australia, The Weekend Argus, The Times, The Property magazine,
Visi, Elle Decoration, House and Home, House and Garden, Garden and Home,
House and Leisure and also the popular morning show ‘Expresso’.
4. Ownership:
100% owned by Laurie Wiid van Heerden
5. Vision:
My vision is to become an international supplier of South African Design products at
the very top end of the market, to build media and public awareness of local
products in South Africa and around the world. Through the exposure and
recognition of my work in the global marketplace, I feel that by extension, South
African design will be increasingly recognised for our innovative and inspirational
products, raising awareness for the unique voice of South African design, created
with passion and adhering to the highest standards of quality. With international
exposure, Wiid Design will be able to increase manufacturing output and
employment capabilities, tranferring skills and creating job opportunities for South
Africans. Wiid Design aspires to leadership in the industry, representing a
benchmark of quality and innovation and setting the highest standard for Collectable
South African Design that will encourage excellence in the local design industry.
6. Mission:
To promote eco-efficient methods of production and to design durable investment
products that are unique, of high quality and which incorporates and promotes
sustainable development.
7. Products or services:
Wiid Design provides a wide variety of high quality, unique products all of which are
designed and manufactured in Cape Town, South Africa.
The materials used are carefully chosen and form part of the vision of Wiid Design,
which is creating functional pieces that are unique and of the highest quality.
Furniture:

4. “Unititled” Copper & steel bench
“Untitled after W.B.” bench
Matte black & Brass bench
“Untitled” collaborative bench with Lionel Smit Art
“Residues” collaborative bench with Lionel Smit Art
3 - 5m reclaimed timber benches with copper, brass or stainless steel legs
“Apparition” bench
“Chiaroscuro” bench
Copper and Timber bench
Graffiti bench, in collaboration with Atang Tshikare
[o]bench
Ball & claw bench
Cork banquet dining table
Modern cork side table
Ash dining table with benches
Ash trestle table
American Walnut Trestle table
Cork and steel bar stools
Cork & steel benches
Continental & Bedlington poodle milk stool
Corkabitation Collection: (in partnership with dhk architects)
- Low stool
- Low table
- Cork pendants
- Triangular seats

5. Lighting:
Art light – felt shade
Art light – cork shade
Art light - special edition (collaboration with artists)
Dark cork pendants
Large cork pendant (currently the largest cork pendant in the world)
Studio living light
Corti luminoso
Porcelain bulb light
Tableware: - Black clay
“Kan” multifunctional jug
Wiid Container
Lab vase – medium
Lab vase – large
Limited edition warped lab vases
Tall ceramic glass
Short ceramic glass
Various collaborative ceramic pieces with Ceramic Matters
Planters:
“Soma” range for Peter van der post from Peter van der Post indigenus.co.za
Birdhouse:
Unique birdhouses fabricated from 100% organic outdoor cork, stainless steel and
concrete.
8. Conclusion:
Wiid Design has already received considerable recognition in South Africa. Given the
opportunity to receive increased exposure in the global marketplace would not only
be invaluable for my brand, but also for the perception of South African design as its

6. reception, promoting an awareness for South African design that is not only unique
but also of the highest quality. Wiid Design will continually endeavour to achieve the
highest quality in unique, functional design and art pieces while promoting eco-
efficient methods of production, designing durable investment products that
incorporate and promote sustainable development.