Celebrate Clean

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The complete branding and bottle design exploration for conceptual line of cleaning products.

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Celebrate Clean

  1. 1. Mission: Celebrate Clean offers innovative, earth-friendly and effective cleaners that inspire a sense a of pride and joy towards maintaining a clean home. Core Values: I am proud of my home and want to care for it in a way that makes it safe and clean for loved ones, but also cares for the environment too. CLEAN • HOME • EARTH • LIFE Benefits: safe, non-toxic, biodegradeable,GO ahead... kick up your heals! Throw that party and highly-effective, lightly scented,invite all your friends, just to show off a sparkling clean 100% recyclable packaging, completehome! Your home is a haven, so celebrate the joys of a ingredient transparencyclean and happy environment every day. Brand Style/Feel:Our Mission: Fun, Simple, Scientifically formulated, Effective, Eco-friendlyCelebrate Clean™ offers innovative, earth-friendly andeffective cleaners that inspire a sense of pride and joy Copy Tone:towards maintaining a clean home. Our simple and Exuberant, sense of pride, friendly, caring,non-toxic ingredients really clean, without posing a risk to thoughtfulyour health or polluting the environment. You can rely onour ingredient transparency to explain what’s in this Recycling Symbols: shirt, sneaker, bag, auto parts, paintwonderful all-purpose cleaner. brushes and industrial paints, bikeOur Packaging:The stylish 500ml bottles are custom designed to be easyto use and easy on the eyes. We hope you like them somuch you’ll keep it, and reuse it again and again! Eachone comes with a concentrated refill packet, and more RECYCLE ME.are easy to buy. Save money and save the planet at the SEE WHAT I CAN BE...same time!Features and Benefits:• Less plastic containers• Reusable/Recyclable packaging• Convenient and super-ecofriendly refills• Natural, plant-derived cleaners• No triclosan, ammonia, or dyes• No synthetic fragrances• Biodegradable• Food grade preservatives• Hypoallergenic / dermatologist tested
  2. 2. clean. home. planet. life.#1SimpleCleanScientificeffectivestreamlinedmodern
  3. 3. clean. home. planet. life.#2kitchypop cultureenergeticFunBrightfresh
  4. 4. clean. home. planet. life.#3eearthynaturalcraftgrass-rootshand-made
  5. 5. clean * home * planet * life#4UpScaleElegantclassic styleNaturalOrnatesophisticated
  6. 6. 1a 1b e. t. li f cle e a n. h o m e. pla n e. . li f t 1c cle a n. h o m e. pla ne 1c e. . li f t cle a n. h o m e. pla ne e. . li f t cle a n. h o m e. pla ne
  7. 7. 2a clean. home. planet. life. 2b clean. home. planet. life.2c clean. home. planet. life. 2c clean. home. planet. life.
  8. 8. 3a 3b3b
  9. 9. 4a clean. home. planet. life. 4b clean. home. planet. life.4c CLEAN • HOME • PLANET • LIFE 4c CLEAN • HOME • PLANET • LIFE
  10. 10. MULTI- PURPOSE CLEANER 16oz/473mL biode iv e gradable, highly-effect non-toxic, all-natural le e c CLEAN • HOME • EARTH • LIFE lif an a rt h • highly-effective CLEAN • HOME • EARTH • LIFE • home • e biodegradable eco-friendly CLEAN • HOME • EARTH • LIFEeco-friendly, biodegradable, highly-effective 16oz/473mL 16oz/473mL non-toxic 16oz/473mL
  11. 11. MULTI- MULTI- MULTI- multi- PURPOSE PURPOSE PURPOSE purpose CLEANER CLEANER CLEANER cleaner 16oz/473mL 16oz/473mL 16oz/473mL 16oz/473mL eco-friendly biodegradable highly-effective le e c lif CLEAN • HOME • EARTH • LIFE CLEAN • HOME • EARTH • LIFE an rt h • cl • home • eaeco-friendly, biodegradable, highly-effective eco-friendly, biodegradable, highly-effective ea l if e 16oz/473mL 16oz/473mL n • h o m e • e art h• eco-friendly biodegradable highly-effective 16oz/473mL 16oz/473mL
  12. 12. frontCUSTOM back796mlwith heat-shrink wrap-around labelprinted in 5 colors (CMYK + opaque white)12.75” x 2.75” ©2011 Hampton Direct, Inc. Williston, VT 05495
  13. 13. NLOV 500ML aprox 8.5” h MULTI- PURPOSE CLEANERwith 2 labels 16oz/473mL CLEAN • HOME • EARTH • LIFE GO ahead... kick up your heals! Throw that party and invite all your friends, just to show off a sparkling clean home! Your home is a haven, so celebrate the joys of a clean and happy environment every day.front: Ingredient Facts Bottle Size 16 oz Our Mission: Celebrate Clean™ offers innovative, earth-friendly and effective cleaners that inspire a sense of prideclear plastic label and joy towards maintaining a clean home. Our % Totals simple and non-toxic ingredients really clean, without Purified Water 75% posing a risk to your health or polluting our water Coconut Based Surficant 10%printed in 5 colors (CMYK + opaque white) supply. You can rely on our ingredient transparency Natural Amino Acids 14% to explain what’s in this wonderful all-purpose Natural Fragrance 1% cleaner.2.75” x 5” Features and Benefits: • Natural, plant-derived cleaners • No triclosan, ammonia, or dyes • No synthetic fragrances • Biodegradable • Food grade preservatives • Hypoallergenic / dermatologist tested 6 00606 00000 0 • Recyclable packagingback: ©2011 Hampton Direct, Inc. Williston, VT 05495clear plastic label MADE IN CHINA RECYCLE ME. SEE WHAT I CAN BE... CLEAN • HOME • EARTH • LIFEprinted in 4 colors (CMYK) eco-friendly3” x 4” non-toxic highly-effective ©2011 Hampton Direct, Inc. Williston, VT 05495
  14. 14. DEDO ©2011 Hampton Direct, Inc. 750 ml Williston, VT 05495 9.2”h x 4.16”w 2.42”dScreen printingfront:5 PMS colors3” x 4.5” areaback:2 PMS colors3” x 4” area CLEAN • HOME • EARTH • LIFE GO ahead... kick up your heals! Throw that party and invite all your friends, just to show off a sparkling clean home! Your home is a haven, so celebrate the joys of a clean and happy environment every day. Our Mission: Ingredient Facts Celebrate Clean™ offers innovative, Bottle Size 16 oz earth-friendly and effective cleaners that inspire a sense of pride and joy towards maintaining a % Totals clean home. Our simple and non-toxic Purified Water 75% ingredients really clean, without posing a risk to Coconut Based Surficant 10% your health or polluting our water supply. You can eco-friendly rely on our ingredient transparency to explain Natural Amino Acids 14% Natural Fragrance 1% what’s in this wonderful all-purpose cleaner. non-toxic Features and Benefits: highly-effective • Natural, plant-derived cleaners • No triclosan, ammonia, or dyes • No synthetic fragrances • Biodegradable • Food grade preservatives • Hypoallergenic / dermatologist tested • Recyclable packaging 6 00606 00000 0 multi-purpose cleaner ©2011 Hampton Direct, Inc. Williston, VT 05495 16oz/473mL MADE IN CHINA RECYCLE ME. SEE WHAT I CAN BE...
  15. 15. DOND ©2011 Hampton Direct, Inc. Williston, VT 05495 1000ml 11.5”h x 3.7”w x 2.36”d2 paper labels(front and back)printed in 4 colors (CMYK)3.5”x3.5”
  16. 16. multi-purpose cleanerCelebrate™Bottle ArtworkScreen Prints in 4 PMS colors CLEAN • HOME • EARTH • LIFE GO ahead... throw that party and invite all your friends just to show off a sparkling clean house! Your home is a haven, so celebrate the joys of a clean and happy environment every day. Our Mission: Features and Benefits: Ingredient Facts Celebrate Clean™ offers innovative, • Natural, plant-derived cleaners Bottle Size 16 oz earth-friendly and effective cleaners • No triclosan, ammonia, or dyes that inspire a sense of pride and joy • No synthetic fragrances % Totals towards maintaining a clean home. Our • Biodegradable CLEAN • HOME • EARTH • LIFE Purified Water 75% simple and non-toxic ingredients really • Food grade preservatives Coconut Based Surficant 10% clean, without posing a risk to your • Hypoallergenic / dermatologist tested multi-purpose cleaner Natural Amino Acids Natural Fragrance 14% 1% health or polluting our water supply. You can rely on our ingredient transparency • Recyclable packaging to explain what’s in this wonderful all-purpose cleaner. highly-effective biodegradable ©2011 Hampton Direct, Inc. Williston, VT 05495 MADE IN CANADA non-toxic Item # 00000 / multi-purpose cleaner 28oz/828mL RECYCLE ME. 6 00606 00000 0 SEE WHAT I CAN BE...
  17. 17. glass cleanerCelebrate™Bottle ArtworkScreen Prints in 4 PMS colors CLEAN • HOME • EARTH • LIFE GO ahead... throw that party and invite all your friends just to show off a sparkling clean house! Your home is a haven, so celebrate the joys of a clean and happy environment every day. Our Mission: Features and Benefits: Ingredient Facts Celebrate Clean™ offers innovative, • Natural, plant-derived cleaners Bottle Size 16 oz earth-friendly and effective cleaners • No triclosan, ammonia, or dyes that inspire a sense of pride and joy • No synthetic fragrances % Totals towards maintaining a clean home. Our • Biodegradable CLEAN • HOME • EARTH • LIFE Purified Water 75% simple and non-toxic ingredients really • Food grade preservatives Coconut Based Surficant 10% clean, without posing a risk to your • Hypoallergenic / dermatologist tested glass cleaner Natural Amino Acids Natural Fragrance 14% 1% health or polluting our water supply. You can rely on our ingredient transparency • Recyclable packaging to explain what’s in this wonderful all-purpose cleaner. highly-effective biodegradable ©2011 Hampton Direct, Inc. Williston, VT 05495 MADE IN CANADA non-toxic Item # 00000 / multi-purpose cleaner 28oz/828mL RECYCLE ME. 6 00606 00000 0 SEE WHAT I CAN BE...
  18. 18. floor cleanerCelebrate™Bottle ArtworkScreen Prints in 4 PMS colors CLEAN • HOME • EARTH • LIFE GO ahead... throw that party and invite all your friends just to show off a sparkling clean house! Your home is a haven, so celebrate the joys of a clean and happy environment every day. Our Mission: Features and Benefits: Ingredient Facts Celebrate Clean™ offers innovative, • Natural, plant-derived cleaners Bottle Size 16 oz earth-friendly and effective cleaners • No triclosan, ammonia, or dyes that inspire a sense of pride and joy • No synthetic fragrances % Totals towards maintaining a clean home. Our • Biodegradable CLEAN • HOME • EARTH • LIFE Purified Water 75% simple and non-toxic ingredients really • Food grade preservatives Coconut Based Surficant 10% clean, without posing a risk to your • Hypoallergenic / dermatologist tested floor cleaner Natural Amino Acids Natural Fragrance 14% 1% health or polluting our water supply. You can rely on our ingredient transparency • Recyclable packaging to explain what’s in this wonderful all-purpose cleaner. highly-effective biodegradable ©2011 Hampton Direct, Inc. Williston, VT 05495 MADE IN CANADA non-toxic Item # 00000 / multi-purpose cleaner 28oz/828mL RECYCLE ME. 6 00606 00000 0 SEE WHAT I CAN BE...

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