"A study of Consumer Awareness, Strategies& Market Potential of Software Deve...Sanket Khade
• Visited various Doctors in Pune and made them aware of the Software (Doctors Opinion).
• Promoted Sales activity in Pune.
• Generated leads for Doctors Opinion.
• Project involved understanding the overall Marketing Mix for Doctors Opinion.
Haryana Health Officials Praise New Geographic Information SystemHFG Project
Dr. Amit Phogat, Deputy Director at the National Health Mission, Haryana, India, recognizes the need to strengthen data use in public health decision-making. A trained medical doctor with a zest for technology and innovation, Dr. Phogat leads the Monitoring, Information Technology and Referral Transport programs.
He spoke with HFG about the steps the state has taken to increase data use in the health sector, including the development of the Haryana Health Geographic Information System (HHGIS).
This article is written for Modern Medicare on the Role of IT in Indian Healthcare system. This article talks about the policy changes in India for Healthcare IT, Telemedicine and mHealth ( Digital Health )
Information systems for health decision making - a citizen's perspectiveErdem Yazganoglu
We make health decisions everyday. We get our information from the Internet. As a society we are investing large amounts of funding for the health information systems. In this presentation, I tried to look from the perspective of a citizen and tried bringing a different perspective.
"A study of Consumer Awareness, Strategies& Market Potential of Software Deve...Sanket Khade
• Visited various Doctors in Pune and made them aware of the Software (Doctors Opinion).
• Promoted Sales activity in Pune.
• Generated leads for Doctors Opinion.
• Project involved understanding the overall Marketing Mix for Doctors Opinion.
Haryana Health Officials Praise New Geographic Information SystemHFG Project
Dr. Amit Phogat, Deputy Director at the National Health Mission, Haryana, India, recognizes the need to strengthen data use in public health decision-making. A trained medical doctor with a zest for technology and innovation, Dr. Phogat leads the Monitoring, Information Technology and Referral Transport programs.
He spoke with HFG about the steps the state has taken to increase data use in the health sector, including the development of the Haryana Health Geographic Information System (HHGIS).
This article is written for Modern Medicare on the Role of IT in Indian Healthcare system. This article talks about the policy changes in India for Healthcare IT, Telemedicine and mHealth ( Digital Health )
Information systems for health decision making - a citizen's perspectiveErdem Yazganoglu
We make health decisions everyday. We get our information from the Internet. As a society we are investing large amounts of funding for the health information systems. In this presentation, I tried to look from the perspective of a citizen and tried bringing a different perspective.
This article discusses the ambitious project of the National Health Portal being implemented by the Union Ministry of Health & Family Welfare. Written by Rajendra Pratap Gupta
The digital-patient-is-here - but is healthcare ready?Melvin Lim
Take note of the report
The digital patient is here - but is the care ready?
Healthcare professionals see the possibilities of digital and virtual care solutions, the report shows "The Digital Patient Is Here" from PwC.
FEDERAL HEALTH IT STRATEGIC PLAN 2015 -2020David Sweigert
Created by:
The Office of the National Coordinator for Health Information Technology (ONC)
Office of the Secretary, United States Department of Health and Human Services
Upload as a courtesy by:
Dave Sweigert , CISA , CISSP , HCISPP, PMP , Security+
Oral diseases affect about 3.5 billion people around the world. As well as impacting health, they also affect overall well-being and quality of life, especially where resources for prevention, diagnosis and treatment are limited. Approaches based on new digital health technologies can contribute to better #oralhealth for all. In the context of the Be He@lthy Be Mobile initiative, the World Health Organization and the International Telecommunication Union have developed "Mobile technologies for oral health: an implementation guide”.
Collaborated with the Mayo Clinic's Centre for Innovation on a team project to envision a 2035 future for specialized healthcare providers. Researched trends and drivers from a social, technological, economic, political, environment and values perspective and applied strategic foresight/futures methods to create possible future outcomes. Designed strategies to influence a positive future and mitigate against negative outcomes. The final report was used by the clinic as an innovation input for their multi-year strategic planning activities.
The National Health Stack will facilitate collection of comprehensive healthcare data across the country. Designed to leverage India Stack, subsequent data analysis on NHS will not only allow policy makers to experiment with policies, detect fraud in health insurance, measure outcomes and move towards smart policy making, it will also engage market players (NGOs, researchers, watchdog organizations) to innovate and build relevant services on top of the platform and fill the gaps.
The design is geared to generate vast amounts of data resulting in some of the largest health databases with secured aggregated data that will put India at the forefront of medical research in the world.
Digital Healthcare Trends: Transformation Towards Better Care RelationshipKumaraguru Veerasamy
Digital health encompasses digital care programs, technologies with health, healthcare, living, and society to enhance the efficiency of healthcare delivery and to make medicine more personalized and precise. With the increasing adoption of telemedicine, wearable devices, mobile health apps (especially during the recent COVID-19 pandemic) and VR/AR; digital health is poised to take healthcare forward.
Future of Healthcare Provision Jan 2017Future Agenda
Building on insights from our 2015 future of health discussions, this is a new initial view on how healthcare provision may change, especially given emerging opportunities for improved patient engagement. As well as insights from discussions in India, UK, Canada, Singapore and the US it also includes other additional perspectives shared in interviews and workshops over the past 12 months.
We recognise that given the multi-factored nature of this topic and the rapid emergence of new options, what we have summarised in this document is itself in flux. As such, over the next few months we will be sharing this more widely for additional feedback ahead of publication of an updated paper over the summer. So, if you have any comments on changes and additions or issues that you think need more detail, please let us know and we will include.
As with all Future Agenda output, this is being published under creative commons (share alike non commercial) so you are free to share and quote as suits.
The 2021 Guide to Fully Integrating Telehealth and Eliminating No-ShowsMichael Dillon
Telehealth is here to stay! Easily integrate it with your practice and reduce administrative overhead and patient no-shows.
A Must Read Guide to Eliminating No Shows in Healthcare Organizations.
This article discusses the ambitious project of the National Health Portal being implemented by the Union Ministry of Health & Family Welfare. Written by Rajendra Pratap Gupta
The digital-patient-is-here - but is healthcare ready?Melvin Lim
Take note of the report
The digital patient is here - but is the care ready?
Healthcare professionals see the possibilities of digital and virtual care solutions, the report shows "The Digital Patient Is Here" from PwC.
FEDERAL HEALTH IT STRATEGIC PLAN 2015 -2020David Sweigert
Created by:
The Office of the National Coordinator for Health Information Technology (ONC)
Office of the Secretary, United States Department of Health and Human Services
Upload as a courtesy by:
Dave Sweigert , CISA , CISSP , HCISPP, PMP , Security+
Oral diseases affect about 3.5 billion people around the world. As well as impacting health, they also affect overall well-being and quality of life, especially where resources for prevention, diagnosis and treatment are limited. Approaches based on new digital health technologies can contribute to better #oralhealth for all. In the context of the Be He@lthy Be Mobile initiative, the World Health Organization and the International Telecommunication Union have developed "Mobile technologies for oral health: an implementation guide”.
Collaborated with the Mayo Clinic's Centre for Innovation on a team project to envision a 2035 future for specialized healthcare providers. Researched trends and drivers from a social, technological, economic, political, environment and values perspective and applied strategic foresight/futures methods to create possible future outcomes. Designed strategies to influence a positive future and mitigate against negative outcomes. The final report was used by the clinic as an innovation input for their multi-year strategic planning activities.
The National Health Stack will facilitate collection of comprehensive healthcare data across the country. Designed to leverage India Stack, subsequent data analysis on NHS will not only allow policy makers to experiment with policies, detect fraud in health insurance, measure outcomes and move towards smart policy making, it will also engage market players (NGOs, researchers, watchdog organizations) to innovate and build relevant services on top of the platform and fill the gaps.
The design is geared to generate vast amounts of data resulting in some of the largest health databases with secured aggregated data that will put India at the forefront of medical research in the world.
Digital Healthcare Trends: Transformation Towards Better Care RelationshipKumaraguru Veerasamy
Digital health encompasses digital care programs, technologies with health, healthcare, living, and society to enhance the efficiency of healthcare delivery and to make medicine more personalized and precise. With the increasing adoption of telemedicine, wearable devices, mobile health apps (especially during the recent COVID-19 pandemic) and VR/AR; digital health is poised to take healthcare forward.
Future of Healthcare Provision Jan 2017Future Agenda
Building on insights from our 2015 future of health discussions, this is a new initial view on how healthcare provision may change, especially given emerging opportunities for improved patient engagement. As well as insights from discussions in India, UK, Canada, Singapore and the US it also includes other additional perspectives shared in interviews and workshops over the past 12 months.
We recognise that given the multi-factored nature of this topic and the rapid emergence of new options, what we have summarised in this document is itself in flux. As such, over the next few months we will be sharing this more widely for additional feedback ahead of publication of an updated paper over the summer. So, if you have any comments on changes and additions or issues that you think need more detail, please let us know and we will include.
As with all Future Agenda output, this is being published under creative commons (share alike non commercial) so you are free to share and quote as suits.
The 2021 Guide to Fully Integrating Telehealth and Eliminating No-ShowsMichael Dillon
Telehealth is here to stay! Easily integrate it with your practice and reduce administrative overhead and patient no-shows.
A Must Read Guide to Eliminating No Shows in Healthcare Organizations.
Top Healthcare Automation Trends You Can't Ignore in 2023.pdfOlivia Adams
The COVID-19 mandate for social isolation has taught us all to pivot by limiting our exposure to other people, as the epidemic has done. Telemedicine experienced a boom as a result of this transformation.
How Digital Healthcare Solutions Are Improving Healthcare app in Bangladesh.pdfLifePlus Bangladesh
Healthcare app in Bangladesh | Deep clean gel wash
Lifeplus is a very popular healthcare app in Bangladesh that offers many features to help people in Bangladesh manage their health. It allows users to track their medical history, set goals, and track their progress. Also provides lifestyle products like Deep clean gel wash. It also provides a doctor directory, medication reminders, and a health news feed.
The best healthcare solution in Bangladesh for Doctor appointments, Telemedicine, Home Sample Collection, Diagnostic tests, Operation & Procedures, Medicine Home Delivery, Home Nursing Care, and 24/7 Ambulance service
7 Reasons Your Company Should Use A Digital Healthcare Solution.pptxMocDoc
Digital Healthcare Solution is one of the latest growing technology used by Healthcare Industries. So Here are the reasons why your company should use a Digital Healthcare
Development of the digital economy started way before COVID-19. The exact date of the beginning may be defined in different ways, depending on different definitions of “digital economy.” The popularly understood “digital economy” phenomenon began when T-Mall was set up in 2003 and when Alipay came online in 2004. While the digital technology brings about the fourth industrial revolution, just like the steam engine, electrical machines, and computers, respectively.
mHealth Israel_Impact of Digital Innovations on Healthcare in Asia: 2020_Finn...Levi Shapiro
Report by Finn Partners: Impact of Digital Innovations on Healthcare in Asia- 2020. Deep-dive analysis across healthcare delivery, healthcare financing and healthcare discovery. Sections include Healthcare in the Digital Age, Digital health brings patient care to where it is needed the most, Innovative fintech solutions deliver affordable healthcare to Asia, More data and better insights delivered by AI and machine learning, Digital health is the future.
PLEASE UNPLOAD EACH DISCUSSION SEPARATELYAccording to Deloitte (2019CicelyBourqueju
PLEASE UNPLOAD EACH DISCUSSION SEPARATELYAccording to Deloitte (2019) “Digital technologies are supporting health systems’ efforts to transition to new models of patient-centered care and helping them develop “smart health” approaches to increase access and affordability, improve quality, and lower costs. New technologies are helping with diagnosis and treatment; helping with speed, quality, and accuracy; and improving the patient experience.” (the U.S. and Global Health Care Industry Outlook)While we can likely agree with the statement above, we also know this transformation inevitably comes with many challenges for both healthcare providers and consumers. Resistance to change is one of the biggest challenges. With emerging technologies, customer experience and exposure to information technology are increasing. The explosion of patient portals, portable technology, self-monitoring wearable devices, etc.… has created a more aware, assertive, and educated patient. How you feel about these changes will greatly impact the success you have with it. Challenges are many, and reflection upon your feelings is vital.Assess the challenges of technological advances in Healthcare.Include the following aspects in the discussion:1) Using your text and other course resources investigate ways to make the digital transformation process as smooth as possible2) Provide an approach from a patient education perspective3) Discuss your personal point of view regarding the health care technology revolution
REPLY TO 2 OF MY CLASSMATES DISCUSSION TO THE ABOVE QUESTIONS AND EXPLAIN WHY YOU AGREE. MINIMUM OF 150 WORDS EACH CLASSMATE POST 1
Any change in process is difficult, especially when dealing with a large team or a complex system such as healthcare. When transition into a more advanced digital technology it becomes even more difficult when dealing with the variety of backgrounds and ages the team ranges. Sullivan places it in 5 easier steps to help the transition into a more digital area easier. Those steps include starting with a baseline, conducting a needs assessment, building out the technology and process roadmap, executing and delivering, and ensuring ongoing holistic services and support (Sullivan, 2019). Starting with a baseline is assessing the current system in place and conducting a needs assessment is identifying areas of improvement. Building out the technology and process roadmap is correctly identifying to proper system that best resolves those needs and creating a plan. Executing and delivering is executing the plan that was set with a full team exciting and engaged in the process change. Lastly, ensuring ongoing holistic services and support is continuing to support the staff even after the process and plan is completed to allow for proper support for new team members or other problems that may arise. The best approach I find for patient education perspective is information communication model. This mo ...
The Ultimate Guide to Healthcare App Development.pdfLucy Zeniffer
Planning to build a healthcare application? Here is your expert’s guide on steps to build a healthcare app, including types, features, and benefits of healthcare applications.
Digital Transformation In Healthcare_ Trends, Challenges And Solutions.pdfLucas Lagone
Explore digital transformation in Healthcare, Trends, face challenges, and discover effective solutions for a seamless transition in the healthcare industry.
Telemedicine seems to be the cheapest way to bridge the urban- rural divide in access to health
care in India. Telemedicine has been successfully inplemented in many villages in India, but it is
only the tip of the ice berg. India being a Hub of IT, there is very good scope for further growth
of telemedicine, with support of greater technology, standardization and regulations.
Making tele-healthcare more accessible is possible only by the active involvement of all stakeholders
Government, hospitals, Technology providers, Support staff, Educational & Research Institutes, Insurance, Financiers and Patients
The Role of Technology in Healthcare_MedLink Jobs.pdfsharanyaa12
Technology has become an integral part of modern healthcare, revolutionizing the way patients are diagnosed, treated, and managed. From electronic health records to telemedicine, technology is driving significant improvements in healthcare delivery, patient outcomes, and overall efficiency. This article explores the various ways in which technology is transforming healthcare and the benefits it offers to patients and healthcare providers alike.
MedLink Jobs is India's 1st and Only Healthcare Recruitment platform. The platform specializes in connecting healthcare professionals with job opportunities across India. MedLink Jobs focuses on the healthcare sector, catering to a wide range of roles such as Doctors, Nurses, Paramedics, Allied Healthcare students/professionals and administrative staff. MedLink Jobs offers features such as job postings, candidate search, resume database access, and tools for managing the recruitment process efficiently.
The Role of Technology in Healthcare_MedLink Jobs.pptxsharanyaa12
Technology has become an integral part of modern healthcare, revolutionizing the way patients are diagnosed, treated, and managed. From electronic health records to telemedicine, technology is driving significant improvements in healthcare delivery, patient outcomes, and overall efficiency. This article explores the various ways in which technology is transforming healthcare and the benefits it offers to patients and healthcare providers alike.
MedLink Jobs is India's 1st and Only Healthcare Recruitment platform. The platform specializes in connecting healthcare professionals with job opportunities across India. MedLink Jobs focuses on the healthcare sector, catering to a wide range of roles such as Doctors, Nurses, Paramedics, Allied Healthcare students/professionals and administrative staff. MedLink Jobs offers features such as job postings, candidate search, resume database access, and tools for managing the recruitment process efficiently.
Presentation on Private Equity Valuation of Bkash. This presentation was performed for a National Financial Modeling Competition called " Blueprints," organized by NSU Finance Club
Project of Mkt 337 ( Promotional Marketing) of NSU. the task was to re brand any brand which has communication problem. We had chosen Am Pm, a dead toothpaste brand of Kohinoor Chemicals and re branded it.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Current Health Care Scenario in Bangladesh
The demographic growth rate in Bangladesh suggests that it is an overly populated country. The current population
of Bangladesh is 163,728,985 as of Tuesday, December 6, 2016, based on the latest United Nations estimates. To
provide medical facilities to this large population, there are 1683 hospitals in Bangladesh as per a report of
Bangladesh Bureau of Statistics (BIS) made in 2015. Of those 1683 hospitals, 678 were government hospitals and
1005 were non-governmental. In addition to those medical hospitals, there are a great number of private clinics,
diagnostic centers and private chambers of doctors. In 2014, the Bangladesh Medical and Dental Council (BMDC)
published detailed information of 60,000 registered doctors and dentists on its website. Majority of them treat their
patients in private chambers besides working in government or private hospitals. The number of manpower
involved in medical industry and its strength are supposed to suffice in providing adequate medical services to the
common masses. But the reality is quite the opposite, as a large number of patients are not well treated at the first
hand. They have to run after doctor to doctor owing to have no concrete idea about the specialization and expertise
of the physician. Moreover, finding and booking the doctor is strenuous and time consuming for the patients. They
have to experience unavoidable hassles if they do not have records of previous medical checkups that the doctors
may ask for.
Introduction of eHealth Care
Technology in health Care industry has a long history of success. In consideration to the rapid healthcare
technology, the progress in treatment issues gives an impressive better look. A close observation & research has
concluded with an interesting finding. It found that the procedural, communication & long term monitoring issues
between patients & doctors are suffering from the absence of proper implementation of technology. The problem is
acute in developing countries for not to assimilate IT with above mentioned sophisticated & integral ingredients of
proper & quality health care industry.
3. In developing countries, like Bangladesh preventable diseases and premature deaths still inflict a high toll. Inequity of access to
basic health services affects distinct regions, communities, and social groups. Under-utilization of ICT resources in the health sector
in most countries has led to quantitative and qualitative deficiencies in service delivery which is growing gaps in facility and
communication. Inefficient allocation of scarce resources and lack of coordination among key stakeholders have made duplication of
efforts, overlapping responsibilities, and resource wastage common and troublesome problems. ICT has the potential to make a
major contribution to improve access and quality of services while containing costs. Improving health involves improving public health
and medical programs designed to provide elective, emergency, and long-term clinical care; educating people; improving nutrition
and hygiene and others. Additionally creating a history of individual patients to know what are the facilities they are getting from
government and other private health care providers are also important to track, know and ensure a better health care
service.
As an effect of the ageing of the population in general, the number of citizens with chronic diseases are increasing, especially among
elderly people. This is a great challenge for both the well-being of the citizens and the public health care systems. Health care
solutions provided by information and communication technology (ICT) offer one solution to this problem. The tools and services
which contribute to eHealth provide better and more efficient health care services for all. Simultaneously, keeping a track of the aging
populations’ diseases can be important to measure their conditions, change treatment plan & arrange other facilities and so on.
Currently we all know that everyone were to have access to basic IT technology, such as mobile phones and personal computers
even if rural areas, the use of ICT in health care is not self-evident. Bangladesh has achieved impressive improvements in population
health status by achieving MDG by reducing child death before the 2015 target, and rapidly improving on other key indicators
including maternal death, immunization coverage, and survival from some infectious diseases including malaria, tuberculosis, and
diarrhea. Presently, number of steps has been taken by the government to improve quality of services, especially to reach the poor
and the disadvantaged. Initiatives for development of new health policy, revitalization of primary health care by making all community
clinics functional with required human resource, supplies and logistics, recruitment and appropriate
4. deployment of human resource for health and gradual extension of e-health services to the rural areas are some of the
examples for health development in the- country. The health sector has always relied on technologies. ICTs are only
one category of the vast array of
technologies that may be of use. Given the right policies, organization, resources, and institutions, ICTs can be powerful
tools in the hands of those working to improve health. The methods people use to communicate with each other have
also changed significantly. Mobile telephony, electronic mail and videoconferencing offer new options for sharing
perspectives. Digital technologies are making visual images and the voices of people more accessible through radio,
TV, video, portable disk players and the Internet, which change the opportunities for people to share opinions,
experience, and knowledge. This has been coupled with steps to deregulate the
telecommunications and broadcast systems in many countries including Bangladesh which open up spaces and
platforms for increased communication. Reliable information and effective communication are crucial elements in public
health practices. The use of appropriate technologies can increase the quality and the reach of both information and
communication. Increased information helps people to improve their own health. At the same time, social organizations
help people achieve health through health care systems and public health processes. For the doctors, it is difficult to get
patients on a regular basis if they are not practicing in well-known hospitals. When it comes to private doctor’s
practicing, the potential target customers are mostly local area people who know the chamber. Therefore, there is a
great lack of visibility. On top of that, a lot of hospitals, especially low to mid-tier, don’t even have any online presence.
Consequently, they get patients only from local areas but fail to widen the market for their services. Furthermore, the
manual appointment booking process and inefficient call centers make it difficult to get appointments for the patients.
Therefore, there is always a communication gap between the patients and doctors.
Inasmuch as, the lack of easier connectivity among the doctors and patients plays the key role behind the above
mentioned difficulties, a comprehensive intervention to build smooth connectivity is required and would be viable
solution to the problems. The use of ICT components is being bolstered and increasing rapidly in Bangladesh, as the
government is taking the
5. country forward to make her digitalized and implement Vision 2021. Hence, the ICT components
based intervention would be more time-befitting which has occurred to the founders of the
company. As the problems are related to the connectivity which can be prescribed to ICT based
solution, the founders have come up with tech based intervention.
Project Profile
Considering the above scenario a tech-based company is considering launching a software
application to facilitate the government’s initiatives further by providing additional health services
to people from rural and urban areas through technology. It will also work improving health
awareness & doctor-patient relationship. To fulfill these core objectives along with other ones, the
company is deciding to offer a SAAS based software solution which will help to ensure a better
treatment by recording the history of the patients and delivering them whenever is needed.
Through the practice management solution doctors can be one step closer to their patient with
this software. They can visit patients profile anytime, keep a track of their health record and advise
them accordingly. Simultaneously, this electronic medical record can build up a huge patient health
record database which can be used for much other governmental research, health care
improvement and others.
On the basis of reality scanning now the company is facing the challenge to brand their service of
improving doctor-patient relationship.
6. Tasks :
1. Situation analysis
2. Develop a branding plan (Using brand building basics) for
the particular software. The plan must
include
• Name, Logo
• Brand Mantra
• Brand positioning for both ends ( Patient & Doctors)
3. Identify potential brand awareness programs
4. Find strategies to manage the brand and enhance brand
equity over the time
5. Budget determination
7.
8. 1 2 3
Faysal Ahmed Likhon Mahiul Islam Sohan Fahim Hossain Nitol
19. This software system
will allow to connect
people with doctors
through database
which will give
access over
information to the
both parties
This system will be
one sided access only.
Will not be user-
friendly system. As
patients or general
people will not have
instant notification
and information
This will have
maximum reach
over population but
will not include
people with no id
card who’re seeking
health information
alternatives
24. Doctors Patient
Server
Mobile/Web app Mobile/Web app
Patient’s historyPatient’s info
Doctor’s info Digital Prescription
Major health concern Call Center
Over the air counseling